When you think about retail giants, you might picture big-box behemoths like Walmart or Amazon, which happen to be two of the largest companies in the world. You shop with them one too many times and it begins to feel like you have more boxes in your home than purchased products. But quietly—and impressively—Tractor Supply Company has carved out its own rural empire that customers love. With 2,500 stores, 50,000 employees, and $15B in annual revenue, it’s not just a “tractor store.” It’s a lifestyle destination for what their Chief Merchandising Officer Seth Estep calls “Life Out Here.”On this episode of The Reboot Chronicles Podcast, we sat down with Seth to learn how Tractor Supply is merging its values around community and innovations to serve rural America. All with the goal of not losing what made their brand popular in the first place, and some other surprises.
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