BRAND (by design) I BG5 + Branding Psychology

Is Taylor Swift’s obsession with album variants just smart marketing — or emotional manipulation wrapped in glitter and nostalgia?In this episode, we break down the branding psychology behind her strategy: how she uses scarcity, identity, and emotional ownership to drive demand — and why fans keep buying.We’ll unpack what this reveals about modern marketing, consumer loyalty, and the fine line between connection and control in cele...

How does Taylor do it? The impact & influence she holds is UNMATCHED. Is this by accident or by design?Taylor Swift just pulled off an explosive announcement of her 12th album, Life of a Showgirl, with a “pre pre-order while supplies last” — and the world is thrilled!In this episode, I’m breaking down: • The psychological triggers behind the “pre pre-order” of her new album, Life of a Showgirl • How her branding psychology mak...

There’s a dangerous misconception in the Human Design space that being a Manifesting Generator means you’re supposed to bounce between ideas, pivot constantly, and stay in motion. But the truth is—when that energy goes ungrounded, it creates distraction, burnout, and brand fragmentation.In this video, I break down what aligned MG energy actually looks like through the lens of pop culture branding. We’ll analyze the brand trajectori...

BEWARE! Do not watch this if you are easily offended! This video calls out the mistakes you may be making & holds no punches in telling you how YOU hold the power to shift them!!If you are making these mistakes in your spiritual online brand you NEED to fix this issues before worrying about advanced Human Design/ BG5.After working with thousands of entrepreneurs in building, and scaling, personal brands these are the top 5 mist...

Tyson Ritter and The All-American Rejects pulled off one of the most iconic stealth comebacks of 2025—and it’s a branding masterclass in real-time relevance, nostalgia marketing, and public re-alignment.In this episode, we break down:How Tyson leveraged a surprise concert, Gen Z/ Millennial nostalgia, and real human connection to reignite the AAR brandWhy his “offbeat but authentic” presence is exactly what today’s audiences are cr...

The Truth About Being a Multi-Passionate Entrepreneur: Why It’s Not the Reason You’re StuckAre you telling yourself you can’t build a clear brand because you’re “multi-passionate”? Let’s call that what it really is: a sneaky self-sabotage pattern, especially when you’re this close to real success.In this video, I break down the real reason multi-passionate creatives stay stuck — and it’s not because you “do too many things.” I’ll s...

If your brand feels a little… fuzzy, this is your wake-up call.

In today’s episode, we use Justin Baldoni’s ‘Man Enough’ brand as a live case study to explore what makes a brand clear, trustworthy, and positioned for sustainable growth—and what causes even purpose-driven platforms to lose momentum.

We’ll unpack:

– The branding archetypes Baldoni leaned on—and where they got muddy

– The BG5 (Human Design for business) profile th...

If you’re stuck in an endless cycle of launching, pivoting, and reinventing your brand every month—this episode is your reality check and your roadmap.

We’re breaking down:

• Why winging it is killing your growth (and sanity)

• The psychology behind powerful, profitable brands like Taylor Swift and Apple

• What went wrong with Peloton and BlackBerry—and how to avoid it

• The real reason structure = freedom in business

• Actionable tips...

Are you tired of blending in online? In this episode, I share my exclusive BLA Framework to build a category-of-one personal brand that gets you paid for what you’re best at.We’ll cover how to align your BG5 "Success Codes", leverage your Gene Keys Life Work, and choose your perfect Brand Archetype so you can build a values-driven business that feels aligned AND profitable.Whether you’re just starting your personal brand ...

In this episode, I break down why it’s actually easier to sell premium $10K+ offers (especially with a small audience)—and I back it all with real behavioral psychology and business research.

We’ll cover:

• Why high-ticket clients think + buy differently than low-ticket buyers

• The toxic trap of high-volume, low-margin business models

• How premium offers simplify your business + attract decision-makers

• The exact psychological tr...

Ready to turn your Human Design into your biggest business advantage?In this free workshop, I show you understand the foundations of how to leverage your Human Design (and the advanced business system BG5) to skyrocket your sales — without burning out or overcomplicating your strategy.This was originally a private bonus for my students, but I’m releasing it publicly because too many entrepreneurs are still trying to “fit the mould”...

In today’s episode of Brand (by design), we’re breaking down a VERY popular form of marketing & PR currently being utilized by Ryan Reynolds & Blake Lively: "Flood the zone".

I’m pulling back the curtain on what flood-the-zone PR actually is, the psychology behind why it works (even when it feels fake), and why — if their goal is long-term power and visibility — this is actually their smartest move right now.

We...

What happens when a brand built on humour, charm, and lightness suddenly pivots—and breaks trust in the process? In this episode, we dissect the Jester brand archetype through the lens of Blake Lively, Ryan Reynolds, and Justin Baldoni’s recent PR fallout. Whether you’re deep into branding psychology or just trying to keep up with celebrity strategy, this video breaks down: • How the Jester archetype wins (and loses) trust • What t...

This video was recorded with personal brands and entrepreneurs in mind—but if you’re deep in the Ryan Reynolds, Blake Lively, or Justin Baldoni rabbit hole, you’re going to love this too!

In this breakdown, I’m unpacking nostalgia marketing—what it is, how it works on your subconscious, and why it’s one of the most powerful (and manipulative) tools in marketing today.

Using Ryan Reynolds’ recent “visit” to Kingston, Ontario and sub...

Does following your sacral response mean everything will always feel like a full-body hell yes?

Spoiler alert: Not exactly.

In this episode, we’re diving deep into the not-self themes of Generators and busting some of the biggest myths about alignment.

You’ll learn:

• What a real sacral yes feels like (hint: it’s not always fireworks and butterflies).

• Why aligned decisions don’t always feel “good” in the moment—and why fear ...

Making aligned decisions using your Human Design Inner Authority isn’t about feeling good—it’s about inner truth.

In this video, we’re breaking down why listening to your Inner Authority often feels uncomfortable, whether it’s anxiety from the Ajna, uncertainty with the undefined Solar Plexus, or survival fear from the Splenic Center.

If you’re chasing comfort or control, you might be caught in the Not-Self. Discover how to navig...

Are you stuck in the not-self? In this episode, we’re diving deep into the nature of the not-self through the lens of Human Design—and how all types resist being their true selves.

Learn how a dysregulated nervous system keeps you out of alignment, forcing you to shore up weaknesses instead of embracing your unique strengths.

I’ll break down the not-self for all four types, weave in practical tools for nervous system stabilization,...

The Uranus Opposition is not just another yearly cycle—it’s an energetic milestone that sets the stage for the second half of your life.

In this episode, we’re diving deep into how this pivotal transition in Human Design and BG5 reveals your unique purpose and how your early years prepare you for this transformation.

Discover:

• What the Uranus Opposition represents in BG5 and Human Design.

• How this shift moves you closer to fulf...

Are you starting to resent your business? Dreading your morning routine? Or maybe you’ve noticed subtle signs like a higher heart rate on your Fitbit, restlessness at night, or feeling emotionally drained by your work.

In this episode, we dive into the obvious and not-so-obvious signs that your business might be burning you out.

We’ll explore three key areas to examine in your brand: