JL Holdsworth: Unlocking Inner Happiness and Personal Growth Through Empathy and Pre-Cognitive Optimization

Episode Transcript
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Speaker 1 (00:00):
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(00:22):
or check the link in the shownotes.
Here we go, right, you're likethat buzzer ain't rang, that
game ain't over with, so keepgoing.
I had a dream.
I could buy my way to heaven.
I have thrived in that chaos.
I told God I'll be back in asecond man.
It's so hard.
How could?

Speaker 2 (00:41):
this be happening?
Did any of you guys payattention to anything I said?
Welcome back to the RecklessCEO.

Speaker 1 (00:50):
Podcast, where we keep it real raw and reckless
about business and life.

Speaker 2 (00:59):
They ain't really got the sauce and I ain't got.
You know what I mean it's like.

Speaker 1 (01:02):
Here is your host the Reckless CEO himself, Michael
McGovern.
Good to go, let's do it Allright.
Welcome back to the RecklessCEO Podcast.
I've got a good friend of minein here today, Mr JL Holdsworth.
Man, I'm excited for this onedude.
Thanks for having me, brother,Looking forward to it.
World record holder, CEO,founder of the Spot Athletics,

(01:25):
creator of the precognitiveoptimization.
That's a big word.

Speaker 2 (01:32):
Yeah, lots of big words, it sounds scary too,
right?
I mean only if you think beingawesome is scary.

Speaker 1 (01:39):
No, I love that man.
Jay, I'm super excited to haveyou in here today, man.
I appreciate you coming in.
I know you're a busy guy, sothanks for the you know.
Set a little time aside andcome in and share your story,
man, it's.
You know, you and I have got toknow each other over the past
year or so and that's been anincredible experience.
You've done work with the teamand you know all of our guys too
.
So, man, to share the impactthat you've had on my life and,

(02:02):
you know, just to really helpyou kind of get that message out
there, I think there's a lot ofpeople that need to know more
about you.

Speaker 2 (02:15):
Well, I think, man, the world that we live in, it's
funny it's never been physicallymore safe as far.
Right, we're not going to leaveCRC and a lion's going to
attack us or anything right Like.
But our precognitive state whenwe we think about it, like our
cognitive, is neck up.
It's what we think, we knowit's safe, right, but our
precognitive neck down ishardwired to constantly look for
threats to help us survive.
I mean, that's how we beatsaber-toothed tigers and all

(02:36):
these right, yeah, and so thatneck down is scanning your world
all day for threats and it's astory making machine.
So you have a time where it'snever been physically safer to
live, and yet we live in a timewhere people are more
overwhelmed, stressed.
Anxiety has never been higher,right, and so people are just

(02:57):
feeling overwhelmed and thelarge part of that is because
their systems are telling themthat they are under threat and
there is no threat.

Speaker 1 (03:07):
Yeah, I love that.
Let me, before we even get intothat, like tell me this about
you know, we've obviouslyevolved as humans.
Right, We've continued toevolve.
I mean, how is it that our neckdown is so unevolved still, and
is that something that'scontinuing to evolve?
Like, how does that?
Like?
Are we getting closer to less,getting closer to less risk or
less of the anticipation forwhat's to come?

(03:30):
Like you said, saber throughtime, that's not that hasn't
been here for centuries, butwe're still wired that way.

Speaker 2 (03:36):
Yeah.
So I think, when you look at itright, if you put a fish on dry
land, how long would you expectit to grow?
Legs Like that take a few years.

Speaker 1 (03:44):
Right.

Speaker 2 (03:46):
So we're the same way .
It's evolution.
Evolution takes millennia,right, but we've changed our
environment.
So when you think about it,right, literally as 5 000 years
ago we were hunters and got like5 000 years, 10 000 years ago
people just started travelingaround the world.
So you look at the evolution oftime and our systems.
It hasn't been that.

(04:06):
I mean, if you think about it,only in the last 150 years have
we moved from a agrarian societyof farmers into industrial
revolution.
So, like a fish isn't going togrow legs in 150 years, right,
and so, yeah, I think ournervous systems will eventually
evolve.
But when I talk about thatprecognitive state, one of the

(04:27):
things to think about it likethis is from your neck up, it's
what we consciously think, andif you look at that system, it
can process 60 bits ofinformation a second, which
sounds like a lot, yeah, soundslike a lot, yeah.
However, from our neck down issomething called neuroception,
and our neuroception, ourprecognitive state.

(04:48):
It processes 11 million bits ofinformation a second, wow.
And so when you think about it,right, if I put my hand on a
hot stove, I don't go.
Oh, I wonder if my hand isburning.
Is that my flesh I smell Right.
You put your hand, boom, yeah,right.
And so we're hardwired,evolutionary, to be able to
survive those dangers and soit's a great thing that we're

(05:12):
that way.
And with what I teach, it'sactually how to leverage the
mechanisms behind thatprecognitive state to stabilize
and have proper neuroception soyou can remain calm, you can be
enjoyable.
And a lot of people talk aboutthe flow state.
Like we've all had days where,like you know, everything goes
the way we want it to.

(05:32):
We know what's going to happennext, we're just accomplishing
goals, everything's easy andenjoyable.
Then we've also had days wherethe harder we work, the further
we get from whatever it is right.
The whole day goes by and wehaven't accomplished anything
right.
So what I tell people is likeit doesn't.
And I deal with people every Imean all aspects of life right
From you know, somebody who justwants to have less stress and

(05:55):
anxiety in their life, andthey're a business owner, to
people who are professionalathletes, to special operations
in the military, like all kindsof different multi-billion
dollar companies I work with,regardless of how successful,
everybody has excessive tensionin some area of their life.
It's almost like an anchorweighing you down.
And so what I teach withprecognitive optimization is a

(06:19):
skill set of how to cut thatanchor loose and get rid of that
tension.
And what's amazing is youactually do this through
shifting, a process calledinternal tension mapping.
And when you do this internaltension mapping, you go through
and synchronize your mental,physical and neurological states
and then it puts you in thatamazing place where life's just

(06:41):
happening easily andeffortlessly.
And that's for me, man, thatthat is not how I used to live
life.
Uh, right that was a goodquestion, right?
It's like you know we're, we'reobviously jumping in super high
level.

Speaker 1 (06:54):
And, and you know, I think, when people look at you
right, and and then you, youstart to speak these things and
talk about all these things,it's you know.
You didn't come out the womblooking to learn about
optimization.
No, no, no, no, no no, no.

Speaker 2 (07:09):
So yeah, like for me, and this is a thing right now
you know like.
Well, here's a great question.
Okay, so, I know podcasts,you're supposed to ask me
questions, but I don't followrules.
So for anybody who's listeningto the podcast, who like, um, uh
, personality tests right, yeah,like, if you're familiar, disc
task, right, like very high,very, very high.

Speaker 1 (07:29):
D, very high.

Speaker 2 (07:29):
I very low s and c for me, yeah my d is a 100 so
like yeah, when I took the test,the person was like I've never
seen a 100 right.
Like I take uh, cultural index,predictive index, my a is off.
It's an arrow, which basicallymeans I'm higher than 1% of 1%,
and that's like youraggressiveness, like your drive.
And then, on the other side, Ihave an arrow, the other way,

(07:52):
which is my desire to followrules, and so my desire to
follow it's off the charts.
And so, which is why I thinkyou know you and I get along so
well.
Right, and so what I would sayright is for you how would you
define success?
Because this is one of my, thisis one of my all-time favorite
questions, so I'm going to useyour podcast to ask you how
would you define success?

Speaker 1 (08:12):
I think I think it's.
It's changed over the years.
Right, when you're young, youthink, and I think, even when I
started the business, right tome, success and starting a
company was that, you know, Iwant to have money and I want to
have resources and I just Iwanted to be out of the position
that I was in.
That's what success looked likefor me, and I wanted to be
popular and I wanted to befamous and I wanted to be all
these things right, because Ithink that's what society almost

(08:33):
feeds into you of what successis For sure.
Well, now that I've grown anddeveloped, and for me now,
success is the ability to enjoymy life and not have
restrictions to the things thatI want to do and the
relationships and the peoplethat I want to spend time with.
When I think of financialfreedom, it's the ability to do
what I want when I want, withwhoever I want, and to me,

(08:53):
that's what success is, andbeing able to stay in that flow
state, right, To be able to bethe best version of myself, is
what success is to me now right.
And so now I'm chasing this andI think a lot of like
entrepreneurs too, right, we getinto business and we're
building it.
We're very tactical and we'retrying to figure things out.
But then you get to that nextpoint where you realize the next
level isn't really in thebusiness, it's in you.

Speaker 2 (09:16):
Yeah, a hundred percent, and I I love your
perspective in the evolution andobviously you know, like you
said, we've gotten to know eachother a lot over the last years
and I've seen that evolution.
The way I define success is mylife right now.
That's success to me.

(09:36):
It's amazing because all of thethe different aspects that you
talked about with freedom andfinancial and relationship and
time the thing is, is that's mylife right now?
I love my life right now, and Isay right now because people

(09:57):
focus so much on what you are.
That's like those personalitytests.

Speaker 1 (10:00):
It is what you were right when I was two years old.

Speaker 2 (10:02):
That's what's what.

Speaker 1 (10:02):
I was.

Speaker 2 (10:05):
But what I'm an expert in is where you are, and
where you are can changeinstantly.
And so I say my life right now,because that, to me, is success
.
It's the way talked about.

