Ready for publicity that leads to profitability in your business? Book a call with Lindsey
Grab your copy of The Publicity Playbook here: The Publicity Playbook on Amazon
Welcome back to The Publicity Club Podcast! In this real, no-fluff episode, Lindsey is pulling back the curtain on what really goes wrong when brands feel like they've been burned by publicists and what to look for when you’re ready to hire again.
We’re diving into:
- The difference between a strategist and a sender
- Why pay-per-placement is rarely the solution
- What results-based really means (and why you should be cautious with it)
- Why profitable positioning matters more than press alone
- How to properly vet a publicist without falling for the highlight reel
- The mindset shift you need before hiring PR — especially if you’ve been burned in the past
- A reminder that PR is partnership, not magic — and why that distinction matters for your brand
She also shares a story from one of our long-term clients who was featured in The New York Times — without any pre-existing media connection. Just strategy.
So if you’re on the fence about hiring a publicist or have trust issues from past experiences —this one’s for you.
📌 Mentioned in this episode:
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com