064: Beyond The Book: How To Build Your Author Brand With Lulu.com

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In this episode, I sit down with Chelsea Bennett, Education & Community Manager from Lulu.com, to explore how authors can think beyond “just a book” and turn their content into a full-fledged brand experience. 

Whether you’re a coach, course creator, or speaker, this conversation is packed with strategies for turning your book into a powerful business tool—one that supports memberships, bundles, events, and more.

We cover:

• Why spiral-bound books (not available on Amazon!) are game-changers for workbooks
• How to use Lulu Direct to sell on your own website with full control
• Tactics to bundle your book with courses, coaching, and communities
• Using QR codes to grow your list, drive engagement, and build your ecosystem
• Kickstarter & fulfillment tips using Lulu’s Order Import Tool
• When and why to use ISBNs, and how to avoid common mistakes
• How to sell internationally without managing inventory

🔥 Bonus Insight:
Your book isn’t the final product—it’s the entry point into your brand and your world.

🎁 Mentioned in this episode:

• Lulu Pricing Calculator: https://www.lulu.com/pricing
• Lulu Direct (Shopify/Wix/Woo integration)
• Free interior templates for planners, journals, and notebooks
• Order Import Tool for bulk/kickstarter fulfillment
• Book a Monetization Mapping Call (includes a free Bestseller Impact Assessment)

🎧 Listen + Watch:
→ Watch The Episode on YouTube (includes a comprehensive and detailed list of resources mentioned)