(10:32):
Right now you have access tothem, you just have to choose
them.
And that's the problem withlife is that everybody wants
this freedom of this, freedom ofthat.
Freedom is a choice, it is notan external circumstance.
Yeah, happiness is an internaljob, not an external

(10:53):
circumstance.
Freedom is an internal state,not an external circumstance.
And so I have complete freedomright now because of my internal
state, and I can have that.
Whether I'm in this podcastwith you, I can have that

(11:14):
whether I'm.
You know you look at if peopleare familiar with man's search
for meaning, like Viktor Frankl,right, he was happy at
Auschwitz, right.
So you're telling me thatpeople today, right, like
they're living these lives,right, I hear people talk I want
freedom with this, I wantfreedom with that, I'm freedom

(11:35):
of that.
So you're unhappy with yourlife right now, like it's not,
it's never gonna, you're nevergoing to find that joy and that
peacefulness Like that joy andthat peaceful says exists right
now in everybody who's listeningto this podcast.
They just have to choose it.
Now, part of that right Is whenI work with people.
I tell people.

(11:55):
Nothing I do fixes people.
Like I tell people and you knowthis, you've heard me say this
I'm going to guide you to thework that you don't know is
there, and that work is beingable to build the skill and
understanding to choose freedomregardless of external

(12:15):
circumstances.
It's all about internal state,and that's when I look at
success.
It's my life right now.
Like I fucking love everythingI do every day, dude.
Like I, I want to get up and dowhatever I want to do and then
I do it.
Right, like it's just a choice,it's just a choice.
Now the thing is is where peopleget this twisted is that if I'm

(12:36):
, if I'm walking around and, uh,I see, let's say, a trash is
overflowing, right, I can make achoice.
I want to change that trash,I'm changing that trash.
You know what?
I'm fucking joyful as shit,while I'm changing that trash
100% Because I get to choose ifI want to do that, yeah, like

(12:59):
that's the thing is people, theyeliminate choice because they
think they come at it from thisperspective of an instable
precognitive state where theylook at it as a need.
I need to change this trash.
The only thing you need to doin life is breathe, because it's
the only thing required for youto stay alive.
That's it that's it, everythingelse is a want yeah and once you
start approaching life like Iget to do everything I want.

(13:21):
Now someone might see mechanging a trash, and I'm doing
that because I'm going to befucking happy.
I'm going to do an amazingfucking job at it.
Now is that something that Ichoose to do a lot of?
No, not necessarily, but if I'mgoing to do it, it's always
done with enthusiasm Fuckingright, because I get to do
whatever I want and everyoneelse does too.

Speaker 1 (13:41):
They just have to choose it and understand how to
choose it want, and everyoneelse does too.
They just have to choose it andunderstand how to choose it.
Yeah, well, I think so much ofthat.
I mean, first of all, I loveall of that Right, and, and I
think that's the, I think that'swhy we like to become
entrepreneurs.
Oh, for sure you know what Imean, and I mean I look at my
life now and it, it, it is thisright I do get to, if I don't.

(14:02):
You know, having the ability todo these things is.
It's amazing, you know, and butI think so often people feel
like they're either chosen to beable to be an entrepreneur and
have those options, like theyfeel like they're chosen before
they get to make that choice.

Speaker 2 (14:15):
Well, and I would say right, like again, I'll go back
to to an extreme example ofViktor Frankl right, like, he's
at Auschwitz and he's choosinghappiness.
And so what happens is people,whether you're an entrepreneur
or you have a job, people arelike oh, when I, when I, you
know, if someone has a job,they're like oh well, if I own

(14:35):
my business, I'll be happy.
And then they're going to own abusiness, they're going to be
miserable.
Like.
And then if people areentrepreneur, like, oh, if I get
to this size, I'm going to behappy.
No, you're still going to bemiserable.
Happiness is an inside job, it'snot an external circumstance.
And so the sooner peoplerealize that and start working
on their internal state andcreating that place, all the

(14:56):
other and here's the irony of it, right, the irony of it, and I
say this all the time the harderyou work towards something, the
further you typically get fromit.
It's, it's the pieces that justhappen easily and effortlessly.
And that's in that flow,because life's all about tension
, so I said excessive tension insome area of your life.
If you're working so hard,you're pushing all this tension

(15:18):
on there.
That area is going to pushtension back on you, right?
So like for every action, equalopposite reaction, Right.
And so it's like for me, theway I used to live life was an
extreme tension all the time.
So, like for it's funny forpeople hearing me talk they're
like I don't know, like this guy, like look, 10 years ago, if I
would have heard some of theconversations I have on a daily

(15:39):
basis, I'd punch myself in theface Right.
Like there's no way, likepeople don't understand.
Like you know, before I starteddoing this work, I came into
this work 10 years ago and, uh,you know, before that dude, I
had been arrested a dozen timesfor assault.
Like I mean, you know you talkabout, you weren't born this way
.
Like I was literally born in aknife fight.
So like I say that it's not ajoke.

(16:00):
When I born, they, the doctors,messed up the c-section and
they stabbed me in my brain whenI was born.
So my baby pictures areliterally just stitches in my
forehead because they stabbed mewhen, when I was born.
So it's like I'm coming intothe world, bam, knife fight, and
then my system it just was inthat pattern of fighting all the
time, like elementary, middleschool, college, young adulthood

(16:22):
, right, like always someonelooked at me funny, boom Like
cause.
I wasn't going to wait for thatthreat to fulfill itself.
I was going to make that personunconscious right now.
And I didn't look at and Ididn't want to change.
I didn't think I needed tochange, right, and that's what
really I, you know, 10 years agoI went to this four day

(16:42):
intensive workshop.
What got you intrigued in it,dude?
I wasn't intrigued in it at all.
Basically, I'd had it in 2004.
So people understand kind ofhow the journey right I grew up
in a small town in Michigan,played college football got done
with college football.
I'd had some knee surgeries, Iwas a strength conditioning

(17:06):
coach at the University ofKentucky and I found the sport
of powerlifting.
And it turns out I have a knackfor picking up heavy things and
so I did my first powerliftingmeet.
Actually, I was at Universityof Kentucky.
I come up here to Zanesville,which is not too far from
Columbus, and I do my firstpowerlifting meet and all the
guys from Westside Barbell whichpeople aren't familiar with

(17:28):
Westside Barbell there's adocumentary on Netflix called
Westside versus the world.
At one point, westside was theworld.

Speaker 1 (17:35):
It was the jet.
It was the world's strongestjet.
Yeah, it was.
Anyone that knows anythingabout working out, they'd know
at least the OGs.
We're getting the softernowadays.
Geez, we're getting the softernowadays.

Speaker 2 (17:45):
You know what I mean.
Louis was like the, thegodfather, yeah for sure.
And uh, you know, I did myfirst meet and I beat all the
guys at west side, my in myweight class at my first meet,
and so louis invited me to moveto columbus.
So I quit my job, I left theuniversity of kentucky, moved up
here to power theprofessionally.
And the thing is, man, when Imoved up here, you know, uh, as
a strength coach I was, I was aga, I was making like eight
thousand dollars a year yeah so,like I was really raking it in

(18:07):
and, uh, you know, I was livingoff of like protein shakes at
the training facility, right,and so I moved up here.
man, everything that I owned atthat point in my life was in a
two-door grand dam.
I had three hundred dollarscash to my name, so I came up
here first weekend.
I was up here, uh, uh, I sleptin my car for that weekend.
Sunday I was training, uh, atthe gym, and one of the guys was

(18:30):
like dude, where are youstaying?
I was like in the parking lotand he's like dude, you can
sleep on my couch.
And so, like that, dude, let mesleep on his couch.
And another guy was like, oh,you need money.
Like, come work this job withme and you can.
So the first three months Ilived in Columbus.
I drove escorts around.
It was cash every night, yeah,and I needed it.

Speaker 1 (18:46):
You know, I think there's a there's a powerful
lesson in that, too Right,because everybody wants to.
You know, we all when we wantto change cities or feel like we
need to go somewhere else andrestart Right, and that was kind
of my similar story, too Right,I made the jump, came here.
But I think it's so crucialthat if you're listening to this
and that you're feeling likeyou need to kind of get out of
where you're at and you're goingto go to a new city, dude, one

(19:07):
of the fastest ways to getconnected, to meet people, is
like find a gym.

Speaker 2 (19:10):
Yeah, oh right.

Speaker 1 (19:11):
Find a gym, find a church, whatever it is, but
you've got to get.
You've got to get in acommunity because if you come
somewhere like this and youdon't get yourself in front of
people like people willespecially when you're a good
person or a good like peoplewant to help people.
I believe that most people do Ido.

Speaker 2 (19:26):
And what I would say, too, is if you're thinking like
man, I got to change things, Ido this.
What you really need to changeis yourself.
Yeah, and so you can take thesame person and they go to a
different town.
It's just going to be the samestory over and over again.
Yeah, and so it's interestinglike when people change towns a
lot of times, they're able tochange patterns easier because

(19:47):
it's a new environment.
And, however, a lot of people,they keep moving, they stay the
same and that's such a crucialpart is like if someone wants to
change towns, they're unhappy.
That's all internal work theyneed to do, and sometimes
changing towns does help.
For me, it was literally.
I wanted to be the strongestguy in the world and Westside
Barbell was the place.

(20:08):
You did that at that time,right, and so I moved up here,
ended up a day paid.
Who owns Elite FTS?
He had worked at a gym.
He's like, oh, I'll go personaltraining here.
So I got connected.
I got a nice job in a greatplace where I learned a lot
about business because I wastraining a lot of business
owners there, right, and so youknow it was great.
I was.
I set a world record.

(20:29):
I benched 775 pounds, um, youknow, I had.
I totaled over 2,400 pounds.
I had the highest total in theworld.
I was basically legitimatelythe strongest person in the
world in my weight class.
And then in 2004, I'm on top ofthe world.
Like life can't get any better,right, I'm the strongest guy at
west side barbell.

(20:49):
Like life.
life is walking into west side,being the man every day right,
like every day I get to play themusic I want to play because I
got the biggest total right like, so I'm I'm, I'm loving life
and then I'm squatting 1100pounds and I break my back and I
go from I'm the strongest dudeto I can't put my underwear on
the next day.
And man, for anybody who's like, oh that physically, the mental

(21:11):
side of a catastrophic injurylike that is so much more than
like, takes so much longer toheal than the physical.

