Ep. 33 | Ice Spice, Branding & TikTok: How Hip-Hop Managers Make New Stars

Being a manager is one of the most misunderstood jobs in the music industry, which might be why so many people think they can do it. To dispel some of the assumptions about what the job actually is and isn't, Jinx is joined by three of the most sought-after managers and execs in the game: Amber Grimes (LVRN), Steve "Steve-O" Carless (Warner Records), and James Rosemond Jr. (Ice Spice). They break down the day-to-day of the job, what it takes to be a good manager in today's music landscape, and why Ice Spice's rollout is a masterclass in branding. Tap in for free game. Learn more about your ad choices. Visit podcastchoices.com/adchoices