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November 1, 2024 34 mins

Ever thought about what it truly means to commit without a safety net? Join me, Michael McGovern, as we recount the legendary tale of Hernán Cortés burning his boats and explore the profound impact of removing the option to retreat. From this bold historical move to my own journey from a regular 9-5 to founding the Columbus Roofing Company, we explore the essence of true commitment and how embracing calculated risks can set you on a path to success. You'll learn why fully committing to your goals can be the game-changer you need in your entrepreneurial journey.

Transitioning from a steady job to entrepreneurship is no small feat, and we're here to unpack the challenges that come with this life-altering decision. Many find themselves in a 'purgatory stage,' where the day job becomes a bottleneck while their side hustle gains traction. In this discussion, we stress the importance of financial preparedness and the psychological hurdles like fear of success. Practical advice will guide you in crafting a structured plan with clear milestones, ensuring you maintain accountability and stability while navigating this uncharted territory.

Lastly, the episode delves into the art of building a vision for success that encompasses all aspects of life. We introduce the "frame, floor, and focus" strategy to help prioritize and eliminate distractions, aligning your life’s journey with your long-term goals. By setting actionable steps and addressing critical areas like relationships, health, and personal growth, we challenge you to build a balanced, fulfilling life. Prepare to cast aside the symbolic 'boats' holding you back and embrace the path to becoming the best version of yourself.

Thank you for listening to The Reckless CEO Podcast

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You can tweet us @ https://twitter.com/TheRecklessCEO
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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Right, you're like that buzzer ain't rang, that
game ain't over with, so keepgoing.
I have thrived in that chaos.
How could this be happening?
Did any of you guys payattention to anything I said?
Like get arrested, guess, untilthey get the message.

(00:24):
Welcome back to the reckless ceopodcast, where we keep it real
raw and reckless about businessand life.
They ain't really gotten thesauce and I ain't got.
You know what I mean it's like.
Here is your host, the recklessceo himself, michael mcgovern.
Welcome back to the recklesspodcast.

(00:44):
Today got some heat for you.
Today we're going to be talkingabout commitment, right, we're
going to be talking aboutcommitting in general.
Right, think about all of thethings in your life that you're
half committed to, half in here,half in there.
Right, we say we want something.
We say we have these dreams andvisions and all the things that

(01:06):
we want to achieve.
Right, and we can see how toget there.
Right, we know that we've putthe work and we know we've done
these things right.
And so often the success to thethings we want is prolonged by
our choices the choices we maketo hesitate, the choices we make
to jump in and go right.

(01:28):
There's a story back from the1500s, right, the general or
leader, marquis Cortez, Ibelieve, is his name, but
anyways, so you can fact checkme on that if you'd like.
But he talks about.
What happens is this is theidea of burning the ships.
Right, burning the boats.
They said that when heconquered the Aztec Empire,

(01:52):
right that they basically hadabout 500 soldiers, they had 100
sailors and 11 ships.
Right, he went back and toldthem burn the boats, we're
staying right.
He went back and told them burnthe boats, we're staying Right.

(02:15):
He says that if there was noboats to return to, then there
was no option to do so.
Right, where in your life areyou hesitating?
Right, where in your life areyou not jumping all in?
I know that when I first gotinto roofing, I started to build
the business and before that Iwas doing some real estate,
investing, and I was working myjob and I was trying to do all
these things and I kept tellingmyself that by keeping my job

(02:39):
and then doing real estate whileon my lunch break at my job,
right, that I was going to beable to get the resources
together in order to start mycompany.
And you know, take it with agrain of salt, because there's
going to be times where, yeah,you know you need to make smart
moves.
Right, you need to make surethat you know the jumps that you

(03:01):
take are somewhat calculated,somewhat makes sense.
Right, there's, you know, Ibelieve that you've got to be a
little delusional and a littleoverly optimistic to become
successful in anything.
Right, like, you've got to havea vision.
You've got to see things thatno one else can see.
Right, and I'm a big risk guy.
Right, I love taking risks, Ilove jump, I love, I love

(03:22):
burning the boats.
Right, because I know that onthe other side of that is a
better version of me, whetherthe, whether the goal is
achieved directly, or who Ibecome on the on the journey to
achieving that goal.
Right.
And so when I look back and see,look at myself, when I started,
when I started Columbus RoofingCompany, right, there were, you

(03:45):
know, I had some other things,like I said, real estate, I was
kind of getting into that andyou know, and really, when I and
so when I and so when I wasstarting my, you know, getting
into the real estate side ofthings, you know I, on my lunch
breaks, I was running out, I wasmeeting and networking and, you
know, and trying to build thebusiness along the way, because
I didn't have any money rightand so I'm trying to learn it,

(04:05):
I'm growing.
And so I think that if you areon the fence right, say you want
to start a business right Now,you need to have a game plan
right.
When I say burn the boats, thatdoesn't mean to, you know, do
something that you know iscompletely brand new.
You haven't, you know,researched it, or you don't

(04:27):
understand it, or you don't knowthe direction you're going
Right.
When we look at this and we saythat he, you know, when he
conquered the Aztec empire, theyhad a plan Right, he had, he
had a, they had a vision, theyknew what they were going to do.
When they got there Now, thingsmight have changed and pivoted
and you got to be nimble alongthe way, but you need to have

(04:49):
the direction of where you'regoing Right.
And so when I was getting intoreal estate, I was working my
job full time, and I was, I wasdoing it on the side, right, and
I was going out and meeting.
But then what starts to happenis is that we get into this in
between, this purgatory stageright, this stage where we're
doing, we're getting momentum,doing the thing that we want to

(05:11):
do, and then now, all of asudden, that job, that thing, is
now holding us back, right, itactually becomes the bottleneck,
right?
And so we keep tellingourselves that, hey, when I get
to this point, I'm going to makethe jump, when I get to this
point, I'm going to make thejump.
Sometimes we do and sometimeswe don't, right, I think for
anybody it's very important tosay that if you're making that

(05:32):
jump, you've got to make sureyou do have the resources.
Right.
If you can put three to sixmonths of your spend right, Look
at across the board, look atwhat you, you know, what's your
rent or your mortgage, you know,or cell phone bills or food,
and like all of these things.
And when you start to look atit, don't look at it and say

(05:53):
like, well, I can penny pinchand I don't need to do this and
I don't need to do that.
Like, you have a lifestyle, youlive your lifestyle right.
Jumping in and getting intoentrepreneurship or business
isn't about, you know, making somany sacrifices that you're
miserable.
Right, you've got to, becauseif you start to do that, you're

(06:15):
going to start to resent it.
Right.

(06:40):
And so and that was that was abig transition for me, right as
I was growing things like man,how you know, how, how can of
becoming a business owner or anentrepreneur, is to build a life
that is designed by you, a lifethat is desired by you, the
true life that you want to live,and so you need to constantly
keep that in mind.
As we go through and say youneed to have three to six months

(07:03):
in reserves set aside, thatdoesn't mean three to six months
in reserves and you're walkingplaces and not driving to save
the money.
You want to look at it and say,all right, if my spend is
mortgages, this, and bills arethis and this, I know that I
need to have $20,000 in the bankto survive for three months, or

(07:24):
$60,000 or 40,000, like,whatever that number is.
Come up with it right, andagain, come up with it in a way
of comfortability.
Don't necessarily just live sothin that you can't.
You know you're miserable,because that's not the part of
it either, right, and so getthat set aside.
And now, when you have thatgoal, now start to, you know,
really make the decisions right,because so often what happens

(07:46):
is we don't go all in becausewe're just not sure right.
We want to commit, but we alsoknow that committing what
happens if we commit and weactually achieve this thing
right.
I think that there's so manypeople out there that are
potentially more scared ofsuccess than they are a failure.

