May 3, 2022 • 50 mins
Today's guest lives by the motto: "Stop dreaming, start being." It's something that has inspired Bunny and will definitely inspire you too!
Links:
Don's email: donaldrich@kw.com
Call Don: (602)410-4366
Bunny’s Website
Bunny’s Instagram
Buy Lifesaving Gratitude the book
Original Music by: Kene Terry
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Bunny (00:10):
Hi there and welcome to the lifesaving gratitude
podcast.
This is Bunny Terry, and I'mjoined by my producer and
co-host Johanna Medina.
And today's Don Aldrich is afriend of mine through real
estate networks.
However, I was inspired by Donbecause I maybe about three
(00:32):
years ago, I started, I don'tknow how we communicated.
I probably handed him a card andI started receiving daily emails
from him that wereinspirational, that contained an
affirmation.
And I investigated a littlefurther and I found out that Don
writes these every single day,um, gets up early in the morning
(00:57):
and, um, looks up what he callsbold laws.
Those are just things like whatyou focus on expands or don't
compare your insights to otherpeople's outsides sort of life
rules that, I mean, he sendsthem out.
He writes a few paragraphs aboutwhat that means to him, how he
(01:20):
thinks that can help you inbusiness.
And I just was so inspired byhis consistency.
It's kind of crazy that he doesit all the time.
Right.
Johanna,
Johanna (01:30):
Now that you're saying that, cause I got, I think a
little bit confused or notconfused.
I think it's good to clarify.
I think sometimes in theepisode, I wasn't sure if it was
daily or weekly.
And so now that you say, oh,it's daily, I'm I'm even more or
shocked and he doesn't, like yousaid, he doesn't like write them
ahead of time or write them andplan them out.
He does them every day.
(01:51):
So that's pretty impressive.
Bunny (01:53):
And he doesn't, you know, he doesn't batch them and he's
not preachy.
I mean, the cool thing is he'sjust sort of saying, so this is
what this means to me.
And this is how I think it couldhelp you.
And it, to me, it's like, Imean, one of, one of, one of
those affirmations, one of thoserules is come from contribution.
It seems like he does that in amore positive way than most
(02:15):
people.
And he does it, you know, he isreally humble about it.
He does it on a really smallscale.
Johanna (02:19):
Yeah.
What he talks about definitelyapplies to everyone, not just
realtors or people that work forKeller Williams, but, um, or
even anybody that has their ownbusiness, just really, it could
apply to anyone in life becauselike you said, their
affirmations, um, he does talk alot about workplace culture,
(02:41):
which applies to everyone and,you know, even at the, and he
talks about just kinda like hislife and marriage and, and how
he is just a normal person andstruggles with things, but is
honest about, uh, how he hasworked through a lot of things
and grown from it.
Bunny (03:00):
And I think the cool thing is that it, he shows that
this level of consistency andcoming from contribution,
doesn't just affect the peoplethat he sends these to, but it's
really changed his life as well.
So, I was excited that he agreedto be on the podcast because I
think he brings a lot, it wassort of unexpected.
(03:20):
And, and so I would, you know,stick around, um, like Johanna
says at the very end, he'sreally clear about how this has
changed his life.
And, um, you know, we're just,we're excited.
You're here.
I'm glad you're gonna hear Don'sstory.
And we're excited that you'retuning in that you're liking
review and subscribing to thepodcast we're growing every day.
(03:45):
I'm so excited that you agreedto be a guest Don, because when
I met you and I signed up forwhat we're gonna talk about
later, I thought, well, youknow, this is one of my
colleagues with Keller Williams.
I didn't have any idea what animpact you were gonna have both
on me on my mindset, but, butwhat you do for other people
(04:07):
that sign up for these emails.
And, and, and we'll flesh thisout a little bit, but I just
want you to know, I want ourlisteners to know that you and I
met through a Keller Williamsevent.
I've discovered that it seems tome that Keller Williams brokers,
it's not that people be, well, Idon't know what it is.
(04:29):
I was gonna say, it's not thatpeople become more positive when
they become Keller Williamsbrokers.
It feels to me like that's,that's the type of person that
ends up working with thisbrokerage, but I don't know,
maybe it, we come to KellerWilliams and we get trained and
coached in mindsets.
So, um, I'm gonna stop talkingabout that for a minute.
And I just want you Don tell usyour story, where, how did yeah.
(04:52):
You know, how did you end up atKeller Williams?
How did you become a realtor?
And then how did you begin thispractice?
I'm just gonna tell folks, Don'ssends an email out five days a
week that is inspiring to awhole raft of people.
So I tell us where, where youbegan, Don.
Don (05:12):
Okay.
Well, I started selling realestate 36 years ago.
I was in the Remax system for 25years and, I had a coaching for
probably 20 of those years.
So, you know, I always wanted tosurround myself with people that
were doing more and better andhaving a leader.
And the last 10 years I was atRemax, people that I had known
(05:38):
through this coaching companywho either became coaches or
just moved over to KellerWilliams from Remax, kept
telling me, would you just golook at Keller Williams?
I kept saying, no, I'm good.
I'm good.
I'm good.
I'm good.
I'm good.
I wasn't good.
I didn't know it.
You know, I was in business formyself, by myself, with myself,
even though I had a coach on adaily basis.
(06:00):
After that coaching call, I wasby myself Bunny for the next,
you know, six and a half days.
And so five years ago, this June, Ron Wexler in Chicago who had
been asking me for 10 yearscalled me stubborn.
And, and three days later Ihappened to walk into the, uh,
(06:21):
this office, this market centerhere in Scottsdale.
And it just happens to be themost productive and profitable
Keller Williams market center inthe entire Southwest.
And I was like, oh my goshthere's a culture here that just
pervades.
You know, you jump in, you getsurround honored by people that
want to help you.
And you just, you want to give,I walked out, I went home, I
(06:42):
learned my lessons.
I said to my wife, if you don'twant me to do it, I won't, but
you come back for a secondinterview.
I did not need a secondinterview Bunny, but I wanted
her to hear the presentation.
She walked out of this marketcenter in the lobby, turned to
me and said, you need to jointhis, come right now.
This is so you, the culture, theteaching, the coaching, oh my
gosh, you need to join thisright now.
(07:03):
And I still have tears in myeyes, as I say that to you now.
So it was like, let's go.
And that was five years ago.
And, and joining KW and jumpingall in really has changed my, it
started changing my careerpretty quickly.
I was always a 10 million to a12 million producer, which at
(07:25):
family reunion where I was luckyenough to be on stage last
month, you know, they asked me,well, why'd you do that?
Well, you know, and I said,because obviously I haven't
figured out by myself.
And when you surround yourselfwith others, that just are gonna
pull you up, you know, so itstarted changing my career, but
(07:46):
now it's changing my life.
And as I said on the stage, Iwas always a 10 to a 12 million
a year producer, you know, from30 transactions to 70 in lower
price ranges and all that.
And I said, you know, good, butit's not great.
And Jason Abras even said, yeah,well, that's good, but you're
right.
It's not great.
And in, in two years we'vetripled our...
(08:08):
I Mean, we did over, we did 30million last year and the gold
the year is 60 million that'sand that's me a buyer agent and
some showing assistance.
So most of those transactionsthough, 95% are coming from me.
Um, wow.
So my life has changed.
It's made real estate fun andI'm on board with KW.
(08:30):
Not gonna retire.
We're just gonna keep going.
Cuz it's fun.
Really?
Bunny (08:33):
What I do wanna make it clear to people that are not in
real estate.
We're not gonna talk about realestate the whole time here, but
I want you to know that when youget into a culture where you are
surrounded by people that wannahelp you succeed, I mean, it's
always the goal, um, of thepeople in my market center to
(08:54):
help you succeed, then, then youcan't help, but move towards
success.
It's, that's, it's all aboutculture and, and you created
not, you know, not only did you,um, embrace that culture, but
you created your own cultureonline by, doing this email.
(09:18):
I'm just kind of blown away bythe consistency with which you
email people all every week.
I can't, I can't believe it.
Don (09:25):
Well, you're referring to the Bold law emails.
Bunny (09:29):
Yes.
So Don and I met and I signed upbecause I went looking for him.
I signed up for these emails.
And so every Monday he sends outa new, what we call Bold Laws,
which is what does bold standfor Don,
Don (09:47):
Uh, business objective life by design.
Bunny (09:50):
And I gotta tell you the life by design piece is the part
that, I thought, man, I'm justgoing to another, this is a
training that Keller Williamsays, and I thought, I'm just
going to another event where,you know, we're gonna get more
and more enthusiastic.
Bold is life changing.
Isn't it?
Don (10:10):
I've taken it seven times.
Bunny (10:11):
Wow.
Good for you.
And, and bold explain to ourlisteners what bold laws are.
Don (10:20):
So Keller Williams has, there are about 35 bold laws.
They're not trademarked.
They didn't make them up, butit's like Yoda said in star
wars, there is no try.
There is only due, um, come fromcontribution, do what you've
always done and you're gonna getwhat you've always gotten.
These are, these are statementsyou probably have heard from
(10:44):
trainers and personaldevelopment people from, you
know, Napoleon hill back inthink and grow rich to today's,
you know, Tony Robbins,everybody else, these aren't
new, but Keller Williams hasabout 35 of them and they're on
posters and they're on they'reon all kinds of, you know,
t-shirts and paraphernalia.
So I got the idea Bunny.
(11:06):
So, Bold is, a seven week coursetaught by Keller Williams.
And you go to each session forseven weeks, you know on a
certain day, certain same day ofthe week for seven weeks, you
have teams where seven or eightpeople, this is pre COVID, but
it's coming back, sit at a tableand you know, like Bunny and I
(11:31):
and six other strangers might beon a team.
And Hey, we're a team for thenext seven weeks and you compete
against the other tables, um, inthe room.
And sometimes there's as many asa hundred people in the room and
it's all in a good spirit.
It's all about getting better.
We have to be accountable forhow many appointments we go on
and contracts written and thingslearned.
(11:51):
And it's all very system systemsystematic.
I'll just say that.
So at the end of the first timeI ever had my first bold class,
each cap, each table getsassigned a captain and the
captain is the one for,accumulating the numbers of his
(12:11):
seven, his or her seventeammates.
You know, it's a little bit morework and being first time bold,
you know, it's like the, theexperienced people at the table,
or even some of the newer shierpeople were like, you do it
.
So I got the captainship by,because I didn't say no, you
know, and now when people pointme, I go, you know what, I've
(12:33):
done that, why don't you do it?
So you experience the gift ofbeing the captain, right?
So anyway, I became the captainof the team for that seven
weeks.
And I said, you know what?
Just to keep my team engagedover seven days in between the
sessions, I'm gonna email them abold law.
Every single day.
