October 27, 2025 • 13 mins
We challenge the myth of “good kibble,” unpack how industry pressure harms vets and pets, and map a practical path toward raw feeding and holistic care. Hope lives in building a parallel system, mentoring new vets, and helping pet parents slow down before medicating.
• why premium kibble still acts like sugar
• big dogs and raw feeding costs compared fairly
• how vet school marketing shapes treatment scripts
• quotas, private equity and loss of clinical autonomy
• moral injury and burnout among conventional vets
• creating a parallel holistic model of care
• step-by-step decision making before medications
• simple ways to start balanced raw and rotate proteins
Find out how you can start your dog on the road to health and longevity. Go to rawdogfoodandcompany.com where friends don’t let friends feed kibble, and where your pet’s health is our business
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_02 (00:00):
Oh, snap, snap.
Well, hello, raw feeders.
I'm Didi Mercer Moffat, CEO ofRaw Dog Food and Company.
Well, your pets helped as ourbusiness.
We're friends like my friend,Dr.
Judy Jasick, holisticveterinarian extraordinaire.
She didn't let friends feedcable.
Now, do you?
SPEAKER_00 (00:18):
No way.
No way, no way.
You know, we were at we werechatting.
I was at the West and A Price UmFoundation conference last week,
and we had a little booth therebecause I spoke there, and when
you speak, they allow you tohave a booth.
So we just said just put a boothup with a little sign and put
some um educational informationout for people.
And I'd have to say the mosteverybody that came up, they
(00:42):
they recognized that theyshouldn't be feeding kibble.
Now, not too many people werelike feeding like a good
balanced diet, raw diet, like werecommend.
So had to talk to them aboutokay, you know, you want to get
yourself educated and stuff.
Um, but there's one lady thatcame up that she was feeding um
(01:02):
farmina, which is it's it's amuch better kibble because it's
from Italy.
Okay.
Um this is her line.
That's not me saying that,that's her.
And I said, Well, there reallyare no good kibble.
Well, it's from Italy, so itwon't have as many chemicals in
it.
And I said, might have a fewless chemicals, but it's still
sugar, you know.
(01:23):
And uh, and I wouldn't recommendit.
And and then she says, Well, butI have a hundred-pound dog.
Like, so that means your dog'simmune to the effects of sugar.
Like, like, I don't know, likewhat people think.
I mean, I know what she'sgetting at is that she thinks
it's going to be too expensiveto feed raw, but this is not a
(01:46):
this is a high-end kibble, it'san expensive kibble.
Um, and I bet she could feed rawfor cheaper than what she's
paying for this kibble, but herreasoning was that you know,
because I have a large dog, Ican't feed raw.
It's like what's your dog'shealth worth health worth to
you, you know?
(02:08):
Um, and there are no goodkibbles, but people, you know,
want to believe that and peoplewill do what they do.
SPEAKER_02 (02:15):
It's a very, very weird mindset.
It is a sticky, sticky, stickystock mindset.
I'm like, I what you know, somany people I I talk to, yeah.
I'm feeding, um, I'm feeding Dr.
Marty's, or I'm feeding, youknow, farmer's dog.
I'm like, that is not raw.
unknown (02:36):
Right.
SPEAKER_02 (02:37):
That's not raw.
And it's got crap in it.
SPEAKER_00 (02:39):
And it's got crap in it.
SPEAKER_02 (02:41):
And um, but it the the sales pitch, and and we were
talking about this earlier.
I think that whatever you trulywant to do, whatever you really
truly need to believe in orderto justify what you're doing, is
what you would gravitatetowards, and you will find
(03:01):
justification for it.
Whether that is treatments ofcancer, whether that is uh food,
whether that is how much alcoholyou drink, whatever.
This is just what we do.
And I saw I've seen it inmyself, and I I have been
shocked at some of the thingsthat I have believed because I
(03:25):
wanted a certain outcome.
Did I get that outcome?
No.
Um, but I sure went at it, youknow, 100%, right?
So it is it is this mind, wedon't really understand how our
minds work.
And you and I were talking aboutthis earlier that we're getting
dumbered, downed, dumbered,dumbed down, faster, dumbed,
(03:47):
dumbed downer.
We're so dumb.
