September 9, 2024 • 53 mins
What does it take to turn a setback into a springboard for success? Join me, Michael McGovern, as I chat with my good friend Rhys Bennett, who went from college dropout to key player in enterprises like Columbus Roofing Company and Reckless Media Company. Rhys opens up about his early struggles with door-to-door sales and his eventual discovery of a passion for film and media, a perfect fit for our ventures. We discuss the significance of recognizing and fostering hidden talents within your team, even when it means breaking traditional molds.
Ever wondered how a coach can change your life? We delve into the importance of meticulously planning both personal and professional aspects just like a business strategy. I share my own transformative experience with a business coach named Ryan and emphasize the art of finding the right mentor. We also discuss the complexities of team building, the emotional challenges of letting go of misaligned members, and the critical role of leadership skills in creating a cohesive and successful team.
Mindset is everything when it comes to achieving your dreams. In this episode, we unpack the power of changing self-limiting beliefs, the importance of visualization, and practical tips like morning routines and self-affirmations to build confidence and momentum. We also explore the profound impact of stepping out of your comfort zone and embracing risks. Wrapping up, we share our ambitious vision for the future, aiming for significant business growth and meaningful philanthropic contributions. This episode is packed with actionable insights and inspiring stories for anyone looking to elevate their personal and professional game.
Thank you for listening to The Reckless CEO Podcast
The Reckless Group- https://www.skool.com/therecklessgroup/about
You can tweet us @ https://twitter.com/TheRecklessCEO
Follow Michael on Instagram @ https://www.instagram.com/therecklessceo/?hl=en
Reckless CEO Youtube @ https://www.youtube.com/@therecklessceo
Go follow our parent company on Instagram
https://www.instagram.com/recklessmediacompany/?utm_source=ig_web_button_share_sheet&igshid=OGQ5ZDc2ODk2ZA==
Email brittany@columbusroofingco.com
for all inquiries including speaking engagements, and to be a guest on the show
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, thanks for listening to the Reckless CEO
podcast.
This is just a quick reminder.
In case you'd rather watch thefull episode, you can find it at
youtubecom.
Slash the reckless CEO.
Well, if you'd like to listen,you're in the right place.
If you find value in thiscontent, please like and
subscribe.
If you are a home service CEO,ready to scale your business and
join an incredible community,check out the reckless groupcom
(00:22):
or check the link in the shownotes.
Here we go.
Right, you're like that buzzerain't rang, that game ain't over
with.
So keep going.
I have thrived, you know, inthat chaos.
(00:43):
How could this be happening?
Speaker 2 (00:44):
Did any of you guys pay attention to anything I said
.
Like get arrested.
Guess until they get themessage.
Speaker 1 (00:48):
welcome back to the reckless ceo podcast and where
we keep it real raw and recklessabout business and life.
They ain't really got the sauceand I ain't got you know what I
mean it's like.
Here is your host, the RecklessCEO himself, michael McGovern.
Welcome back to the RecklessCEO podcast.
I am excited for today'sepisode.
(01:11):
So today I got a good friend, apartner, an ally, all of the
above.
I got Mr Reese Bennett with metoday and we're going to mix it
up a little bit Through theReckless group and obviously
with CRC.
We've had some people reach out, had some questions they wanted
to ask, and so we're going tosomewhat do a free flow
(01:35):
conversation.
He's going to be asking somequestions.
I'm going to be answering kindof back and forth.
So I'm excited to kind of getthis one rolling.
And before we do, mr ReeseBennett, give us a little
insight about you bro.
What, what, what who are you?
Speaker 3 (01:52):
Where are you from?
What you got going on man, ahundred percent man.
We got a.
We got a lot going on together.
Um, my name is Reese Bennett.
Um, I'm a college dropout.
Um, saw what we had going onhere at CRC.
Absolutely loved it, loved theculture.
You've built an amazing culturehere at Columbus Roofing
Company.
Love every minute about it.