(08:07):
We are used to failing.
We fail all the time, that'sthe normal, but we don't always
succeed, and we rarely succeedin the things that we set out to
achieve, the things that meanthe most to us, the things that
we really want to becomesuccessful in.

(08:27):
We haven't experienced that,and so that becomes a fear in
itself to say, well, whathappens that when I get it, who
will I become?
Who would I have become right?
Do I become some person that'sdriven by the money and it pulls
me away from my belief systemsand my morals and all of that?

(08:48):
And so I think a lot of timesto that.
That hesitation to go all in isout of the fear of actually
achieving the thing.
Jump right.
You need to create the plan sothat you have the roadmap, so

(09:09):
that you know that you're on thedirection right, because the
worst thing that you can do isjump all in with no plan.
So now you don't, you havenothing to measure it against,
you have no baseline, you havenothing that's driving you on a
daily basis to keep you dialedin.
You know, one of the hardestthings of transitioning from
working a job and then maybegoing into entrepreneurship is
the fact that we're so used tostructure.

(09:31):
Right, when you know that yougot to be up by eight because
you got to be at the office bynine, and then you work nine to
five and then you get off andyou go home, well, what happens
when you don't have anybodytelling you what to do?
Now you're holding yourselfaccountable, now it's up to you,
right?
So that's a big transition, andso I want to walk you through
creating this plan.

(09:51):
Right?
So let's say, we need to want tomake sure that we have three to
six months of reserves setaside, survival reserves, right?
We want to say where do I wantto see myself in 30 days, in 60
days, in 90 days?
Right?
Where do I want to see myselfin one year?
Where do I want to see myselfin three years?

(10:14):
Right?
So, before we make this jump andwe decide to burn the boats,
create the game plan, becausehaving a game plan, having a
daily routine or a regimen ordirection that you need to have
to make sure that that is goingto become.
You know, that's your NorthStar.
That's how you're going toaffirm to yourself I'm doing the

(10:37):
right things.
Because I promise you that whenyou get into the burning the
boats and you're all in, it'sgoing to feel dark.
You that when you get into theto burning the boats and you're
all in, it's going to feel dark,it's going to feel like you
made all the wrong moves, it'sgoing to feel slow, it's going
to, it's going to feeluncomfortable.
But if you don't have thatframework, then you're not going

(10:59):
to know where you're at andyou're not going to be able to
say hey, man, listen, I toldmyself that as long as I was
doing this and this and this,that I was doing the right
things.
Because so much of it is thequestions that we question
ourself on.
Right, I made the moves, I'mstudying, I'm working, but am I?
But is this person over hereworking harder than me?
Are they doing more than me?

(11:19):
Could I be doing more?
Am I doing enough?
Should I even have done this inthe first place?
Right, all of those things.
And so, for us, we want to makesure that we have this, this
framework, and so I would evensay, you know, as you're working
through this, start it, startit three, or start it three
years, start it three years.

(11:43):
Three years is going to be that.
That's the vision, right?
Because as long as you can startwith the end in mind, then
you'll know if you're achievingthe things Right and understand
that the plan can change.
If you're achieving the thingsright and understand that the
plan can change, right, there'sa value to creating it, but then

(12:04):
there's also value in beingadaptable and being nimble and
understanding that, hey, thingsmight change, right, the thing
is, the goal can stay the same.
How you get there will change,because what you think is your
game plan and what God's plan is, for you, very different.
They say tell God your plansand listen to him.

(12:25):
Laugh, because it's not up toyou.
What's up to you is what youcan control.
What can you control?
You can control how you show up.
You can control how you bounceback.
You can control the dailyactions, the choices you make.
You can control that.
You can't control the president.

(12:45):
You can't control gas prices.
You can't control the thingsthat are out of your control,
right?
So, as we create this, we'regoing to to start it three years
out.
Right, that three years out.
And just don't worry about thehow.
See, for most people, the howis the bottleneck, the how is
the thing that keeps them fromactually going after things they

(13:06):
want.
Because the second we startthinking how, we start thinking
money, we start thinkingresources, we start thinking all
of the things, and the thing isis that if you knew how, you
would have it Right.
So don't worry about the how,right, just think vision, think
where do I want to be in threeyears?
What does that life look like?
And now you can do this acrossthe board.