Dumber downer.
Yeah.
And um, and and that's just theway it is.
We have no idea how our mindswork, but it's always
fascinating to me um how thisworks, and and um it's crazy,
(04:07):
but there but God made animalsin a certain way, and why we
humans think that we know betteris beyond me.
And the other thing, Dr.
Jasik, is we have seen a widebody of evidence, a wide body of
evidence, and it and I wanted tosay, ask you this.
You know, they say that the uhsuicide rate for veterinarians
(04:31):
is very high.
And I wanted to ask you thisquestion.
Do you think that it is highbecause you are so uh befuddled,
confused, upset, um, challenged,in that because you can't make
animals well.
You're just like, I don't knowwhat to do.
I mean, what do you think thecause of this is?
SPEAKER_00 (04:54):
I think deep, deep inside, they're selling their
souls if they're in theconventional business, because
it's very hard to break awayfrom practicing conventionally,
you know, but in veterinarians.
And I this is one of one of thethings I talked about in my talk
at West and A Price.
I kind of went through, youknow, the vet student goes into
vet school, and I think they allstart out very well-intentioned.
(05:15):
I really do believe that theywant to help the animals because
if you just want to make money,you're not gonna be a vet.
You're gonna be an attorney orplastic surgeon or a corporate
CEO.
You're not, you don't go becomea vet because you want to become
wealthy.
You make a decent living, yes,but you know, you're not gonna
be a you know, billionaire.
But anyway, um, but then theyget indoctrinated.
And really, what vet school isis just a big marketing,
(05:37):
marketing plan.
You know, they train them tosell pharmaceuticals.
So aside from necessarysurgeries like emergency
surgeries, like broken bones,intestinal blockages,
pyometrius, things that needsurgery to help the animal.
The rest of it is just a bigmarketing plan to sell poisons
to people to give to their pet.
(05:59):
And I think deep inside, thevets know this.
And that was like my wake upcall.
And I talked about this in mytalk too, like how I kind of
woke up from that.
I'm like, okay, I'm just beingtrained to be a pawn of the
pharmaceutical companies.
And they come in and they tellme, and this is just a marketing
script, and they say, Well, thisis what you should be using, and
(06:23):
this is how you sell it based onfear or making the pet parent
guilty and feel guilty, and thenthis is how much money you can
make.
The big problem is so I woke upout of that, but I own my own
practice.
So I was able to make changes,but with the private equity
companies gobbling up veterinarymedicine these days, the vets
(06:43):
don't have a choice.
They are told they can only sellwhat the practice tells them to
sell.
They can't recommend things likeacupuncture or chiropractic in a
lot of practices.
The practice isn't making moneyselling them.
They can't even talk to peopleabout that.
They have quotas to meet.
I I talked to a friend of minehere in Tennessee.
(07:05):
She's actually a tech and shewas working at a clinic.
She has quit this job, but oneof the vets there told her that
not only are the vets paid onproduction, which has been
happening for a long time.
So they're they get a basesalary and then they're paid
basically on commission for therest of it, but they had monthly
quotas to make.
And if they did not make thatquota, they had to pay the money
(07:26):
back to the practice.
So, say they are supposed togenerate$20,000 a month and they
only do$18,000 in production.
Well, they got to pay the clinic$2,000.
If they go on vacation, theycould have paid vacation, but
they don't make their quota,they come back and pay the
clinic for the stuff they didn'tmake while they were gone.
It's insane.
(07:46):
So, all that to say, the vetsget trapped in this system.
And I think deep inside, it'snot what they're in it for.
They're in it for the animals.
I think they know that theanimals, that they're not making
the animals healthier, they're,you know, sicker, but they come
out of that school, couplehundred thousand dollars in
debt.
They don't know how to get outof the system because we're not
(08:11):
entrepreneurs, most of us gostart your own business.
Like we don't have a clue.
I mean, I figured it out becauseit's the only way I could
practice the way I wanted topractice.
There were no jobs, and it'sstill very hard for them to find
jobs.
So I think deep inside they'rejust feeling this frustration.
They know that their patientsare getting sicker and they know
they're not doing the best thatthey can, and this isn't what
(08:33):
they got in it for.
But they've got debts, they havefamilies.