(02:13):
And we got Reckless MediaCompany together and the
Reckless group that we'restarting out and super, super
excited for what the futureholds for us man.
Speaker 1 (02:25):
Yeah, and before we dive into that, I think we
should talk about the story ofhow you got here, right?
So what was it?
A year and a half almost a fullyear now, right A year and a
half ago, probably.
Speaker 3 (02:37):
I think it's been like a year and seven months.
It's been a while actually.
Speaker 1 (02:40):
Yeah, so a year and seven months ago we were
sponsoring an event and Reesewas working at the event and I
always say I was like I weconnected.
On that first day I had a bunchof hats right, and I was like
you know, hey, man, can I getone of them hats from you?
And I was like, yeah, buddy,you know, give you a hat.
And then we connected and thenhe's like you know, I always say
he's like dude, love theculture, right?
(03:01):
He's like I want to.
You know, come work for you guysand come in and start doing
door-to-door it was such a, itwas a dope hat, it was a great
hat and uh, you know we get it.
He comes in, he starts doingdoor-to-door and, you know, just
wasn't feeling the vibe.
You know what I?
Speaker 3 (03:16):
mean I didn't like it at the time.
I just like I didn't likespeaking to new people so like
taking risk, even like talkingto you.
Speaker 1 (03:26):
Yeah, was huge for me , dude that's awesome, bro, and
yeah, and so then he, you know,kind of, was going down that,
going down that road, and thenyou know I could just tell that
it wasn't, wasn't really fittingyou know what he wanted, but
the buy-in was so big that I'mjust like man, I got to figure
out you know, what this, whatthis kid wants to do.
(03:48):
You know, and you know,obviously, at that time I knew
you were going back to schooland I don't even know that.
Speaker 3 (03:51):
I knew that you were actually in like film or like
doing, you know, that kind ofstuff in school Cause we sat
down.
Speaker 1 (03:54):
I'm like bro, what you know, I don't want to see
you go, man.
But like, well, shit, that'sexactly what I need I remember
like hiding out in my car?
Speaker 3 (04:06):
uh, because we had to .
I was out with, like, uh, mattand jayden at the time, but I
would like hide out in my carbecause I didn't, I didn't want
to door knock or anything likethat but it was just like the
whole.
I didn't even know like theconcept of door knocking like
existed yeah and it was justwild to me.
I was like I don't want tofucking disturb these people so
(04:28):
I was just like hiding the wholetime.
But yeah, I went to school forfilm um music and video work, so
that's just like yeah what Ilove to do.
Speaker 1 (04:39):
it was already there and I'm like, well, I need a guy
, and so we talked recent tostay in and then talked his
parents into letting him dropout.
Speaker 3 (04:48):
I had to have that conversation.
Speaker 1 (04:50):
Your dad like comes in.
I'm like man I don't.
I'm kind of a.
You know I'm a chill CEO, youknow what I mean.
So I'm like I don't know whathe's expecting, to come in here
and see me being a big boss man.
Speaker 3 (05:01):
He's probably going to get that, but it big boss man
, he's probably gonna get that,but that it was.
It was awesome man.
But, dude, I'm I'm excited tohave this call with you today.
And then, dude, let's uh, let'slet it rip, man, so let's get
what you got.
I mean, let's start off withwhat inspired you to pursue your
career and what kept you goingthrough tough times.
Speaker 1 (05:39):
That's good to be inspired and motivated, and I
just think that that's.
Most people never really getgoing because they're waiting
for something that doesn't exist.
It was like for me I said allthe time it's like when I
started the roofing company, Iwas just in the hole.
I was broke as hell.
I had no money.
I had a big real estatetransaction deal that I was
(06:03):
working through that had kind ofgone belly up and the investors
pulled out and it was just likeall the it was.
It felt like everything wasjust like crumbling.
Right, I was spiraling.
I would tell a story about Ryanright, saying you know, you
start a roofing company.