Speaker 1 (21:19):
When, even then getting back and healing it, you
see an athlete all the timeRight, I was watching something
on UFC the other day about you.
You know the guys who breaktheir leg kicking right and you
know they the.
You know they talk about howlong the recovery is for the leg
, but it's the mental is alwaysthe most taxing thing, just
fearing that you're going to doit again and the same thing's
going to happen.
It's like you can't and hockeyhappened to me too.
I broke my ankle and it was likeI never was able to come back

(21:41):
and be the same tenacious player, go into the corner, do the
things that I was able to dofearlessly.

Speaker 2 (21:47):
Yeah, and that's the precognitive performance I work
with pro athletes is you know,so that that mechanism that
you're talking about, with whatthe work that I do, I actually
understand the mechanism thatcreates that pattern and drive
and I actually understand how toshift it and teach athletes the
skill so I have.
I mean, I have an athlete likeright now that, because of

(22:09):
surgery and because of how hisbody felt, was about to quit pro
sports and his last year of hiscontract cause his body hurt so
much and it was an $8 million ayear and he was just going to
quit.
Oh, I had no choice because hefelt his body felt so and he
came in.
We started doing precognitiveperformance work, clearing up

(22:31):
these old neurological patternsthat were limiting his system,
because it wasn't that hissystem actually was hurting, it
was faulty neuroception, wherehis body exactly were saying it
was going back to those times hegot injured and it was
protecting structures that itdidn't need to protect.
But that's what's amazing aboutour bodies once you understand
these mechanisms, you canleverage them and you open up

(22:52):
capacity that you didn't knowyou had and that's and that's a
big piece like that, that partof coming back from that injury.
I think if I wouldn't have gotbroken my back, I, I think, know
we'd be doing this podcast andI'd be talking about my lifts
and all of that, which is coolstuff With the work I do now, I
feel like it can teach peopleskills that can help change the

(23:15):
world, because our world is insuch a place of overwhelm and
stress and anxiety and peopledon't understand.
And traditional cognitive basedpsychology is not addressing the
real root cause of the issue.
It's addressing the symptoms,the perception of stress.
But guess what?
You know how much stress I havein my life?
Fucking zero.
You know how many problems Ihave in my life?

(23:36):
Fucking zero.
Why?
Because my precognitive stateis stable, so I don't have
problems, man, I have fuckingopportunities.
That's it.
And so the whole thing is likelike this is the way I teach it.
Stress is not an objective thingfor anybody out there who
thinks like no, no, I have thisstress, distress, it's not so
like.
What I would say is like okay,mike, let's say you're, you're

(24:00):
in a car on a sunday drive andyou're with a loved one and
you're having the most deep,meaningful connection you've
ever so much.
So you're making wrong turns,so you won't get home right.
Then there's a car driving slowin front of you Awesome, it
helps you get to your goal.
So in that state, that cardriving slow is not only not a
stressor, but you might even bea little thankful.

(24:21):
Now let's say you're going onyour way to close a billion
dollar business deal and you're10 minutes late and now there's
a car driving slow in front ofyou.
A little different feelingaround that car 100%.
So the car driving slow issimply a stimulus in your life
and this is for everybody.
They need to understand this.
In your life there is no stress,there is stimulus and the state

(24:50):
that you're in when you meetthat stimulus that dictates
whether or not you perceive itas a stress.
And so psychology and cognitivebase says, okay, take that
stress and we're going to changeyour perception.
Well, that is addressing thesymptom, the work that I do.
We actually step back to acause and we actually change the
state that we're in.
So when that stimulus hits, wenever perceive it as a stress,

(25:13):
so it's a non-event for us.
So we don't have to have stressresilience because it doesn't,
it's not, it doesn't just, andnow it's not right, there's not,
that's not just, and now it'snot right, there's not, that's
not everywhere in life.
Right, it takes work, and this,this is a thing, because that
internal tension mapping issomething like every environment

(25:33):
you're in.
You need a new map, and so youlearn how to do this tension
mapping as you shiftenvironments and now you get to
know where you're at, and whenyou have a map to every
environment you're in, you cango where the fuck you want.
Man.

Speaker 1 (25:46):
And have no stress, that's it, man, and that's it.
And so you know, in all of thisI mean obviously let's talk
about the spot a little bit,right.
I mean, how did you know?

Speaker 2 (25:55):
Because I mean, even with the spot that's still a
little outside of the work,right, right, well, yeah, and
what happened was you know?
So I break my back.
Doctors this is 2004.
Doctors say, hey, look, man, uh, you have to have surgery and
you'll never lift heavy again.
I was like I'm not okay withthat.
So I started traveling theworld, man, and I'm like I gotta

(26:17):
find a better way.
So I traveled the world, foundbetter.
I never had back surgery,worked my way back, won a world
championship in 2014, deadlifted804 pounds, no surgery.
So those doctors that said youhave to have surgery and
neveless hair, not so much.
So then at that point, I winthe world championship.
I'm like, all right, I'm goingto focus on business.
I'm going to be the best in theworld in business.
I'm going to take the spot, thespot athletics.

(26:38):
We started with 2000 squarefeet, all used equipment.
I mean, I was just piecemealingthings together, right.

Speaker 1 (26:43):
Like just bootstrap and just using the name right,
People knew who you were.
You could get people in Dude.

Speaker 2 (26:48):
It was literally like I went to a client and this is
something for for youngentrepreneurs, right, like
everybody talks about, it's sohard to raise capital.
It's so hard to raise capitalnow with interest rates and this
and that.
But there's two kinds ofcapital that I see.
Right, there's financialcapital and there's relationship

(27:08):
capital.
Now, relationship capital,that's about you building and
that's about you caring forpeople.
And so what had happened wasthere was a people that I had
trained for a while and I hadbuilt so much relationship
capital that I went to them andI said hey, man, I want to start
my own business and I didn'thave any money to do it.
And I was like here's mybusiness plan.
And this is literally like Iknow I had spent all this time
as I care.
Right, like I, you know right.

Speaker 1 (27:27):
I got my whole thing.
I'm like oh, I got to ask themfor money.

Speaker 2 (27:30):
I hand them and this is literally.
It was like I hand them my uh,my business plan.
They take it like this and theygo and they push it back to me
and they go we believe in you.
We'll give you whatever youneed.
Because we believe in you.
Yeah, now let's look at thisand see if it makes sense.
Yeah, and so they didn't careabout the business plan because

(27:50):
I'd built so much relationalcapital that all they wanted
they're like whatever you need,we're going to give it to you,
yeah, and so that's the thing islike.
You know, I took that from, youknow, 2000 square feet use
equipment.
We built that into by, you know, 2016,.
We built that into two 20,000square foot private training

(28:11):
facilities, you know, and whathad happened was my goal.
I won that world champion 2014.
My goal was to grow the spotathletics.
You know it's private trainingfacility, so we work with people
from eight to 80 years old andit's about building better
movement and teaching perfecttechnique and zero pain
tolerance training, and we do somuch there.
That is so contradictory fitnessand our pyramid of physical

(28:32):
fitness, the base of thepyramids breathing, then it's
sleep, then it's mindset, thenit's nutrition, Then we get to
like the conditioning, thestrength, all of those parts.
If you don't have those, baseddown of the foundation of that

(28:55):
pyramid, dude, all the workingout you're going to do, you're
just, you're just going to belike a little bit better in
shape.
Piece of crap Cause likeeverything's going to hurt, like
you're mentally, you're goingto be out of it, like, and
that's the thing, right Is sofor us.
It was like I want to have somany of these locations.
And then I went to a four daycourse with this guy in South

(29:17):
Africa and it was all it was wasI've had 14 surgeries through
power lifting.
Like I mean, dude, the way Iused to live my life, man, you
gotta understand.
Like I tore this bicep off.
How'd I do that?
I was competing at the ArnoldClassic to see who has the
world's strongest grip strength.
So it was this event on themain stage.
There was big money for it,like there was people from all

(29:39):
over the world, and the week ofthe competition, somebody was
blocking my car in.
And so how, how do you move ifa car is blocking you in?
A little bit, you pick it upand move it so.
So I get my hand on the car, Istart lifting up.
As soon as the tires break theground, boom, my bicep blows off
.
And so I was like I was sopissed off.
I call my doc, right, and I'mlike doc.

(30:01):
I was like I just tore my bicepoff.
Can I still compete on saturdayand my doc which is why he's my
doc he was like, well, are yousure it's torn?
I mean my thing it was rolledway up here.
I was like, oh, it's torn.
He was like, well, yeah, youcan pee, you can't tear it
anymore.
And so I did so.
I, I put a little tape on.
I competed.
I didn't win because you know,new slasher biceps, important in
grip strength, rather thansaying I'm, how important is the

(30:22):
bicep?

Speaker 1 (30:22):
It's pretty important Now.

Speaker 2 (30:23):
I didn't come in last in the competition, so I'm
pretty proud of that, but Istill competed.
It did not feel good.
The very next week I had mybicep reattached, right, that's
how I live.
Life was that when that car wasblocking me, the only choice I
had was to pick it up and moveit.
I mean, there's a million otherchoices, right, but when that
precognitive state is in anunstable place, like mine was, I

(30:43):
was constantly in survival modeso I didn't see options.
Right.
If someone looked at me, funny,there was one option punch him
in the face.
Like that was it like andyou're talking like it didn't.
Wouldn't matter if I was likein people, like oh, like out at
a bar, like no, I'm talking likesaturday afternoon out like, or
a stoplight, yeah I told youthat story.

Speaker 1 (31:03):
Yeah, like I was at a stoplight turning left and
someone decided they wanted tohonk too much.

Speaker 2 (31:07):
So at the time, like when I competed professionally
in piloting, I was usuallybetween 300 to 310.
And that day it found me doveinto a sunroof of a car,
slapping someone around at astoplight because they were
honking and yelling obscenitiesat me.

