Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Right, you're like
that buzzer ain't rang, that
game ain't over with, so keepgoing.
I have thrived, you know, inthat chaos.
How could this be happening?
Did any of you guys payattention to anything?
I said?
Like get arrested, guess, untilthey get the message.
(00:24):
Welcome back to the reckless ceopodcast, where we keep it real
raw and reckless about businessand life.
They ain't really got the sauceand I ain't got.
You know what I mean it's like.
Here is your host, the recklessceo himself, michael mccudden.
So welcome back to the RecklessSeat Podcast.
(00:44):
Today we're getting into.
Today we are getting into thegrind, the grind, the hustle.
I think that this has becomesomething that's it's fantasized
(01:06):
.
People want to be proud ofthemselves for grinding and
working hard, and they should be, but most of the people that I
know that are actually grindingand hustling.
They know that that's just theentry, that's entrance, that's
(01:28):
just getting in the doorhustling.
There are levels to this shit.
There are so many levels tothis.
I heard a story the other day ofa guy, a sales rep, one of my
sales reps.
He was telling me hi, man, Ikeep this all out to move.
(01:52):
I can't make no money.
I'm going to have to figure itout, struggling, bitching, all
of the things.
How hard it is, how tough it is.
They've been here for a fewmonths, unbearable, almost See.
The thing is that most people,when they make this transition,
(02:16):
they want to.
They're going to step into thisand they want to get in the
grind, become an entrepreneur,whatever it is.
Go on a commission because theywant to make all this money.
They see it.
They don't know what it entails.
They don't want the result.
They don't know what the natureis.
The nature is getting up at 5am, not going to a job that you
(02:45):
go in and do the same thing andhave the same conversation with
the same routine and the sameoutfit.
You've got to go in 5 ambecause no one's making you.
No more, no one's making you goin at 5 am or go to the gym or
get up.
(03:08):
We're all better when we're heldaccountable.
We're all better when we gotstructure or being told what to
do or being controlled.
Yeah, anyone can do that.
And what can you do when noone's telling you?
(03:28):
What can you do when it's onyou to get up and get yourself
there?
Getting a paycheck is easy.
Working for a paycheck isdifferent.
Creating the value for apaycheck.
(03:52):
See, that's the difference isthat getting up and working and
going to work every day andputting in your hours and doing
all of that, you're robotic.
You're creating value, you'regoing on autopilot, you're
(04:14):
plugging in, detaching, justdoing your thing.
Now listen, I've been on bothsides of it and I ain't saying
that one is better than theother.
I know people that make a lotof money working hourly and I
know a lot of people that make alot of money working on
(04:35):
commission.
And it's not about this or that.
This conversation is aboutperspectives, this or that.
This conversation is aboutperspectives Because the thing
is that you can only controlwhat you can control.
(04:56):
What you can control is yourenthusiasm, your effort, the way
you show up Right, the valuethat you bring.
You can control that.
You can't control anything else, right.
(05:20):
And so value is what is thedifference?
The value is what separates it,and so value is what is the
difference?
The value is what separates it,because when you go in and you
work an hourly job and you bringvalue to that job, that's it,
that's great.
I have people, we have peoplethat are here, and this isn't
even.
And again, this isn't about that.
This is about the idea of ifyou are setting out to do
(05:44):
something to change your life,to be different, it doesn't
matter.
If it's in sales, if it'sstarting a business, if it's
picking a new job, it doesn'tmatter.
What matters is what's yourperspective, what's your lens
that you're looking through.
How are you going about it?
(06:04):
How are you talking to yourself?
How are you talking to yourself?
How are you talking to otherpeople around you?
Because it changes in easy.
Getting uncomfortable isn'teasy.
If it was easy, everybody woulddo it.
If you're stepping out to makea difference, you've got to
(06:28):
buckle up, you've got to strapin, you've got to know that, hey
, I'm making this commitment,I'm making this commitment.
This is why you've got to havepurpose and you've got to have
reason behind what you're doingand a plan, because if you don't
(06:53):
have any of those three, thenyou're feeding yourself to the
wolves.
You're setting yourself up forfailure.