Um, I think they just feel realtrapped and they don't and they
don't see a way out.
SPEAKER_02 (08:44):
Um, do you feel after you were there at the the
Weston A price group, do youfeel hopeful that new things
will rise up?
I mean, I know that you arelooking at a new way to to to
offer some services to folks,but leaving there, being around
those folks, do you feel hopefulor do you feel the system's too
(09:09):
big and you're not gonna be ableto get out of it?
SPEAKER_00 (09:13):
You know, I think we just need to start somewhere.
And I think the people that werevery receptive that got a lot of
good feedback.
People came over to the boothafter my talk and they got a lot
of good feedback.
So I think the more peoplerealize what's really going on.
I mean, we need to create aparallel system.
You're not gonna change thesystem, you're not gonna say
these private equity companies,you really don't want to keep
(09:34):
making all that money, right?
You just can't we just go backto more like the way things
were, you know, like that's notgonna happen.
System is not gonna change,they're gonna keep gobbling up
companies and making more andmore money.
Um, but we just need to create aparallel system.
And so raising awareness, Ithink, is always a good thing.
(09:55):
And you know, I hear people saywe don't need everybody, you
don't even need a majority ifyou get 10% of people on board
with a certain idea that you canstart to make a shift.
So, you know, we just keeptrying to get the information
out there.
I mean, I feel like it's theonly thing I can do, I can't
fight the private equitycompanies, you know, you're not
you're never gonna beat them.
(10:16):
They got too much money, toomuch power.
But if for whatever time I'mhere, if I can raise this
awareness and try to help make ashift.
And also, um, I I I met thislady that I know here that's a
tech.
She has a son that's second yearof vet school here in Tennessee.
And and um, she has another sonthat wants to go to vet school
(10:37):
and they want to open a clinicin that very holistic family.
So I'm excited.
She's like, I really want you tomeet my son.
So we're gonna have lunch herein a week or so.
So I'm kind of excited to meetthem.
And I feel like if I can inspirethese younger vets to not buy
into all the indoctrinationthey're getting in vet school,
and when they get out and helpthem maybe get started and do
(11:01):
things more holistically, um,that's where my hope lies,
because I'm not gonna do thisforever.
I feel like I've some days it'slike I've been doing this too
long already, you know.
I mean, you know, after 40years, I wanna I want to go work
in my garden, you know.
SPEAKER_02 (11:18):
Well, and I I do think I do think that um, you
know, that that people do justhave to really think about it,
Dr.
Jasic.
I mean, I get it, we have tohave vets, you know, but it it
and it's very tough when yourdog is sick, no doubt.
(11:39):
That you you want your dog tofeel better, you want your dog
to be better.
Um, but again, I contend, andand I've seen it over and over
again, certainly I've seen it inmy own uh dog, is is if we react
too soon, we put them on amedication too soon, you know,
liver enzymes.
My gosh, if I hear about liverenzymes one more time, right?
(12:03):
That high liver enzymes, highliver enzymes.
Well, and then you put them onmedications and the liver's got
to filter that out.
So I think that people really doneed that step-by-step, hold,
hold, okay, go.
And that's one thing that I havewith you.
And I think that people shouldget in touch with Dr.
JC, get should get in touch withyou so that they have that, they
(12:24):
have that in their back pocketwhen something happens.
Okay, because you really needsomebody to walk you through it,
somebody to help you understandthat you've seen this over and
over again.
It doesn't mean that your dog isdying, it doesn't mean your
dog's in kidney failure.
Okay.
There are some other things thatare outside of the box.
So I would encourage people togo to ahet.com, ah vet.com.
(12:48):
Get yourself established withDr.
Judy Jasick.
And remember, get your dog on aspecies appropriate.
That means the the type of foodthat your dog was created to
eat, and it is raw.
Raw, rah, rah, rah, raw.
Okay, that means you don't cookit.
You don't, you just thaw it outand you feed it.
Okay, it's super easy.
(13:08):
You can take our quiz, you cantalk to Brian.
It's all free.
Get over to rawdogfoodandcompany.com.
Or what, Dr.
Jason?
Your pet's health is ourbusiness, and there it is.
There's your line.
I was like, what did my cue?
