Get ready for an episode that’s as insightful as it is inspiring. In this edition of The Proven Entrepreneur Show, host Don Williams welcomes the dynamic and deeply relatable Skye Waterson, founder of Unconventional Organization. Broadcasting from opposite ends of the world—Texas and New Zealand—Don and Skye dive into a conversation that will resonate with every entrepreneur who’s ever struggled with focus, burnout, or the pressure to “do it all.”
Skye shares her powerful journey from academia to entrepreneurship, revealing how a late ADHD diagnosis during her PhD became the catalyst for a complete life and career transformation. She opens up about the emotional and financial toll of shutting down her first business—a healthy frozen food startup—during the COVID-19 pandemic, and how that painful pivot led to the creation of a more agile, purpose-driven venture.
Key Insights:
- How ADHD shows up in entrepreneurs—and why it’s more common than you think
- The dangers of “shiny object syndrome” and how to overcome it
- Skye’s neuroscience-based “2-Minute Focus Formula” for regaining control of your day
- The importance of identifying what’s already working in your business
- Why failure isn’t the end—it’s often the beginning of something better
Key Entities Mentioned:
- Skye Waterson – ADHD coach and founder of Unconventional Organization
- Don Williams – Host of The Proven Entrepreneur Show
- Unconventional Organization – Coaching and community for ADHD entrepreneurs
- The ADHD Skills Lab – Skye’s podcast
- Shark Tank – Referenced in discussion on frozen food businesses
- COVID-19 Pandemic – Catalyst for Skye’s business pivot
If you’ve ever felt overwhelmed by your to-do list, distracted by new ideas, or unsure how to turn your passion into profit—this episode is for you. Skye’s story is a masterclass in resilience, self-awareness, and the power of building a business that works with your brain, not against it.
Visit our websites to learn more: https://provenentrepreneurshow.com/
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