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November 7, 2025 • 59 mins

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Sick of pouring your energy into social media and getting almost nothing back?

You're not alone. And you're not doing anything wrong.

In this episode, I sit down with award-winning, best-selling author and book coach Lana McAra, who shares how authors can sell more books—faster—without relying on algorithms, ads, or endless posting.

We dive deep into the lost art of in-person book promotion and why it still works (maybe better than ever). Whether you're introverted, writing fiction, or just burned out by digital hustle, this conversation will give you a fresh, fun, and human approach to marketing your books.

🔑 What You’ll Learn:

  • Why online marketing alone isn’t enough (and never really was)
  • How to turn your book into a live experience readers love
  • Where to find venues that actually want you to speak
  • Easy ways to make events interactive—even if you hate public speaking
  • How in-person events help you grow your email list and online sales, too
  • Stories from real authors making real money… without a single boosted post

đź§© Episode Highlights:

  • The forgotten power of face-to-face connection
  • Creative examples of book events that sell (even fiction!)
  • What bookstores and libraries really want from authors
  • Why “marketing” can be the most fun part of publishing
  • A powerful mindset shift for long-term author success

đź”— Resources & Links:

💬 Let’s Connect:

If this episode gave you a lightbulb moment 💡 — or reminded you that yes, you can promote your book in ways that feel fun and aligned — I’d love to hear from you.

📥 DM me on Instagram or join the Published Creators Skool community and let’s talk about YOUR next live event idea!

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