I'm like bro, I'm too cute forroofing man, come on now, um,
but no, really, that was itright.
It was like you know, I wasmore inspired by the fear of
(06:24):
being broke than I was inspiredby where I could take it.
Right, because at that momentin time I didn't see this.
I saw it like it's weird.
Right, because it's like I'vealways wanted what we have, but
I didn't know that it would bein roofing.
I didn't know.
Right, and I think for so manypeople you know they're, they're
looking for this passion andthey're thinking that this
passion is going to just inspirethem and motivate them and
(06:48):
everything's just going to click.
And that's just not life.
Speaker 3 (06:51):
You know it just doesn't For me.
Speaker 1 (06:53):
I think that when you put like all of yourself into
something and you commit tosomething now, obviously like I
don't know that I would havebeen a painter or things like
that- Right Like.
I've got a skill set and I thinkpart of it is just being super
aware of your skill set, right?
So for me it's like I know Ilike leading and I like sales
and I like marketing and youknow, and it happened to be,
(07:14):
that roofing kind of fit in thatniche as far as you know a
business that it was like Ididn't need money to start.
I always say the best thingabout the roofing industry is
it's low barrier to entry.
The worst thing about theroofing industry is that it's
low barrier to entry.
I feel like 100 companies havepopped up in the last two years.
(07:34):
For me it wasn't like I wasinspired by roofing or I was
motivated by roofing.
It was more like I needed tofind something that could pay me
as fast as possible.
I knew with roofing I couldknock on a door, I could sell
one if I had, you know, if yougot into the insurance process,
like all of that.
But I was more on the lines ofjust like, all right, I got to
do something and you know, Iknew enough that roofing was a,
(07:57):
you know, a revenue stream thatpeople had found success in.
(08:29):
No-transcript, as I is as Iwould like, yeah um, but so much
of that is because, like, Ilose my vision sometimes, right,
and you got to get backcentered, you got to come back
to why am I doing this?
And I think for a lot of youngowners, like, once they, you
know year one, you are driven,you're fired up.
(08:51):
Year two driven, fired up, youknow, you get into year three
and you start accomplishing somethings.
You know you, you lose thevision for where you're going
sometimes and it's kind of likegetting that purpose and just
recentering.
And so for me, it's like thething that's.
You know, when I first started,it was like I wanted a watch, I
wanted a fast car and I wanted ahouse.
Yeah, as much as I want to sayI wanted to build all this and
(09:14):
have this big purpose and thisbig impact.
It was like that came as I grewit and as I realized that that
was something that I couldcreate.
But in the beginning it wasjust like I just want these
things selfishly right it mademe feel significant.
It made me feel like something,and you know.
So I had a lot of drive to getthem and then once I got them,
you know, then it was like Ikind of feel like I just looked
around and it's like man youknow where are we going you know
(09:37):
what I mean Like what's thatnext thing and and I even feel
like in that sometimes too, it'slike you start to, you know,
put, step into different thingsand get involved in more things,
and it's like you're trying tofind something to fulfill that
thing that you're looking for,and so you think that it might
be a different business andthere might be another
partnership.
And so you're like lookingaround and you're digging and
(09:58):
and the next thing you know, youlook up and you're involved in
10 different things andnothing's really paying you
Right and you've got no drive,you've got no purpose.
You're just like kind of justmonotonous, going through the
motions, and you know.
So for me it's like what helpsme is just really really getting
clear on, like what is thatvision and what is that purpose,
(10:18):
and it's understanding thatthat could change every six
months.
Speaker 3 (10:21):
Yeah.
Speaker 1 (10:22):
Could change every 12 months, or it could stay the
same for five, ten years, right,but it's like you have to.
You've got to start to like,get you know, start with that
end in mind of like what is theend goal?
Speaker 3 (10:33):
where do I want?
Speaker 1 (10:34):
to go, or at least as far as I can see right now yeah
, that's.
Speaker 3 (10:37):
I mean, that's awesome, man, and I feel like
that happens with everybody.
