Sean O'Brien - Mott Corporation

Sean O'Brien is a seasoned marketing and communications professional with a rich background in both B2C and B2B sectors. Sean currently holds the position of Global Head of Marketing and Communication at Mott Corporation, a company specializing in precision filtration technologies. 

With a career spanning various industries, including sporting goods, safety equipment, and technology innovation, Sean brings a wealth of experience to his role. His journey began in the realm of sporting goods, working with brands like New Balance, and evolved through significant roles at Honeywell and Stanley Black & Decker, before joining Mott Corporation.

In this episode...

Sean's approach to marketing is distinguished by his ability to blend B2C storytelling techniques with B2B marketing strategies, a methodology he's passionately applied across different industries. This unique approach has enabled him to rejuvenate and enhance brand and product strategies, making complex, technical products more relatable and engaging to a broader audience. Sean emphasizes the importance of storytelling and brand building in creating compelling marketing narratives that resonate with both consumers and business clients.

In his current role at Mott Corporation, Sean is involved in multi-channel marketing strategies, including digital marketing, live events, and the development of a customer enablement platform. This platform is designed as an interactive tool to showcase the company's technologies in various applications, enhancing customer engagement and sales processes. 

Sean's efforts aim to amplify Mott Corporation's visibility globally and solidify its position in key industries like green hydrogen production, healthcare, and semiconductors. A significant part of Sean's strategy involves account-based marketing (ABM), targeting and personalizing marketing efforts for major Fortune 100 companies. This approach focuses on delivering tailored messages and solutions to potential clients within these organizations, highlighting Mott Corporation's capabilities and success stories. The objective is to penetrate these large companies more deeply by addressing specific needs and projects, thereby fostering closer partnerships and driving sales.

Lastly, Sean touches on the evolving landscape of marketing, emphasizing the critical role of AI in enhancing marketing strategies without overshadowing the need for personalized, human-centric content. He advocates for a balance between leveraging AI for efficiency and maintaining authentic, engaging storytelling that connects with the audience on a personal level. Through his leadership and innovative approaches, Sean continues to drive Mott Corporation's marketing forward, adapting to the changing market dynamics and embracing new technologies to stay competitive.