Rebooting Stuckey's Back to the Future

Stuckey’s Corporation which started as a roadside pecan stand during the Great Depression and grew into 350+ stores by the 1970s, has evolved itself under the leadership of Stephanie Stuckey, who brough the company back into family hands in November 2019.

On this episode of the Reboot Chronicles, Stuckey’s CEO Stephanie Stuckey discusses how her unique background translates into her leadership style, how the organization is rebranding itself for the new retail space and its goals of expanding further into B2B retail.

Restoring Stuckey’s   Stuckey’s started out as a simple, family-owned Georgia pecan stand selling pecan rolls in the 1930s, eventually morphing into America’s favorite roadside oasis with over 350 stores in the 1970s. Like many companies experiencing tremendous growth, Stuckey’s was bought out by a larger company, leading to a “perfect storm,” where Stuckey’s fell out of favor with its owners, slipping into obscurity and decline. Seeking to turn the tide of the company, Stephanie took the wheel with a plan to reacquire the company, bringing it back into the family and rebooting it for the 21st century.