Speaker 1 (10:42):
You know what I'm doing a hundred percent percent,
you know what I'm saying itdoes.
Speaker 3 (10:46):
You got to have it.
Speaker 1 (10:47):
Yeah.
Speaker 3 (10:48):
And for me, when that happens, what helps me the most
is just like talking to people,and then I'm just like oh shit,
I remember what I'm doing now.
Yeah, well, you need inputs,yeah.
Speaker 1 (11:11):
You know, that's what I always tell anyone.
That's like getting into theself-development and, you know,
trying to really reshapethemselves is like you.
You have to constantly betaking inputs from different
people from books, from audibles, from podcasts.
It's like you have toconstantly be like overloading
information when you get going,because for most of us, we spent
20 years not consuming anythingthat's building us and so it's
really easy to fall back onthose defaults and fall back on
the negativity and like all ofthose things, and so you have to
constantly be consuminginformation.
(11:33):
That is like in the directionof where you want to go 100.
Speaker 3 (11:37):
And that brings up my next question what key
decisions have had the greatestimpact on your business success,
Whether, whether that washiring somebody or shit, even
going to like a mastermind orlike what, what was it for?
Speaker 1 (11:55):
you.
That's good.
That's good.
Um, yeah, I mean I would saylike one of the obviously most
impactful was hiring a coach,right, and you know I hear
people again talk about it allthe time of like, oh man, you
know I want to get into thisthing, or you know, I want to
find a coach, and I think, forso many, they think that this
(12:15):
coach is just going to appear.
Yeah, like a genie, right, andthey're just like oh well, you
know I want this coach, but Ijust haven't found somebody that
I want yet.
And it's like, well, how hardare you looking?
Because, no different than youdesign your game plan or your
business plan, you need to startconstantly looking at your life
as all designing.
(12:36):
It's like we spend all thistime and energy mapping out a
business plan, but then we don'tspend any time and energy on a
spouse to map that out.
You know what I?
mean?
What does my ideal spouse looklike?
What do I want them to looklike?
What do I want them to talklike?
What do I want them to know?
What do I want them to beinvolved in?
We have to start to map thosethings out and get clarity on
(13:00):
every aspect of it, and so acoach is no different.
It's like when you're lookingfor a coach to grow your
business, you need to go likewhat kind of coach are you
looking for?
What kind of result are youlooking for?
How long is that commitment for?
You know what?
What is their expertise?
What are the things that youknow?
And I think another thing iswhere you know so many people
get into the coaching side andlike they're looking at one
(13:21):
coach as like a solve-all yeahand it's not right.
It's like I have a coach for,you know, I've got my pastor,
who's a really a mentor of mine,so like that's kind of my faith
side and, you know,spirituality side and like a
relationship goal right, how himand his wife are.
You know, I've got you know,ryan, who's my business guy.
Uh, you know, I mean I got alot of different coaches that
(13:44):
that were mentors that havereally helped shape me and guide
me and like they all havedifferent qualities and traits
that are different from theother one, and so for me I'm
like the one of the mostimpactful decisions I ever made
was 100% getting a coach andlooking and seeking for that
coach.
Cause it like when I found Ryan,I wasn't like he didn't just
like pop up and I was like heyman like when I found Ryan.
(14:05):
I wasn't like he didn't justlike pop up and was like, hey,
man, like you need coached, youknow what I mean.
Like I had to like get in front, I had to find him but didn't
even know it was him.
Speaker 3 (14:09):
How did you, how did you find him?
Speaker 1 (14:11):
Yeah, so I actually.
There was a kid that I wasfriends with that had moved up
to Boston.
He was a real estate guy and itwas right when I was starting
my you know real estate journeyand you know I started trying to
build my wholesaling businessand all that, and this kid had
sent me Ryan's profile.
(14:31):
Um and it was funny becauseactually, like before that I'd
end up, I flew out to Arizonafor, like a real estate
mastermind you know, spenteverything I had legitimately.