SPEAKER_00 (13:21):
And friends don't let friends feed kibble, y'all.
That's right.
All right, we'll see you soon,everybody.
Bye-bye.
SPEAKER_01 (13:27):
Oh, next, next, next.
Find out how you can start yourdog on the road to health and
longevity.
Go to raw dogfoodandcompany.comwhere friends don't let friends
feed kibble, and where yourpet's health is out of business.
Oh, snap, snap.
Well, hello, raw feeders.
I'm Didi Mercer Moffat, CEO ofRaw Dog Food and Company.
Well, your pets helped as ourbusiness.
We're friends like my friend,Dr.
Judy Jasick, holisticveterinarian extraordinaire.
She didn't let friends feedcable.
Now, do you?
SPEAKER_00 (00:18):
No way.
No way, no way.
You know, we were at we werechatting.
I was at the West and A Price UmFoundation conference last week,
and we had a little booth therebecause I spoke there, and when
you speak, they allow you tohave a booth.
So we just said just put a boothup with a little sign and put
some um educational informationout for people.
And I'd have to say the mosteverybody that came up, they
(00:42):
they recognized that theyshouldn't be feeding kibble.
Now, not too many people werelike feeding like a good
balanced diet, raw diet, like werecommend.
So had to talk to them aboutokay, you know, you want to get
yourself educated and stuff.
Um, but there's one lady thatcame up that she was feeding um
(01:02):
farmina, which is it's it's amuch better kibble because it's
from Italy.
Okay.
Um this is her line.
That's not me saying that,that's her.
And I said, Well, there reallyare no good kibble.
Well, it's from Italy, so itwon't have as many chemicals in
it.
And I said, might have a fewless chemicals, but it's still
sugar, you know.
(01:23):
And uh, and I wouldn't recommendit.
And and then she says, Well, butI have a hundred-pound dog.
Like, so that means your dog'simmune to the effects of sugar.
Like, like, I don't know, likewhat people think.
I mean, I know what she'sgetting at is that she thinks
it's going to be too expensiveto feed raw, but this is not a
(01:46):
this is a high-end kibble, it'san expensive kibble.
Um, and I bet she could feed rawfor cheaper than what she's
paying for this kibble, but herreasoning was that you know,
because I have a large dog, Ican't feed raw.
It's like what's your dog'shealth worth health worth to
you, you know?
(02:08):
Um, and there are no goodkibbles, but people, you know,
want to believe that and peoplewill do what they do.
SPEAKER_02 (02:15):
It's a very, very weird mindset.
It is a sticky, sticky, stickystock mindset.
I'm like, I what you know, somany people I I talk to, yeah.
I'm feeding, um, I'm feeding Dr.
Marty's, or I'm feeding, youknow, farmer's dog.
I'm like, that is not raw.
unknown (02:36):
Right.
SPEAKER_02 (02:37):
That's not raw.
And it's got crap in it.
SPEAKER_00 (02:39):
And it's got crap in it.
SPEAKER_02 (02:41):
And um, but it the the sales pitch, and and we were
talking about this earlier.
I think that whatever you trulywant to do, whatever you really
truly need to believe in orderto justify what you're doing, is
what you would gravitatetowards, and you will find
(03:01):
justification for it.
Whether that is treatments ofcancer, whether that is uh food,
whether that is how much alcoholyou drink, whatever.
This is just what we do.
And I saw I've seen it inmyself, and I I have been
shocked at some of the thingsthat I have believed because I
(03:25):
wanted a certain outcome.
Did I get that outcome?
No.
Um, but I sure went at it, youknow, 100%, right?
So it is it is this mind, wedon't really understand how our
minds work.
And you and I were talking aboutthis earlier that we're getting
dumbered, downed, dumbered,dumbed down, faster, dumbed,
(03:47):
dumbed downer.
We're so dumb.
Dumber downer.
Yeah.
And um, and and that's just theway it is.
We have no idea how our mindswork, but it's always
fascinating to me um how thisworks, and and um it's crazy,
(04:07):
but there but God made animalsin a certain way, and why we
humans think that we know betteris beyond me.
And the other thing, Dr.
Jasik, is we have seen a widebody of evidence, a wide body of
evidence, and it and I wanted tosay, ask you this.