(12:54):
This whole thing started withme, bunny sending a different
bold law.
And I didn't know them fromanybody else to my T to my table
mates, my seven table mates.
And I would type a littlesentence or two, you know, Hey,
here's what this one means tome.
You know, what does it mean toyou eyes?
(13:14):
And you know, you, ladies andgentlemen and so anyway, so it
started going to seven or eightpeople.
And then if a few people caughtwind of it, say these are pretty
good.
And it went to 10 and then 12,that was four years ago.
And over the years, Imade be jumping ahead of myself
(13:36):
now.
Um, so once bold ended, I said,Hey, you know, I got some pretty
decent response.
So I started taking one bold lawon a Monday bold law for the
week, you know, and this week'sis don't mistake, movement for
achievement.
And so I type out Bunny, ittakes me about a half an hour to
(13:58):
do that.
And I purposely try to keep itshort.
So people will read it couple ofparagraphs, but it does take me
longer than I think it, youknow, it should.
Right.
Um, so like, today's, I said,mistake for movement, for
achievement.
That's like a guy in who'srowing just on one side of the
boat and he's just gonna go incircles.
(14:19):
He's moving, but he's not goinganywhere.
And that's what I, that was mytheme for the morning.
Tomorrow.
It'll be Tuesday's Bold Law isagain the same Bold law don't
mistake movement forachievement.
And I'll talk about somethingelse.
And, and what it means bunny isI'm typing it to myself first.
Right?
(14:40):
And I'm, I'm thinking about,well, this, it goes to my dad,
it goes to my wife.
It goes to my daughter.
It goes to some of my clients,it goes to some Keller Williams
agents.
It goes to other agents who knowme, who are not in Keller
Williams.
It goes to a few friends andrelatives, you know, cuz they've
gotten wind of it.
And so every, you know, everyday I'm thinking, okay, who's
(15:01):
gonna get this.
This has to be impactful.
Um, and, and then on Friday Ihave a past client now who's who
is a he's a smart guy.
He's he was a life coach.
Well now he's come into being aKeller Williams coach.
He's never been a realtor, buthe was a guy.
(15:21):
He was like a, a George, youknow, used to be, you know, a
stop smoking, you know, I canget you stop smoking those guys.
He was a life changing coach.
Right.
And, and he subscribed to Boldlaw and he's here in Scottsdale.
And I said, would you mind justlike doing Fridays for me, it
gives me a break cuz by Friday,sometimes on, on Friday out.
(15:45):
Um, and if anybody wants, youknow, to participate, you're
welcome to always comment, senda, an ID.
I, I need material, you know?
So George looks at my four, myfour takes on it through the
week and then he interprets itas a, a business coach, a life
coach, Akel Williams coach, areal estate coach, you know, and
(16:07):
he, and he gives his take on it,which is kind of interesting.
He's an NLP coach as well, so,well,
Bunny (16:16):
Yeah.
And I think it's important that
Don (16:17):
I rambled on
Bunny (16:18):
You.
No, no, no.
I love that because, becausethat's, I was so interested in
knowing where this came from,you know, why, what in the world
made you decide to strike outand, and write for, um, or five
informative emails every singleweek when you don't have to.
(16:39):
I mean, I'm a blogger I write,but I don't post a blog every
single day.
And, and for you to, I mean,that's a lot of effort and it
sounds to me like you don't, youknow, do them weeks in advance,
you tend to do them'em at thetime that they're due to your
audience.
And I, and these are not, you'renot talking about real estate.
(16:59):
You're talking about life.
I mean, I love that, that I readthis morning about how, you
know, we tend to think that ifwe, or I used to think this, I
used to think if I'm harried allthe time, I'm accomplished
something and your bowl lot ofday was all about that.
Being hared, looking like you'redoing a lot, doesn't necessarily
(17:21):
mean that you're moving forward.
Does it?
Don (17:24):
You're busy, busy, busy, caught up in the busyness, but
you're not in business.
Um, and I've been there.
I've been there.
So this Bold Law it startedstarted with, you know, as, so
as I'm thinking about, okay,geez, tomorrow, Bunny's gonna
get this.
Right.
And so is my dad and you know,so is my, my wife and, and, and
(17:44):
even there, sometimes my, mywife doesn't even read them, but
my, my 23 year old daughtermight.
Right.
And so I'm type, let's be clear,I'm typing this to myself.
So when I'm saying, um, don'tmistake movement for
achievement.
And I start like, start talkingabout the guy rowing on one side
of the boat forever.
I've been there.
And, and if I type that in anemail, and again, I try to keep
(18:07):
them short.
So they're readable, you know,they hopefully can, they're just
a minute, maybe take you aminute to read.
Right.
I'm typing into myself first.
So I have to, it's a reminderthat I gotta be that guy just
for today.
And as it's grown, what's beencool.
Bunny is, and, and I'm notlooking for it.
I mean, if you want to commentit, you can obviously, I love it
(18:30):
when you do.
I, there are times where I typeon and go, that was really
profound.
I'm proud of myself.
That was good.
And I get no response.
Right.
And then another day I'm likereally struggling.
And I don't think it's thatgood.
And I get like four responsesthat say just what I needed to
here today.
Thank you so much.
(18:51):
And that gives me the juice todo it again.
I never know how they're goingto land, right.
The ones I make a good, noresponse, one thing of bad.
It doesn't matter, but what'scool.
Is that on average, I get, youknow, one or two a day and I do
have some regular people thatthank you.
That do comment, once a week,twice a week, I got one today
(19:14):
from a gentleman who, you know,maybe he responds maybe once
every six months, but he gave mea really great quote on Buddha,
which I'm going to, I'm gonnause.
I don't know how, but it will bein probably this week's, Bold
law email.
So again, I'm typing it formyself, but now this has grown
(19:36):
to a point Bunny.
I'm up to 875 people, you know,one and two at a time.
So when I let's say, when I goto you folks that are maybe not
in real estate or are when I goto a Keller Williams event, now,
my goal has always been to be abig, to be a big network.
I'm in Scottsdale.
(19:57):
I've always gotten business fromother agents because I've always
stayed in touch without a stateagents.
I'm in a place like you areBunny where people move to,
right.
They come to the Southwest cuzof the weather.
And you know, if I was inWhitefish bay, I might not be
getting as many referrals.
Right.
Um, so let's be clear.
(20:17):
I don't, I'm not doing the Boldlaw for the referral.
I never mentioned.
Oh.
And by the way, I'm in realestate, send me your bus.
I never do that now by showingup on everybody's doorstep or
email five days a week,hopefully I am, you know, on the
tip of people's tongues, ifthey're thinking real estate or
(20:38):
a realtor in Arizona that youknow, that can't hurt.
And I have obviously I havereceived referrals over that,
but what's cool about this now,cuz when I go to an event and I
get you a card, you know, withyour permission, I'm gonna put
you on the bold law.
And so now, I mean, we're gonnabe at a thousand subscribers, so
(21:00):
I'm onto something.
And, and so it's in four years,it's gone from my eight table
mates.
Pretty soon it be a thousand'syou had asked me, where is this
gonna go's um, at the familyreunion, we, I was in a, a, a
BNI, another business network,inter national and we're all
(21:21):
Kell Williams BNI.
And there are about 50 of us inthe room and I stood up and
said, and they don't all get it.
But I said, for those of youthat do get it, I'm that guy,
I'm the bold guy.
I'm the one that sends you out.
Those bold law emails and somepeople go, oh, you are that guy.
Oh, okay, cool.
And so later on in thatbreakfast, as we had to all go
(21:42):
around and talk, the leader ofthe breakfast said, okay, Mr.
Bold, what do you think?
Cuz I was like the senior memberin the room.
Right.
And so you'll see at the bottomof my email now I came I've got
Mr.
Bold You know?
And so I'm, I'm somebody calledme that.
(22:03):
So I'm gonna run with it becauseit may lead to people saying,
well, what does that mean?
What does that, you know?
And before that, probably abouttwo years into this at, at some
Keller Williams event, my brokercame up to me and said, you
know, those are really good.
And I respect his opinion.
I said, okay.
He goes, you should write abook.
I was like, I don't know how towrite a book.
(22:24):
I don't have enough material fora book.
And he looked at me and said,well, first of all did pretty
good.
Secondly, how long you beendoing it?
And I was like, well, let's see,52 times five, that's two 60
vacations.
You know, I don't do them onvacations or, you know, but I
said, yeah, probably, probablyI've done it for two years.
(22:44):
And he goes almost every day,every week for 50, for two
years, I'm like, yeah, he goes,you have enough information to
do a book.
And I'm like, yeah, I guess youdo.
So now I start print.
I do print out today's and itgoes into a three ring binder
and now I've got four yearsworth.
(23:05):
So my, I guess my design is, orfuture hope.
It's some point is to, to havelike maybe a bold law day, a
bold law for the day book sothat it not necessarily the real
estate, but it may you open itup and it's just, just one page
(23:26):
one day, right?
And maybe three days it'ssuccess is simple, not easy.
And another three days it's comefrom contribution and maybe the
next four pages are, you know,be, do achieve.
Um, so that way it makes like agreat graduation gift.
It's not a heavy read.
(23:47):
It's inspirational if they justpicked it up in the middle of
the bookstore and they go, Hey,this is pretty good.
Maybe I'll buy it.
That's that's okay.
And, and we both worked for aguy named Gary Keller who has
written a few books.
So I have not met or talked toGary Kelly yet.
I hope to one day, I'm sure Iwill.
(24:07):
Cuz I am affiliated with KristenCole who is his queen of
expansion.
Bunny (24:13):
Right.
And
Don (24:14):
Right.
Kristen knows that that's agoal.
And my thoughts are, you know,maybe everybody that takes bold
in the future pays 10 bucksextra for the book.
And 50% goes to KW cares, whichis, um, a contribution to
obviously people who in need andmaybe Gary takes 30% and I get
(24:36):
two bucks.
I, I don't know.
Or maybe I get nothing, I don'tknow.
Um, or maybe it just goesWildcat on the books, on the
book.
I don't know.
But the consistency will, maymaybe lead to it one day.
Bunny (24:48):
Well, you know, I wrote a book and it wasn't so much you
know, it's, I know you're thekind of guy who, I mean, you
really do believe in, in comingfrom contribution.
So, um, you know, the book idea,I mean you would change so many
people.
I mean, to have a handbook thatthey can pick up, you know, they
don't have to open their emailall the time, but they can just
(25:10):
pick up and refer to.
And I want people to, I wantlisteners to get that, you know,
these are basically affirmationsthat have real, um, real life
applications, like um, um, oneof, one of, I mean, one of my
face, favorite bull laws otherthan come from contribution is
what you focus on expands my, II'm, I'm curious to know what
(25:36):
yours is.
What are, what are yourfavorites?
