About Jess Lenouvel: Jess Lenouvel is an author, speaker, media contributor, and Founder of The Listings Lab. A real estate marketing and business scaling vanguard, she made the decision to stop selling after 13 years in the business and help agents create scalable, sustainable businesses by creating relationships at scale. The Listings Lab was founded in 2018 and Jess and her team have shown over 20,000 agents how to build scalable, sustainable businesses for the digital era that don’t require a choice between lifestyle and financial freedom.
A sought-after media expert on real estate marketing, Jess and The Listings Lab method have been featured in Forbes and Entrepreneur and she has spoken at the Berkshire Hathaway Home Services Sales Convention for 55,000 agents.
In this episode Adam and Jess discuss:
- The downside of hustle culture
- Building systems and using teams
- Scaling a service-based business
- Operating in your zone of genius
Key Takeaways:
- Real estate professionals often get caught up in the hustle culture, not realizing that working long hours and giving up everything for money, without knowing the limits of their physical and emotional health, can be disastrous.
- There's probably 99% of your business that can be done by someone else better than you, and you shouldn’t feel uncomfortable about it. When you break your business down systematically into different parts and roles, and you find people who are better at these things than you are, then you will be able to come up with something that is better as a whole than it would be on your own.
- The key to scaling your business is breaking it down into smaller segments and chunks and eliminating automation or outsourcing of each segment one by one - when it's done, you feel a tremendous amount of pressure and you can focus on what's going to generate the highest value and impact for the business.
- When everything is in your head and everything is manual, it can be very difficult to maintain consistency in terms of quality. Having a team means that while you cannot do everything, there are others who have much greater expertise in some of these areas.
“Just because something works when you're at 100,000 doesn
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