Speaker 1 (31:22):
I bet they never honked again, though.

Speaker 2 (31:24):
Probably I mean I don't know, if never but I would
say I definitely thought twiceabout what would happen if you
honk at someone, uh, but likefor me at that time that was my
only like, when that dude wasyelling, it wasn't like, oh, let
it go this, no, it was like allright time to go to work, like,
and I really the way I thoughtwas like the universe, just I
was instant karma for people whoare assholes.

(31:45):
But in reality I was living insuch a survival state that so
much tension if anybody pushedany tension back, there was an
explosion.
And so that for me, like, evenin my business, right, like man.
So what happened?
I go to this, I go to this, I'mworking hard Like dude, so like

(32:07):
, um, all right.
So when my daughter was born,right, so I got my business and
it's just me, dude, we got 2000square feet and I'm doing
everything.
So my daughter's born 3 AM, at8 AM, I went and taught a

(32:28):
fucking class.
So I left my wife, my newborndaughter, to go, because that
was the only thing like I had togo do it.
Like I had to build in thisbusiness.
I got to go do it Right, likethat's where I was, where.
Like leaving my newborn was theonly choice I had.
That's how I live life, dude, Iworked so hard, so hard and and

(32:50):
I wasn't rich, I wasn't happy,I was miserable.
Dude, like leaving your newborndaughter to go work, like to go
teach some random fitness class, dude, bro, like that, that
ain't a great place to be inlife, man.
And that's why I say, whenpeople are talking about like,
when I'm like you can choosefreedom, like, dude, if I can be
in a place where I got to goteach a fitness class and leave

(33:12):
my newborn daughter and my wifeto where I am now, when I say
it's a fucking choice, it's afucking choice.
It ain't like I came out of thewomb and I was like some like
whatever, relax this and that.
Like I came out screaming andfighting in a knife fight and it
didn't stop, man, I keptfighting all the time.
And then I go to South Africa,dude, and I spend four days with

(33:36):
this cat from South Africa.
Man, I'm at the airport, I callmy wife at the time it was like
10 years ago, right and I callmy wife at the time and I
literally go hey, babe, what'sup?
Her automatic response back tome was what's wrong with you?
Dude?
I was like, I was the most calm, relaxed.
It was the best I'd ever feltin my life and looking back on

(33:58):
it now I understand, understand.
Like the whole time she knew me, I was just like survival,
aggressive survival, tension,right, fight, fight, fight,
fight.
And I was calm and relaxed andpeaceful.
And she didn't know whatpeaceful JL Like to her.
Something was wrong, likesomething's exactlyie, like what
are you?
well, her patterns have builtaround yours, yeah, and, and she
, she, you know, right, sheloved to fight, right, because

(34:20):
that's it like the reason wewere together.
She fight, I fight, and we allfight.
Everything's great.
And you know, that's the thing.
Like I didn't get into the workbecause I wanted to change
mentally or any of my behaviorsor any of that.
Like I got into it because Iwas like, oh, I heard, this
could make my body feel betterand then, like at first, I only

(34:40):
did understand the body part,because there's like some things
you can do and it's like, oh,you rub and it makes us change
and it's a cool thing.
The thing is is it's scratchingthe surface of the power of the
work.
But as people kind of havegotten from some of this, like
it's it's some high level stuff,yeah, and so high level to the

(35:01):
point where it doesn't evenexist in like behavior or theory
.
Like I've worked with a bunchof psychologists and
behaviorists and done a bunch ofresearch, like this is like a
new field of study.
Yeah, I mean, it is is highlevel work and the cool part is
I can teach it to anybody.
They don't.
They don't have to have thehigh level of understanding of
how it all works.
They have to be willing.

(35:22):
You know this, do what I say inthe shit it works like magic,
right?
And so magic is just scienceyou don't understand, and so you
don't have to understand it forit to work, and so, but that
you know.
So what happened was six monthsafter I did that course.
Man, I'd never read a book,cover to cover, in my entire
life.
And, uh, I was sitting thereand I closed this book and I was

(35:43):
like what the hell justhappened, like I could, and so I
was like okay, there's more tothis.
And then I just startedresearching the mental side of
it and the changes, and that'swhat got me down to the
precognitive state and it's it'scrazy.
The research I did actually wasgoing back to like the late, uh
, 1800s, early 1900s, becausethat's when we switched from
really being farmers into, likethe industrial revolution, and

(36:04):
then a lot of people were havingnervous breakdowns, and so
that's what's crazy.
We call it a nervous breakdownbecause our nervous system
literally breaks down, but we'renot addressing our nervous
system, and that's kind of thestate we see today, with like
the overwhelm and the anxietythat everybody has.

Speaker 1 (36:20):
Well, they don't teach you that you have the
power to unlock these things.

Speaker 2 (36:23):
No, well, because they don't know how to teach you
right, and that's the thing.
It's not because they don'tteach you, because it's some
nefarious, like whatever.
They just don't know.
Like people are doing the bestthey can with the information
they have.
Like what, look dude, look atthat stoplight.
When I came and was jumped inthat dude's sunroof, I was
slapping him.
I was doing the best I couldwith where I was at, yeah, and

(36:44):
so I don't.
I don't look back at that timeand and I don't recognize that
person because it's not whereI'm at now.
However, like I mean thatthat's all all of those things I
I still was doing the best Icould with where I was at, and I
think you know that's the thingfor me is like I started
growing the spot and I realizedthat this precognitive

(37:05):
optimization work I do can helpchange the world in a way that
what I do in fitness just can't,a way that what I do in fitness
just can't, and so then I Ishut down that goal of growing
the spot athletics and then itwas like I need to dive into,
really, this precognitiveoptimization, understand it, be
able to explain it, be able toteach it to people, and you know

(37:28):
it's been a long journey.
I started writing a book on itseven years ago and as I started
writing the book on it, I wasworking with a lot of teams and
so, like I was doing researchand I was studying some of the
best coaches in the entire world, right, and so one of the teams
I worked with was Ohio state,so it was urban Myers.
Last year, like I'm in meetingrooms, I'm on sidelines during
game and I worked with a bunchof other coaches and really what

(37:49):
happened was I shut down thatbook idea because the world
wasn't ready for the conceptsthat I was studying and I was
researching and, you know, forall the things in COVID COVID
actually, one of the beautifulpieces that came out of COVID
was it made people ultra awarethat your mental and physical

(38:11):
states are intricately connected.
You cannot separate them, right.
And so now it's like we've gonethrough this change.
I've really been, I've beenworking with businesses,
athletes, all sorts of people,and now, you know, I haven't
really put out any socialcontent or any information on
any of this work, primarilybecause I've been in the work

(38:33):
researching, building, growingwork.
Primarily because I've been inthe work researching, building,
growing and it's now I'vefinally had a point where it's
like okay, I'm ready to bringthis work to the world because I
feel like the world's ready andneeds this work at this time.

Speaker 1 (38:42):
Yeah, you know, kind of a kind of a side side quest
on this right Is that?
You know, I think a huge thing,especially for a lot of
entrepreneurs, is that when youknow they're building the
business, they've got this dream, and then sometimes you might
have to adapt in the middle ofthat Right, and we hold on to
that ego, that's like right.
I think that's a powerful thingthat you've done, cause it
wasn't like you've just shut thespot down.
No, Right, you.

(39:03):
You you've allowed the spot hasbrought you the ability to have
the financial success to, toreally focus on this, and I
think that's a huge piece to ittoo, that you know, as a founder
, that doesn't mean you alwayshave to stay in the thing, right
, like I think we think this,we're going to get this passion,
and we got to.
And I get stuck in thatsometimes right, where it's like

(39:28):
, oh man, I'm in it, I got, Igot this ego towards it, I got
to grow it, I got to do thisthing.
I said I, you want to createsomething.
Sometimes all your role is isto create something that's going
to provide opportunity forother people, and then now
that's your opportunity toreally lean in, to discover who
you are.

Speaker 2 (39:41):
Well, and I would say this, dude, I used to be such a
micromanager too, because howdid I build a spot?
Dude?
It was everything, man, Likeyou know, and it was me and Matt
just like grinding every singleday, right, and we did
everything painting, puttingequipment right, like every
single thing right.
And it wasn't like for me, aswe grew and we started to expand

(40:06):
, I still was micromanagingeverything, I was still involved
, right, I was still working 16hours a day, right, because I
was like I have to be involvedin it, I need to be involved in
it, I need to be involved inevery decision, right.
And so the amazing, the amazingpart of this for me is, like in
this pre-cognitive optimizationwork and when I work with
entrepreneurs, it becomesfreedom.

(40:26):
Because what happens is peopledon't understand, right, like
riding a bike or a slap shot inhockey right, like hockey, guys
are always great golfers.
Why?
Because the motor program for ahockey swing and a golf swing
are very similar.
And so motor programs, likeanybody riding a bike, it
doesn't matter how long peoplehave them on a bike, you hop on
a bike.
Why?
Because that motor program getsingrained and it's automatic.

(40:49):
Well, what people don'tunderstand is that behavior
patterns get ingrainedneurologically and they become
automatic.
So that controlling which.
I'm not a big fan of trauma asa word, I like survive and
thrive patterns.
Like survive and thrive becauseeverything we do is driven by
our physiological need tosurvive.

(41:10):
And so that's why I said, likedoing the best with where we're
at, like wherever my physiologyis, like how stable, unstable,
whatever, like everybody's, justlike you said, they're good
people, they're doing the bestthey can with where they're at.
And so for me it was like God,I couldn't.
It didn't matter how hard Icouldn't get out of everything.

