Episode Transcript
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(00:00):
Welcome to the Deep dive. We're here to get you informed
fast. Today we're jumping into Prime
Time Live. It's this really dynamic,
interactive talk show broadcasting, believe it or not,
right out of Lethbridge, AB. Yeah.
And what's really interesting iswhere it comes from, the J ES-FM
TV network. Yeah, they have this strong
(00:20):
commitment to what they call authentic and unfiltered
programming. Authentic and unfiltered?
What does that really mean in practice?
Well, it means they're trying todo more than just report news.
It's about, you know, enriching,inspiring, raising awareness and
really trying to build a proper hub for community connection.
You really hear that in their live call in parts.
It's very raw sometimes. OK, so who's steering this ship?
(00:41):
The host is James Cousineau and you can catch the show on both
JS SFM and JS TV OHP. And it's probably worth
mentioning this isn't the same thing as like Alberta Primetime.
Totally different show, right? Good clarification.
And the dedication there, it seems pretty significant.
The networks led by Jesse Parmar.
Jesse was actually honored with the Queen Elizabeth the second
(01:02):
Platinum Jubilee medal. Yeah.
So that kind of recognition really speaks volumes.
You know, it highlights the quality and the effort they're
putting in, especially that community focus.
Definitely. So let's talk about tuning in.
How does a show from Lethbridge get such a wide audience?
This is where it gets really interesting.
It's pretty impressive the setup.
It airs consistently right Thursdays.
(01:23):
That's right, every Thursday, 8:00 PM Mountain Time, which for
listeners elsewhere, that's 7:00PM Pacific, 10:00 PM Eastern.
But honestly, it goes way beyondNorth America.
So how do people access it globally?
It's, well, it's everywhere online.
The main broadcast is J ESS FMTV, sure, but you can stream
it worldwide on their website thatsjessfm.ca.
(01:44):
Plus they're live on YouTube. Their channels at just FM 68 got
nearly what, 70,000 Subs? 70K.
Yeah, in Facebook Live too. And then there's the smart TV
side of things. Roku, Apple TV, Android TV, Fire
TV, SH101 TV and CG television network.
Basically, if you have a smart TV, you can probably find.
It it's just incredible that reach over 5 million listeners
(02:08):
worldwide, they say, all from Lethbridge.
It really shows the the power ofInternet radio and streaming,
doesn't it? Absolutely.
And it's not just passive listening, is it?
Yeah, they really want you involved.
OHT, definitely. The show is explicitly built for
audience engagement. They literally invite people to
call in live from around the world.
So your voice actually becomes part of the show.
(02:28):
How do you do? You can phone in or use
WhatsApp. The number is 368-997-6741.
Or if you prefer typing, you canjust use the live chat features
right there on the YouTube or Facebook stream while it's
happening. So your calls and conversations,
as they put it, are a really core part.
It's not just an afterthought. Exactly.
(02:50):
That interaction is central to the whole dynamic.
OK, So what are they actually talking about on the show?
What kinds of deep dives can youexpect?
It covers a really wide spectrum.
You get news headlines, current events, they've covered things
like the Epstein file scandal, for instance, but there's also a
big focus on entertainment. Right, like how do they balance
something serious like the X Teen Files with entertainment?
(03:12):
Well, it's all part of the conversation, you know, one week
you might have a special Aussie episode really digging into his
life and legacy, the next maybe they're talking about the
Alberta film production industry.
And they don't shy away from tough local issues either, like
a missing children investigationmentioned Pick Two county.
Plus some sports content seems to pop up.
(03:34):
It's that commitment to open talk driven by the community and
callers that sort of ties it alltogether, even with the diverse
topics. So Primetime Live really offers
this unique window, doesn't it? You get diverse perspectives,
connect with people globally, all anchored in this local
Canadian station. It really does.
And, you know, seeing how they've built this global
community through live interaction, it makes you
(03:55):
wonder, how might other media, maybe more traditional outlets,
learn from this? How could they boost their own
digital engagement to build these kinds of genuinely
participatory communities beyondjust, you know, basic chat
features? That's a great question for
everyone to think about. We definitely encourage you to
check out Primetime Live for yourself, see what you think,
maybe even call in.