Breaking Down STEVIT: I - Know Your Industry

In this episode of The Rebound, Coach Matt Doherty is back with the fifth pillar of the STEVIT Leadership Framework: Know Your Industry. 

Simply stated, knowing your product isn't enough. Great leaders need to deeply understand the landscape they operate in. Whether it's tech, healthcare, or sports, staying informed is essential to staying relevant.

Coach Doherty draws a sharp distinction between working in your business and working on it. Through real-world examples like Blockbuster, Uber, and Tesla, he illustrates how missing or misreading industry trends can be costly and how curiosity and passion can be your competitive edge.

The overarching theme of this episode is this: Become a lifelong learner. Be a student of the game. Engage with industry publications, talk to customers, and network with peers AND competitors alike. It's all about anticipation over reaction.

Coach wraps with a powerful reminder: when you study your craft and know your environment, the chaos slows down. You make sharper decisions, rebound faster from setbacks, and become a leader who shapes the future (not just survives it).

Key Takeaways:

• Knowing your product isn’t enough. You must understand your entire industry to lead effectively
• Disruption is constant. Leaders must be able to anticipate trends and shifts to stay ahead
• Be curious, not just smart. Curiosity drives learning and long-term leadership success
• Use tools like the Eisenhower Matrix to make time for strategic, long-term thinking (Quadrant 2 work)
• Leaders should constantly ask: Where is my industry heading in the next 3–5 years?
• The game slows down for great players - and for great leaders who prepare, study, and stay informed

To learn more about booking Coach Matt Doherty to speak at your next event or help you elevate your leadership game, visit dohertycoaching.com today.