You know what I mean Like youhear that story all the time,
but it's like I legitimately had, you know, six grand in the
bank and like four grand oncredit cards, and the course was
10 grand right and just flewout right and and, but I don't
(14:55):
have attachments?
I don't have, you know, kids ora wife or anything like that,
so it's like I can.
I can figure out if I had tomake 10 grand again.
Somehow I will you know what Iwhat I mean.
And so, you know, jumped in andwent out there and came back and
, you know, started getting mymomentum.
But like I still like, evenwith that, like it hadn't really
clicked for me yet, like I hadthat mentorship but I wasn't.
It was a very um, standardizedcoaching, right.
(15:17):
It was like here's our trainingvideos.
Speaker 3 (15:19):
And this was like before.
All this shit was like schooland all that wasn't around then,
you know what I?
Speaker 1 (15:23):
mean and and so it was like very standard, just
kind of basics.
It wasn't like I felt like andthe guy was out in Arizona and
so, like I know me and like evenwhen I was bodybuilding, like I
had to have a coach that waslocal.
Yeah Right, like for me, I'mthe kind of guy like I want to
get in front and obviously intoday's society it was pre COVID
(15:50):
, so zoom wasn't as popular likeall of those things.
But you know I knew that whereI was at like I wanted to find
somebody in Columbus that couldhelp me.
You know, really, you know stepinto that next version of me
and you know.
And then Ryan kind of he poppedmy buddy, the kid, shared the
uh, the post with me and thenRyan had like some seven day
challenge that he was doing forlike lead genning.
Oh, wow, yeah, and it wasn't hiswasn't niched towards real
estate but it was like kind of a.
It was in any like.
It was a kind of an allmarketing aspect.
And so I did his seven daychallenge and then you know, on
(16:12):
there you know he'd be talkingabout, you know, psychedelics
and business and dude was swoleand I'm like dang dude, this.
I want to be like this guy.
Um, you know he had called meand, uh, or the initially I was,
I was kind of reaching out tohim.
Finally, we get on the phoneone day and he's like man, like
(16:32):
what can I help you with, right?
And I'm like I don't, I don'treally know.
You know what I mean, but I waslike, but I know what I want
yeah, right I'm like I want tobe successful, I want to be
successful, I want to build abusiness, I want to, I want to
do these things, you know, and Ihad, I had clarity around where
I wanted to get to, just noclue how I was going to get
there.
And you know, then he's likeall right, well, let's grab a
coffee.
So we meet and get a coffee andstuff, and you know, and at
(16:54):
this point, like I kind of had abusiness, but I didn't, you
know, and I'll never forgetno-transcript, and I've still
(17:15):
paid him a thousand bucks amonth, every month from since
then.
Speaker 3 (17:18):
Yeah.
Speaker 1 (17:18):
So even now three you know, five years in, you know,
still investing into that.
Because it's like I think you Ithink that's where so many
people you know kind of make amistake is that they are timid
to invest into a coaching orinvest into themselves 100
percent, Right, but but thenthey turn around and they're
(17:40):
asking somebody to invest inthem.
Speaker 3 (17:42):
Yeah.
Speaker 1 (17:42):
Or invest in their product.
Yeah, that's, and so it's likeuntil you can sell yourself on
someone else, how are you evergoing to expect to sell someone
else on you?
Speaker 3 (17:52):
Yeah, I had some buddies and I was explaining
that to them, that I was payingsomebody to basically speak to
me and just coach me, andthey're like what, what the hell
do you mean?
Like that?
Just that just isn't right,that's not right?
Blah, blah blah.
If you want a real mentor, youshouldn't have to pay them.
What are your thoughts behindthat?
Speaker 1 (18:15):
I mean, I think there's a few sides to it right.
One is is that you payattention to what you invest in.
Yeah, right, like I always lookat like if you're a faith-based
person right, I'm like you know, tithing is the ultimate form
of a mentorship.
