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July 17, 2025 β€’ 31 mins

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WHOLESALING SECRETS REVEALED πŸ πŸ’°

In this game-changing episode of The Real Estate Investing Club podcast, I dive deep with Chris Eymann from Sell Wholesale Houses, who built a massive $50 million hard money lending empire while simultaneously running a high-volume wholesaling operation! Chris reveals the exact systems, costs, and strategies that transformed him from a laid-off tech worker to a real estate mogul dominating the Phoenix and Florida markets.

THE FORECLOSURE FOUNDATION STRATEGY πŸ›οΈβš‘

Chris shares his unique origin story of starting at courthouse steps foreclosure auctions with just $60,000 borrowed against his house. This mathematical approach to real estate gave him the analytical foundation that would later fuel his success in both wholesaling and hard money lending. His transition from fix-and-flip to wholesaling happened organically when other investors started asking him to find deals for them.

REAL WHOLESALING COSTS EXPOSED πŸ“ŠπŸ’Έ

Get ready for transparency! Chris reveals he pays $400 per lead in Phoenix through PPC campaigns and converts at a 1-in-10 ratio, meaning each contract costs approximately $4,000-$4,500. In Florida, leads cost $250-$300 with similar conversion rates. His monthly marketing budget ranges from $8,000-$15,000, plus $2,000 for ad management - proving that successful wholesaling requires serious capital.

THE MILLION DOLLAR FOLLOW-UP SYSTEM ☎️🎯

Chris exposes his aggressive lead nurturing process that ensures no opportunity falls through the cracks. His team makes three calls per day for three consecutive days, plus text messages, because missing that first inbound call drops conversion rates below 50%.

SCALING WITHOUT TRADITIONAL EMPLOYEES πŸ‘₯πŸš€

Discover Chris's brilliant joint venture model that eliminates traditional employee management headaches. He partners with young entrepreneurs, providing marketing budgets while they handle sales, creating a win-win scenario. This approach leverages natural sales talent while maintaining operational efficiency and profitability.

HARD MONEY EMPIRE BUILDING πŸ¦πŸ’Ž

Chris reveals how he naturally evolved from wholesaling into managing $50 million in hard money loans. He originates loans at 12.9% and wholesales notes to private investors at 10% returns, creating a secondary market that provides consistent cash flow. His upcoming fund launch with bank leverage demonstrates advanced wealth-building strategies.

FAILURE AND RECOVERY WISDOM πŸ’ͺ⚑

Chris courageously shares his biggest setback: losing $4.8 million in 2008 due to personal guarantees on $100 million in hard money loans. His recovery and current success demonstrate the resilience possible in real estate investing while providing crucial lessons about risk management and avoiding personal guarantees.

BEGINNER WHOLESALING BLUEPRINT πŸŽ―πŸ“‹

For aspiring wholesalers, Chris emphasizes consistency as the key factor separating successful investors from failures. He recommends finding experienced investors who can provide underwriting assistance and earnest money deposits, allowing beginners to focus on acquisition while learning the business.

This episode destroys the myth that wholesaling requires no money and provides real-world insights into building multiple revenue st

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