Don (25:40):
Well come since being here, come from contribution has been
certainly risen to the top.
I think I've always comecontributed, but there have been
times where I probably didn'tcontribute to my now 19 year old
son, you know, did, did somethings that I would not want.
Like every parent you makemistakes.
Right?
(26:00):
It's interesting.
The one that got me here though,the one that changed my life,
the one that got me out of whereI was and got me to Keller
Williams and opened it up was if, if you do what you've always
done, you're gonna get whatyou've always gotten.
And five years ago, right now, Iwas like, okay, I'm 58.
(26:22):
And in a few short years, plus10, I'm gonna be 70.
And what do I have?
I got a list of clients that Idon't really own a business.
I don't own a building.
I don't, you know, what am Igonna do?
Sell, sell my list of names forfive grand, 10 grand.
I don't really have anything Ican sell.
(26:43):
And it was like, you know, andI'm only gonna have the money
that I make minus the taxesminus the downturns minus
expenses.
You know, like I said, notexactly, you know, good, but not
great and certainly not asuperstar.
Right.
And so that one just hit me.
(27:04):
I mean, I I've heard that foryears.
If you do what you're alreadydone, you're gonna get what you
always got.
Right.
But it just hit me at thatpoint.
And it's like, you know, you gotenough people telling you to
make this switch.
Maybe they know something youdon't and you should at least go
look.
And then when Ron called mestubborn, I'm like, okay, I'm
in.
So the, the do it, do whatyou've always done.
(27:24):
You're gonna get what you'vealways got.
You know, that was a big one.
That one got me here.
And, again, number one, changethe way you look at things and
the things you look at change,you know, that's probably number
two contribution, but you focuson expands.
Those are the big ones.
And a lot of them are verysimilar folks, you know, they
tie in into each other.
(27:44):
Right.
Right.
Bunny (27:46):
Well, let's break a few of those down like that.
You know, I I've been thinkingabout do what you've always done
and you'll get what you'vealways gotten is, you know,
people tend to, um, wanna makehuge changes in their life.
They, or they want, they wantthe circumstances they're in to
change.
They're really, reallydetermined that their
(28:06):
circumstances are going tochange, but they don't wanna
change their behaviors.
I mean, I'm guilty of that.
You know, if I, continue to goout and have chili reanos and
green chili cheeseburgers everyday, the outcome is not going to
start to be different.
And I think I've thought aboutthat one a lot lately.
(28:29):
But, but talk to people about,you know, like don't compare
your insights to other people'soutsides.
We talk about that a lot on thispodcast.
What does that mean for you?
Don (28:39):
That's another, that's a big one.
I forgot about that one.
In fact, I mentioned that eventhough it wasn't, um, that
wasn't the bold law last weekinside the bold law.
That's what I talked about.
Cause I had a very profoundcoach who left us permanently
last year and he had, he had itall, but he, he, he got somewhat
(29:03):
weird disease and passed away.
I remember him coming up to meat one point where I was looking
at people on a stage, you know,who I was like, wow, you know,
they're, they're really good.
And I've been doing this foryears.
Right.
I can't help, but compare myselfto those people.
And by comparing myself to thosepeople up on that stage, who,
(29:24):
who probably most would say,Hey, if I can do it, so can you
right.
But in my head I'm never gonnasell.
I'm never gonna be them.
And, and by doing that, when Isat next to somebody who wasn't
doing, what I'm doing, I'm alsojudging their, who might have
judged them.
Right.
But if I put those people on apedestal, I'm putting these
(29:44):
people down, it's a lose.
You know, you don't feel goodeither way.
So when Tim came up to me andpoked me in the chest intently
and said, don't, he said,.
He said, he said exactly that.
He says, you gotta remember yourdefinition of success.
(30:07):
And he's punching me in thechest.
He says, not theirs for you, nothis, for you.
Meaning that the coach, nothers, not mine for you, yours.
Remember that he and he walkedaway as he always did.
And the, that one, you know, whomight a judge.
Right.
I, you know, you don't, theother one is, um, you know,
(30:28):
don't judge other people's don'tjudge your insides that, you
know, by somebody's outsidesthat person that drives the
Lamborghini and lives in the bighouse, they might be bankrupt.
Right.
And they're, they're a miserableperson when they go home.
But on the outside, they'reshowing off success.
How do you know that?
And then how do you know thatthe guy that shows up at an open
(30:48):
house with a flannel shirt andcut off jeans, you know, looking
like a bum has, he's got 10million in cash and he wants to
buy a hundred investment homes.
How do you know that?
Right.
So that's where a, a lot ofthese bold laws, you know, if
you start really working one,you can bring on others.
(31:10):
And, I don't go in any specialorder.
I flashed it a couple times.
I dunno if you can see it.
But an inspection company gavethis to me at a bold law class
time.
It's just a bookmark and it'sall 35 Bold laws.
And all I do, wow.
I just go down the list, justpick one.
And when I get to the end, I goback.
Right.
And, and there have been timeswhere, you know, it's Wednesday
(31:33):
and maybe I stayed up late orwhatever, and I'm struggling.
I do go back now to my referencebooks and I thought, what did I
write three years ago?
And I go, oh, well, that'spretty good.
And I don't, I'll copy and pasteit cuz that would take too long.
But I might go, you know, thatwas a, okay.
And then I'm good.
Right.
I want to, the challenge iskeeping'em short.
(31:54):
That's the challenge.
Right?
Bunny (31:57):
I bet that's true.
I know last week, as I recall,it was keep your emotions
between the lines and I thoughtthat's such an important one and
that doesn't just that doesn'tjust apply.
Am I wrong?
Was it not?
Yeah.
And...
Don (32:13):
That was two, that was two weeks ago.
Last week was success is simplebut not easy.
Oh.
And guess what?
Success gets simple when you,success gets simple when you
keep your emotions between theline.
Right.
Bunny (32:26):
I Mean that, and that works for everything.
I mean, not just, not justtransactions, but it works for,
you know, if, if, if I can keepmyself from getting emotional,
even about the charity work thatI do and about the results that
we're getting there, I'm so muchmore effective.
(32:47):
It works so much better.
Yeah.
Don (32:48):
Well, I mean, you know, like anybody, you have
challenges with teenagers,right.
And there have been times where,you know, I'm outta line.
I overreact and I was like, well, that wasn't coming from
contribution.
And I certainly didn't keep myemotion between the lines and
guess what?
We got nothing accomplished, youknow, what did he learn by that?
So keep your emotion between thelines.
(33:10):
It's like, okay, I'm not gonna,I'm gonna stay cool and calm.
I'm not gonna react to the stormbecause the storm passes in like
10 minutes and he's okay.
10 minutes later, but I'mmiserable for a day, you know?
So again, folks, this isn't alljust real estate.
It's, it's just how you liveyour life.
(33:31):
And then if some of these canimpact somebody and improve, you
know, then great, then you know,I contributed to somebody,
right.
Bunny (33:43):
So there's one more that I had a hard time with in the
beginning.
I mean, it was really hard forme to understand is, and that is
I can now I hope I'm gonna getit right.
Your cells, listen to yourthoughts, how
Don (33:57):
Your cells eaves, drop on your thoughts.
Bunny (33:59):
Yes.
Talk about that one.
Your cells
Don (34:03):
Okay.
So you're, and I've talked aboutthis in many different ways.
Your, our unconscious islistening all the time to your
conscious.
And you know, like if I go outand stub my toe and I, sayoh,
(34:23):
you idiot, you know, or knockover a ball, you dummy, you
know, well, your subconscioushere's that.
And it goes, okay, you're dumb,you're an idiot.
So your cells are alwayseavesdropping on your thoughts.
And it's just about, that's whyit's so important to, you know,
as I type this, right?
It's like writing affirmations.
It's like writing your definitemajor purpose.
It's like stating, and I'm doingthat with a mastermind group.
(34:46):
Now for the last couple years,we state our definite major
purpose.
Um, as you, the more you dothat, the more you're training,
the more I'm training myunconscious or my subconscious
to tell my conscious what to do,cuz our, our SUBC just never
sleeps.
Right.
(35:07):
So, right.
It's important before you go tosleep, be good to yourself, give
yourself some grace.
Okay.
You messed up today.
Okay.
Learn the lesson.
I'll do better tomorrow.
You know, it's okay.
I messed up or today was a greatday, but it isn't because I'm
Superman.
It's just, you know, so you'reyou're so are always listening
to what you're telling yourself.
(35:28):
So be really careful about whatyou're telling yourself.
Self-talk right.
Bunny (35:34):
I had a really great coach who just said to me
recently, funny when you pull upsomewhere or when you start to
go into a room or when you startto do a podcast or when you
start a task of any sort thatinvolves somebody else, I think
it's important for you to stateyour intentions.
Even if you only state them toyourself, you know, take some
(35:56):
breath, Fs, get calm, and thenstate your intention.
And mm-hmm and ifyou state your intention, then,
then the good intentions arejust going to occur because you
you're gonna be on autopilotalmost.
I mean, that follows what youwere just saying.
You're as, as long as I say,when I begin this podcast, I
(36:21):
want my listeners to learnsomething that's going to help
them live a better richer,fuller, more productive life.
Then that happens every singletime.
But you have to say it, you haveto state your intentions.
And I think that yourselveseavesdrop on your thoughts is a
really good thing to rememberwhen you're stating your
intentions.
Don (36:41):
Yeah.
And, and along those lines,that's where I learned a long
time ago with an affirmation.
You know, they want to bepositive.
They want to be in the future.
They, but, and, and you know,some people type them out or you
, you can say them, first ofall, you gotta say them with
emotions.
So I've got likes 60 or 70affirmations that I have on
index cards.
(37:02):
They're in my, in my console.
And as I back my car out of thegarage, I start saying, well, it
starts with this one right here.
Great spirits have always enencountered violent opposition
from mediocre minds.
Right.
great.
Spirits have always encounteredviolent opposition from mediocre
minds.
That's for Einstein.
I mean, think of Joan to arc or,you know, any anybody.
(37:23):
Right.
Great spirits have alwaysencountered violent opposition
for mediocre minds.
And in some cases they burn'emat the stake, right?
We're not getting burned at thesteak, but anyway, my
affirmations, especially whenit's nice out, my windows are
down.
And you know, I, I say each one,three times, it takes you about
15 minutes on the way to theoffice.
But if I save them with passionand I get,'em all pretty much
(37:45):
memorized, but I have them onthe index cards.
I, you know, I've been doing'emfor years now.
And I change'em a little bit,but you know, I'm, you know, as
I'm driving to work, it's like,um, sometimes people might think
I'm crazy.
I don't care.
Cuz I'm telling my brain thatyou know, today is gonna be
today is isn't going to be,today is a great day for my
(38:07):
family and me, you know, I am aloving husband and a drawing
father for my children.
