053: People Can’t Buy What They Don’t Know Exists

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In this episode, we delve into a fundamental yet often overlooked aspect of online entrepreneurship: ensuring that potential customers know about your products.

Especially for creatives, talking about and promoting our work can feel daunting, but it's crucial for achieving the sales and success we desire. Join us as we explore why staying top of mind is essential and how to effectively engage your audience without feeling spammy.

Five Key Takeaways From This Episode:

1. Visibility is Crucial:
   - People can't buy what they don't know exists. To capture attention, you must consistently promote your work so that it stays top of mind for potential customers.
   
2. Content Creation Strategies:
   - Content doesn't always have to be about direct selling. It should inspire and engage your audience, making them feel connected to your work without constantly feeling like they are being sold to.
   
3. Consistent Engagement:
   - Post regularly on social media to ensure your audience sees your content. Posting once or twice is not enough. Frequent posting increases the chances of your content being seen by a larger portion of your audience.
   
4. Interactive Content Ideas:
   - Share different aspects of your book, like a page or an inspirational quote. Use various formats such as videos, reels, written posts, and images to keep your content fresh and engaging.
   
5. Overcome Perfectionism:
   - Focus on consistency over perfection. Don’t let worries about your appearance or production quality prevent you from creating content. Your audience cares more about the value and authenticity of your content than its perfection.

Additional Insights:
- Develop a content creation habit by posting daily for 30 days. This will provide valuable data on what types of content resonate with your audience and help you refine your strategy.

- Use engagement strategies like calls to action to build an email list and create a community around your work.

- If you're developing a book, share your journey and involve your audience in the process. This builds interest and anticipation before your book is even published.

**Connect with Us:**
- Join the Published Creator Skool Community

Until the next episode, stay creative and keep engaging with your audience.

Remember, people can’t buy what they don’t know exists! 

Tune in next week for more insights and strategies on The Published Creator Podcast (formerly the Coloring Book Creator)