(13:27):
This isn't just business, right?
We're saying, yeah, business isthe focus, right, if we're
getting into that.
But understand that when you'remapping out and you put this
three years out there, don'tjust think business, think
business, think relationships,think family, think your health

(13:48):
right, because everything startsto become one.
You need to make sure that when, when you're creating this
ideal life, right that we'recreating it from a standpoint of
like who do I want to be?
Because the business is justgoing to be a reflection of that
.
The business is just thevehicle that allows you to
create and build and achieve thethings that you want, but you

(14:13):
are the vessel.
You are the most importantthing, because everything starts
to build around you, building alife by design.
So we're saying three years,one year, six months, 90 days
Create that.
What's the resources that youneed?
What are your measurables?

(14:34):
What are the things that youwant to achieve?
How do you know you're doing agood job?
How do you know you're on theright track Right now?
Once you have that, now we canstart to think about what are
the things I have to start toreduce.
A way to apply this right is wethink frame, floor and focus and

(14:56):
focus.
Right, the frame is your vision.
The frame is the thing that youwant to achieve, the thing that
you know.
Imagine a picture frame.
Right now.
You're looking at that pictureframe, you're looking at that
vision and you're saying, okay,that that's where I want to be,
that's the end result.
Right, then we go into thefloor.
What's the floor?
The floor is everything that isunder that frame.

(15:19):
Right, the floor is everythingthat you have to say no to
Everything that isn't gettingyou closer to that ideal self or
that ideal goal or that visionright and with focus.
Focus is realigning right,making sure that we constantly
come back in in reflecting andasking ourselves am I doing the

(15:40):
right thing?
Am I going the right direction?
Is this serving me right?
A big, I would say, shift for meas I, as I started to really go
through a lot of this, is that,you know, when you first get
into business, or just lifelet's look at it from even a
social media standpoint therewas a time in my life where I

(16:04):
wanted to be a part ofeverything.
I wanted to be a real estateinvestor.
I wanted to be a business owner.
I wanted to have a roofingcompany.
I wanted to have a mediacompany.
I wanted to be an influencer.
I wanted to be a business owner.
I wanted to have a roofingcompany.
I wanted to have a mediacompany.
I wanted to be an influencer.
I wanted to have a podcast.
I wanted to have all.
I want to have a nonprofit.
I want to have all of thesethings because, to me, the more

(16:28):
things that I could be involvedin, the more significant I felt.
The more things that I could,you know, the more things that I
could be involved in and peoplewere looking to me for answers
and coming to me with questionsand having a desire to work with
me or for me or be me.
That was triggering so muchsignificance inside of me that

(16:50):
it was like I needed to beinvolved in more.
I needed to be doing morebecause, hey man, if I got all
these things going on, peopleare going to think I got it made
.
People are going to think I'mgreat.
Those are these things that, asyou go through this journey
whether it's an entrepreneurjourney or a life journey right,
we have to start to becomeaware of these things.
Right, and so we have to beaware of, like, what are the

(17:15):
things that I need to go all inon?
What are the things I got toget rid of?
Right, as I was working throughthis over these past few years,
right, and even the last sixmonths, looking and say what
things aren't serving me anymore?
All right, how many things am Iinvolved in that don't really
do it for me?

(17:35):
Right, how many things do Ihave commitments to that I don't
want to be committed to anymore?
At one point it might have madesense, at one point it felt
great, but now I realize thatanything that I'm half in on is
taking capacity from the thingsI should be all in on.
So the business has grown.