I, you know it, I mean, if Istarted going, I could take me
10 minutes, but the point is yougotta do affirmation with
emotion.
You know, you gotta, you know, Iam a great salesperson.
I am a great salesperson.
(38:27):
I'm a great salesperson.
Yes, that's sale-sy.
But if you're in sales and youdon't think you're a great
salesperson and then you'resubconscious going, no, you're
not.
Well, guess what you aren't.
So you gotta override what theyused to call a drunk monkey in
these.
Now they say monkey mind cuzthey, we, we don't wanna offend
someone.
That's had challenges.
(38:47):
So, uh, but your monkey mind isalways, I don't think so.
You just gotta beat that all thetime.
And eventually, you know, Ibelieve now more in me than I
ever have and that emotion andthat confidence and that
delivery is just, it's justcoming out.
So it's part of me saying myaffirmations, it's part of
(39:09):
writing affirmations.
I learned a long time ago.
You can say them, you can t hinkthem, you can, but if you take a
pen a nd a paper and you go fromhere, right, your brain down
into here, down your shoulder,all the way to your fingers and,
and it takes you 30 seconds towrite out a statement, you're
(39:31):
looking at it and thinking aboutit that whole time v ersus just
r attle o ff o n a keyboard.
I'm not saying that's bad.
I'm just saying that this isbetter because you're involved
with it longer and it's g onna be, it's been more impactful for
me.
So r ight.
A gain, getting back to the boldlaws as I type them.
And then I go back a nd I likethat sentence or typo, you know,
(39:55):
I'm spending 20 to30 minutes constructing it.
That helps me be that person.
So when I walk o ut o f theroom, hopefully I'm contributing
to my family and not being a grouch or a jerk.
Like I have been in the past andI've said that on bold l aws.
I said, you know, yesterday, Ireally messed up on this one.
And today t hat, you know, I'mvery transparent on the Bold
(40:18):
Laws.
And you c ould probably tellwhen I haven't had a great day
or, and it was, it was on me.
I'm very transparent.
I say, okay, true confession.
Here's what happened to me.
I, you know, no pressure, nodiamonds.
I didn't put any pressure onmyself to do much work.
So I didn't guess what, I didn'tget any diamonds yet today.
But boy, when I work, like yousaid, with intensity, with a
(40:42):
stated desire, the diamonds comein and diamonds, we're not
talking about, I mean, diamondsare a girl's best friend.
I know that.
But the diamonds of life aregonna come to you.
The more you work at going toget when you apply yourself,
when you state it, when you goto work that's what I'm, that's
what I'm saying.
That's that's another one wehave mentioned.
(41:03):
No pressure, no diamond.
Bunny (41:06):
I love that one.
I love'em all.
So, so we're gonna ask at theend of this, we're gonna ask you
to give us how people, howpeople can sign up, how they can
let you know that they'd like toget your emails.
But I'm curiousbecause we always wanna ask
this.
Tell me, tell me what you'remost grateful for this week.
Don (41:27):
I am grateful that, it's a long story, but um, like a lot
of people, a lot of realtors, wewent through a very tough time
in the last crash.
I thought I was hot stuff,bought properties.
I shouldn't have bought, boughtthem without my wife's
endorsement.
Just, you know, sign here.
(41:48):
And we crashed and we crashedhard.
We had bankruptcies, we had forforeclosures, we had short
sales, we lost about everything.
Um, when I came to KW, I hadabout three grand to my name
after 31 years in the business.
Right.
Wow.
But I knew like within a coupleof days of being here, I might
(42:08):
have been financially wrecked.
Right.
And, or just.
Yeah, but I wasn't mentally.
I was like, okay, I am in theright place.
We are gonna build something.
And I'm getting a littleemotional here, but I've been
here five years and we justbought an$860,000 home last
(42:30):
night.
Oh, I'm so excited and proud ofit because 15 years ago, my
wife, my wife had taken off thering.
You know, it was like, you gottago move somewhere.
I'm like, where am I gonna go?
We have no money.
I'm not gonna sleep on myfriend's couch.
You know, I was fighting realestate wars folks that I was
coming home, fighting financialand marriage wars.
(42:51):
And it was awful, but I'm mostproud out of that.
Through, you know, the people Iknow and affirmations and
reading and being around peoplelike you, Bunny, you know, I was
an enemy for a long time with mywife.
I didn't do it intentionally.
I didn't do anything wrong.
I just bought properties.
I shouldn't have been allowed tobuy with good intentions and,
(43:12):
and lost everything, took it inthe shorts.
But here we are.
We just celebrated our 27thwedding anniversary three nights
ago.
And we've been together for 35years, but there are a couple of
years there where it was bam.
And I just kept saying, look, Ididn't do this to us overnight.
I'm not gonna solve itovernight.
(43:33):
But getting back to theconsistent, see if you would
just allow me to do my job, toknow what I know we're going to
get out of this.
I don't know when, but we will.
And here we are just five yearslater.
I mean, it's our loan, you know,we qualify, we're not getting
any help from anybody.
Um, and we just went on, we, wewent under contract for, an
(43:56):
860,000 home, which is the firsthome we have bought in 24 years.
That's going to be our home.
In other words, we bought ahouse a long time ago.
That was our home.
Then everything else we boughtwas investments and rentals and
sign here.
This is a good deal.
You know, this is the first onewhere we're buying something now
(44:17):
together in our sixties.
And this is gonna be, you know,our home song, I guess I'm most
proud of that.
We're, we're still together, notperfect, but we're still
together.
And we built this and we're nowon each other's sides and we're
teammates and, and it resultedin us getting the call last
night, Sam, congratulations, thehouse is yours.
And we had to beat out others todo it so long story to her long
(44:41):
to a short question, but mostgrateful for my wife and hanging
in there with me to get here.
So well,
Bunny (44:47):
I love that you made me cry.
Don (44:48):
Well, I'm starting to cry too, so there's no crying in
baseball.
Um, but that's, what's coolabout being at KW, this culture,
this, this, this, this cultureis just, you know, people have
their, we all have our craphappen to us, but it's how you
(45:09):
respond to the crap that happensto you.
And, you had your challenges.
And so what's cool about thisnow at I'll be 64 in a couple of
months.
It's like, well, first of all, Ican't financially retire.
Right?
It's okay.
But I'm in a position now whereeverything that's going on, man,
(45:31):
the next five or so six or sevenor eight years, I'm gonna be in
a position where, where are wegonna be?
We're gonna be, so if we've doneall that just in five years
coming from zippity, DDA, whatare we gonna do in the next 5,
6, 7 years by the time I'm 72,73.
I don't know.
Maybe I'll, you know, maybe nowthe little team I'm building is
a big team and I step away.
(45:52):
Maybe I, I consult, maybe Iteach, maybe I coach.
Maybe I stay in it.
And I, I don't, you know, I'mnot, I'm gonna have many, many
options, which I get to chooseand have fun with because you
know, as this card says, I mean,do what do what others won't do
(46:12):
for five years?
And you can have what otherswon't have for the rest of their
lives and not trying to putanybody down, but you put in the
work, it's gonna come back,right.
Hockey stick.
And so we are now just, youknow, I've said it before.
It was pointed out to me by myfirst bold coach, after you got
(46:33):
to know, he goes, you know what?
You're like this big DennyGrimes, he's a pilot.
He says, you've been this jumbojet going down the runway, you
know, 200 miles an hour for 20years.
Talk about movement with noachievement, you know, and, and
being here at KW and with thepeople around me now in the last
two years, I'm finallyfull-throtle and, and we are now
(46:55):
starting to climb.
And that's, that's exciting thathow can you not get turned on
and have fun with that?
Right.
Bunny (47:03):
Well, and it's just I mean, it's just a matter of
consistency.
I also think in the next threeto five years, you'll have your
book published and you'll begoing on speaking tours.
So that's so exciting.
I'm so grateful that you came onthis show.
That's so nice.
Don (47:20):
Well, thank you.
And, and you know what, and Ilove real estate more than I
ever have.
And it isn't just because themarket right now is crazy,
right.
It's because of who we'rearound, who I'm meeting, who I'm
learning from and when themarket's not so crazy, we're
still gonna do very, very well.
Cuz we're, we're just expandingwith so many more people that
know us and we're contributingto other people's lives versus
(47:43):
5, 10, 15, 20 years ago.
I was grinding it out, but itwas like one at a time.
And they're just, it was more ofa job.
This is like, you know what?
This is fun.
Bunny (47:53):
So tell me how so tell people how they can get in touch
with you to be included on youremail list.
Sure.
Don (48:01):
And by the way, you can opt out at any time.
Bunny (48:05):
I'm not opting out.
It won't
Don (48:06):
Bother me.
No, it it's okay.
If you do, you don't like it optout.
It's all right.
I, you know, I don't, I maybe Ido take it personally, but it's
okay.
So, uh, my, my, uh, emailaddress is my name, Don Aldrich
and that's D O N a L D R IC HDon Aldrich, kw.com.
You can just send me an email,Don Aldrich, kw.com.
(48:29):
If you wanna call or text me sixoh two four one oh four three
six six six oh two four one zerofour three six six.
Just request that you wanna beon bold line.
And if there's anybody else youwant on it, put'em on your
email.
You know, if it's kids, familymembers, a friend, they, they
don't have to be in real estate.
(48:51):
They don't have to be, oh, no.
I think the website's beingdesigned right now.
So yeah, I'm sure you can findit on a website, but I, you
know, I let other people controlFacebook and all that for me,
but just email or call me ortext me and I'm happy to add you
to it.
Um, you would be on like thenext Monday and you you're gonna
(49:11):
get this five days a week.
Typically my goal is nineo'clock Eastern standard time.
Cause I'm doing these early inthe morning in the west.
Wow.
So nine o'clock Eastern standardtime.
You should have it five days aweek.
Bunny (49:27):
So, well, Don, thank you so much for being on the podcast
and thank and thank you forevery week.
Inspiring me in some way.
I so appreciate it.
Don (49:36):
Well, you inspired me too right back at you, baby
and thank you for theopportunity.
I'm happy to do it.
Well now you put the pressure onnow I gotta get better and I
gotta, I can't quit now.
I gotta do it again tomorrow.
Thanks a lot, Bunny.
Bunny (49:51):
I that's all we've got today.
Friends.
I wanna thank you for joiningthe lifesaving gratitude podcast
with your host bunny Terrythat's me and my producer and
assistant Johanna Medina.
We feel like we're in thebusiness of sharing the stories
that save us and we hope you'llsure as well by letting your
friends and family know aboutthe podcast follow and like us
(50:13):
wherever you listed.
And please take the time toleave a review.
Whether it's a stellar commentor a suggestion, we are open to
suggestions all the time.
