The Purpose and Profit Podcast

The Purpose and Profit Podcast

Join award-winning author and leadership expert Dr. Ty H. Wenglar as he explores the transformative power of purpose-driven leadership. Drawing from his personal experiences and decades of expertise, this podcast dives into practical strategies and real-world examples to help leaders align their teams, organizations, and personal values with a greater mission. From fostering innovation and navigating crises to building ethical cultures and sustainable success, "The Purpose and Profit Podcast" offers actionable insights and inspiring conversations for purpose-driven executives and emerging leaders alike. Whether you’re leading a Fortune 500 company or a growing team, this series is your guide to creating lasting impact and a legacy of aligned leadership. Tune in to discover your true north and lead with purpose. Copy and Paste the following link into your favorite browser. http://www.lucentraadvisors.com http://www.lucentraprofitadvisors.com

Episodes

March 20, 2025 11 mins

For decades, business leaders have been told that profit should always come first—that maximizing shareholder value is the ultimate goal. But history tells a different story. Companies that chased short-term profit at the expense of purpose—like GE, Enron, and Sears—ultimately crumbled, while those that prioritized mission, innovation, and stakeholder trust continue to thrive.

So, is purpose really at odds with profit? Or is it the ...

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Unlocking Hidden Profit – The Science of Business Optimization

Welcome to The Purpose and Profit Podcast with Dr. Ty Wenglar, where we dive deep into profit acceleration and optimization—the key to increasing profitability without simply selling more. Most businesses unknowingly leave thousands, even millions, on the table due to inefficient pricing, operational waste, and missed customer opportunities. In this episode, we uncover:

✅...

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🚀 More sales don’t always mean more profit. In fact, without the right strategy, chasing revenue can actually hurt your business more than help it.

In this episode of The Purpose and Profit Podcast, Dr. Ty Wenglar breaks down the truth about profit acceleration and optimization—how you can increase your bottom line without adding a single new customer.

For decades, businesses have been told that growth is the answer to everything. I...

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Here is the Link to my guest appearance on Lynn's Show.
https://www.buzzsprout.com/2289415?client_source=large_player&iframe=true&referrer=https%3A%2F%2Fwww.buzzsprout.com%2F2289415%2Fpodcast%2Fembed#

Welcome back to The Purpose and Profit Podcast! I’m your host, Dr. Ty Wenglar, and today we’re tackling one of the biggest truths in business—The Purpose/Profit Paradox.

Here’s the paradox:
👉 The more you chase pro...

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Welcome back to The Purpose and Profit Podcast! I’m your host, Dr. Ty Wenglar, and today, we’re looking ahead at the future of leadership—because staying relevant means staying ahead.

And if you follow me on social media, you may have seen that I was recently a featured guest on The Conversations About Power Podcast with Lynn Coleman. If you haven’t checked that out yet, I highly recommend it. It was one of the most engaging and ins...

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Welcome back to The Purpose and Profit Podcast! I’m your host, Dr. Ty Wenglar, and today we’re breaking from our usual format to bring you something truly unique. This episode features an in-depth discussion conducted by the Studio at Google Notebook, where AI-generated personalities analyze and explore the principles of purpose-driven leadership as championed by Lucentra Advisors.

What makes this conversation remarkable is its unbi...

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In this episode of The Purpose and Profit Podcast, Dr. Ty Wenglar tackles one of the most pressing challenges leaders face: navigating change while sustaining purpose and alignment. Change can feel overwhelming, disrupting routines and forcing organizations to adapt quickly. But those that remain anchored in their purpose don’t just survive—they thrive.

Dr. Wenglar explores how purpose acts as an organization’s North Star during tim...

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January 13, 2025 15 mins

Episode Description: Let’s Kill the Good Idea Fairy

Welcome back to the show! Today’s episode wasn’t the one we originally planned, but sometimes life—and the Good Idea Fairy—has other ideas.

Over the weekend, I had an unexpected encounter with the Good Idea Fairy, that charming, mischievous figure who loves to pop up uninvited, promising shiny new opportunities and “can’t-miss” ideas. For me, it showed up on Facebook in the form of ...

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January 6, 2025 10 mins

In this episode of The Purpose and Profit Podcast, Dr. Ty Wenglar tackles the critical and timely topic of crisis management, focusing on how purpose-driven leadership can guide organizations through uncertain times. Whether facing financial downturns, PR disasters, or global challenges, leaders who anchor their decisions in purpose can navigate crises with clarity, maintain morale, and emerge stronger on the other side.

Purpose ser...

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Welcome back to The Purpose and Profit Podcast! In this episode, Dr. Ty Wenglar dives into purpose-driven innovation, exploring how aligning innovation with an organization’s mission and long-term goals can create meaningful, sustainable impact.

Innovation is often celebrated as the driving force behind progress, but what separates fleeting trends from enduring advancements? Purpose-driven innovation focuses on solving real problems...

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December 26, 2024 14 mins

Welcome back to The Purpose and Profit Podcast! In this thought-provoking episode, Dr. Ty Wenglar delves into the critical role ethical leadership plays in building trust, fostering inclusion, and driving sustainable success. At the heart of this discussion is the timeless wisdom of the Golden Rule: “Treat others as you would like to be treated.” This universal principle, which transcends cultures and religions, serves as a powerfu...

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December 16, 2024 10 mins

In this episode of The Purpose and Profit Podcast, Dr. Ty Wenglar dives into how a shared sense of purpose can transform employee engagement, inspire innovation, and improve workplace morale.

Discover the science behind engagement, including Self-Determination Theory and its three core drivers: autonomy, competence, and relatedness. Learn practical strategies to foster engagement, from communicating your purpose clearly and empoweri...

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Podcast Episode 4 Description: "Aligning Purpose with Strategy"

In this episode of The Purpose and Profit Podcast, Dr. Ty Wenglar dives into the critical topic of strategic alignment—where purpose meets execution. While having a clear company purpose is essential, it’s only the first step. Without alignment, even the best intentions remain words on a page, disconnected from day-to-day actions and outcomes.

Dr. Wenglar explo...

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Welcome back to The Purpose and Profit Podcast! In this episode, Dr. Ty Wenglar takes a deep dive into the foundational pillars of purpose-driven leadership: Clarity, Ethics, and Long-Term Impact.

Discover why clarity of purpose is essential for effective leadership, how ethical integrity builds trust and drives loyalty, and why long-term thinking is crucial in a world often consumed by short-term wins. Featuring real-world examples...

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November 21, 2024 5 mins

In this introductory episode, host Dr. Ty H. Wenglar sets the stage for The Purpose and Profit Podcast. Discover the inspiration behind this series, rooted in Dr. Wenglar’s journey as an award-winning author, leadership expert, and founder of Lucentra Advisory Group. Learn how aligning purpose with profit can transform not only businesses but also lives, fostering leadership that creates lasting impact.

Whether you’re an executive s...

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November 21, 2024 15 mins

In this powerful debut episode of Aligning Purpose: The Leadership Blueprint, Dr. Ty Wenglar dives into the transformative world of purpose-driven leadership. Sharing a life-changing personal story, Dr. Wenglar illustrates how clarity and alignment can unlock incredible strength for leaders and organizations alike.

Explore the core ideas of purpose-driven leadership, why it’s more crucial than ever in today’s fast-changing world, an...

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