Katie Smith is the Founder and CEO of Wild Path Consulting and a Fractional CMO.
Katie is a dynamic force who masterfully blends adventure with marketing expertise, transforming stagnation and chaos into clear strategic success. She joined us to share her incredible career journey and unique insights that will inspire and challenge how you think about marketing and leadership.
Wild Path Consulting helps businesses that care about the future of our planet and its people to craft compelling strategies, build strong marketing teams, and remain flexible in how they position their products and services. With a focus on social impact marketing, Wild Path empowers companies to scale sustainably while making a positive difference.
In this episode:
Adventurous Beginnings: Learn how Katie’s diverse and adventurous career journey has influenced her ability to think creatively and tackle complex challenges, helping her become an expert at solving problems in innovative ways.
Strategic Alignment for Success: Katie emphasizes the importance of aligning teams, goals, and strategies to achieve clarity, focus, and meaningful outcomes. She shares practical advice on breaking through organizational silos to create more cohesive and effective marketing strategies.
Overcoming Stagnation and Embracing Change: Discover Katie’s approach to turning stagnation into momentum, using adaptability and bold decision-making to navigate through uncertainty and drive business growth.
The Role of a Fractional CMO: Katie explains how fractional CMOs can bring high-level expertise to businesses on a flexible basis, offering the strategic direction needed to scale effectively without the commitment of a full-time hire.
Finding Opportunity Amidst Chaos: Katie shares her philosophy on embracing chaos and uncertainty as opportunities for transformation, providing tips on how to reframe challenges into strategic advantages that lead to long-term success.
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