Most real estate businesses and investment groups follow the trajectory of starting with syndication and transitioning to funds. Our guest today has taken the opposite route, with excellent results. Brian Adams is the President and founder of Excelsior Capital, where he spearheads the investor relations and capital markets arms of the firm. In today’s episode, we get together with Brian to discuss what prompted him to choose syndication over funds and what he has learned and gained from it. Tuning in you’ll hear Brian discuss the pros and cons of this model and why he is dedicated to raising capital in a way that fosters positive relationships with his clients. We unpack the effect that the COVID 19 pandemic has had on his client needs as well as where people are investing.
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