Also follow us on Instagram atlive saving gratitude pod.
You can also follow mepersonally at Bunny Terry, Santa
Fe.
You can sign up m y website atbunnyterry.
(50:34):
com to receive weekly emailsabout how to become the ultimate
gratitude n erve.
Thanks so much f or c hecking in.
Hi there and welcome to the lifesaving gratitude
podcast.
This is Bunny Terry, and I'mjoined by my producer and
co-host Johanna Medina.
And today's Don Aldrich is afriend of mine through real
estate networks.
However, I was inspired by Donbecause I maybe about three
(00:32):
years ago, I started, I don'tknow how we communicated.
I probably handed him a card andI started receiving daily emails
from him that wereinspirational, that contained an
affirmation.
And I investigated a littlefurther and I found out that Don
writes these every single day,um, gets up early in the morning
(00:57):
and, um, looks up what he callsbold laws.
Those are just things like whatyou focus on expands or don't
compare your insights to otherpeople's outsides sort of life
rules that, I mean, he sendsthem out.
He writes a few paragraphs aboutwhat that means to him, how he
(01:20):
thinks that can help you inbusiness.
And I just was so inspired byhis consistency.
It's kind of crazy that he doesit all the time.
Right.
Johanna,
Johanna (01:30):
Now that you're saying that, cause I got, I think a
little bit confused or notconfused.
I think it's good to clarify.
I think sometimes in theepisode, I wasn't sure if it was
daily or weekly.
And so now that you say, oh,it's daily, I'm I'm even more or
shocked and he doesn't, like yousaid, he doesn't like write them
ahead of time or write them andplan them out.
He does them every day.
(01:51):
So that's pretty impressive.
Bunny (01:53):
And he doesn't, you know, he doesn't batch them and he's
not preachy.
I mean, the cool thing is he'sjust sort of saying, so this is
what this means to me.
And this is how I think it couldhelp you.
And it, to me, it's like, Imean, one of, one of, one of
those affirmations, one of thoserules is come from contribution.
It seems like he does that in amore positive way than most
(02:15):
people.
And he does it, you know, he isreally humble about it.
He does it on a really smallscale.
Johanna (02:19):
Yeah.
What he talks about definitelyapplies to everyone, not just
realtors or people that work forKeller Williams, but, um, or
even anybody that has their ownbusiness, just really, it could
apply to anyone in life becauselike you said, their
affirmations, um, he does talk alot about workplace culture,
(02:41):
which applies to everyone and,you know, even at the, and he
talks about just kinda like hislife and marriage and, and how
he is just a normal person andstruggles with things, but is
honest about, uh, how he hasworked through a lot of things
and grown from it.
Bunny (03:00):
And I think the cool thing is that it, he shows that
this level of consistency andcoming from contribution,
doesn't just affect the peoplethat he sends these to, but it's
really changed his life as well.
So, I was excited that he agreedto be on the podcast because I
think he brings a lot, it wassort of unexpected.
(03:20):
And, and so I would, you know,stick around, um, like Johanna
says at the very end, he'sreally clear about how this has
changed his life.
And, um, you know, we're just,we're excited.
You're here.
I'm glad you're gonna hear Don'sstory.
And we're excited that you'retuning in that you're liking
review and subscribing to thepodcast we're growing every day.
(03:45):
I'm so excited that you agreedto be a guest Don, because when
I met you and I signed up forwhat we're gonna talk about
later, I thought, well, youknow, this is one of my
colleagues with Keller Williams.
I didn't have any idea what animpact you were gonna have both
on me on my mindset, but, butwhat you do for other people
(04:07):
that sign up for these emails.
And, and, and we'll flesh thisout a little bit, but I just
want you to know, I want ourlisteners to know that you and I
met through a Keller Williamsevent.
I've discovered that it seems tome that Keller Williams brokers,
it's not that people be, well, Idon't know what it is.
(04:29):
I was gonna say, it's not thatpeople become more positive when
they become Keller Williamsbrokers.
It feels to me like that's,that's the type of person that
ends up working with thisbrokerage, but I don't know,
maybe it, we come to KellerWilliams and we get trained and
coached in mindsets.
So, um, I'm gonna stop talkingabout that for a minute.
And I just want you Don tell usyour story, where, how did yeah.
(04:52):
You know, how did you end up atKeller Williams?
How did you become a realtor?
And then how did you begin thispractice?
I'm just gonna tell folks, Don'ssends an email out five days a
week that is inspiring to awhole raft of people.
So I tell us where, where youbegan, Don.
Don (05:12):
Okay.
Well, I started selling realestate 36 years ago.
I was in the Remax system for 25years and, I had a coaching for
probably 20 of those years.
So, you know, I always wanted tosurround myself with people that
were doing more and better andhaving a leader.
And the last 10 years I was atRemax, people that I had known
(05:38):
through this coaching companywho either became coaches or
just moved over to KellerWilliams from Remax, kept
telling me, would you just golook at Keller Williams?
I kept saying, no, I'm good.
I'm good.
I'm good.
I'm good.
I'm good.
I wasn't good.
I didn't know it.
You know, I was in business formyself, by myself, with myself,
even though I had a coach on adaily basis.
(06:00):
After that coaching call, I wasby myself Bunny for the next,
you know, six and a half days.
And so five years ago, this June, Ron Wexler in Chicago who had
been asking me for 10 yearscalled me stubborn.
And, and three days later Ihappened to walk into the, uh,
(06:21):
this office, this market centerhere in Scottsdale.
And it just happens to be themost productive and profitable
Keller Williams market center inthe entire Southwest.
And I was like, oh my goshthere's a culture here that just
pervades.
You know, you jump in, you getsurround honored by people that
want to help you.
And you just, you want to give,I walked out, I went home, I
(06:42):
learned my lessons.
I said to my wife, if you don'twant me to do it, I won't, but
you come back for a secondinterview.
I did not need a secondinterview Bunny, but I wanted
her to hear the presentation.
She walked out of this marketcenter in the lobby, turned to
me and said, you need to jointhis, come right now.
This is so you, the culture, theteaching, the coaching, oh my
gosh, you need to join thisright now.
(07:03):
And I still have tears in myeyes, as I say that to you now.
So it was like, let's go.
And that was five years ago.
And, and joining KW and jumpingall in really has changed my, it
started changing my careerpretty quickly.
I was always a 10 million to a12 million producer, which at
(07:25):
family reunion where I was luckyenough to be on stage last
month, you know, they asked me,well, why'd you do that?
Well, you know, and I said,because obviously I haven't
figured out by myself.
And when you surround yourselfwith others, that just are gonna
pull you up, you know, so itstarted changing my career, but
(07:46):
now it's changing my life.
And as I said on the stage, Iwas always a 10 to a 12 million
a year producer, you know, from30 transactions to 70 in lower
price ranges and all that.
And I said, you know, good, butit's not great.
And Jason Abras even said, yeah,well, that's good, but you're
right.
It's not great.
And in, in two years we'vetripled our...
(08:08):
I Mean, we did over, we did 30million last year and the gold
the year is 60 million that'sand that's me a buyer agent and
some showing assistance.
So most of those transactionsthough, 95% are coming from me.
Um, wow.
So my life has changed.
It's made real estate fun andI'm on board with KW.
(08:30):
Not gonna retire.
We're just gonna keep going.
Cuz it's fun.
Really?
Bunny (08:33):
What I do wanna make it clear to people that are not in
real estate.
We're not gonna talk about realestate the whole time here, but
I want you to know that when youget into a culture where you are
surrounded by people that wannahelp you succeed, I mean, it's
always the goal, um, of thepeople in my market center to
(08:54):
help you succeed, then, then youcan't help, but move towards
success.
It's, that's, it's all aboutculture and, and you created
not, you know, not only did you,um, embrace that culture, but
you created your own cultureonline by, doing this email.
(09:18):
I'm just kind of blown away bythe consistency with which you
email people all every week.
I can't, I can't believe it.
Don (09:25):
Well, you're referring to the Bold law emails.
Bunny (09:29):
Yes.
So Don and I met and I signed upbecause I went looking for him.
I signed up for these emails.
And so every Monday he sends outa new, what we call Bold Laws,
which is what does bold standfor Don,
Don (09:47):
Uh, business objective life by design.
Bunny (09:50):
And I gotta tell you the life by design piece is the part
that, I thought, man, I'm justgoing to another, this is a
training that Keller Williamsays, and I thought, I'm just
going to another event where,you know, we're gonna get more
and more enthusiastic.
Bold is life changing.
Isn't it?
Don (10:10):
I've taken it seven times.
Bunny (10:11):
Wow.
Good for you.
And, and bold explain to ourlisteners what bold laws are.
Don (10:20):
So Keller Williams has, there are about 35 bold laws.
They're not trademarked.
They didn't make them up, butit's like Yoda said in star
wars, there is no try.
There is only due, um, come fromcontribution, do what you've
always done and you're gonna getwhat you've always gotten.
These are, these are statementsyou probably have heard from
(10:44):
trainers and personaldevelopment people from, you
know, Napoleon hill back inthink and grow rich to today's,
you know, Tony Robbins,everybody else, these aren't
new, but Keller Williams hasabout 35 of them and they're on
posters and they're on they'reon all kinds of, you know,
t-shirts and paraphernalia.
So I got the idea Bunny.
(11:06):
So, Bold is, a seven week coursetaught by Keller Williams.
And you go to each session forseven weeks, you know on a
certain day, certain same day ofthe week for seven weeks, you
have teams where seven or eightpeople, this is pre COVID, but
it's coming back, sit at a tableand you know, like Bunny and I
(11:31):
and six other strangers might beon a team.
And Hey, we're a team for thenext seven weeks and you compete
against the other tables, um, inthe room.
And sometimes there's as many asa hundred people in the room and
it's all in a good spirit.
It's all about getting better.
We have to be accountable forhow many appointments we go on
and contracts written and thingslearned.
(11:51):
And it's all very system systemsystematic.
I'll just say that.
So at the end of the first timeI ever had my first bold class,
each cap, each table getsassigned a captain and the
captain is the one for,accumulating the numbers of his
(12:11):
seven, his or her seventeammates.
You know, it's a little bit morework and being first time bold,
you know, it's like the, theexperienced people at the table,
or even some of the newer shierpeople were like, you do it
So I got the captainship by,because I didn't say no, you
know, and now when people pointme, I go, you know what, I've
(12:33):
done that, why don't you do it?
So you experience the gift ofbeing the captain, right?
So anyway, I became the captainof the team for that seven
weeks.
And I said, you know what?
Just to keep my team engagedover seven days in between the
sessions, I'm gonna email them abold law.
Every single day.
(12:54):
This whole thing started withme, bunny sending a different
bold law.
And I didn't know them fromanybody else to my T to my table
mates, my seven table mates.
