Ep37 | Branding: How Do People See You? | The PromoMinds Podcast

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In this milestone episode celebrating the first anniversary of The PromoMinds Podcast, host Steve Leslie reflects on a year of podcasting and introduces exciting updates, including his upcoming speaking gig at the Canadian Pool & Spa Expo in December. Steve also dives into branding, sharing personal stories and practical strategies on how to reshape how others perceive you, emphasizing the importance of consistent messaging and content sharing. The episode highlights how you can use platforms like Facebook and Instagram to build and humanize your personal brand, connecting with your audience in meaningful ways. Steve also begins the show by talking about the latest Bank of Canada announcement in regards to interest rates.

Key Takeaways:

1. Consistency is Key – Regular posting on social media can shift and strengthen how people perceive your personal brand.
2. Branding is About Perception – Your brand is defined by what your customers or audience say about you, not just what you promote.
3. Leverage Social Platforms – Utilize personal stories and visual content like selfies and videos to connect with your audience on a deeper, more human level.

Canadian Pool & Spa Expo:

Catch Steve Leslie speaking at the Canadian Pool & Spa Expo, happening from December 2nd to 5th. Don’t miss his presentation on December 4th at 3:30 PM, where he’ll share tips on “How to Build a Brand with No Spare Time.” This is a must-attend event for professionals looking to grow their business in the pool and spa industry!

https://www.poolandspaexpo.ca/

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