Ep 038: Trump Tariffs vs The Canadian Pool & Spa Industry

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In this episode of the PromoMinds Podcast, Steve Leslie discusses the impact of the Trump tariffs on the Canadian pool and spa industry in 2025. With new 25% tariffs on all imports from Canada to the U.S. set to take effect on March 4, Steve provides an analysis based on past trends, current economic conditions, and what swimming pool professionals can expect moving forward.

Key Discussion Points:

• Background on Tariffs:
  • A 25% tariff on Canadian imports was confirmed in an article from the Financial Post, released on March 2, 2025.
  • Similar tariffs were imposed on Canadian steel and aluminum in 2018, which led to an oversupply in the Canadian market, temporary price drops, layoffs, and eventual price increases.
  • The previous tariffs were lifted in 2019 after renegotiations between Canada, Mexico, and the U.S.
• Potential Industry Impact:
  • The tariffs may lead to new trade routes as Canada seeks alternative export markets.
  • Steel price fluctuations could influence the cost of materials for pool construction.
  • Unlike 2018, the current economy is weaker, with a lower GDP and concerns over mortgage renewals and delinquencies.
  • Higher costs could eventually drive up pool and spa prices, making early investments more attractive.
• Economic Factors at Play:
  • Rising inflation and higher costs for Canadian consumers.
  • The weakening Canadian dollar makes U.S. travel more expensive, potentially keeping more spending within Canada.
  • Increased focus on backyard renovations as an alternative to expensive vacations.
• Strategic Opportunities for the Pool & Spa Industry:
  • Creating Urgency: Encouraging customers to invest in pools now before prices rise further.
  • Promoting Backyard Investments: Emphasizing the long-term value of enhancing outdoor living spaces instead of spending on international travel.
  • Monitoring Government Support: Possible financial assistance or stimulus measures could provide relief or incentives for homeowners.

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