In this episode of the PromoMinds Podcast, Steve Leslie returns after a chaotic couple of weeks—ice storms, power outages, and laptop breakdowns—to deliver a much-needed economic update and roadmap for Canadian pool professionals heading into the 2025 season.
With rising mortgage defaults, shifting trade tariffs, and a bear market that’s been quietly unfolding since the pandemic boom, this episode is your no-fluff wake-up call. But it's not doom and gloom. It's about recognizing the opportunity in the chaos.
Drawing from real economic cycles, Steve breaks down how pool companies thrived through the 2008 recession and how you can apply those lessons today. Whether you're a builder, dealer, or service pro, this is your blueprint for staying relevant—and profitable—during uncertain times.
📌 Key Takeaways:
- Economic reality check: Canada is entering a rocky economic cycle with paused interest rates, rising mortgage defaults, and growing tension in the real estate and trade sectors.
- History repeats: Pool companies that succeeded in 2008 didn't wait—they marketed smarter, streamlined operations, and leaned into renovation and service.
- Personal brand is key: People don't follow companies—they follow people. Trust is built online before you ever get the call.
- Shift to services and renovations: Homeowners may not be building new pools, but they'll pay for liner replacements, automation upgrades, and reliable service.
- Niche down or get drowned: Specialize in one core service area to attract higher-quality leads and increase perceived expertise.
- Slow season = content season: Use downtime to create helpful online content, answer real customer questions, and improve discoverability through SEO and social media.
- Local supply matters: Highbury Pools' Canadian-sourced materials and local production offer stability during global trade uncertainty.
- Your mindset matters: “What you seek, you shall find.” Focus on opportunity—not fear—to come out ahead.
📣 Call to Action:
If this episode resonates with you, please share it with a fellow pool professional, follow Steve on LinkedIn, and reach out to promominds@gmail.com. Looking to work with a Canadian manufacturer? Visit www.highburypools.com.
#swimmingpools #highburypools #hayward #pentair #jandy #omnilogic #poolconstruction #linerreplacement #marketing
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