(17:58):
The more that I have put energydirectly into that, I start
cutting out different things.
We look at relationships.
How many of us have had surfacelevel relationships the instant
gratification of connectionright, the want to feel desired

(18:21):
for, the want to be the story,the plot right, and we get
through these phases right.
When I was younger and growingup and running around the bar
scenes and being involved in allof these things, man, there's

(18:45):
something that felt good aboutknowing that I was able to pick
up somebody or go out withsomebody and do all of these
things that you know, at the endof the day they weren't
fulfilling.
They were actually creatingmore of a gap, more of a hole,
more of a space internally thatI'm trying to fill in.
All these other directions,whether it's drugs or alcohol or
social media or whatever, it isright.

(19:05):
The more that we experiencethings that don't have depth to
them, the more surface level webecome, the more surface level
we become Right.
If you want to, if you aspire tobe a great entrepreneur, then
get really focused on the onething.

(19:25):
Create the one thing first.
Right, you hear seven streamsof income and so we want to be.
You know, we think that we gotto be taking money and putting
in all these things, but you endup having is you got no money
and you got seven things thatyou got to.
You're spending money onexpenses and marketing and all
of the things.
Right, the more that we alwaysthink that everything is about

(19:48):
more.
It's not, it's about less, it'sabout reduction, it's about
being really, really good.
Right, we can.
Only we're only good at a fewthings.
Most of us don't even take thetime to actually understand what
we're actually good at, becausewe're involved in so many
things, we're wearing so manydifferent masks that sometimes

(20:09):
we actually forget who we are.
Right, we're, we're we're.
We start to look at ourselfthrough the lens of how
everybody else sees us.
We actually lose touch of whowe are because we're spread so
thin.
Right, you want to start tolook at your life and say, how,

(20:32):
how can I get great at a fewthings and then continue to
craft that and continue to getbetter at it, and continue to
get better at it and continue toget better in every area of
your life, right.
I think one of the greatestthings about entrepreneurship is
is is the ever-evolvingself-mastery right.

(20:54):
It never changes.
You know there might bebusinesses or things that you
know that you do for a season,but you have to constantly be
growing.
You have to constantly beevolving and evolving the people
around you, right?
Because just in business,you're the ceiling, but in life
you're ceiling In the circlethat you run in, you're the

(21:16):
ceiling, right?
We are all living our ownreality.
We are all living our own livesand so we have to constantly
aspire to be that best versionof self, right, and the more
things that we're half in on,the less we can be that the more
things that we're committed to,the less we can be committed to

(21:38):
ourselves and becoming thatAgain.
When you look at, you knowrelationships, you know going
out every weekend and hooking upand doing your thing and just
constantly trying to like seekthe affirmation of other people,
seek that the needingness to bewanted.
It feels great in the moment,but it doesn't feel great when

(22:02):
it's you're doing it again andyou're doing it again, right,
and you feel unfulfilled.
The thing is that we think thesethings don't matter, but it all
matters how you do.
One thing is how you doeverything.
It's really simple, actually,but that doesn't make it easy,
Because everything that you'reconsuming is telling you to be

(22:24):
something different.
It's telling you that somebodyelse is getting there faster.
It's telling you that somebodyelse is working there faster.
It's telling you that somebodyelse is working harder than you
and maybe they are, but itdoesn't matter, because it's
about you.
It's about your evolution andyour transcendence.
It's not about anybody else.
Everybody gets things at adifferent time.

(22:47):
I've seen a lot of people findsuccess very early and young and
lose it all.
I've seen people work theirhalf of their lives blood, sweat
and tears and find no success.
Why is that?
It's because they're notaligning themselves in every

(23:08):
area right.
Your life is like a chair withfour legs If one side is off,
the chair is tilted.
If another side is off, thechair is tilted, right.
The goal is to say, like, howcan you build this moat around
yourself and your life that isstable, that is balanced?

(23:30):
And now we know you're nevergoing to be perfect.
You're never going to be fullybalanced across the table.
It's hard.
There's always going to be ebbsand flows.
There's things that are working.
There are things that aren'tworking, but I think so much of
it is the overcommitment to thethings that doesn't serve us and
the undercommitment to thethings that do.