And I would type a littlesentence or two, you know, Hey,
here's what this one means tome.
You know, what does it mean toyou eyes?
(13:14):
And you know, you, ladies andgentlemen and so anyway, so it
started going to seven or eightpeople.
And then if a few people caughtwind of it, say these are pretty
good.
And it went to 10 and then 12,that was four years ago.
And over the years,
(13:36):
now.
Um, so once bold ended, I said,Hey, you know, I got some pretty
decent response.
So I started taking one bold lawon a Monday bold law for the
week, you know, and this week'sis don't mistake, movement for
achievement.
And so I type out Bunny, ittakes me about a half an hour to
(13:58):
do that.
And I purposely try to keep itshort.
So people will read it couple ofparagraphs, but it does take me
longer than I think it, youknow, it should.
Right.
Um, so like, today's, I said,mistake for movement, for
achievement.
That's like a guy in who'srowing just on one side of the
boat and he's just gonna go incircles.
(14:19):
He's moving, but he's not goinganywhere.
And that's what I, that was mytheme for the morning.
Tomorrow.
It'll be Tuesday's Bold Law isagain the same Bold law don't
mistake movement forachievement.
And I'll talk about somethingelse.
And, and what it means bunny isI'm typing it to myself first.
Right?
(14:40):
And I'm, I'm thinking about,well, this, it goes to my dad,
it goes to my wife.
It goes to my daughter.
It goes to some of my clients,it goes to some Keller Williams
agents.
It goes to other agents who knowme, who are not in Keller
Williams.
It goes to a few friends andrelatives, you know, cuz they've
gotten wind of it.
And so every, you know, everyday I'm thinking, okay, who's
(15:01):
gonna get this.
This has to be impactful.
Um, and, and then on Friday Ihave a past client now who's who
is a he's a smart guy.
He's he was a life coach.
Well now he's come into being aKeller Williams coach.
He's never been a realtor, buthe was a guy.
(15:21):
He was like a, a George, youknow, used to be, you know, a
stop smoking, you know, I canget you stop smoking those guys.
He was a life changing coach.
Right.
And, and he subscribed to Boldlaw and he's here in Scottsdale.
And I said, would you mind justlike doing Fridays for me, it
gives me a break cuz by Friday,sometimes on, on Friday out.
(15:45):
Um, and if anybody wants, youknow, to participate, you're
welcome to always comment, senda, an ID.
I, I need material, you know?
So George looks at my four, myfour takes on it through the
week and then he interprets itas a, a business coach, a life
coach, Akel Williams coach, areal estate coach, you know, and
(16:07):
he, and he gives his take on it,which is kind of interesting.
He's an NLP coach as well, so,well,
Bunny (16:16):
Yeah.
And I think it's important that
Don (16:17):
I rambled on
Bunny (16:18):
You.
No, no, no.
I love that because, becausethat's, I was so interested in
knowing where this came from,you know, why, what in the world
made you decide to strike outand, and write for, um, or five
informative emails every singleweek when you don't have to.
(16:39):
I mean, I'm a blogger I write,but I don't post a blog every
single day.
And, and for you to, I mean,that's a lot of effort and it
sounds to me like you don't, youknow, do them weeks in advance,
you tend to do them'em at thetime that they're due to your
audience.
And I, and these are not, you'renot talking about real estate.
(16:59):
You're talking about life.
I mean, I love that, that I readthis morning about how, you
know, we tend to think that ifwe, or I used to think this, I
used to think if I'm harried allthe time, I'm accomplished
something and your bowl lot ofday was all about that.
Being hared, looking like you'redoing a lot, doesn't necessarily
(17:21):
mean that you're moving forward.
Does it?
Don (17:24):
You're busy, busy, busy, caught up in the busyness, but
you're not in business.
Um, and I've been there.
I've been there.
So this Bold Law it startedstarted with, you know, as, so
as I'm thinking about, okay,geez, tomorrow, Bunny's gonna
get this.
Right.
And so is my dad and you know,so is my, my wife and, and, and
(17:44):
even there, sometimes my, mywife doesn't even read them, but
my, my 23 year old daughtermight.
Right.
And so I'm type, let's be clear,I'm typing this to myself.
So when I'm saying, um, don'tmistake movement for
achievement.
And I start like, start talkingabout the guy rowing on one side
of the boat forever.
I've been there.
And, and if I type that in anemail, and again, I try to keep
(18:07):
them short.
So they're readable, you know,they hopefully can, they're just
a minute, maybe take you aminute to read.
Right.
I'm typing into myself first.
So I have to, it's a reminderthat I gotta be that guy just
for today.
And as it's grown, what's beencool.
Bunny is, and, and I'm notlooking for it.
I mean, if you want to commentit, you can obviously, I love it
(18:30):
when you do.
I, there are times where I typeon and go, that was really
profound.
I'm proud of myself.
That was good.
And I get no response.
Right.
And then another day I'm likereally struggling.
And I don't think it's thatgood.
And I get like four responsesthat say just what I needed to
here today.
Thank you so much.
(18:51):
And that gives me the juice todo it again.
I never know how they're goingto land, right.
The ones I make a good, noresponse, one thing of bad.
It doesn't matter, but what'scool.
Is that on average, I get, youknow, one or two a day and I do
have some regular people thatthank you.
That do comment, once a week,twice a week, I got one today
(19:14):
from a gentleman who, you know,maybe he responds maybe once
every six months, but he gave mea really great quote on Buddha,
which I'm going to, I'm gonnause.
I don't know how, but it will bein probably this week's, Bold
law email.
So again, I'm typing it formyself, but now this has grown
(19:36):
to a point Bunny.
I'm up to 875 people, you know,one and two at a time.
So when I let's say, when I goto you folks that are maybe not
in real estate or are when I goto a Keller Williams event, now,
my goal has always been to be abig, to be a big network.
I'm in Scottsdale.
(19:57):
I've always gotten business fromother agents because I've always
stayed in touch without a stateagents.
I'm in a place like you areBunny where people move to,
right.
They come to the Southwest cuzof the weather.
And you know, if I was inWhitefish bay, I might not be
getting as many referrals.
Right.
Um, so let's be clear.
(20:17):
I don't, I'm not doing the Boldlaw for the referral.
I never mentioned.
Oh.
And by the way, I'm in realestate, send me your bus.
I never do that now by showingup on everybody's doorstep or
email five days a week,hopefully I am, you know, on the
tip of people's tongues, ifthey're thinking real estate or
(20:38):
a realtor in Arizona that youknow, that can't hurt.
And I have obviously I havereceived referrals over that,
but what's cool about this now,cuz when I go to an event and I
get you a card, you know, withyour permission, I'm gonna put
you on the bold law.
And so now, I mean, we're gonnabe at a thousand subscribers, so
(21:00):
I'm onto something.
And, and so it's in four years,it's gone from my eight table
mates.
Pretty soon it be a thousand'syou had asked me, where is this
gonna go's um, at the familyreunion, we, I was in a, a, a
BNI, another business network,inter national and we're all
(21:21):
Kell Williams BNI.
And there are about 50 of us inthe room and I stood up and
said, and they don't all get it.
But I said, for those of youthat do get it, I'm that guy,
I'm the bold guy.
I'm the one that sends you out.
Those bold law emails and somepeople go, oh, you are that guy.
Oh, okay, cool.
And so later on in thatbreakfast, as we had to all go
(21:42):
around and talk, the leader ofthe breakfast said, okay, Mr.
Bold, what do you think?
Cuz I was like the senior memberin the room.
Right.
And so you'll see at the bottomof my email now I came I've got
Mr.
Bold You know?
And so I'm, I'm somebody calledme that.
(22:03):
So I'm gonna run with it becauseit may lead to people saying,
well, what does that mean?
What does that, you know?
And before that, probably abouttwo years into this at, at some
Keller Williams event, my brokercame up to me and said, you
know, those are really good.
And I respect his opinion.
I said, okay.
He goes, you should write abook.
I was like, I don't know how towrite a book.
(22:24):
I don't have enough material fora book.
And he looked at me and said,well, first of all did pretty
good.
Secondly, how long you beendoing it?
And I was like, well, let's see,52 times five, that's two 60
vacations.
You know, I don't do them onvacations or, you know, but I
said, yeah, probably, probablyI've done it for two years.
(22:44):
And he goes almost every day,every week for 50, for two
years, I'm like, yeah, he goes,you have enough information to
do a book.
And I'm like, yeah, I guess youdo.
So now I start print.
I do print out today's and itgoes into a three ring binder
and now I've got four yearsworth.
(23:05):
So my, I guess my design is, orfuture hope.
It's some point is to, to havelike maybe a bold law day, a
bold law for the day book sothat it not necessarily the real
estate, but it may you open itup and it's just, just one page
(23:26):
one day, right?
And maybe three days it'ssuccess is simple, not easy.
And another three days it's comefrom contribution and maybe the
next four pages are, you know,be, do achieve.
Um, so that way it makes like agreat graduation gift.
It's not a heavy read.
(23:47):
It's inspirational if they justpicked it up in the middle of
the bookstore and they go, Hey,this is pretty good.
Maybe I'll buy it.
That's that's okay.
And, and we both worked for aguy named Gary Keller who has
written a few books.
So I have not met or talked toGary Kelly yet.
I hope to one day, I'm sure Iwill.
(24:07):
Cuz I am affiliated with KristenCole who is his queen of
expansion.
Bunny (24:13):
Right.
And
Don (24:14):
Right.
Kristen knows that that's agoal.
And my thoughts are, you know,maybe everybody that takes bold
in the future pays 10 bucksextra for the book.
And 50% goes to KW cares, whichis, um, a contribution to
obviously people who in need andmaybe Gary takes 30% and I get
(24:36):
two bucks.
I, I don't know.
Or maybe I get nothing, I don'tknow.
Um, or maybe it just goesWildcat on the books, on the
book.
I don't know.
But the consistency will, maymaybe lead to it one day.
Bunny (24:48):
Well, you know, I wrote a book and it wasn't so much you
know, it's, I know you're thekind of guy who, I mean, you
really do believe in, in comingfrom contribution.
So, um, you know, the book idea,I mean you would change so many
people.
I mean, to have a handbook thatthey can pick up, you know, they
don't have to open their emailall the time, but they can just
(25:10):
pick up and refer to.
And I want people to, I wantlisteners to get that, you know,
these are basically affirmationsthat have real, um, real life
applications, like um, um, oneof, one of, I mean, one of my
face, favorite bull laws otherthan come from contribution is
what you focus on expands my, II'm, I'm curious to know what
(25:36):
yours is.
What are, what are yourfavorites?
Don (25:40):
Well come since being here, come from contribution has been
certainly risen to the top.
I think I've always comecontributed, but there have been
times where I probably didn'tcontribute to my now 19 year old
son, you know, did, did somethings that I would not want.
