Why Building a Winning Culture Should Always Come First with Kevin Cumbus

The Rebound is back and, in this episode, Coach Matt Doherty shares the mic with Kevin Cumbus, Founder of TUSK Practice Sales in Charlotte NC, to discuss why building a winning culture should always be the first priority in any business. This deep conversation explores how core values drive behavior, decision-making, and long-term success.

Building a strong company culture starts with defining authentic core values and weaving them into every aspect of the organization. Leaders who prioritize culture create workplaces where employees are engaged, collaboration thrives, and growth is sustainable. By focusing on values like accountability, servant leadership, and being “all in,” businesses can foster resilience and long-term impact.

Kevin shares how living your values transforms them from words on a wall into guiding principles for hiring, leadership, and performance. Together, he and Coach Doherty highlight real-world examples of how accountability, trust, and commitment shape high-performing teams.

This episode reminds us that culture is not just an HR initiative - It’s the bedrock of any thriving organization. By leading with values and reinforcing them daily, you set the stage for a resilient, motivated, and purpose-driven business.

Key Takeaways

• Culture must come before strategy or growth initiatives to create lasting success.
• Core values serve as a compass for decision-making and employee behavior.
• Living your values daily builds trust, loyalty, and accountability within teams.
• The “all in” mindset drives commitment, motivation, and shared purpose.
• Servant leadership strengthens teams while fostering community impact.
• Recognizing and rewarding values-driven behavior ensures alignment across the organization.

To learn more about booking Coach Matt Doherty to speak at your next event or help you elevate your leadership game, visit dohertycoaching.com today.