I am a risk averse, I am highrisk.
I will do, I'll put it all onthe line at any time, all the
(07:16):
time, if I think it's going towin.
Because what I don't do itblind.
I mean all the time I spenteducating and reading and
studying and practicing.
I'm doing all of that.
So then, when the risk comesthat I'm ready for it.
See, most people want to takethe risk but don't want to do
the work to bulletproofthemselves.
They don't want to build themove, they want to take the risk
and they just think that takingthe risk is like, well, it
(07:37):
should work because I'm a goodperson.
That's not the way it works.
If it works like that, it ain'tgoing to always work like that.
It ain't always going to happen.
The way that risk works is hey,I'll risk it all, but guess
what?
I'm going to be prepared forwar.
I ain't going to put it all onthe line and show up half-assed.
(08:01):
I'm going to put it all on theline and show up bulletproof,
ready, mentally, physically.
You don't get to the next levelby a guessing game.
You got guesswork, you gotguesswork, you got hard work and
(08:25):
you got a framework.
Two of them are going to wearyou down.
You've got to.
When you're going through thesethings, you're stepping into
the thing.
You've got to be ready.
And what ready is hey, I'mcoming to this thing.
I'm going to do everything Ican to make sure it's successful
(08:47):
.
What are the things you can do.
Yeah, you can knock on doors,you can make sales calls, climb
on roofs, whatever it is.
But how long are those thingssustainable?
To an extent you'll getsuccessful doing them.
(09:11):
You can make some money doingthem, but that's not it.
Too many people want to getinto something and they think
that getting into it that'senough of a commitment.
I made the jump.
I deserve it.
No, you ain't even in the arenayet.
(09:31):
The arena is the work you'reputting in every single day,
outside of the thing.
That's the craft.
Are you reading?
I look at our business roofing.
I didn't know anything aboutroofing Nothing.
I never I might have built tworoofing.
(09:56):
Actually, I built one roof.
I didn't do it.
I paid a guy to do it.
It was a disaster.
The roof actually caved inmidway through the process
because the guy took so long todo it.
It was a disaster.
The roof actually caved inmidway through the process
because the guy took so long todo it.
He was smoking crack up on it.
I didn't know how to do a roofwhen I jumped into that game.
(10:17):
I jumped in and took a risk.
I didn't know anything aboutroof, but I knew some things
about business.
I knew some things aboutpersonal development.
But I knew some things aboutbusiness.
I knew some things aboutpersonal development.
I knew some things about astructure and consistency.
I knew the things that I neededto know that it didn't matter
what business you put me in,what the vehicle was, I would be
(10:38):
successful, I would figure itout.
That's the problem is, we jumpinto things and we want to.
We're so hyper-focused on thatthing because we think that
thing is I got to do everythingabout it.
I got to, and, yeah, you do.
But guess what, when you startto educate yourself on a broad
scale, every day on everything,the thing that you're in comes
(10:59):
natural, just comes to youbecause you're just, you're in
it all the time You're havingconversations, you're just,
you're in it all the time you'rehaving conversations, you're
expanding, you're reading aboutthis thing.
When you start reading aboutthis thing, you start learning
more about this.
Things are asking morequestions about this thing and
next thing, you know, you knowmore about everything we get.
(11:22):
We think that the, the work, isin the thing in the vehicle and
it's not.
It's in everything outside ofthat.
That just happens to be thething that's got wheels on it at
the time.
This is going to be hard.
The next chapter is going to behard.
(11:44):
The next chapter is going to behard.
The next level is going to behard.
Now you're going to make it tothe end of that chapter, no
matter what.
Either way, you're getting tothe end and then there's going
to be a new chapter.
What you decide to dothroughout this chapter is going
(12:11):
to depict the outcome.
You're going to get thereeither way.
Now you can show up, you cancomplain every day and you can
bitch and you can tell yourselfyou're working hard.
You might be getting up andknocking some doors here, doing
some things here, doing thisthere, making some sales calls,
(12:33):
whatever it is.
I bet you are doing it.
What your eight hours Dude?
There's 24 hours in a day.
What are you doing with therest of them?