Like every parent you makemistakes.
Right?
(26:00):
It's interesting.
The one that got me here though,the one that changed my life,
the one that got me out of whereI was and got me to Keller
Williams and opened it up was if, if you do what you've always
done, you're gonna get whatyou've always gotten.
And five years ago, right now, Iwas like, okay, I'm 58.
(26:22):
And in a few short years, plus10, I'm gonna be 70.
And what do I have?
I got a list of clients that Idon't really own a business.
I don't own a building.
I don't, you know, what am Igonna do?
Sell, sell my list of names forfive grand, 10 grand.
I don't really have anything Ican sell.
(26:43):
And it was like, you know, andI'm only gonna have the money
that I make minus the taxesminus the downturns minus
expenses.
You know, like I said, notexactly, you know, good, but not
great and certainly not asuperstar.
Right.
And so that one just hit me.
(27:04):
I mean, I I've heard that foryears.
If you do what you're alreadydone, you're gonna get what you
always got.
Right.
But it just hit me at thatpoint.
And it's like, you know, you gotenough people telling you to
make this switch.
Maybe they know something youdon't and you should at least go
look.
And then when Ron called mestubborn, I'm like, okay, I'm
in.
So the, the do it, do whatyou've always done.
(27:24):
You're gonna get what you'vealways got.
You know, that was a big one.
That one got me here.
And, again, number one, changethe way you look at things and
the things you look at change,you know, that's probably number
two contribution, but you focuson expands.
Those are the big ones.
And a lot of them are verysimilar folks, you know, they
tie in into each other.
(27:44):
Right.
Right.
Bunny (27:46):
Well, let's break a few of those down like that.
You know, I I've been thinkingabout do what you've always done
and you'll get what you'vealways gotten is, you know,
people tend to, um, wanna makehuge changes in their life.
They, or they want, they wantthe circumstances they're in to
change.
They're really, reallydetermined that their
(28:06):
circumstances are going tochange, but they don't wanna
change their behaviors.
I mean, I'm guilty of that.
You know, if I, continue to goout and have chili reanos and
green chili cheeseburgers everyday, the outcome is not going to
start to be different.
And I think I've thought aboutthat one a lot lately.
(28:29):
But, but talk to people about,you know, like don't compare
your insights to other people'soutsides.
We talk about that a lot on thispodcast.
What does that mean for you?
Don (28:39):
That's another, that's a big one.
I forgot about that one.
In fact, I mentioned that eventhough it wasn't, um, that
wasn't the bold law last weekinside the bold law.
That's what I talked about.
Cause I had a very profoundcoach who left us permanently
last year and he had, he had itall, but he, he, he got somewhat
(29:03):
weird disease and passed away.
I remember him coming up to meat one point where I was looking
at people on a stage, you know,who I was like, wow, you know,
they're, they're really good.
And I've been doing this foryears.
Right.
I can't help, but compare myselfto those people.
And by comparing myself to thosepeople up on that stage, who,
(29:24):
who probably most would say,Hey, if I can do it, so can you
But in my head I'm never gonnasell.
I'm never gonna be them.
And, and by doing that, when Isat next to somebody who wasn't
doing, what I'm doing, I'm alsojudging their, who might have
judged them.
Right.
But if I put those people on apedestal, I'm putting these
(29:44):
people down, it's a lose.
You know, you don't feel goodeither way.
So when Tim came up to me andpoked me in the chest intently
and said, don't, he said,
He said, he said exactly that.
He says, you gotta remember yourdefinition of success.
(30:07):
And he's punching me in thechest.
He says, not theirs for you, nothis, for you.
Meaning that the coach, nothers, not mine for you, yours.
Remember that he and he walkedaway as he always did.
And the, that one, you know, whomight a judge.
Right.
I, you know, you don't, theother one is, um, you know,
(30:28):
don't judge other people's don'tjudge your insides that, you
know, by somebody's outsidesthat person that drives the
Lamborghini and lives in the bighouse, they might be bankrupt.
Right.
And they're, they're a miserableperson when they go home.
But on the outside, they'reshowing off success.
How do you know that?
And then how do you know thatthe guy that shows up at an open
(30:48):
house with a flannel shirt andcut off jeans, you know, looking
like a bum has, he's got 10million in cash and he wants to
buy a hundred investment homes.
How do you know that?
Right.
So that's where a, a lot ofthese bold laws, you know, if
you start really working one,you can bring on others.
(31:10):
And, I don't go in any specialorder.
I flashed it a couple times.
I dunno if you can see it.
But an inspection company gavethis to me at a bold law class
time.
It's just a bookmark and it'sall 35 Bold laws.
And all I do, wow.
I just go down the list, justpick one.
And when I get to the end, I goback.
Right.
And, and there have been timeswhere, you know, it's Wednesday
(31:33):
and maybe I stayed up late orwhatever, and I'm struggling.
I do go back now to my referencebooks and I thought, what did I
write three years ago?
And I go, oh, well, that'spretty good.
And I don't, I'll copy and pasteit cuz that would take too long.
But I might go, you know, thatwas a, okay.
And then I'm good.
Right.
I want to, the challenge iskeeping'em short.
(31:54):
That's the challenge.
Right?
Bunny (31:57):
I bet that's true.
I know last week, as I recall,it was keep your emotions
between the lines and I thoughtthat's such an important one and
that doesn't just that doesn'tjust apply.
Am I wrong?
Was it not?
Yeah.
And...
Don (32:13):
That was two, that was two weeks ago.
Last week was success is simplebut not easy.
Oh.
And guess what?
Success gets simple when you,success gets simple when you
keep your emotions between theline.
Right.
Bunny (32:26):
I Mean that, and that works for everything.
I mean, not just, not justtransactions, but it works for,
you know, if, if, if I can keepmyself from getting emotional,
even about the charity work thatI do and about the results that
we're getting there, I'm so muchmore effective.
(32:47):
It works so much better.
Yeah.
Don (32:48):
Well, I mean, you know, like anybody, you have
challenges with teenagers,right.
And there have been times where,you know, I'm outta line.
I overreact and I was like, well, that wasn't coming from
contribution.
And I certainly didn't keep myemotion between the lines and
guess what?
We got nothing accomplished, youknow, what did he learn by that?
So keep your emotion between thelines.
(33:10):
It's like, okay, I'm not gonna,I'm gonna stay cool and calm.
I'm not gonna react to the stormbecause the storm passes in like
10 minutes and he's okay.
10 minutes later, but I'mmiserable for a day, you know?
So again, folks, this isn't alljust real estate.
It's, it's just how you liveyour life.
(33:31):
And then if some of these canimpact somebody and improve, you
know, then great, then you know,I contributed to somebody,
right.
Bunny (33:43):
So there's one more that I had a hard time with in the
beginning.
I mean, it was really hard forme to understand is, and that is
I can now I hope I'm gonna getit right.
Your cells, listen to yourthoughts, how
Don (33:57):
Your cells eaves, drop on your thoughts.
Bunny (33:59):
Yes.
Talk about that one.
Your cells
Don (34:03):
Okay.
So you're, and I've talked aboutthis in many different ways.
Your, our unconscious islistening all the time to your
conscious.
And you know, like if I go outand stub my toe and I, sayoh,
(34:23):
you idiot, you know, or knockover a ball, you dummy, you
know, well, your subconscioushere's that.
And it goes, okay, you're dumb,you're an idiot.
So your cells are alwayseavesdropping on your thoughts.
And it's just about, that's whyit's so important to, you know,
as I type this, right?
It's like writing affirmations.
It's like writing your definitemajor purpose.
It's like stating, and I'm doingthat with a mastermind group.
(34:46):
Now for the last couple years,we state our definite major
purpose.
Um, as you, the more you dothat, the more you're training,
the more I'm training myunconscious or my subconscious
to tell my conscious what to do,cuz our, our SUBC just never
sleeps.
Right.
(35:07):
So, right.
It's important before you go tosleep, be good to yourself, give
yourself some grace.
Okay.
You messed up today.
Okay.
Learn the lesson.
I'll do better tomorrow.
You know, it's okay.
I messed up or today was a greatday, but it isn't because I'm
Superman.
It's just, you know, so you'reyou're so are always listening
to what you're telling yourself.
(35:28):
So be really careful about whatyou're telling yourself.
Self-talk right.
Bunny (35:34):
I had a really great coach who just said to me
recently, funny when you pull upsomewhere or when you start to
go into a room or when you startto do a podcast or when you
start a task of any sort thatinvolves somebody else, I think
it's important for you to stateyour intentions.
Even if you only state them toyourself, you know, take some
(35:56):
breath, Fs, get calm, and thenstate your intention.
And mm-hmm
then the good intentions arejust going to occur because you
you're gonna be on autopilotalmost.
I mean, that follows what youwere just saying.
You're as, as long as I say,when I begin this podcast, I
(36:21):
want my listeners to learnsomething that's going to help
them live a better richer,fuller, more productive life.
Then that happens every singletime.
But you have to say it, you haveto state your intentions.
And I think that yourselveseavesdrop on your thoughts is a
really good thing to rememberwhen you're stating your
intentions.
Don (36:41):
Yeah.
And, and along those lines,that's where I learned a long
time ago with an affirmation.
You know, they want to bepositive.
They want to be in the future.
They, but, and, and you know,some people type them out or you
, you can say them, first ofall, you gotta say them with
emotions.
So I've got likes 60 or 70affirmations that I have on
index cards.
(37:02):
They're in my, in my console.
And as I back my car out of thegarage, I start saying, well, it
starts with this one right here.
Great spirits have always enencountered violent opposition
from mediocre minds.
Right.
Spirits have always encounteredviolent opposition from mediocre
minds.
That's for Einstein.
I mean, think of Joan to arc or,you know, any anybody.
(37:23):
Right.
Great spirits have alwaysencountered violent opposition
for mediocre minds.
And in some cases they burn'emat the stake, right?
We're not getting burned at thesteak, but anyway, my
affirmations, especially whenit's nice out, my windows are
down.
And you know, I, I say each one,three times, it takes you about
15 minutes on the way to theoffice.
But if I save them with passionand I get,'em all pretty much
(37:45):
memorized, but I have them onthe index cards.
I, you know, I've been doing'emfor years now.
And I change'em a little bit,but you know, I'm, you know, as
I'm driving to work, it's like,um, sometimes people might think
I'm crazy.
I don't care.
Cuz I'm telling my brain thatyou know, today is gonna be
today is isn't going to be,today is a great day for my
(38:07):
family and me, you know, I am aloving husband and a drawing
father for my children.
I, you know it, I mean, if Istarted going, I could take me
10 minutes, but the point is yougotta do affirmation with
emotion.
You know, you gotta, you know, Iam a great salesperson.
