Episode 348 - Kurt Uhlir, VP of Marketing and Operations - eXp World Holdings

Bill sits down with Kurt Uhlir, a leading expert in disruptive technology and deliberate innovation. He is a globally-recognized marketer, entrepreneur, speaker, and the lead inventor of disruptive technologies in five industries.

Kurt is the VP of Marketing and Operations at eXp World Holdings. He advises leaders, from startup founders to private-equity-backed CEOs to the President of the United States.

Listen in as Kurt looks back on his eclectic life and what led him down the path he is currently on, from his earliest days as a school athlete to a brief career as a stuntman, to signing up as a high-angle rescuer, to his stint as an alligator handler—and, finally, to his foray into marketing and entrepreneurship.

Kurt gives the three best pieces of advice to real estate agents looking to take their marketing strategy to the next level. The most foundational of these is to treat your business like a business, regardless of whether or not you work with a brokerage.

He also believes that an agent needs their website to be the focal point for anything they do, marketing-wise. Finally, Kurt encourages agents to have a clean contacts database to keep their operations organized and purposeful.

Kurt shares how agents can use today’s opportunities to add one-to-two zeroes to their network within the next few years.

Here’s a glimpse of what you’ll learn: 

● [03:43] How Kurt was primed for entrepreneurship from a young age

● [06:12] Why athletes make great leaders in the business world

● [13:09] Defining “spatial data” and its uses

● [20:14] Why Kurt entered real estate

● [22:46] Three things real estate agents should be doing in their marketing strategy

● [27:53] Personal websites versus Zillow

● [30:53] Being an “influencer” as a real estate agent

● [32:24] High-achieving servant leadership

● [35:54] Real estate in a post-pandemic world

Key Quotes by Kurt:

● At the end of the day, it’s perseverance that wins.

● I believe in “netweaving” as opposed to “networking.”

● What helps an agent is not just having a website but making sure that their clients and prospective clients realize that they’re in a different game as a trusted agent over big portals.