(41:31):
It's not because I was, Ididn't choose it Right.
And so I thought I needed to beinvolved in what.
What I realized through thiswork with pre-cognitive
optimization is.
I had to do my work to changethat neurological pattern.
That's where, using theinternal tension mapping, now,
all of a sudden, when I couldsynchronize right mentally, I
was like I don't want to beinvolved in every single

(41:51):
decision, I don't want to.
But then next thing, you know,I'm over here like oh, yeah,
yeah.
And so then to synchronize thatmental, that physical and that
neurological that broughtalignment and integrity to my
system, where now, all of asudden I'm thinking I don't want
to be involved in everything,and then I'm actually not.
And it's not even hard not tobe involved in it.

(42:13):
It's actually just the whereyou're at, because once you
build that neurological pattern,it becomes automatic.
And so what I say with thepre-cognitive work, it's not
about a way of thinking, it'sabout creating a new way of
being.
And so that's such a bigdifference because, thinking I
can leverage 60 bits ofinformation a second being, I

(42:37):
can leverage 11 million bits ofinformation a second.
And so now, like this is thething it's like.
Do you know?
I've asked people like youbrush your teeth every day,
right?
Oh, you're so fuckingdisciplined.
Oh my God, how do you do that?
You must be so motivated.
Like no, it's just, it's thepattern, it's just it.
It's just it, it's automatic.
And so you can build thoseautomatic, and part of it is

(43:00):
understanding, and this is partof it is disrupting those old
patterns.
That's part of the internaltension.
Mapping is finding what'sgetting destabilizing that
system and being able to freethat out of your system so you
can create and ingrain these newpatterns.
And so for me now, like it'sgreat, like I actually just had
a staff person who had workedfor me many years ago, um, and,

(43:23):
and they're back, and they'reback in a in a management role,
and he's like you know, I just,I know how you are Like, if, if
I uh, you know, I don't want tohave you, like, change
everything I do and this andthat and this and that, and it
was.
I started laughing because I'mlike definitely, dude, that's
exactly how I was, you're spoton.
And I was like you haven't beenaround me so you wouldn't know
that I'm different.
And I was like but ask ourcoaching operations person,

(43:46):
who's been here six months, andso he's like hey, has, does jail
change what you do?
And she's just like no, not,not once in six months.
Like you'll say like hey, haveyou thought about this or this?
give him a framework or aguideline right 100, but she's
like he's.
She's never come back and beenlike you.

Speaker 1 (44:02):
Should have done it like this, or why did you do it
like that one, and you know, andand you kind of talked about,
about what the you know whenyour daughter was born, right,
and you this like necessity tohave to go, go, go, right.
And I think that when you'retalking about all the inputs and
the stuff that we're gettingfrom today's society, right,
like there's almost this likebadge of honor about like hustle
, like you can't like peoplemake you think that you can't
build a business unless you'relike doing it miserably and

(44:25):
you're sacrificing all yourrelationships and sacrificing
your health and sacrificing allthese things because if not,
it's not going to be earnedhere's the thing, man no one
gives a shit how you got to thefinal score.

Speaker 2 (44:37):
They just want to know the fucking score, yeah and
so to me, man, like I know somepeople who have got so many
zeros in their bank accounts andthey are miserable every single
day, and I know people thatbarely have anything and love
their life, and so to me, Ithink there's nobody out there

(45:00):
who would be like if you couldchoose having a huge bank
account and being miserable orhaving a small bank account and
loving your life.
People are going to pick lovingyour life 100%, and so the
thing is is like that money.
So there's this cool study man,and so the thing is is like
that money.
So there's this cool study manwhere they actually follow

(45:27):
lottery winners and people whoget in accidents and become
paralyzed, and so they, theytrack their happiness over three
years.
So, of course, what would youexpect at first?
Right, lottery winners, right,we come up after three years.
The people that are paralyzedare significantly and
statistically more happy thanthe lottery winners after three
years.

Speaker 1 (45:45):
And how much I mean and I'm assuming a lot of that
is the patterns of the personthat gets you know has the
disability they have to.

Speaker 2 (45:51):
they have no choice but to learn to because they
become grateful for so manythings they used to take for
granted yeah right where thelottery winner starts to just
build this sense of entitlementto all of these things, where
the person gets paralyzed andwalk like you see someone
walking.
I'm really grateful for that,like little, little things you

(46:12):
become grateful for in your life.
And so now, all of a sudden,like over time, like so it's
like I look at that study andI'm like man, like it's not
money, like it is a choice.
And when I look at this,however, I'll say this it's hard
work to shift the patterns andit takes time.

(46:33):
And that's why, when I workwith people, I say like if
you're not, I don't do the work,I don't fix you.
I guide you to the work thatyou need to do.
If you don't want to do work,then let's not fucking show you
that it's there.
Yeah, and so you know what Ithink is is so key for people is
that you know it's aperspective and a philosophy.
I look at every when.

(46:56):
I look at everything in my life.
I've created everything in mylife.
I've been in lawsuits, I've hadpeople steal money.
I've done all this right and Icreated all those situations.
My perspective is that mychoices lead to all of my

(47:16):
outcomes.
Nobody has ever stolen moneyfrom me.
I made choices to put myself ina position where people could
steal money.
That's a huge difference.
People are out there and they'relike oh, this person stresses
me out, well, here's a newsflash.
Or this person pisses me off,no one can piss you off.
Oh, this person stresses me outWell, here's a newsflash.
Or this person pisses me off,no one can piss you off.

(47:37):
You can choose to let someone'sactions or words piss you off,
but no one has the power to pissyou off.
You have to give them thatpower, and that's what we're
living in a world of people whoare just giving up their power,
it's like, okay, this is all thepower I own and I go okay, mike
, you can piss me off.
Now you own me.

(47:57):
I don't know about you guys, I'msuper competitive.
I don't want to be like, hey,mike, you own me, here's all my
power.
I don't want to live like that.
That is not a place I want tolive in.
I want to be like, okay, mike,I have all my power.
I can choose to be pissed off bywhat you're saying, I can
choose not to right, or I canmake a million other choices,

(48:17):
but I'm going to keep this powerso that I'm in control of every
outcome in my life.
But there's another caveat inthat I'm not invested in
outcomes.
I'm only invested in myintentions, because my
intentions are ultimately all Ican control.
And so when I'm only investedin the things I can control

(48:40):
that's why success is my liferight now because I'm invested
in everything I can control I'mnot invested in Mike pissed me
off I'm not invested in theoutcomes.
Those are the things that leadto unhappiness, because we
invest in things that we can'tcontrol.
And that's how I lived myentire life.
That person honking, theyfucking pissed me off right like

(49:02):
my daughter getting born.
I had to.
I had, there was people thereand I needed money, right and
this and that right, like allthose stories we create.
And we create those storiesbased on our internal state and
the thing is is we can actually,once we understand, we can

(49:23):
learn to control within internaltension, mapping our internal
state, and we have control overinternal state.
We have control over everything.

Speaker 1 (49:31):
That's powerful, Powerful man.
No, I love that dude, and it'strue, and I think that and
that's one of my like for me, Ithink that's the thing that I
love the most aboutentrepreneurship is that you
know it, it it does force you tobe uncomfortable at Fort Lake.
You can't grow people in abusiness until you grow yourself
.
Grow people in a business untilyou grow yourself.

Speaker 2 (49:54):
Well, that's the thing, right, the thing that got
you here won't get you there.
And people say it all the time.
I say it a little differentlythe canoe that gets you across
the river slows you down whenyou carry it up the mountain.
And so, for me, these patternsthat people run as entrepreneurs
and I did it, so I live likethis isn't like you're not,

(50:17):
you're not just a scientist'mnot like oh well, you know, if
no, like I dude, I worked sohard I was killing myself,
making barely any money.
Right, just killing myself.
Like leaving my daughter whenshe'd be.
Like all these miss, all thesethings with my family and my
kids, and like just let myhealth go to shit.
Right, like I let everything gobecause I was like, oh, I gotta
grind and build a business anddo this.
And now, right, like, all of asudden, as I started to do this

(50:41):
precognitive optimization workand I started to learn how to
shift my patterns, it's likewait, I don't need to do any of
that now, I may want to do someof that.
Choose to do it.
I may choose to do some of that.
And so everything startedchanging.
It's like now I'm in a placewhere it's crazy because it's
like I'm a billion times happierthan I was.

(51:04):
Then I make better money.
I would tell you that I don'twork right.
People are like how much do youwork?
I'm like I don't like thisRight.

Speaker 1 (51:14):
People are like how much do you work and I'm like I
don't like this is work, likethat Right, like this.
Yeah, this is work.

Speaker 2 (51:19):
So that's why I tell it like I don't work, like yeah,
I just get to do amazing shitevery day Like cause for me,
it's creating, it's teaching andit's speaking Like for me, if
I'm in those places, those arethe places I choose to be,
because those are the placesthat, for me, are my unique
ability.
Those are the places where I canbring the most value to the

(51:40):
world and, for me, I believethat if I want to really feel
like success is my life rightnow, then I want to be in those
high value places as much as Ican.
How do you think somebody canlike determine those things?
And I think this is aninteresting point the work that
I do.
I said it's all about stabilityand orientation, and so I think

(52:04):
what happens is a lot of peopleare working to figure out
answers from an unstable place,and so that's like if you were
on like a you know, a tilt towhirl kind of thing you're
spinning, you're spinning,you're spinning.
I was like all right, pick outthe yellow flag, you're like
it's there, it's there, it'sthere it's there, like that's
how a lot of people are living.

(52:25):
So like to me, one of the thingsI love to talk about is you
have to slow down, to speed up,and so like, for people they
have to create space, and some,for some people that's sitting
on a beach, for some peoplethat's in the woods, for some
people it's just a quiet room.
So for some people it's it'sworking out, right.
But it's create that space foryourself where you can really

(52:49):
settle and really be reflectiveon, like, what do I want?
And a lot of times peopleanswer that without creating
that space.
So they're, they're on thattilt of world, right, and
they're on that tilt where I'mlike, oh, I want a billion
dollar company, I want this andI want this, and it's like, yeah
, when you're on the tilt of theworld, that all seems cool.