(23:51):
So that's why it's so importantto get very clear, right.
When we say burn the boats, it'snot to say do it out of
ignorance, it's to say get agame plan together and do it
with purpose, right.
You know when you know.
You know when it's time to goall in.

(24:14):
Just like I said in thebeginning, most of the time when
we hesitate on going all in,it's because we're actually
scared of who we're going tobecome.
What if we do achieve it?
Everyone knows you as the loserright now.
What's your family going to sayabout you when you start

(24:34):
winning?
They're not going to believeyou.
They're going to tell you thatyou know you're doing something
illegal.
All of the things we fear that.
We fear how people are going tolook at us as we start to
achieve our goals.
We fear how people are going tolook at us as we start to
achieve our goals.
So then we hesitate, we don'tcommit.

(24:59):
So start to really build thisplan.
Think about this when do youwant to be in three years?
How do you want to show up?
Who do you want to show up for?
Start there Three years?
Where do you want to show upfor?
Start there Three years, whereyou want to be One year?
And the reason we start withthree years is that it cascades

(25:22):
into everything else.
And don't worry about how fastit's going to come and what it's
like.
Just start to think about.
Steve Jobs says that weunderestimate overestimate what
we can achieve in one year andunderestimate what we can
achieve in 10.
Remember that right.
Really, you could even set agoal for 10 years.

(25:44):
I have goals for 25 years, for15 years, for 10 years, for
three years, like I have triedto get so clear, because for me,
the more that I can set a goalthat is so far out, that feels
unachievable, and so big and soscary and so audacious, the more
I start to realize how fast Ican actually achieve that.

(26:06):
Because for most of us, wehaven't actually been exposed to
the things we want more thananything, and so just the
thought alone of being willingto commit to something for 20
years will make everything elsechange, and it's the commitment
to becoming the best.
You, the businesses will come,the money will come, the

(26:29):
relationships will come, but youhave to start to become the
reflection that you want to seein everybody else.
So start out three years.
Where do you want to be?
And I like to break these downinto four.
Right, maybe a core, four kindof style, right, right, think
about money, think aboutrelationships, think about

(26:53):
health, think about your fitnessor your spirituality, right,
like, break it down into thesethings.
So now you're not just out hereburning the boats for to run
around in circles and swim back.
Right, you're getting clear ofwho you want to become Because,
again, the business is thevehicle, you're the vessel,

(27:16):
you're the thing that's going tocontrol everything else.
So we're starting at three years.
Right, have that vision of whoyou want to become your fitness,
your money, your business, yourrelationships, fitness, your
money, your business, yourrelationships, spirituality.
Right, now we're going to comeback to one year and say, all

(27:37):
right, that one year.
How do I know that I've had,I've made success in the next
year?
What does that look like?
All right.
Then we're going to say where doI need to be in six months?
And then, what does 90 dayslook like?
Then we're going to say what'sthe amount of money that I need
to have set aside, that I knowthat, no matter what I got the
next three months squared awayor six months squared away,

(27:59):
because if this is somethingthat you really want and you're
really willing to burn the boats, then there's a.
I have rarely seen somebodythat wants something so bad that
they're willing to do whateverthey have to do to achieve it.
That can't make money in 90days.
It's impossible.
And if you really wantsomething, you will find the way

(28:21):
.
It's funny how we come up withthe resources and the strength
we need when we have no otheroption Right.
Strength we need when we haveno other option Right.
And now, once we have that, nowstart to look and say what are
the things I need to remove?
What's that floor, what are allthe things that aren't serving
me anymore?
What are the things that pullme away from where I want to

(28:44):
become or who I want to become?
Relationships right.
Be willing.
If you know that a goodrelationship, having that spouse
, having a partner, is somethingthat's important to you, right.
That's something that's goingto potentially help you get to

(29:05):
that next level, help you havethat peace, help you hold the
fort down, someone that you canrely on someone that you can
rely on someone that you canbuild with a partner.
If you know that that'ssomething that you want and that
it's going to serve you, thenyou have to cut out the half
things, the late nights, thetoxic relationships, the exes

(29:27):
that just create the patternthat you continuously fall back
into, the exes that just createthe pattern that you
continuously fall back into.
If you want that, you need tobecome that.
You need to become that personthat a spouse would be proud of.
You need to become that personthat you are seeking.