Because the thing is that ifyou want to get to this next
(12:54):
chapter, if you want to get tothe end of this chapter With
momentum going into the next,you're going to have to step
into a version of you thatyou've never been.
(13:14):
You're going to have to become aversion of you that you've
never been.
People need to no longerrecognize you.
The thing is that this isn't aforever thing.
Right, you do hit these levelsand there is a point where the
things that you've done and thecraft that you built and the
person that you're becomingright in the beginning, we're
making huge leaps and huge jumps, because the majority of people
can't, they don't eventranscend, they're calibrating
(13:41):
at a certain level all of theirlife, give or take two to five
points.
The ones that actually try todo it and work on it and stay
patient and stay consistent,they're jumping 20, 30, 15, 10,
(14:02):
whatever it is.
I mean leaps.
The thing is, is you make theseleaps?
You go through these hardseasons, the most difficult
season of your life, right, it'snot always going to get more
difficult than that.
Right, when you're expanding,when you're growing so fast,
you're going to make these jumpsand you're going to get into
(14:25):
these seasons that it's like Idon't know how the fuck I'm
getting out of this thing.
But then you do and you startto get the downhill momentum.
It starts to move a littlefaster.
It starts to snowball a littlebit.
It starts to move a littlefaster.
It starts to snowball a littlebit Because you got through the
(14:47):
hard part, you got through themomentum shift, you got through
the transcendence of you Right,and now everyone from there is
incremental.
Every level from there isincremental.
Yeah, there might be bigger,but the thing is it's that first
one, the one that separates youfrom the average, to the person
(15:11):
that you want to become,because there's a huge gap there
.
A lot of average people, theaverage lives and average goals.
Nothing wrong with it, that'sjust it.
That's just the average person.
They're not willing to pushthemselves to a level that it
(15:32):
makes them so uncomfortable thatthey don't know if they're
going to make it through.
Most people can't do it.
The thing is being on the otherside of it.
It actually goes faster thanyou think.
It isn't as hard as you thinkit is, feels like it Right now.
It feels like it.
It feels like there's no wayI'm coming through it.
If that's the case, then that'sexactly where you're supposed
(15:56):
to be, lean into that.
Don't back away from it.
So that's what happens is thatwe get this, we're challenged,
we've got to overcome thisdifficulty and we back off.
It's like the miner that dugall the way through it down and
(16:18):
through the mud and through thedirt and through all the things
and he's five feet from gold,five feet from gold and stops,
turns around.
The thing is that it feels likeit takes forever, but it can
happen in a blink.
It can happen so fast that youcan literally go to sleep one
(16:40):
day, wake up another day andit's different.
Right now, everything changes.
One conversation, oneconnection, one phone call.
You don't know when that canhappen and the only thing that
you can control is that you areready when it happens, that you
(17:02):
are prepared for it to go down,right, when you back off.
Now the opportunity comes andyou're gliding to the
opportunity, right.
You ever get somewhere andyou're like fuck, god damn, I
didn't think this was going tohappen, fucking, six weeks ago.
(17:24):
If this would have happened,I'd have had it.
I'd have had it.
You ever been there?
I've been there.
You ever been there.
And then you tell yourself thatyou're going to get it back
together and then, six weekslater, another opportunity comes
and you still weren't ready forit.
(17:44):
I've been there, right.
That's where we got to change.
You ain't out, you're not done.
It ain't over.
Change right now.
Make the difference right now.
Make the jump right now.
It ain't over.
Change right now.
Make the difference right now.
(18:05):
Make the jump right now.
Don't look six weeks back andsay, fuck dude, why I knew I
should have just done it.
You are so close.
When I hear something aboutsomeone talking like that and
(18:28):
talking down on themselves andcomplaining and speaking it to
everybody else, it just hurts me.
It hurts me because it's likeman, if that's how you're
feeling, then you're so close.
But the thing is, you'retalking about it, you're
(18:52):
speaking to others about it.
It's going to keep you in it.
I'm all for expressing yourselfSpeak, but I'm also for
expressing yourself, but I'malso for not doing it, not when
(19:13):
it's not the right time.
My uncle told me one time.