(53:10):
But like, get off the tilt ofthe world and sit down and
create space where you canreally reflect on what it is you
really want and not give ananswer that you think you should
give.
Like it is.
Man.
There's so many pressures fromsocial media, from just the
society we live in, of, like youknow.

(53:32):
Ultimately, for me, when I talkto people about how they define
success, pretty much everybodygoes well, people who are, who
are very just starting in theirjourney.
A lot of times we'll go to likemoney and those things, but
everybody, once they get acertain point, realizes it's not
the thing, and so usually thepeople that I'm working with are

(53:53):
a little little higher level.
It's freedom, it's freedom oftime, right, like all these
freedoms, and I think that theinteresting part is that
everybody, regardless of wherethey are at, can have that
freedom.
It's just a matter of stabilityand orientation.

(54:14):
How are you seeing the worldand where are you at in the
world.
And for me, I think that I'mconstantly evaluating that place
for me and I'm constantlymapping where I'm at on that,
because that changes everyenvironment I go into, right,
and I think the beautiful partin this work is that you know

(54:38):
people talk about like, likesafety, right, like safety,
safety, say, but ultimately thatspace creates a settling in the
system where you feel safe toactually think about the shit
you actually care about, not thethings that other people tell

(54:58):
you to care about, not thethings that you're supposed to
want or you should want, right,but it's like what, what do I
really value?
And, and I would say for this,for most people, I would say a
place to start is number one.
Create that space would say.
A place to start is number one,create that space.

(55:19):
But before you actually go intowhat's the life I want, start
with just simply what are mypersonal values, because I can
define the life I want.
If I don't define how I want mybehaviors to be on my way there,
I could be real unhappy in thatjourney.
And so, for me, how, like whatI want my life to be like as an

(55:43):
outcome, my values, those deeplyheld beliefs that dictate my
actions, that that's, that's myguidebook on the journey.
And when I have high intentionsaround living my values that
means every day I'm living inhigh intention and alignment
with my values I can be realhappy.
The outcome yeah, I spend sometime.

(56:05):
Right, I want to be intentionalin the outcome, but after I
figure out that outcome, like Ilet that go and then I focus in.
So if you don't have thosevalues, then it's like you don't
even know the the, the deep.
What are your deeply heldbeliefs that are going to guide
your actions as you take thatjourney?
Because for me, I will tell youmy journey has changed so much.

(56:26):
Like my journey was I wanted tobe a professional football
player.
Knee surgeries boom, thatchanged man, I was upset about
that.
Then I was.
I was like, okay, I want to bea college pro strength
conditioning coach.
I'm at kentucky, everything'sgreat, right.
Boom, now I want to be thestrongest guy in the world.
Boom, 1100 pounds.
Break my back.
Now it's like, oh, I want to be, I want to get back.
I did awesome.

(56:47):
Well, I'm going to tell you whenmy outcome was being the
strongest guy in the world and Icouldn't put on my a mirror.
I mean, dude, it got dark, likeit was like I wouldn't shower
for a week, right, like Iwouldn't leave the house.
I mean it was dark, dude, likeI didn't mean it was.
It was not a good place for mebecause the outcome was my focus

(57:08):
Right and I couldn't be thestrongest guy.
I could barely hurt to move.
So I was so depressed because Iwas outcome focused.
Shoot dude.
If I'd have had thisperspective back then, I wasted

(57:28):
almost five years of my lifejust being depressed because I
wasn't the strongest guy,because I was outcome focused.
If I would have been intentionfocused and had the values that
I have now every day, I couldhave been doing something to
move the needle every day Icould have, because I can focus
on that right.

Speaker 1 (57:40):
I can focus on the intention of the day and values
are honestly more simple thanthe outcome.
Right, it's so manycomplexities.

Speaker 2 (57:46):
Yeah, that's why it's pointless to focus on.
There's so many things we can'twrite, like if there's a
recession, right, that's goingto change, right, like all of
these outside factors.
But we can control ourintentions, we can control how
living according to our values,and that's the focus.
That's why I say like for me,success is my life right now,
because these are my focalpoints, and so you know like it

(58:11):
sometimes gets very challengingto keep those as focal points,
because the way I like to talkabout it is like we're all
climbing this mountain and it'sreally like whatever mountain
you want it to be successmountain, life mountain,
whatever it is, self-awareness,mountain, you can call it what
you want the crazy part is wedon't know how high it is, we

(58:33):
don't know where it ends.
It's just this journey we're allon and it's like the higher I
climb on this, the betterperspective I get on everything
else.
It's like flying, like if Ilook at a skyscraper, it's huge.
I can't even comprehend fromthe ground.
I'm in a plane.
It's this tiny little dot,right, like, so it's like there
is no truth.
It's all just perspective, andperspective is just another way

(58:56):
of saying orientation, and thatorientation to the world changes
the way you see everything, andthen when you have stability if
you're always in the plane, Igot stability and now I got this
orientation.
Like you, get to see a lot ofthings people never see, and so
that's you know.
For me, I think, when we'regoing into thinking about how we

(59:18):
approach life, if we just focuson those intentions and set
those values but create thespace to do so, don't just
randomly pick a couple words outof a book.
I'll tell you this.
So this is kind of messed up,but this is what I did.
I did my personal values.
I went if someone wasthreatening to kill my daughter,
would I violate this value?
Right, like, that's deeply heldbelief, right, like, would I

(59:44):
violate it?
Right.
And so honesty, right.
I was like, nope, not a value.
I would lie my ass off to savemy daughter's life, right, yeah.
So it was like I.
That was the lens that I lookedat through it and the ones that
I got to I would not violate ifsomeone would cause.
There's no way they could makeme violate them.

Speaker 1 (01:00:03):
Right.

Speaker 2 (01:00:03):
There's no way they could make me violate them.
And so you know, one of thoselike uncommon caring.
Well, I can't.
You can't make me not careabout my daughter, right?
But it expands, alwayssearching for me.
I'm always searching, like athing.
I'll tell you, mike's, I'm a,I'm a three-year-old, I'm I'll
ask why a thousand times like I.
I think some people talk abouta white belt, white belt

(01:00:25):
mentality.
I don't love thinking about awhite belt mentality because, to
me, a white belt doesn't have alot of skills and knowledge,
right?
A white belt doesn't have a lotof skills and knowledge, right,
a white belt doesn't have a lotof skills and knowledge.
I approach life with athree-year-old mentality, a
three-year-old dude I don't knowhow many three-year-olds you've
been around, but, dude theywill ask questions and they'll
be like well, why that, why that, why that Like?

Speaker 1 (01:00:47):
know an NLP before they even Right Like dude it's
crazy.

Speaker 2 (01:00:50):
Like you get to a point where the three-year-old
you're like shit, I've nevereven I don't know, I actually
I'm going to have to do someresearch.
You can get back to you, timmy,like you know, like they, and,
and that to me, like I want tobe a three-year-old, because how
does a three-year-old approachlife, love and curiosity man.

Speaker 1 (01:01:05):
Yeah no-transcript.
And then you're still I meanagain a white belt, right, it's
a very physicality side than itis the mental side.

Speaker 2 (01:01:24):
Yeah, and a three-year-old mentality dude.
Every day a three-year-oldcomes up.
They love everything abouttheir life and they're just
curious to learn more.

Speaker 1 (01:01:32):
Well, and speaking of that right, I saw something the
other day that said you knowthe you know we're in this
simulation or matrix right kindof concept.
And you know he's talking abouta three year old.
And he said, you know a threeyear old, they're kids.
And he said, you know, for manyof us, our lives are.
You know, we don't realize allof these restrictions and all
these stories and all thesethings, these patterns that we

(01:01:53):
start to develop over time.
They say, you know athree-year-old, they are,
they're loving, they're curious.
And he said you know, you see akid, he jumps up on a table
right and everybody in that roomis like get that kid off that
table right.
And so someone yells at thatchild right, and now that child
thinks that all they were is bad, or maybe having fun is bad, or

(01:02:15):
enjoying is bad Right.

Speaker 2 (01:02:17):
And then it's like.

Speaker 1 (01:02:17):
Then another person tells you this and like so you
just start to build up all ofthese patterns and all of these
beliefs and all of these thingsthat you know.
I always say like even ourbelief system.
I've always kind of called it ataught system, because majority
of us don't actually know whatour beliefs are, because we've
just been running the playbookthat we've kind of been given
along that process.

Speaker 2 (01:02:36):
The way I look at it in my work is there's what you
are, that's hardwired, sothere's like it doesn't matter
if I took a disc profile when Iwas 12.
Today, 10 years from now, I'mgoing to be honored to.

Speaker 1 (01:02:48):
That is what I am.

Speaker 2 (01:02:50):
That part is hardwired.
I mean, they're sure there'sstories that your parents can
tell me about you and I'd go,yep, that's Mike, right, like
when you were two.
They'd tell me a story fromwhen you were two, I'd be like,
yeah, that's Mike.
And people listening to thepodcast could hear a story and
be like, yeah, that's Mike,right, what you are is hardwired
.
That's where a lot ofpsychology does spend.
Behavior mechanisms andbehaviorists get into is who you

(01:03:14):
are, and who you are isknowledge, skills, experience.
It takes a lot of time.
That's the top part that you'rethinking of, because you do.
There's a certain part of whatyou are that doesn't change.
It doesn't matter.
That's like nature, nurturekind of deal, and so when people
talk about nature and nurture,they're actually missing a piece
, and the piece that they'remissing is the piece that I'm an
expert in.

(01:03:34):
Nature is what you are, nurtureis who you are.
However, you know what no one'stalking about where you are.

Speaker 1 (01:03:45):
That's good, I'm gonna write that one down.

Speaker 2 (01:03:47):
And where you are is what.
That is your capacity in anygiven moment to express what and
who you are fully, and so youcould take the greatest CEO in
the world.
I don't care, whatever, I'lljust call Steve jobs, right?
I don't know if he's thegreatest CEO, but pretty amazing
.
Elon Musk, right?
Great, amazing businessman.

