In this explosive episode, commercial real estate legends Bob Knakal and Rod Santomassimo reveal the counterintuitive strategies that transformed their careers — from cold-calling for years to making bold moves during market downturns. Learn how top brokers think differently and create systems that generate consistent success.
Key Takeaways
Persistence pays off – Consistent and strategic follow-ups can lead to a $179 million deal.
Coaching multiplies success – Top performers invest in coaching, recognizing that an external perspective and structured guidance can unlock millions in potential earnings.
Long-term thinking wins – Prioritize strategic, patient decision-making over quick transactions, viewing each move as part of a broader career and wealth-building strategy.
Don't miss these game-changing insights that could redefine your approach to real estate!
Timestamps
0:00 Whitney introduces Rod and Bob
1:47 Long-term decision making
2:54 The elite broker mindset
3:49 Vetting brokers for High Net Worth families
8:26 Building effective relationships
10:22 Selling vs. listing buildings
12:01 Strategy to win over clients
13:30 Harry Macklowe and the $179 million sale
16:57 The importance of systems to brokers
18:28 Leveraging AI
20:17 Overcoming market challenges
24:51 The secret to success
32:04 Personal success metrics
35:08 Main contributor to success
36:26 Final thoughts and contact info
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⚡️START INVESTING TODAY: If you think that real estate syndication may be right for you, contact us today to learn more about our current investment opportunities: https://lifebridgecapital.com/investwithlbc
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⭐ Be Our Guest!
We are continuously working hard to help our listeners with their journey to real estate syndication. If you think you can add value in any way to our listeners who are in commercial real estate, then we’d love to have you over.
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