In episode 2 of The Ramp Up, co-hosts Rich & Bryan place a Hoplite Spotlite on Greenscreens.ai, a real-time pricing platform in the logistics industry. While their platform is best-in-class, it is their marketing strategy that is discussed as they have curated a phenomenal approach to brand image and culture-building alike. Speaking with Vice President of Marketing Celine Clayton and Vice President of Customer Success Rachel Backfisch, they dive into many topics that are applicable to business of all sizes and industries.
Topics include:
00:00 – Intro to Celine and Rachel
03:00 – Their approach to marketing
05:55 – Effect of good culture on marketing & the brand
08:02 – Social media marketing
12:42 – LinkedIn’s impact on marketing in logistics
14:50 – Partnerships in marketing strategy
17:16 – KPIs and analytics to monitor in marketing
19:50 – Most effective low-cost marketing channels
24:14 – How to hack the LinkedIn algorithm
28:03 – Greenscreens branding origin story
33:42 – Company pillars tying into marketing
38:10 – Rebranding timeline
40:48 – Greenscreens almost had a mascot?
42:18 – Flexing some creative muscle
43:19 – Top logistics brands right now?
45:33 – Super Bowl hopefuls
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