(01:04:09):
If I take Elon Musk and I throwhim in the middle of the ocean
with a bunch of sharks aroundhim and let him sit there for
about five hours and then comeback when he can barely hang on,
do you think he's going toanswer any of my business
questions?
Real?
Well, right, he's going to befocused on surviving and not
dying, and so where he is, thatcapacity dictates his ability to

(01:04:33):
express the what and who he is.
And so, literally, when youthink about someone like Elon
Musk could be where they are,could be in a place where they
are the worst business person inthe world.
But the cool part about whereyou are is it can change
instantly, right, we can putthem on the boat, and so what's
happening in our world?
Yeah, but the cool part aboutwhere you are is it can change
instantly, right, we can putthem on the boat, and so what's
happening in our world is wehave all these employees and
entrepreneurs that are lookingat themselves, going what and

(01:04:56):
who I am.
I should be so successful to dothat, but they're not assessing
where they're at, and that'swhere people get unhappy is
because where they're at,they're not able to execute the
what and who they're not inalignment with themselves,
they're not in alignment and sothere's this big gap that
creates a lot of unhappinesswhen you're like God, because I
was there, dude, I was there.

(01:05:17):
I was like I'm ridiculouslysmart, I know all these business
things, I've used all theseconsultants, I've done this and
I'm working my butt off and I'mbarely making enough money.
Right, it was because my whatand my who were good and the way
I look at it, like normal, likethe cognitive based world we
live in, psychology, the, whatthey do is is basically, you

(01:05:38):
have your capacity is here, andthen they work to grow your
knowledge and skills andexperience to meet your capacity
.
And when that happens, when youget knowledge and skills and
experience to meet your capacity, and when that happens, when
you get knowledge and skills andit fills out the capacity you
already have, it'stransformational.
That information becomestransformational because the

(01:05:58):
capacity is there to execute it.
However, what I see in today'sworld is more prevalent than
ever, because information is soreadily available, too right Is
all of a sudden, people havethis knowledge and skill.
That's this big, but thiscapacity.
But the capacity is here and theproblem is is that I mean, I'm
the only person withprecognitive optimization that

(01:06:19):
I'm aware of that is activelyteaching people the skill of
growing the capacity to meet theknowledge and skills they
already have to create alignmentand then that joyfulness and
happiness in their life.
And so that that's the thing.
Like people get it screwed upall the time.
See, I saw it in fitness foryears.
People would work to loseweight and it's like people

(01:06:39):
would come in.
It's like I'll give me awritten out diet plan.
It's like well, look, a writtenout diet plan is good for one
thing long term making you feelbad about yourself.
What's healthier?
Pizza or broccoli, broccoliCool, you have the information
For like what I was saying, likepeople have the information,
the capacity to execute here andactually, using pre-radiation,
you can actually leverage thatand grow that capacity for any

(01:07:01):
area.

Speaker 1 (01:07:01):
When they say what is it that you know?
If information was key, we'dall be rich with six packs.

Speaker 2 (01:07:05):
That's it man, that's it.
You've heard me say thatBecause it's all.
The information is there.
But in our world, what peopleare really lacking isn't the
information, it's the capacityto execute it.
And the way you grow capacityis by bringing stability and
orientation to your precognitivestate.
That's what limits capacity,that's what limits capacity,

(01:07:27):
that's what limits outcomes.
And, for me, when I, when Italk to people, I'm always like
look, I'm going to revealpossibilities you didn't even
know existed and that's going tounlock capacity you didn't know
you had.
And the things I'm doing now,like running multiple business,
going into multi-billion dollarcompanies and working with their
C-suites, on, on how youleverage these pre-cognitive

(01:07:49):
leadership mechanisms right, thelife I lived, dude like.
So I had my knee replaced, uh,back in january, right, so so,
coming up on a year here, 10months ago, and as I was laying
there, I was like I work greatwith a goal.
Right, I'm a hundred D my drive.

Speaker 1 (01:08:09):
Right so.

Speaker 2 (01:08:10):
I was like cool, so I set a goal.
Everything, every goal I'd donehas been about, uh, power,
strength, right, likepowerlifting football, one side
of one Right.
So I set a goal of climbingthis mountain, mount Aconcagua.
It's in Argentina, it's justshots 22 900 feet high.
And so I did this because it'sgonna stretch my capacity in a

(01:08:36):
way that I've never stretched mycapacity comfortable lifting
and getting strong, exactlyright, that's a pattern that's
well ingrained yeah but?
but climbing up to 23 000 feetis not something I've ever
stretched my capacity to do.
Yeah, and so I've startedtraining for this.
I'm actually going this weekendto Sedona for three days to

(01:08:56):
hike for three days.
The life that I live and thethings, and I'll say I set that
goal.
So I'm training, I'm veryintentional because I've got a
little over a year, uh, to when,when I'm scheduled to climb,
and so, because you're not onlyare you climbing to about 23,000
feet, but you carry a 70 poundpacks, there's a lot of training

(01:09:18):
and I have to adjust a lot.
Yeah, here's what I will tellyou I'm 100% invested in my
intentions around all of mytraining and everything I'm
doing.
Do I want to get to the top ofthe mountain?
Fucking right, I do.
If something happens and I'mnot at the top of that mountain

(01:09:42):
come January of 2026, am I goingto be depressed, sad?
No, january of 2026, am I goingto be depressed, sad?
No, because where I'm focusedis my intentions every day
leading up to that climb.
I can't control things at thatclimb, like weather, whatever.
I can't control outcomes, but Ican control intentions, and so

(01:10:03):
this is the piece to me is thatI know because I control the
intentions.
Now I've been doing thisprecognitive optimization work
for a long time now and so I'mlooking like how do I stretch my
capacity in ways that I haven'teven thought about or dreamed
about?
And so you know, there's somany like the thing I love the

(01:10:25):
most and I hear people talk, andthese would be my two things
for people as far as creatingspace in their lives.
Number one life comes from you,not at you.
Every situation in your life isof your making, regardless of if
you can see the reasons or not,and the sooner people accept

(01:10:47):
that, the better place they'regoing to be in.
Number two the only thing youneed to do in life is breathe,
and the thing is is doeverything you're doing every
day and want to do it Right.
So I look at, like um, part ofpart of being an owner in CRC
right, like so, as an owner likeyou want you got to look at a

(01:11:09):
pnl right, so you can say I needto look at a pnl, which that
eliminates choice.
Or I want to look at the pno,or you could hire a fractional
cfo and not even really look atthe pnl, or you could just
ignore the pno altogether andjust hope it works out right
like there's a lot of all thoseplaces right, but there's a lot
of choices that you can make.

(01:11:30):
The place that becomes stressfulis when you need to look at
that P&O and in every part ofevery day's life.
Right, like I need to spendtime with my kids.
No, I want to spend time withmy kids.
Right, I need so like.
For me, the two places peoplecould leverage the most in their
life is is understanding thatlife comes from you, not at you.
You are the creator of everysituation you're in.

(01:11:52):
And number two the only thingyou need to do is breathe.
Everything else, that's good.
And so, again, I could want tochange the trash.
But then there's people thatare like I need to change trash
and they do it begrudgingly.
It's like the reason why I cansit here and, in full integrity

(01:12:12):
in my system, say that successis my life right now is I can
tell you, everything I do everyday is everything I want to do.
Yeah, that's good, that's it,that's it.

Speaker 1 (01:12:22):
And that's a choice.
Yeah, and it's something Ithink people.
It's simple.
It's not easy.
Yeah, and it's, and it'ssomething I think people it's
not it's simple, it's not easy.

Speaker 2 (01:12:28):
Simple, not easy.
That's right.
I said all the time squatting athousand pounds.
Very simple, we put bar weighton bar, you go down, you come up
.
It's very simple, it ain't easy.
Right and the same with thiswork.
Like I'll tell people, and youknow I said this, it is hard
work Changing Neurologicallyingrained behavioral patterns in
your system.

(01:12:49):
It takes work and that means,like your tension mapping, all
the time.
You're working on that all thetime and eventually right, it's
like grooves, like I look at it,like grooves in a record the
longer that needle's been there,the deeper the groove is Right.
So then as you start to pickthe needle up and take it out of
the groove and put it in adifferent pattern, that's part
of what that tension mappingdoes.

(01:13:10):
The thing is is when you goback into your world and your
life, that stimulus is workingto push that needle back into
the groove.
So you have to constantly bedoing work to keep the needle
out of the old groove.

Speaker 1 (01:13:22):
Well, I think one of the until the new groove is deep
and then you don't have to work.
Yeah, and you know, I think abig part too is you know you can
go and do all this work, butthen when you, you know no
different than addicts right,and you take an addict and you
get them out of you know wherethey're at.
Get them out of that environment, you put them in a safe house
and they get clean and they feelbetter and they're you know,
they feel like they canaccomplish it now and they're

(01:13:45):
feeling powerful.
And then you throw them back tothat environment.
And there's two sides to it.
One, your environment, a lot oftimes, is going to control the
way that you respond, react,unless you consistently do this
work and you're able to keepyourself in that position.
The other side of it, too, isthat when you do get exposed to
these things or exposed to thiscapacity, that also makes it

(01:14:06):
hard for some of thoserelationships and things that
you've had, because you start tosee the world through this
different lens.
Right, that was something that I, you know, I struggled with
right as I and as I've grown,and you know, and I think you
and I even had a conversationaround my father at one point,
right, and I was like man, Iwould be excited to want to
share.
And then, next thing, you know,we were in an argument and
things weren't, you know, andyou and I would kind of talked

(01:14:27):
about that, and you're like mancause.
You're trying to force yourpattern, you're trying to force
your change onto him and thatdoesn't make it good or bad, it
just makes it what it is.
And you have to understand that.
You need to be able to observeyour relationships and you.
Sometimes it's loving peoplefrom afar, sometimes it's being
able to just support them and bethere in that moment and just
love them for who they are, andthey don't have to change, they

(01:14:48):
don't have to be, you know, hipto the things that you're doing
and want all of those to.

