Episode 2 - How does Greenscreens optimize their best-in-class marketing strategy?

In episode 2 of The Ramp Up, co-hosts Rich & Bryan place a Hoplite Spotlite on Greenscreens.ai, a real-time pricing platform in the logistics industry. While their platform is best-in-class, it is their marketing strategy that is discussed as they have curated a phenomenal approach to brand image and culture-building alike. Speaking with Vice President of Marketing Celine Clayton and Vice President of Customer Success Rachel Backfisch, they dive into many topics that are applicable to business of all sizes and industries.

Topics include:

00:00 – Intro to Celine and Rachel

03:00 – Their approach to marketing

05:55 – Effect of good culture on marketing & the brand

08:02 – Social media marketing

12:42 – LinkedIn’s impact on marketing in logistics

14:50 – Partnerships in marketing strategy

17:16 – KPIs and analytics to monitor in marketing

19:50 – Most effective low-cost marketing channels

24:14 – How to hack the LinkedIn algorithm

28:03 – Greenscreens branding origin story

33:42 – Company pillars tying into marketing

38:10 – Rebranding timeline

40:48 – Greenscreens almost had a mascot?

42:18 – Flexing some creative muscle

43:19 – Top logistics brands right now?

45:33 – Super Bowl hopefuls