The Purposeful CEO with Emma Campbell

In this episode, I’m sharing my personal journey of healing, my “why,” and the energy practices that have completely transformed my life. From feeling stuck and trapped in family pain, battling anxiety, and searching for a way out, to now feeling more at peace than ever—I’m opening up about the deep inner work that made all the difference.

I’ve always had an interest in psychology, behaviour, and motivation, and that curiosity event...

In today’s episode, I’m sharing leadership lessons I’ve learned from working with some of my highest performing clients. Those who have built thriving businesses, strong teams, and a deep sense of fulfillment. These are the clients who have achieved sustainable success, a powerful brand presence, and positive impact in their communities. All while maintaining their inner happiness and freedom.

What I’ve realised is that it’s not abo...

In this episode of the Purposeful CEO Podcast, I’m doing something a little different. No notes, no set agenda—just me, heart-to-heart with you. I want to share something deeply personal that I experienced recently, a vision that dropped into my mind while driving my kids to their activities.

I found myself reflecting on two very different versions of me: "Achiever Emma" and "Wise Woman Emma." One is constantly rushing, saying yes t...

If you’d asked me a few years ago what really drives team performance, I probably would’ve said strategy, clear goals, maybe even the right hire. But after working closely with hundreds of leaders, one thing has become unmistakably clear: the most powerful driver of team success is psychological safety.

It’s not the bonuses or the perks. It’s not even confidence or competence. It’s whether your team feels safe enough to speak up, ta...

Is employee entitlement real - or are we just seeing a shift in what today’s workforce truly values?

This is one of the most common questions I’m asked, and it’s such an important one. In this episode, I unpack what’s really going on beneath the surface when leaders feel like their team is more demanding, less grateful, or not working as hard as they “used to.”

I share why I believe this isn’t about entitlement - it’s about evolution...

In this episode, I’m diving into something I know so many of us grapple with - what to do when someone on your team just isn’t aligned. Maybe they’re technically doing the job, but the energy? It’s off. Whether it’s subtle undermining, ongoing negativity, or just a general vibe that drags the whole team down, the impact of one misaligned team member is real—and costly.

I’ve seen how easy it is to keep someone on because they’re “irr...

In this episode, I’m diving into a topic that often feels heavy for many leaders - talking about money.

Financial transparency isn’t just a smart business strategy; it’s also a deeply human one, especially during times of uncertainty. I know from experience that many purpose-driven leaders hesitate to share financial information with their teams out of fear - fear of causing panic, confusion, or misunderstanding. But I truly believ...

In this deeply personal episode, Emma Campbell shares a soulful reflection on purpose—and why your greatest pain may in fact hold the key to your greatest purpose. Inspired by a moving story shared on the Imperfects podcast, Emma explores the idea that we are often called into our most meaningful work through the very experiences that challenge us the most.

She opens up about her own story—growing up as a sensitive, empathic child w...

In this episode, Emma Campbell explores one of the most important yet underestimated parts of building a strong, sustainable business: hiring well. She shares why the classic advice to “hire slow, fire fast” can save you from costly mistakes and how most business owners—herself included—learn this lesson the hard way.

Emma walks through common hiring pitfalls, like rushing the process because someone “feels like a good fit” or relyi...

In this episode, Emma Campbell shares why delegation might just be the unsexy secret to your next level of personal and business growth. After returning from seven months on the road, Emma reflects on how delegating more and doing less herself has resulted in her most successful and sustainable business season yet. She discusses how letting go of control and delegating effectively has allowed her to create more space, grow her team...

In this episode, Emma Campbell takes us inside her eye-opening experience at a silent meditation retreat and shares some powerful lessons that are too good not to pass on. She talks about the beauty of stepping away from the noise of everyday life—no talking, no phones, no distractions—and just being present with yourself. Emma dives into the importance of slowing down, getting in touch with your heart, and moving from “human doing...

In this episode, Emma Campbell dives into Mel Robbins’ "Let Them Theory," exploring how to let go of control, manage energy, and focus on what truly matters. Drawing from her own experiences and work with leaders, she introduces the Circle of Control and Circle of Influence frameworks to help listeners identify what they can control, what they can influence, and what is ultimately out of their hands.

Emma explores the challenges of ...

In this episode, Emma Campbell shares her personal journey of discovering her purpose and how it reshaped her career and life. From battling anxiety to finding fulfilment in purpose-driven work, Emma provides actionable advice on how aligning with your ‘why’ can unlock personal and professional transformation.

Emma explores the power of storytelling and how it shapes our identities, builds trust, and fosters self-awareness. She refl...

Welcome to the Purposeful CEO Podcast! In this first episode of the new and improved show, Emma Campbell explores why the most successful organisations are purpose-driven. She shares her journey, the impact of purpose on business, and how to stay connected to your mission even when life gets busy.

Emma dives into what it means to be a Purposeful CEO, explaining how true leaders prioritise mission, impact, and empathy over profits. S...

This is a BIG episode. Powerful stats and advice on the power of running your business in a way that drives long term success AND personal fulfilment.

In this ep we cover :

• Why bonus schemes are not the answer to your culture issues
• What an inside-out approach to culture transformation looks like
• The ripple effect of purpose on profit
• Why purpose drives 6x greater profit
• Why you don't need to introduce another bonus ...

From someone who has been partnering with small businesses and heart-led leaders for over 12 years now. I know exactly which skills you already rock at - and which ones you need to smash through your fears, limiting beliefs and step into your power.

In this episode, we cover:

• The 5 skills you need to step into your power
• Why the world needs more leaders like you
• Why mindset is 90% of the game

Enjoy! x

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Introducing our latest Purpose in Perth guest: Sarah Rusbatch!

Sarah is author of the best selling book “Beyond Booze, How to create a life you love Alcohol Free’, a multi-award winning Health and Wellbeing Coach, an accredited Grey Area Drinking Coach, and global speaker. I first met Sarah in a business mastermind we were in together and was instantly inspired and as someone who is sober curious, was eager to learn more. 

I loved ...

Today we speak about the power of team pulse checks (AKA employee engagement surveys).

We cover:

• Why run them, the benefits to your culture + business
• How they can reveal your blind spots
• The ROI on your profit, productivity, sales and retention
• How they can reveal your unique strengths
• What 3 clients learnt from their pulse checks
• The process I run & which questions I ask
• How they saved one client from spending $10...

This week we chat motherhood, seasons, burnout, doing it all and permission to do YOU.

We cover:

• My story with burnout and shifting to a season of sustainability
• Identity shifts in business and motherhood
• The 3 lenses of my 'business energy audit'
• The one exercise that shifted everything in our household
• The unspoken emotional and mental load women carry in the household
• Hustle culture and permission to step i...