Speaker 2 (01:14:52):
Well, and I would say this love them.
So love them no matter wherethey are.
Yeah, so I look at it like youknow, we bring stability to our
system, then we're sitting thereand it's like basically to go
back to Elon Musk, right?
So if he's drowning and he'sgot sharks all around him and

(01:15:13):
I'm sitting on a boat and I'msuper stable on this big yacht
and I'm yelling at him justclimb on the boat, climb on the
boat.
But he doesn't know he'sdrowning, he doesn't know how to
move.

Speaker 1 (01:15:23):
Yeah.

Speaker 2 (01:15:25):
How happy is he going to be about me telling him to
climb on the?
fucking boat right like righthe's gonna be pissed at me, and
that's the thing is like, whenwe know what, like I can tell
you this, like what I am and whoI am, like like I love to help
people.
I to me, like it's, it's justpart of like I love serving

(01:15:47):
people.
I love to help people.
I love to see people grow andget in and move to a better
place.
I think I'm also a comedian,like I think so many things are
funny, right.
So like to me, like I think, atmy, at my, what I am, right,
it's this love and thiscuriosity and this humor, right,
and that has never changed.

(01:16:09):
That's what I am.
And so you know my mom used tosay, like, uh, man, when people
are your friends, they're likeit's really great to be jail's
friends and, boy, if you're nothis friend, like you're in
trouble, and that's the thing is.
Like I had so many relationships.
I mean I ruined everyrelationship that I had with

(01:16:31):
with a female.
I mean I ruined it and it wasbecause of where I was.
And the interesting part waslike I never wanted to hurt
those people I never set out to,never was like I'm going to do
this bad thing to this or cheaton this person or do that.
But so what I was and this ismy understanding is those people
I dated could see what I was,right, and so they loved what I

(01:16:54):
was.
But they couldn't be with whereI was, and so that caused a lot
of relationships where, like Iwould do bad things and people I
dated their, their friends belike why are you with him, why
and not?
What I understand is like theycould see what I was and they
love that, but then the where Iwas was not in alignment with

(01:17:15):
what I was, and that's where alot of unhappiness in life is.
And so when we talk aboutdealing with people, if we know
what and who they are and thenwe're just looking at a matter
of where they are, that canchange instantly.
It allows me to give peoplegrace.
Yeah, empathy.
Well, not empathy.
Sympathy, not empathy.
There's a very big reasonSympathy and empathy are not the

(01:17:41):
same thing.
So that's another thing.
In our fucking society theytell you to give empathy.
Dude, fucking empathy isbullshit.
Like you have to be sodiscerning with who you give
empathy to, because empathy isfeeling what someone else feels.
Sympathy is understanding whatsomeone else feels, and the

(01:18:03):
difference is if you're in a 50foot hole.
Empathy is me climbing down inthe hole with you and being like
, yeah, this really sucks to bein this hole.
Sympathy is me standing at thetop of the hole, going man, mike
, that looks like it sucks.
Well, the difference betweensympathy and empathy is I throw
you a fucking ladder.
When I have sympathy, yeah,that's when I understand where

(01:18:25):
you're at.
I can help you out of there.
Empathy is me crawling downnext to you and crying.
I'm not helping you out ofthere in that hole, we're just
going to cry in the holetogether.
And so that's why I say you haveto be so discerning with who
you give empathy to.
Those have to be the closestrelationships in your life,
because that takes a lot ofcapacity, because you're there,

(01:18:45):
helpless, with that person andsometimes in in like.
If my daughter, right likeshe's a teenager, there's times
I'm happy to lay down next toher and just be sad at whatever,
and I'm not doing shit about it.
You know why?
Because laying there and beingwith her is the best way I can
show up for her in that moment.
But I'm not going to do thatwith very many people.
But I want to have sympathy.

(01:19:07):
I want to understand where youare so I can help you move out
of the hole.
That's good, and so that's thething is like.
When you understand wherepeople are and that's a lot of
what I teach in my work is likeI say, like I'm not an expert in
what or who people are, I'm anexpert in where people are, I'm
an expert in shifting where youare, and so this is the part for

(01:19:28):
me is like I man, I used tolike I never had grace for
people, right, and not once Iunderstand where they are.
It's like cool Dude, I knowyou're a great person and maybe
you did this, but it's becausethis is where you're at.
I can have grace for that Cause, where changes instantly, but
what like?
What you are doesn't change.
So like, if I don't like whatyou are, then I'm just not.

(01:19:49):
I'm going to choose to not haveyou anywhere in my life.

Speaker 1 (01:19:52):
Yeah, that's good.
I mean that's really good,right Cause I mean my I guess my
thoughts always been an empathyis.
Being empathetic is justunderstanding why they're there
where they're at, and but notnecessarily looking at it from a
sympathetic side of right yeah.

Speaker 2 (01:20:05):
Sympathy is understanding where someone is.
Empathy is being where thatperson is that's good.
And so that there's a hugedifference.
And that's where, like, a lotof these people are like oh, I'm
so.
That's where you a lot ofempaths, people that really feel
what other people feel thatthose are some of the most
unhappy people Because they'realways putting themselves in
those people's shoes almost, andthey're always putting
themselves in those people'sshoes almost, and part of it is

(01:20:26):
because they don't have thestability in their system.
They don't know where they'reat.
They don't know where they'reat, so then they end up where
those people are.
That's not a good place.

Speaker 1 (01:20:35):
That's good, dude.
So let's talk about we'll wrapup here.
Let's talk about the.
You know right now, obviouslyyou were hyper-focused on, you
know, the gym growing that right, and even your work was a lot
of gym focused.
Now you're kind oftransitioning to more of the
entrepreneur.
Executive is one of thosereasons because you feel that
you know those are almost thepeople that you need to be going

(01:20:56):
at to kind of change right, youwant to, you want to be this
change agent, essentially right,and and that those people have
a lot of influence, a lot ofpower in a sense, to to help
become the example for thepeople around them.
Is that kind of your shift?

Speaker 2 (01:21:08):
Yeah, you know, for me, like I said, I love serving
people and helping people andpart of that, for me as a
personal mission, is aboutimpacting and inspiring as many
lives as possible.
And you know, when I look at theentrepreneur and the business
leaders number one, I am thatperson.
So when it's like, why shiftingthis?

(01:21:30):
Because I am that person numberone, so I understand it
intimately in a way that otherpeople just aren't going to if
they haven't lived that liferight.
The other side of it is it isan impact piece.
So, like you know, I've gone in, worked with, like professional
sport teams and work withspecial operations and military.
Like I love doing that work.

(01:21:50):
It's a lot of fun because Ilove.
I love the work I do,regardless of who it's with,
right.
And when I go in and anentrepreneur shifts their
orientation and stability, nowall of a sudden it's not just me
impacting them, it's not justthem and their family, it's the

(01:22:11):
people that work for them, thosepeople's families, right.
And so when you look at thisexponential impact of how it
moves out, for me working withentrepreneurs and business
leaders is about how do I takethis amazing information I have
and create as much impact in theworld as quickly as possible.

(01:22:32):
And the other side of that islike I'm a high drive person and
so I prefer to be around otherhigh drive people, and so,
working with other entrepreneursand business leaders they're
high drive, so we relate andresonate on so many levels and
so I can.
Leaders they're high drive, sowe relate and resonate on so
many levels, and so I canunderstand where they're at and

(01:22:52):
they can understand you bettertoo, right, exactly.
And so for me it really is likeI am that person, I love to be
around that person, and shiftingthat person where they are in
the world, their orientation,stability, it creates a ripple,
exponential effect, like I callit a core philosophy, and you
shift this at the core, thatentrepreneur, that business, and

(01:23:15):
when you get out to thosedistal layers, even vendor
partners, right yeah, it becomesthis tidal wave of change.
And so for me, working with oneperson who, it's not that that
work is any less powerful inthat individual, it's just that
if I work with the person at thebottom of the organization

(01:23:38):
their, their changes, theirchange in their immediate family
and those people around whereasworking with the entrepreneur
and the business leader, itbecomes this tidal wave that
expands, it becomes a rippleeffect, a butterfly effect where
this person is in a differentplace, where they are as
different, and now thousands ofpeople have been impacted like

(01:23:58):
that and for me, that fulfillsmy mission of impacting.
Inspire as many lives aspossible.
Yeah, that's powerful dude.

Speaker 1 (01:24:04):
Man incredible bro, I appreciate you coming.
Thanks, brother.

Speaker 2 (01:24:07):
It was awesome conversation, man, and thanks
for having me really appreciateit.
Brother, love what you're doing.

Speaker 1 (01:24:11):
And you know what's the best way for people to
connect with you.
I mean, obviously you've got abig mission ahead of you right
and so you know, maybe evensaying like, is there
qualifications, essentially, ifsomeone's want to reach out and
kind of like, how do they eitherconnect with you or is there
certain types of things thatyou're looking to connect with
and you know, kind of, give us alittle yeah, I definitely.

Speaker 2 (01:24:35):
you know, for me Instagram is is one of the best
places.
So you know it's jail holdsearth on the.
It's jail underscore holdsworth on Instagram.
Uh, my website, jail holdsearthcom uh, under construction
right now but that'll be up soon.
Um, both of those places aregreat places to connect with me
and I think if people areinterested in doing any private
work or having me into thebusiness, you know they can send
me an email.
It's just JL at JL Holdsworthdot com.

Speaker 1 (01:24:56):
So I make sure I put all that in the show notes and
stuff too, so anybody can getthat contact.
Yeah, super simple.
Yeah, man, it did Incredibleday I appreciate you coming on.

Speaker 2 (01:25:03):
Thanks, brother, appreciate it, brother, thanks.

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