The Rebel Show

Tired of showing up on Instagram, posting consistently, and still hearing crickets?

In this episode, I break down exactly why followers ≠ bookings and what to do about it.

You’ll learn:

→Why your content might be attracting other estys instead of dream clients

→How to post with purpose using my 3-part Content Conversion Pyramid

→What types of Reels, carousels, and Stories convert followers to paying clients

→How often you sho...

You did everything right… so why didn’t she rebook?

If you’ve ever had an amazing appointment, connected with the client, and felt certain she’d come back only to hear crickets, you’re not alone.

In this episode, I’m breaking down:

❌ The real reasons clients don’t return (even when the service is great)

💡 Exactly what to do during and after the appointment to boost rebooking

💬 Scripts + systems you can use immediately

📲 How to stay to...

"How are you so confident?"

People ask me that all the time, especially when they see me speak on stage, host sold-out classes, or show up unapologetically online. But here’s the truth:

I wasn't always like this.

I still get nervous.

I still overthink.

But I show up scared anyway.

In this episode, I’m sharing:

💥 My journey from self-doubt to showing up confidently

💡 Why confidence is the result of action not the starti...

Renting your first treatment room? Or thinking about switching locations?

Before you hand over that deposit or sign a sketchy lease… watch this.

In this episode, I’m sharing:

🚩 My WORST room rental horror story

💡 What you actually need to start renting smart

📍 The pros and cons of room rental vs commission vs hybrid

❗️Red flags to avoid so you don’t get stuck or scammed

✅ A checklist of questions to ask before signing anything

📣 Ho...

In this episode of The Esthetician Edit now featured on The Rebel Show, I sit down with hosts Sam and Anastasia to talk about one of the most underrated keys to building a fully booked business: client experience and customer service.

We dive into what actually builds loyalty, how to turn one-time clients into lifelong relationships, and the common mistakes estheticians make when it comes to retention.

💡 Whether you’re a sol...

In this recap episode of The Rebel Show, I’m breaking down the 10 essential foundations every solo esthetician or beauty pro needs to build a fully booked, thriving clientele. Whether you’re just starting out or ready to level up your business, this crash course pulls together the best tips from my full 10-part series all in one episode.

Here’s what we cover:

    1.    Mastering your waxing technique

    2.    Creating a professional,...

This is Part 2 of a video we filmed back in September, where we shared the 13 biggest lessons we learned from completing our first marathon and how those lessons directly apply to building your business as a solo esthetician.

Part 1 covered the first 7 lessons (you can go back and watch it!), and this episode wraps it up with the final 6. Whether you're fresh out of school, going solo for the first time, or just feeling stuc...

Feeling stuck or scared when it comes to pricing your services?

You’re not alone but it’s time to stop letting fear and comparison hold you back.

In this episode, I’m breaking down the 9 hard truths about pricing that every esthetician, waxer, and solo beauty pro needs to hear.

Whether you’re afraid to raise your rates, constantly discounting, or unsure what to charge, this episode is your wake-up call. 🚨

These are the pricing lesson...

Setting clear policies isn’t about being strict it’s about protecting your time, your income, and your client experience.

In this episode of The Rebel Show, I’m breaking down the exact client policies every solo esthetician or beauty pro needs to have in place whether you’re just starting out or already in business and ready to clean things up.

I’ll walk you through:

✔️ What policies you must have as a solo service provider

✔️...

Your happiest clients are your BEST marketers, you just have to ask. In this episode, I’m showing solo estheticians and waxers how to ask for referrals in a way that feels natural, not pushy. You’ll learn how to personalize your outreach, structure a referral program that actually works, and make asking a seamless part of your business.

You’ll learn:

    •    Why referrals are more powerful than any ad

    •    Exactly what to say...

Tired of trying to grow your business solely through social media or paid ads? One of the most powerful (and overlooked) ways to build your clientele is through local community engagement. In this episode, I’m sharing how to connect with real people in your area, build authentic relationships, and let your reputation grow naturally without being pushy or salesy.

You’ll learn:

    •    How to find the right community events, group...

Providing an amazing service isn’t enough, how you make your clients feel is what keeps them coming back. In this episode, I’m teaching you how to deliver next-level customer service that leads to repeat bookings, glowing reviews, and long-term client relationships.

You’ll learn:

    •    Why retention is more powerful than constantly chasing new clients

    •    How to create a seamless, elevated experience from booking to post-a...

Running promotions shouldn’t mean cheapening your services or training clients to only book when there’s a discount. In this episode, I’m breaking down exactly how to structure smart promos and limited-time offers that attract new clients, create urgency, and actually increase retention without hurting your brand or bottom line.

You’ll learn:

    •    Why a well-structured new client promo is a game-changer

    •    How to use urgency...

Want to grow your waxing or esthetics business without spending money on ads? In this episode, I’ll show you how to use collaborations and service trades with other local beauty professionals to build your clientele, increase word-of-mouth referrals, and create long-term business relationships. This strategy is simple, effective, and completely free, but it has to be done the right way.

Inside this episode, you’ll learn:

    •    How...

Are you a solo esthetician or waxer trying to grow your business and book more clients? Client reviews are your secret weapon and in this episode, I’ll show you exactly how to get them, where to collect them, and how to use them to build massive credibility and trust.I’ll break down why reviews outperform self-promotion, especially when you’re just starting out, and give you plug-and-play tips to automate the review process, overco...

Welcome to Part 4 of my “Building Your Clientele” series!In this episode, we’re diving into how to build a strong online presence as a solo esthetician or beauty professional without feeling overwhelmed, fake, or burnt out.If you’ve ever struggled with what to post, how to show up authentically, or which platform to focus on… this is for you.We’ll cover:-Why online presence is non-negotiable-The BIGGEST mistake beauty pros make onl...

Welcome to Part 3 of my Build Your Clientele series!

This week, we’re talking about something that can make or break your business long-term: your service menu.

Whether you’re starting fresh or you’ve been in business for years, the services you offer directly impact your brand, your income, and how quickly (or slowly) you build a loyal clientele. This episode is about getting strategic—because more isn’t always better.

In thi...

Welcome to Part 2 of my Build Your Clientele series!

This week, we’re talking about something that too many beauty pros overlook: client retention.

Bringing in new clients is important—but if you want a fully booked calendar, the real magic is in how you make people feel every single time they see you. This episode is all about creating a professional environment and a customer experience that makes people rebook, refer, and rave...

Welcome to Part 1 of my Build Your Clientele series! In this episode, we’re laying the foundation—and I’m keeping it real. If you’re trying to build a booming business, your technique needs to be your top priority. I see way too many beauty pros obsessing over logos, colors, and cute business cards before they’ve truly mastered their craft.In this episode, we dive into:    •    Why technical skill comes before marketing    •    The...