What is Radio Promotion? How to succeed in Radio Promotion. Munsey Ricci of Skateboard Marketing gets REAL!

Skateboard Marketing Ltd. Company Overview:

 Skateboard Marketing Ltd. has been at the forefront of independent

metal radio promotion for the past 30 years since forming in 1991.

The company has worked with legendary rock and metal heavyweights

such as Black Sabbath, Motorhead, Iron Maiden, Judas Priest,

Metallica, Pantera, Soilwork, Testament, Morbid Angel, Black

Label Society and Kid Rock, among countless others. Skateboard

Marketing operates within North America and is located in New York.

Their concept is to get radio airplay in any place that has metal or rock

programming. They still believe in artist development and building

a fan base for the unknown artist. Every band has their time to shine,

but that takes artist development.

 

 Skateboard Marketing Ltd owner, Munsey Ricci, is a former

PolyGram Records executive who was the Director of National

Metal Promotion from 1989-1991 and created the first metal

department for the label and all affiliated labels, including

Mercury, Polydor, RooArt, and London Records. Ricci also

worked for the famed Combat/In-Effect Records in Hollis, Queens.

Ricci was also on the editorial staff and collated the magazine

for CMJ Media and a former syndicated radio programmer prior

to PolyGram Records. Ricci spent 5 years as MD/PD for his

college station WQCC while attending college.

 

 Covering the entire spectrum of radio with syndicated, satellite,

commercial, and college metal. Skateboard Marketing covers over

350 stations nationally for the US and Canada. This includes all

the syndicated, commercial metal and rock specialty shows with

college and public radio. "It's any outlet where a record can be

heard" Artist development starts on the street, in someone's

bedroom on their stereo, or even a fan listening to something new

in their car. Today a new band will have 20 fans, tomorrow they will

have 50. It's all a stepping stone to bring something cool to the

masses.  It all applies to heritage artists as well. The only difference

is they sold 2 million records to go with it. It's about creating the new

fan whether it's for Motorhead and Black Sabbath, or for new artists

such as Misery Kills.

 

 The company's staple roster consists of, Overkill, Testament, Judas Priest,

Black Sabbath, Exodus, Death Angel, Soilwork, Biohazard, Ozzy Osbourne,

Doro Pesch, and Sepultura  It's a huge pleasure to be  graced by talent on all

levels. There is nothing better than getting on the phones in the morning and

"Making something from nothing" Music is in the blood of every band,

industry executive and fan.

 

 The companies office is based 25 minutes east of Manhattan, in Neighboring

Valley Stream. They have a staff of 2 people covering syndicated, commercial

, and college radio, as well as social media on board.

New York-based radio promotion powerhouse Skateboard Marketing Ltd., headed by music industry veteran Munsey Ricci, is celebrating its 30th anniversary of taking heavy metal and hard rock music to the airwaves.

 

“It's been 30 years already,” Ricci says. “Time seems to fly when you’re having fun. I've been blessed and graced to have the opportunity to work with the artist roster we have. Every morning I get up and still live to walk into the office and do this gig. I just don't get tired of it and need more!”

 

Founded in 1991 by the former PolyGram Records executive, Skateboard Marketing Ltd. quickly established itself as the leader in radio and artist development with a focus on all formats of aggressive music for three decades. Love of music, longstanding relationships and profound respect from colleagues and artists have earned the compan