You know, they say that the uhsuicide rate for veterinarians
(04:31):
is very high.
And I wanted to ask you thisquestion.
Do you think that it is highbecause you are so uh befuddled,
confused, upset, um, challenged,in that because you can't make
animals well.
You're just like, I don't knowwhat to do.
I mean, what do you think thecause of this is?
SPEAKER_00 (04:54):
I think deep, deep inside, they're selling their
souls if they're in theconventional business, because
it's very hard to break awayfrom practicing conventionally,
you know, but in veterinarians.
And I this is one of one of thethings I talked about in my talk
at West and A Price.
I kind of went through, youknow, the vet student goes into
vet school, and I think they allstart out very well-intentioned.
(05:15):
I really do believe that theywant to help the animals because
if you just want to make money,you're not gonna be a vet.
You're gonna be an attorney orplastic surgeon or a corporate
CEO.
You're not, you don't go becomea vet because you want to become
wealthy.
You make a decent living, yes,but you know, you're not gonna
be a you know, billionaire.
But anyway, um, but then theyget indoctrinated.
And really, what vet school isis just a big marketing,
(05:37):
marketing plan.
You know, they train them tosell pharmaceuticals.
So aside from necessarysurgeries like emergency
surgeries, like broken bones,intestinal blockages,
pyometrius, things that needsurgery to help the animal.
The rest of it is just a bigmarketing plan to sell poisons
to people to give to their pet.
(05:59):
And I think deep inside, thevets know this.
And that was like my wake upcall.
And I talked about this in mytalk too, like how I kind of
woke up from that.
I'm like, okay, I'm just beingtrained to be a pawn of the
pharmaceutical companies.
And they come in and they tellme, and this is just a marketing
script, and they say, Well, thisis what you should be using, and
(06:23):
this is how you sell it based onfear or making the pet parent
guilty and feel guilty, and thenthis is how much money you can
make.
The big problem is so I woke upout of that, but I own my own
practice.
So I was able to make changes,but with the private equity
companies gobbling up veterinarymedicine these days, the vets
(06:43):
don't have a choice.
They are told they can only sellwhat the practice tells them to
sell.
They can't recommend things likeacupuncture or chiropractic in a
lot of practices.
The practice isn't making moneyselling them.
They can't even talk to peopleabout that.
They have quotas to meet.
I I talked to a friend of minehere in Tennessee.
(07:05):
She's actually a tech and shewas working at a clinic.
She has quit this job, but oneof the vets there told her that
not only are the vets paid onproduction, which has been
happening for a long time.
So they're they get a basesalary and then they're paid
basically on commission for therest of it, but they had monthly
quotas to make.
And if they did not make thatquota, they had to pay the money
(07:26):
back to the practice.
So, say they are supposed togenerate$20,000 a month and they
only do$18,000 in production.
Well, they got to pay the clinic$2,000.
If they go on vacation, theycould have paid vacation, but
they don't make their quota,they come back and pay the
clinic for the stuff they didn'tmake while they were gone.
It's insane.
(07:46):
So, all that to say, the vetsget trapped in this system.
And I think deep inside, it'snot what they're in it for.
They're in it for the animals.
I think they know that theanimals, that they're not making
the animals healthier, they're,you know, sicker, but they come
out of that school, couplehundred thousand dollars in
debt.
They don't know how to get outof the system because we're not
(08:11):
entrepreneurs, most of us gostart your own business.
Like we don't have a clue.
I mean, I figured it out becauseit's the only way I could
practice the way I wanted topractice.
There were no jobs, and it'sstill very hard for them to find
jobs.
So I think deep inside they'rejust feeling this frustration.
They know that their patientsare getting sicker and they know
they're not doing the best thatthey can, and this isn't what
(08:33):
they got in it for.
But they've got debts, they havefamilies.
Um, I think they just feel realtrapped and they don't and they
don't see a way out.
SPEAKER_02 (08:44):
Um, do you feel after you were there at the the
Weston A price group, do youfeel hopeful that new things
will rise up?
I mean, I know that you arelooking at a new way to to to
offer some services to folks,but leaving there, being around
those folks, do you feel hopefulor do you feel the system's too
(09:09):
big and you're not gonna be ableto get out of it?
