Uber Yourself Before You Get Kodaked—Why Consumers Don’t Buy Your Brand, Kristof Neirynck - CEO Avon

Founded in the 1800’s, Avon has been through many reboots in its storied direct selling history—but nothing like the one it is going through now. Unlike most old brands, the organization provides lessons and roadmaps that leaders can deploy across consumer and B-to-B sectors.Avon is part of Natura & Co, a multi-billion-dollar group that combined has more than 200 million clients, 7 million dedicated Consultants and Representatives, 900 stores and franchises, and 22,000 employees around the world. Avon’s CEO, Kristof Neirynck, joins us on this episode to unpack one of the world’s boldest reboots with untold stories that you can use now. This purposeful community-oriented brand is deploying the power of not just “or” but “and”—as in how many reboot cylinders can your company fire on at the same time.What does AND look like? With a goal of driving growth and innovation, it is not just upgrading their traditional direct selling models—that would have been too easy with ineffective results, like other MLM brands have experienced. Instead they have transformed into an aggressive omnichannel platform. Everything from modernizing direct selling, embracing technology, and digitizing the brand to going big on omni-channel, and resetting the brand to reflect the 21st century consumer trends.Listen in on how he encourages people to challenge the past, take smart risks, shift the culture with accountability, think smaller and make things much simpler—and why more CMOs will be taking on CEO roles in the back end of the decade.