About Steve Buzogany: Steve is the Founder and CEO of The Appreciation Advocate. Their company uses the practice of gift-giving and appreciation to generate referrals for other small businesses.
In this episode Adam and Steve discuss:
- The three major problems with gift giving
- The 80-20 rule
- Promotions vs gifts
Key Takeaways:
- Essentially, gift-giving has three problems: you only make one first impression, it's usually neutral or negative, and the feedback loop on gifting is one big, massive, complete lie.
- The 20% of factors responsible for 80% of the results must be prioritized. Identify your top 20% of people and spend your time and resources on them – this is where you get most of your money and get the most ROI, too.
- A promotion is typically a cheap item that is given in bulk and discarded quickly whereas a gift is a unique item that you keep and never forget – one makes a fantastic impression every day of the year, while the other one does not make one impression, so it ends up in the trash.
“It's really about knowing your customer and what they like when we do our gift giving.” - Steve Buzogany
Connect with Steve Buzogany:
Website: https://appreciationadvocate.com/
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