(29:50):
And it's hard because at firstit's going to feel lonely.
At first it's going to feellike you made a mistake.
At first you're going toquestion were they the right one
?
Is this one the right one?
Who's the right one?
But the more that you canbecome in alignment with you and
who you need to be, the morethese relationships, your
friendships, right.

(30:10):
If you're not around peoplethat are wanting you to achieve
and wanting you to become thebest version of yourself and
inspiring you and helping youand guiding you in there for you
.
If you feel like you have towatch what you say, if you feel
like you can't be excited andshare about wins for the sake

(30:32):
that they might think it'sconceited or they might think
you think you're better thanthem, then those aren't the
right people.
That doesn't mean to cut themout and never speak to them
again.
It means love them from adistance.
It means be aware of what youshare, how you share it.
It means be aware of what youshare how you share it.

(30:53):
I know for me that when I firstgot into business, I'd be so
excited about a win and this andthat, and I would be looking
forward.
I'd pick up the phone and calla friend from back home and I
was never doing it to brag.
I was doing it because I didn'treally have anybody else.
I knew that these people werepeople that have known me for a
long time.
They were friends of mine, butit got to the point where I felt

(31:15):
like I couldn't even sharebecause it was coming out of
this.
You know, then I would getquestioned.
Then I would hear about thethings that they were saying
about me to other friends andthat hurt, and that's another
thing.
That's a setback Right.
That's a setback right when youstart to really understand
yourself and the patterns andthe way that it all works.

(31:36):
You start to realize that theselittle conversations, these
little hookups, these littlehalf ends right, they might not
even be, they might not haveanything to do with your
business or the direction you'regoing, but they have everything
to do with it, or the directionyou're going, but they have
everything to do with it Because, unconsciously or
subconsciously, we know, ourintuition, knows what we should

(31:56):
do, it knows the right answers,it knows when we should say no
and every time we say yes, itsets us back.
All right, so start to make thatlist.
What are the things that youneed to reduce?
What are the things that youneed to reduce?
What are the things that youneed to remove?
What are those conversationsthat you need to have to be able
to set yourself free.

(32:18):
Right now, you start to makethe decisions that are going to
get you to where you want to bethe choices.
Your life will start to look alot like the choices you make
when you start to make the rightchoices.
So I'll wrap up and give us afinal walkthrough Three-year
vision and think about it acrossthe board Relationships,

(32:40):
business, money, faith Decidewhat those are for you.
One-year goal Same thing.
Where do you want to be inthose categories?
What's the success metric looklike?
How will you know that, if youdo everything you say you need
to do in the next year, that youcan look back and say that's a

(33:01):
win?
Now look at six months.
Where do you need to be in sixmonths when you burn those boats
and you go all in?
How do you know you're on theright track?
In six months, in three months,your 90 days.
90 days is going to get serious.
90 days is to say where do Ineed to be in 90 days?
Because right now, as much aswe want to be strategy, we got

(33:24):
to be tactical.
We got to be moving.
We got to make sure we'regetting money in, we're doing
something, we're creating, we'rebuilding momentum.
Money follows momentum, moneyfollows movement.
The more that you're moving andthe more momentum you're
creating, the more money isgoing to come to you.
All right.

(33:44):
So in that first 90 days, it'sknowing hey, what do I need to
have to survive?
You got that Okay.
What's a daily action?
What's a weekly action?
What's a monthly action?
What's the next three months?
Look like when do I got to be?
And now start to look and saywhere do I need to start?
What are the things I need toremove, what are the things I

(34:06):
need to get rid of, what are theconversations I need to have?
And then, what boats do I needto burn?
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