I am a great salesperson.
(38:27):
I'm a great salesperson.
Yes, that's sale-sy.
But if you're in sales and youdon't think you're a great
salesperson and then you'resubconscious going, no, you're
not.
Well, guess what you aren't.
So you gotta override what theyused to call a drunk monkey in
these.
Now they say monkey mind cuzthey, we, we don't wanna offend
someone.
That's had challenges.
(38:47):
So, uh, but your monkey mind isalways, I don't think so.
You just gotta beat that all thetime.
And eventually, you know, Ibelieve now more in me than I
ever have and that emotion andthat confidence and that
delivery is just, it's justcoming out.
So it's part of me saying myaffirmations, it's part of
(39:09):
writing affirmations.
I learned a long time ago.
You can say them, you can t hinkthem, you can, but if you take a
pen a nd a paper and you go fromhere, right, your brain down
into here, down your shoulder,all the way to your fingers and,
and it takes you 30 seconds towrite out a statement, you're
(39:31):
looking at it and thinking aboutit that whole time v ersus just
r attle o ff o n a keyboard.
I'm not saying that's bad.
I'm just saying that this isbetter because you're involved
with it longer and it's g onna be, it's been more impactful for
me.
So r ight.
A gain, getting back to the boldlaws as I type them.
And then I go back a nd I likethat sentence or typo, you know,
(39:55):
I'm spending
That helps me be that person.
So when I walk o ut o f theroom, hopefully I'm contributing
to my family and not being a grouch or a jerk.
Like I have been in the past andI've said that on bold l aws.
I said, you know, yesterday, Ireally messed up on this one.
And today t hat, you know, I'mvery transparent on the Bold
(40:18):
Laws.
And you c ould probably tellwhen I haven't had a great day
or, and it was, it was on me.
I'm very transparent.
I say, okay, true confession.
Here's what happened to me.
I, you know, no pressure, nodiamonds.
I didn't put any pressure onmyself to do much work.
So I didn't guess what, I didn'tget any diamonds yet today.
But boy, when I work, like yousaid, with intensity, with a
(40:42):
stated desire, the diamonds comein and diamonds, we're not
talking about, I mean, diamondsare a girl's best friend.
I know that.
But the diamonds of life aregonna come to you.
The more you work at going toget when you apply yourself,
when you state it, when you goto work that's what I'm, that's
what I'm saying.
That's that's another one wehave mentioned.
(41:03):
No pressure, no diamond.
Bunny (41:06):
I love that one.
I love'em all.
So, so we're gonna ask at theend of this, we're gonna ask you
to give us how people, howpeople can sign up, how they can
let you know that they'd like toget your emails.
But I'm curious
this.
Tell me, tell me what you'remost grateful for this week.
Don (41:27):
I am grateful that, it's a long story, but um, like a lot
of people, a lot of realtors, wewent through a very tough time
in the last crash.
I thought I was hot stuff,bought properties.
I shouldn't have bought, boughtthem without my wife's
endorsement.
Just, you know, sign here.
(41:48):
And we crashed and we crashedhard.
We had bankruptcies, we had forforeclosures, we had short
sales, we lost about everything.
Um, when I came to KW, I hadabout three grand to my name
after 31 years in the business.
Right.
Wow.
But I knew like within a coupleof days of being here, I might
(42:08):
have been financially wrecked.
Right.
And, or just
Yeah, but I wasn't mentally.
I was like, okay, I am in theright place.
We are gonna build something.
And I'm getting a littleemotional here, but I've been
here five years and we justbought an$860,000 home last
(42:30):
night.
Oh, I'm so excited and proud ofit because 15 years ago, my
wife, my wife had taken off thering.
You know, it was like, you gottago move somewhere.
I'm like, where am I gonna go?
We have no money.
I'm not gonna sleep on myfriend's couch.
You know, I was fighting realestate wars folks that I was
coming home, fighting financialand marriage wars.
(42:51):
And it was awful, but I'm mostproud out of that.
Through, you know, the people Iknow and affirmations and
reading and being around peoplelike you, Bunny, you know, I was
an enemy for a long time with mywife.
I didn't do it intentionally.
I didn't do anything wrong.
I just bought properties.
I shouldn't have been allowed tobuy with good intentions and,
(43:12):
and lost everything, took it inthe shorts.
We just celebrated our 27thwedding anniversary three nights
ago.
And we've been together for 35years, but there are a couple of
years there where it was bam.
And I just kept saying, look, Ididn't do this to us overnight.
I'm not gonna solve itovernight.
(43:33):
But getting back to theconsistent, see if you would
just allow me to do my job, toknow what I know we're going to
get out of this.
I don't know when, but we will.
And here we are just five yearslater.
I mean, it's our loan, you know,we qualify, we're not getting
any help from anybody.
Um, and we just went on, we, wewent under contract for, an
(43:56):
860,000 home, which is the firsthome we have bought in 24 years.
That's going to be our home.
In other words, we bought ahouse a long time ago.
That was our home.
Then everything else we boughtwas investments and rentals and
sign here.
This is a good deal.
You know, this is the first onewhere we're buying something now
(44:17):
together in our sixties.
And this is gonna be, you know,our home song, I guess I'm most
proud of that.
We're, we're still together, notperfect, but we're still
together.
And we built this and we're nowon each other's sides and we're
teammates and, and it resultedin us getting the call last
night, Sam, congratulations, thehouse is yours.
And we had to beat out others todo it so long story to her long
(44:41):
to a short question, but mostgrateful for my wife and hanging
in there with me to get here.
So well,
Bunny (44:47):
I love that you made me cry.
Don (44:48):
Well, I'm starting to cry too, so there's no crying in
baseball.
Um, but that's, what's coolabout being at KW, this culture,
this, this, this, this cultureis just, you know, people have
their, we all have our craphappen to us, but it's how you
(45:09):
respond to the crap that happensto you.
And, you had your challenges.
And so what's cool about thisnow at I'll be 64 in a couple of
months.
It's like, well, first of all, Ican't financially retire.
Right?
It's okay.
But I'm in a position now whereeverything that's going on, man,
(45:31):
the next five or so six or sevenor eight years, I'm gonna be in
a position where, where are wegonna be?
We're gonna be, so if we've doneall that just in five years
coming from zippity, DDA, whatare we gonna do in the next 5,
6, 7 years by the time I'm 72,73.
I don't know.
Maybe I'll, you know, maybe nowthe little team I'm building is
a big team and I step away.
(45:52):
Maybe I, I consult, maybe Iteach, maybe I coach.
Maybe I stay in it.
And I, I don't, you know, I'mnot, I'm gonna have many, many
options, which I get to chooseand have fun with because you
know, as this card says, I mean,do what do what others won't do
(46:12):
for five years?
And you can have what otherswon't have for the rest of their
lives and not trying to putanybody down, but you put in the
work, it's gonna come back,right.
Hockey stick.
And so we are now just, youknow, I've said it before.
It was pointed out to me by myfirst bold coach, after you got
(46:33):
to know, he goes, you know what?
You're like this big DennyGrimes, he's a pilot.
He says, you've been this jumbojet going down the runway, you
know, 200 miles an hour for 20years.
Talk about movement with noachievement, you know, and, and
being here at KW and with thepeople around me now in the last
two years, I'm finallyfull-throtle and, and we are now
(46:55):
starting to climb.
And that's, that's exciting thathow can you not get turned on
and have fun with that?
Right.
Bunny (47:03):
Well, and it's just I mean, it's just a matter of
consistency.
I also think in the next threeto five years, you'll have your
book published and you'll begoing on speaking tours.
So that's so exciting.
I'm so grateful that you came onthis show.
That's so nice.
Don (47:20):
Well, thank you.
And, and you know what, and Ilove real estate more than I
ever have.
And it isn't just because themarket right now is crazy,
right.
It's because of who we'rearound, who I'm meeting, who I'm
learning from and when themarket's not so crazy, we're
still gonna do very, very well.
Cuz we're, we're just expandingwith so many more people that
know us and we're contributingto other people's lives versus
(47:43):
5, 10, 15, 20 years ago.
I was grinding it out, but itwas like one at a time.
And they're just, it was more ofa job.
This is like, you know what?
This is fun.
Bunny (47:53):
So tell me how so tell people how they can get in touch
with you to be included on youremail list.
Sure.
Don (48:01):
And by the way, you can opt out at any time.
Bunny (48:05):
I'm not opting out.
It won't
Don (48:06):
Bother me.
No, it it's okay.
If you do, you don't like it optout.
It's all right.
I, you know, I don't, I maybe Ido take it personally, but it's
okay.
So, uh, my, my, uh, emailaddress is my name, Don Aldrich
and that's D O N a L D R IC HDon Aldrich, kw.com.
You can just send me an email,Don Aldrich, kw.com.
(48:29):
If you wanna call or text me sixoh two four one oh four three
six six six oh two four one zerofour three six six.
Just request that you wanna beon bold line.
And if there's anybody else youwant on it, put'em on your
email.
You know, if it's kids, familymembers, a friend, they, they
don't have to be in real estate.
(48:51):
They don't have to be, oh, no.
I think the website's beingdesigned right now.
So yeah, I'm sure you can findit on a website, but I, you
know, I let other people controlFacebook and all that for me,
but just email or call me ortext me and I'm happy to add you
to it.
Um, you would be on like thenext Monday and you you're gonna
(49:11):
get this five days a week.
Typically my goal is nineo'clock Eastern standard time.
Cause I'm doing these early inthe morning in the west.
Wow.
So nine o'clock Eastern standardtime.
You should have it five days aweek.
Bunny (49:27):
So, well, Don, thank you so much for being on the podcast
and thank and thank you forevery week.
Inspiring me in some way.
I so appreciate it.
Don (49:36):
Well, you inspired me too right back at you, baby
and thank you for theopportunity.
I'm happy to do it.
Well now you put the pressure onnow I gotta get better and I
gotta, I can't quit now.
I gotta do it again tomorrow.
Thanks a lot, Bunny.
Bunny (49:51):
I that's all we've got today.
Friends.
I wanna thank you for joiningthe lifesaving gratitude podcast
with your host bunny Terrythat's me and my producer and
assistant Johanna Medina.
We feel like we're in thebusiness of sharing the stories
that save us and we hope you'llsure as well by letting your
friends and family know aboutthe podcast follow and like us
(50:13):
wherever you listed.
And please take the time toleave a review.
Whether it's a stellar commentor a suggestion, we are open to
suggestions all the time.
Also follow us on Instagram atlive saving gratitude pod.
You can also follow mepersonally at Bunny Terry, Santa
Fe.
You can sign up m y website atbunnyterry.
(50:34):
com to receive weekly emailsabout how to become the ultimate
gratitude n erve.
Thanks so much f or c hecking in.
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