He said man, no matter what,michael, don't ever let them
know you're weak.
Don't ever look weak, no matterwhat.
(19:35):
I don't know, maybe that's alittle too masculine, but it's
not.
I'm the same guy that can neverlet them look weak, but I can
sit over here and shed a tearwith anyone.
I'm confident and now I'm intouch with them.
I know that there's a part ofme that's the feminist side.
(19:55):
You've got to be in touch, butyou've got to know when and
you've got to be able to look sopowerful and so strong that
when you do get weak it looksstrong because people know that
man, I've seen this guy gothrough some shit burnt by
(20:18):
people, taken advantage of, liedto stole from whatever it is.
When they see you go throughthose things and not shed a tear
, they see you go through thosethings and not complain and not
stress out.
Now you've got the great cardto let it loose whenever you
(20:42):
need to.
Now you got the green card tolet it loose whenever you need
to.
I get upset when I think aboutguys feeling this way and
talking about it and expressingit and doing it to multiple
people and getting it out andventing.
It's like, man, all you need todo is shift just shift your
(21:04):
mindset to knowing that, dude,it ain't supposed to be easy.
This is supposed to be hard.
If it was easy, everyone woulddo it.
If it was easy, it wouldn't bethe 1%, it'd be the 99.
If it was easy, I wouldn't haveto be going through these
(21:28):
sacrifices.
It ain't supposed to be easy.
The thing is, you hear peopletalk about the power of
manifestation.
Right, the power ofmanifestation and the law of
attraction.
Those exist, those are real.
(21:49):
But too many people want tomanifest before they've even
earned it.
You can dream of a vision, but avision ain't shit without
action.
A vision ain't shit withoutcalluses.
(22:11):
You think that vision that youhad, that guy in that vision,
just ended up there.
No, that guy in that visiongrinded.
That guy in that vision workedhis ass off to get there.
Oh, that guy in that visiongrinded.
That guy in that vision workedhis ass off to get there.
The vision is just the start.
You need the vision, can't getanywhere without a vision.
(22:33):
You're always going to startwith an end, but you got to earn
the end.
Having the vision is what'sgoing to keep you going, keep
you moving.
That's why it's got to be.
That's why you got to beinspired, that's why you got to
have a purpose, that's why yougot to have a reason to why
you're doing it.
Because when this shit happensand when you get down, you don't
(22:56):
think to yourself man, poor me.
You think to yourself fuck it,what's next?
This is exactly how it'ssupposed to be.
Who's the next giant?
I gotta slay, send him out.
I'd rather have him back toback to back.
Anyways, give me a breatherwhen I get done with it.
Right, it's a shift andunderstand.
(23:22):
Yes, it can come fast, but itcan also come slow, but you're
not worried about the end.
The end is the result, the endis the vision.
The end is you got to have it.
That's where we're going.
But the thing is, who are youbecoming in the process of this?
Huh, it's like.
Think about it, think aboutcalluses.
(23:46):
I remember my, my pap had thesebig old, burly, like grizzly
hands on him.
He built hay.
His whole life Worked on a farm.
He'd grab us and be chucking usaround the pool and he'd be
cutting your sides up.
You're like screaming.
He'd be chucking us around thepool and he'd be cutting your
sides up.
You're like screaming.
(24:06):
It worked for that.
There was a time where everytime he grabbed a hay bale, his
hands were sliced, cut up,bleeding.
Keep going, keep going.
Another year goes by, anotheryear goes by.
Next thing you know, 40 yearsgoes by and you could run a
razor blade across his hand andnot cut it.
(24:27):
That's what you've got tobecome.
That's what that vision, that'swho you are.
At the end, you're calloused,you're hardened, but you're
empathetic and you'reunderstanding and you're patient
.
You're all of the things.
That vision is who you have thepotential of becoming who you
(24:50):
have inside of you right now,what you possess right now.
Of course, that's why you haveit, that's why you see it, but
you've got to get there.
That's what life's about.
That's what we're talking about.
That's what all this is about.
That's what life's about, right?
That's what we're talking about.
That's what all this is about.
Hey, if you don't expandyourself and push yourself into
that next level and overcomethat jump, then you're never
(25:12):
going to get there.
