Jay rewinds the clock 44 years to the very first pro bodyboarding event in Hawaii, and the first-ever bodyboarding event at Pipeline. 1980's The Coca Cola Surecraft North Shore Bodyboard Classic was put on by Robb Rice, who was the sales rep in Hawaii for Surecraft's North Shore bodyboard, which at the time, was arguably the best bodyboard on the market, endorsed by bodyboarding legend, Jack "Da Rippa" Lindholm.
Robb tells the story of how his groundbreaking event set the stage for the future of competitive bodyboarding at the world's most famous wave.
On Purpose with Jay Shetty
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