SPEAKER_00 (09:13):
You know, I think we just need to start somewhere.
And I think the people that werevery receptive that got a lot of
good feedback.
People came over to the boothafter my talk and they got a lot
of good feedback.
So I think the more peoplerealize what's really going on.
I mean, we need to create aparallel system.
You're not gonna change thesystem, you're not gonna say
these private equity companies,you really don't want to keep
(09:34):
making all that money, right?
You just can't we just go backto more like the way things
were, you know, like that's notgonna happen.
System is not gonna change,they're gonna keep gobbling up
companies and making more andmore money.
Um, but we just need to create aparallel system.
And so raising awareness, Ithink, is always a good thing.
(09:55):
And you know, I hear people saywe don't need everybody, you
don't even need a majority ifyou get 10% of people on board
with a certain idea that you canstart to make a shift.
So, you know, we just keeptrying to get the information
out there.
I mean, I feel like it's theonly thing I can do, I can't
fight the private equitycompanies, you know, you're not
you're never gonna beat them.
(10:16):
They got too much money, toomuch power.
But if for whatever time I'mhere, if I can raise this
awareness and try to help make ashift.
And also, um, I I I met thislady that I know here that's a
tech.
She has a son that's second yearof vet school here in Tennessee.
And and um, she has another sonthat wants to go to vet school
(10:37):
and they want to open a clinicin that very holistic family.
So I'm excited.
She's like, I really want you tomeet my son.
So we're gonna have lunch herein a week or so.
So I'm kind of excited to meetthem.
And I feel like if I can inspirethese younger vets to not buy
into all the indoctrinationthey're getting in vet school,
and when they get out and helpthem maybe get started and do
(11:01):
things more holistically, um,that's where my hope lies,
because I'm not gonna do thisforever.
I feel like I've some days it'slike I've been doing this too
long already, you know.
I mean, you know, after 40years, I wanna I want to go work
in my garden, you know.
SPEAKER_02 (11:18):
Well, and I I do think I do think that um, you
know, that that people do justhave to really think about it,
Dr.
Jasic.
I mean, I get it, we have tohave vets, you know, but it it
and it's very tough when yourdog is sick, no doubt.
(11:39):
That you you want your dog tofeel better, you want your dog
to be better.
Um, but again, I contend, andand I've seen it over and over
again, certainly I've seen it inmy own uh dog, is is if we react
too soon, we put them on amedication too soon, you know,
liver enzymes.
My gosh, if I hear about liverenzymes one more time, right?
(12:03):
That high liver enzymes, highliver enzymes.
Well, and then you put them onmedications and the liver's got
to filter that out.
So I think that people really doneed that step-by-step, hold,
hold, okay, go.
And that's one thing that I havewith you.
And I think that people shouldget in touch with Dr.
JC, get should get in touch withyou so that they have that, they
(12:24):
have that in their back pocketwhen something happens.
Okay, because you really needsomebody to walk you through it,
somebody to help you understandthat you've seen this over and
over again.
It doesn't mean that your dog isdying, it doesn't mean your
dog's in kidney failure.
Okay.
There are some other things thatare outside of the box.
So I would encourage people togo to ahet.com, ah vet.com.
(12:48):
Get yourself established withDr.
Judy Jasick.
And remember, get your dog on aspecies appropriate.
That means the the type of foodthat your dog was created to
eat, and it is raw.
Raw, rah, rah, rah, raw.
Okay, that means you don't cookit.
You don't, you just thaw it outand you feed it.
Okay, it's super easy.
(13:08):
You can take our quiz, you cantalk to Brian.
It's all free.
Get over to rawdogfoodandcompany.com.
Or what, Dr.
Jason?
Your pet's health is ourbusiness, and there it is.
There's your line.
I was like, what did my cue?
SPEAKER_00 (13:21):
And friends don't let friends feed kibble, y'all.
That's right.
All right, we'll see you soon,everybody.
Bye-bye.
SPEAKER_01 (13:27):
Oh, next, next, next.
Find out how you can start yourdog on the road to health and
longevity.
Go to raw dogfoodandcompany.comwhere friends don't let friends
feed kibble, and where yourpet's health is out of business.
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