The Racer on Demand Show

In this episode, Amanda and Megan sit down with Jacklyn (Jackie) Donahue, Group Marketing Manager for Aftermarket at Niterra North America (parent company of NGK Spark Plugs). With years of experience managing a massive roster of athletes—from drag racers to fishermen—Jackie provides a rare look into how a global brand evaluates its partnerships in a post-COVID world. We dive into the hard decisions required to clean up...

Amanda and Megan dive deep into a chaotic month of racing that spanned from Wheatland to Antigo. From chasing mysterious mechanical gremlins across three states to "mad scientist" oil testing on a kitchen grill, the duo explores the high-pressure reality of performing (or failing) in front of key partners. They also break down the strategic shift in motorsports toward fan-centric experiences and why racers must take personal respon...

"Truthfully, if you go out there and keep giving your NPC line, you're automatically just part of the background."

In this episode, we recorded live from Lucas Oil Speedway at the Champ Off-Road Race with the crew from Impulse Media—Lyle, Jeffrey, and Tito. They’ve spent years building a media powerhouse by focusing on the one thing most racers ignore: storytelling. We dive into the "18-hour-day" reality of life behind t...

How do you move from being a "sticker on a car" to a true sales asset for a global brand? In this episode, Amanda and Megan sit down with Theresa Kapper, Director of Marketing for Nexen Tire America. With over 20 years of experience in the tire industry, Theresa explains how she bridges the gap between marketing and sales by leveraging motorsports athletes as strategic partners.

Theresa shares why authenticity is more valuable than ...

Are you tired of posting into a void and feeling invisible to the sponsors you want to attract? In this episode, Amanda and Megan pull back the curtain on why most racers are failing on social media and how to fix it. Amanda shares the exact strategy that helped her gain 1,700 followers in just 55 days—and it isn't about chasing viral trends. It’s about a fundamental shift in how you view your racing program: you aren't...

Tired of being told your program isn't "big enough" for a partnership with a major brand? In this episode, we sit down with Troy Green, Midwest Sales Rep for Maxima Racing Oil and a 25-year engine building veteran, to discuss why Maxima is shifting away from pro-level banners to invest in the volume and loyalty of grassroots racers. Troy pulls back the curtain on how you can act as a marketing extension for a global brand, proving ...

You asked, and we answered. In this episode, Amanda and Megan ditch the guest chair and go straight to the community — tackling the real sponsorship questions you've been sending in through social media. From getting on a sponsor's radar to knowing what to charge, this is the straight-talk episode you didn't know you needed.

WHAT WE COVER IN THIS EPISODE:
-- HOW TO GET SEEN BY SPONSORS: Why waiting to be "discovered" on Ins...

How do you bridge the gap between being a local racer and becoming a professional brand that a championship-winning team wants to represent? In this episode, we are joined by Kelley Earnhardt-Miller, CEO of JR Motorsports and one of the most influential business minds in racing. Kelley pulls back the curtain on how the Earnhardt family built a multi-generational legacy by focusing on the business side of the sport, offering a maste...

In this episode, Amanda Van Den Elzen and Megan Meyer dive deep into the essential "Know, Like, and Trust" factor and how it dictates everything from fan engagement to long-term sponsorship success. Moving beyond just podium finishes, they discuss how authenticity and influence are the real currencies in modern motorsports marketing.

WHAT WE COVER IN THIS EPISODE:

-- BEYOND THE PODIUM: Why sponsors are paying for your influence and a...

What is actually happening on the other side of your sponsorship pitch? In this episode, we are joined by Josh Wiese, a business development expert at a Fortune 300 company and former host of the Sponsored Rider Club podcast. Josh brings a perspective that most racers never get access to: the reality of how massive corporate budgets are actually managed and moved.

WHAT WE COVER IN THIS EPISODE:

-- THE REALITY OF CORPORATE BUDGETS: Wh...

If you want 2026 to be the year your race program finally operates like a professional business, you have to stop "spraying and praying" and start executing with intention. In this episode, Amanda and Megan go behind the scenes of their own planning boards to share the specific business targets, personal milestones, and industry-wide missions they are tackling this year. From massive partnership goals to the "Power of 20," this is ...

What does a major brand like AMSOIL actually look for in a racer? In this episode, we sit down with Sara Oettinger, Marketing Manager at AMSOIL, to pull back the curtain on high-level motorsports marketing. Sara shares why traditional "gold, silver, and bronze" sponsorship packages are a thing of the past and explains how racers can become true extensions of a brand's marketing team.

WHAT WE COVER IN THIS EPISODE:

-- THE RACING ECOSY...

It’s the most overused word in racing, and in this episode, Amanda and Megan explain why it might actually be holding your program back.

In this candid post-holiday conversation, the hosts ease in with real life (family Christmases, getting sick at the worst possible time), then shift gears into a deeper discussion every racer needs to hear: why brand awareness and logo placement alone aren’t enough anymore (and what spo...

What does a brand really look for in a motorsports partnership?

In this episode of The Racer On Demand Show, Megan and Amanda sit down with their very first guest, Dave, Marketing & Brand Activation Manager at B’laster Holdings, for a candid conversation about what actually matters on the sponsor side of the table.

With a career that spans aftermarket performance parts, tires, and motorsports marketing (including his time a...

Who are you when you strip away the helmet, the car wrap, and the team colors? In this essential episode of The Racer On Demand Show, hosts Amanda Van Den Elzen and Megan Meyer reveal how to build a powerful motorsports brand based on your core identity, not just logos. Learn personal insights and actionable strategies for navigating brand identity, securing sponsors, and building a loyal fanbase across all racing disciplines.

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In this episode of the Racer on Demand show, hosts Megan Meyer and Amanda Van Den Elzen share their insights and experiences from attending the SEMA show, with a focus on preparing for the upcoming PRI show. They emphasize the importance of having a clear purpose when attending trade shows, highlighting that these events are ideal for laying the groundwork for future sponsorships and strengthening existing relationships. The hosts ...

In this episode of The Racer on Demand Show, hosts Amanda Van Den Elzen and Megan Meyer dive into how social media and content creation in motorsports has evolved and why digital content creation has become one of the most valuable tools in a racer’s toolkit.

They unpack how racers can generate income beyond traditional sponsorships through social media monetization, affiliate marketing, user-generated content, and brand colla...

In their debut episode, Megan Meyer and Amanda Van Den Elzen kick off The Racer on Demand Show from Crandon International Raceway during the World Championship weekend. Megan shares what it’s been like shifting from drag racing to off-road, while Amanda gives an inside look at her own race at Crandon. Together, they talk about what’s ahead for the podcast — from building stronger connections with fans and partners...