Episode 5 - Lucinda Hage - CE0, Coach, Owner of Coldwell Banker Professional Group

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During this inspiring episode, Rashelle Newmyer sits down with Lucinda Hage, owner of Coldwell Banker Professional Group, who now leads eight doors—yes, officially eight! Luci shares her journey from taking her real estate license exam with no idea what she was doing, to growing into a confident leader, mentor, coach, and business owner who's transforming the way agents are supported in the industry.

Lucinda's story begins with a family background rooted in entrepreneurship and a childhood filled with curiosity about the business world. She started with an "executive desk" where she led board meetings with her stuffed animals. Her journey to Coldwell Banker began with her aunt's connection to the real estate brokerage.  That introduction inspired Lucinda to walk into their office, and from that moment, she knew she had found the right fit. The professionalism and structure of that office stood out, setting the tone for the kind of leadership Lucinda would eventually embody.

What’s even more remarkable is how Lucinda set a goal early on to become a manager and owner within four years of her real estate career.  That goal was put on hold for a while. She was in the midst of the whirlwind of learning the ropes, surviving the market crash, and transitioning between offices. Yet, through perseverance, mentorship, and a deep passion for the emotional moments real estate brings, she made that dream a reality.

Rashelle explores how Lucinda found her stride during the recession, moving from a bustling McMinnville office to a thriving Newberg branch, only to witness the dramatic shift during the recession that started in 2008. Her office went from 50 agents to 12. Through it all, Lucinda stayed committed to growth, grounded in the belief that real estate is not just about transactions, it's about helping people build equity, create generational wealth, and experience life-changing moments. Over time, she rebuilt the Yamhill County offices teams and agents. The stepping stones of her eight-door (and growing) business and brand. 

As a tenured Tom Ferry Coach, Lucinda also offers priceless advice for new and seasoned agents.  When choosing a brokerage to work with, it’s not all about commission splits; what truly matters is the training process, the availability of mentorship, and whether you're entering an environment with genuine support. These values are now ingrained in the culture of her own offices, where she continually works to improve systems, elevate education, and foster collaboration over competition.

Whether you're a new agent wondering what office to join, a seasoned pro thinking about leadership, or just someone who loves stories of grit and growth, this episode is packed with insight, heart, and inspiration that will resonate with you! 

Thank you for listening! Connect and collaborate with Realtor Rashelle on any of her social media platform pages > https://linktr.ee/RealtorRashelle