Don’t Hire A Publicist

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Grab your copy of The Publicity Playbook here: The Publicity Playbook on Amazon

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If you've ever considered hiring a publicist, this episode is a must-listen. Lindsey Walker, founder of Walker + Associates Media Group, breaks down the realities of working with a publicist—what to expect, what NOT to expect, and how to set yourself up for success.

In this episode, Lindsey covers: 

• The biggest misconceptions about PR and why it's NOT an overnight solution 
• Why hiring a publicist does not guarantee sales (and what you need in place for PR to actually work) 
• The difference between publicity, marketing, and advertising—and why you may need all three 
• What makes a client PR-ready and why having a strong brand foundation is crucial 
• How long it actually takes to see results from a PR campaign (hint: it’s not 30 days!) 
• Alternative PR investment options for those who aren’t ready for a long-term retainer

PLUS: Lindsey shares real success stories from clients who leveraged PR the right way—and what you can learn from them. 

JOIN ME LIVE!
Want to learn the exact framework Lindsey and her team use to get clients featured in major media? Join her on February 26th for Publicity Game Plan LIVE, where she'll walk you through the step-by-step process of landing media coverage and making the most of it. 

Reserve your spot here: https://walkerassocmedia.kartra.com/page/2025publicitygameplan

If you're serious about getting seen and becoming the go-to expert in your industry, don’t miss this episode—and definitely don’t miss this webinar. See you there!