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Episode Transcript

(00:00):
OK, so you sent over these sources on the proper XTV
podcast and digging in, what really struck me was this, well,
this blend of daily content, butwith a serious global footprint.
So today let's try and cut through the noise, figure out
what makes this thing tick. You know why it's grown so?
Fast, exactly. It's launched, what, 2024?

(00:21):
And it's run by James Kuzino, who's got this incredibly
versatile background. Yeah, let's talk about him for a
second. James Cousineau, the sources
say. I mean internationally
recognized analyst war zones, disasters.
Right, heavy stuff. But then also an actor and a
comedian. It seems like quite a mix.
How does that actually, you know, translate for you, the
listener day-to-day? Well, it's not just like a list

(00:44):
of jobs on a CV. It seems fundamental that
journalism, especially from tough places, it brings a
certain rigor. You know.
Exactly, so even when they coverlighter topics, there's this
foundation of research. It's why it's actually
categorized as documentary. Ah, OK, so that label means
something specific, it's not just thrown on there.
Right. It's signals you're getting a

(01:06):
proper audio exploration even without visuals.
And then the acting, the comedy,well, that's maybe the secret
sauce. Making complex stuff easier to
take in engaging. Precisely.
They cover everything from true crime and justice to news and
entertainment. So that ability to shift tone,
to engage, it's crucial. In this range, it's not just in

(01:29):
his background, it's actually built into the podcast
structure, right? This dual format idea.
Yeah, that's pretty interesting.You get these short sharp
episodes, maybe 5 minutes like that one on why Propex AI
consulting rates are $500 per hour.
OK, bite. Sized, but then you also get
these much longer deep dives like over an hour on the Epstein

(01:49):
situation. What is the government hiding
about Epstein? Yeah, I saw that one.
An hour and 4 minutes. So it really caters to how you
might want to listen. Got 5 minutes, fine.
Got an hour also fine. Which is quite smart really.
It fits into your life rather than demanding you fit around
its schedule. Absolutely, it's flexible.
But here's the thing that seems,well, the kicker for its growth,
how available it is. Yeah, globally.

(02:12):
Distribution. Yeah, it's not just US centric.
Sources confirm Apple Podcasts in like Japan, Italy, loads of
places plus Spotify, Amazon Music, Audible, iHeartRadio.
And it's all using standard RSS feeds, which basically means it
gets pushed out everywhere automatically almost instantly.
So combine that wide availability.

(02:34):
With a daily schedule sticking to it consistently.
And leaning into popular genres.You mentioned true crime.
Kind of like 48 hours with thosebig YouTube channels.
Right. Like crime, injustice, it taps
into existing audiences. But the unique factor, I think
is still the host, that credibility, that versatility,
delivering fresh stuff. Daily.
So it's the combination content consistency, host credibility,

(02:56):
and just making it easy to find and listen to.
Seems like it. That's what appears to be
driving this this pretty rapid worldwide expansion.
So, OK, stepping back from this specific podcast, what does this
maybe tell us more broadly aboutcreators and influence today?
Well, it raises A fascinating question, doesn't it?
You've got one person, admittedly a very skilled and

(03:17):
versatile person, who commits tothis daily output across popular
topics. And they leverage these existing
huge distribution networks. And build a significant global
presence almost out of nowhere, it seems.
Exactly. So the question that leaves us
with is. Can 1 Strong, credible voice, if
they're smart about content and distribution, really cut through

(03:37):
all the noise online today? Can they build that loyal
worldwide audience from the ground up?
Something for you to think about.