You're just going to see it asa vision and you're always going
to be wishing you did orwishing you didn't even see it
right.
Sometimes we're better off noteven to get the vision.
All you got to do right now inthis next season is just commit,
(25:33):
buckle up, get ready, get thesword ready.
Giants are on the way and we'reready for them.
I'm not waiting to get ready,I'm staying ready.
And I'm not just getting readyin the craft, I'm getting ready
in every resource.
I'm getting ready spiritually.
I'm getting ready physically.
(25:53):
I'm building betterrelationships, I'm building
better friendships, I'm readingmore, oh, and I'm doing my job
and I'm doing my sales calls andmy door knocking and my doing
my things.
I'm doing all of that.
I'm doing all that because Igot to do that, because that's
that's just showing up.
That's what I got.
That's part of it.
That's the thing.
(26:14):
But all the stuff that I do onthe side is the stuff that's
preparing me to get through thisnext level, all the stuff
that's building me up, all thestuff that's callousing me so
that I know, when I got to gograb another bale of hay, that I
don't even need a glove.
I just chuck it up therebecause I'm good.
That's what I'm getting readyfor.
(26:40):
Think about where you are rightnow and where you want to be.
I promise you it's closer thanyou think it is.
I promise you it's probablygoing to be harder than you
think it is, but I promise youthat the reward is going to be
better than you think it is,because all you're seeing is the
(27:04):
vision and what that looks likeand what that would feel like.
You're not seeing the thingsthat you got to go through to
get there, because when you gothrough those things now, you're
grateful.
Every single thing in my lifethat's happened that I thought
was the hardest thing.
I'd never get through it, I'dfail it.
I wanted to die.
I wouldn't change it.
(27:26):
Yeah, it's fucked me up alittle bit, of course it has,
but fuck anybody up.
But that's the beauty, right?
Because this whole thing, thisgame of life, yeah, the vision,
the end result is great.
(27:55):
But our whole mission here isgrowing, expanding, becoming
that version, becoming thatthing.
If most people only again movethree to five points in a
lifetime and you're hit, you're,you're jumping 10 and 15 and 20
and you're expanding andtranscending into these versions
of you and you're going back,it's like so much of our lives
is like we have to in order toget to that next level, we've
got to fucking build a wall up,we've got to recluse ourselves.
(28:18):
We've got to take all thosetraumas and take all those hurts
and we got to put them on ashelf.
We got to ignore them and'vegot to take all those traumas
and take all those hurts andwe've got to put them on a shelf
.
We've got to ignore them andwe've got to lock the fuck in
and we've got to tell ourselvesthat, hey, man, I'm doing this
for the haters, I'm doing thisfor anybody that says I couldn't
do it.
That's part of our life.
You need that, you need thatenergy, because the thing is
when you get in this game andyou get going, there isn't
(28:40):
anybody, no one's going to saveyou.
You are going to die alone.
So be ready for that.
Get ready for that Right.
Use that as the fuel to get towhere you want to get to Right.
And then you get there.
(29:00):
The.
Now the next game starts.
The beauty game starts, the.
The transcendence game startsbecause you had to be tactical
and gritty and fucking willingto do whatever it takes.
Now you got to figure out howto make all that happen with
your thoughts and motivatingpeople and building people and
(29:23):
understanding why you felt thatway and why you held that energy
against people and why you havethe pattern and why you have
the habit.
That's the next, that's thenext level.
Right, our whole lives is isusing all of these things that
have happened to us as the fuelto get to what we want to get to
(29:47):
or get in the direction.
And then we got to go andunderstand why Everything you're
going through right now is whatyou're supposed to be going
through.
It's up to you to decide howwe're going to finish this
chapter.
I'm getting there either way.
I'm either going to get thereand look back and say, man, why
(30:13):
didn't I just fucking stick toit?
Why didn't I just put my headdown and go?
Or you're going to get throughand say, fuck yeah, dude, I
never had it in me.
I'm fucking proud of myself.
I set out to do something and Idid it.
And it's just the beginning.
(30:34):
It's up to you, reckless CEOout.