#182 | Taking on Uber & Lyft: The Tech Entrepreneur and Founder Behind HerRide
In this episode, I get to talk with Jillian Anderson, the founder and CEO & CTO of HerRide, a women-targeted rideshare app. Jillian talks about how she plans on beating out industry titans like Uber and Lyft; and even has partnered with the Atlanta International Airport.
She breaks down her goals for HerRide, her love for numbers, her competitive nature, and her focus on creating a service that benefits both the riders and drivers. Anderson reflects on the challenges she encountered, celebrating milestones like gaining entry into Atlanta airport's ride services, and her plans for the future expansion of her business.
Book Your Next Ride with HERide: https://www.heride.com/
Follow Jillian Anderson: https://twitter.com/jillbgates
Free Trial for Off/Source: https://www.offsource.tech/pricing
Follow Angelo Roberts
https://twitter.com/AngeloRobertsJr https://Flowpage.com/angelorobertsjr
00:00 Introduction to the Video
00:00 Discussing Lyft's New Feature
00:41 The Impact of Lyft's Feature on the Market
02:01 Introduction to the Host and Guest
02:07 Jillian Anderson's Journey to Founding HerRide
02:28 The Genesis of HerRide
02:38 Jillian's Basketball Career and Transition into Tech
03:46 The Birth of HerRide
04:41 The Challenges and Opportunities in the Rideshare Industry
06:09 The Journey from Idea to Launch of HerRide
07:31 The Impact of Going Viral and Growth of HerRide
08:11 The Process of Getting into the Airport Rideshare Market
11:55 The Challenges and Strategies in Marketing HerRide
13:37 Jillian's Personal Journey and Motivation
23:18 The Metrics and Community Building of HerRide
27:48 Safety Features and Future Plans for HerRide
29:05 Expansion Plans: New Cities on the Radar
30:25 Why Not LA? The Challenges of Saturated Markets
30:32 The Cost of Rideshare Permits: A Barrier to Entry
31:17 Competing with Giants: The Lyft Challenge
31:39 Surviving the Storm: Dealing with Idea Theft
34:11 The Art of Conversion: Winning Over Drivers
34:42 The Initial Reaction to Lyft's Move
35:25 The Acquisition Question: Would You Sell?
38:30 The Future of HerRide: Goals for 2024
39:28 The Work-Life Balance: Self-Care and Relaxation
41:56 The Math Behind the Business: Analytical Thinking
47:54 The Driver's Perspective: Pay and Expectations
52:38 The Billion Dollar Conversation: Preparing for Acquisition Talks
54:44 Staying in Your Lane: Building a Loyal Community
55:31 Connecting with HerRide: Social Media and Sign Up
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