Yeah Right, you go to churchand you pay your 10% and you
invest into your faith.
You invest into that and like,if you're investing into your
(18:36):
faith every week or every monthor whatever it is, then you're
going to kind of be forced to goRight, Because if you're
investing in something.
You're going to want to be apart of it.
You're going to want to see it.
Speaker 3 (18:44):
You're going to want to see it through and practice
it.
Speaker 1 (18:47):
Right.
And so you know the Bible'sbeen doing it forever Right.
The scripture has been that'sthe religion has always had some
form of a tithing, which islike giving back, in a sense,
and investing in yourself tolearn you know, and you know,
and I've heard a lot of peoplesay the same thing, and you know
, and before I got into it Ididn't know that mentorship
stuff existed.
Speaker 3 (19:05):
I really do feel like it blew up, like the last 10
years.
You know what I mean.
Speaker 1 (19:09):
And you know.
But I think that people, peoplethat haven't experienced or
haven't gone through thechallenges of building a
business or, you know, growinguh, um, you know, uh, a product
or whatever, it is right.
If they haven't gone throughthose things and like really
spent time learning and craftingand studying and again and
(19:32):
again and repeat, repeat, right,like if they haven't gone
through that, then they don'tunderstand how valuable
intellectual property is.
Speaker 3 (19:39):
Yeah.
Speaker 1 (19:41):
Right they they they just think it's a lot like
you're just going to tell mesomething that you know.
That doesn't make no sense.
Why would I invest in that?
I can just go learn it myself.
It's like, yeah, but you won't.
Yeah, or you would know itliterally.
You know what I mean and knowintellectual property of
somebody else is worth a dollaramount.
Yeah, and it's also like.
(20:01):
It's also like opportunity cost, right, it's like I would much
rather pay somebody $10,000 tolearn what's going to make me 30
or even 10, but then I can doit again and make another 10 and
I'm in the black on it.
Speaker 3 (20:13):
Yeah.
Speaker 1 (20:13):
Right, it's like I'm always willing to pay for
knowledge and especiallyaccelerate my growth, yeah, and
it's like the story of theBoilermaker, I think it is.
Speaker 3 (20:24):
Have you heard that one?
I believe it's like.
So it was like this business.
They had a bunch of boilers.
They needed the boilers to runtheir business and there was a
bunch of problems with theboilers.
They didn't know what the hellwas going on.
So they called around and theymet this guy who was an expert
(20:44):
in boilers.
So the guy comes to theirfactory, walks up to it and
pulls out his hammer and knocksit once, and the boiler makers
are fixed, yeah.
And knocks it once and theBoilermakers are fixed, yeah.
And then he walks out or any,pulls out his clipboard, writes
him an invoice and they say itwas 10 grand.
(21:04):
And they're like 10 grand, allyou did was tap the boiler, yeah
.
And and he was like well, well,yeah, I did tap the boiler, but
you're paying for the 30 yearsof experience that took me to
learn how to fix the boiler, andthat's that's basically how I
(21:29):
view mentorship.
Maybe I may not know what aboiler is.
Speaker 1 (21:34):
But it's true though right it's like you, you know
and I learned a lot.
I learned that a lot when I gotinto you know mentorship stuff
right, because I used to thinkthat if it wasn't a 12 month
program and I was paying it outover the next 12.
Like you, you always put somuch more value on something
that takes time yeah right wherea big shift for me was like I
(21:56):
don't want to learn in 12 months, I want to learn in 30 days.
How fast can you?
Speaker 3 (22:01):
help me learn.
I'll pay for that.
Speaker 1 (22:03):
You know what I mean, and so it is that accelerated
rate of the knowledge, theexperience, you know all of
those things and people havepeople that think a certain way,
like that, right, and this canbe anybody, right mean, I
thought like that you know, butyou know, and I still struggle
with it.
Right, I'm just like holding somuch of my value in time?
(22:24):
Yeah, right, I'm just like.
Oh man, I gotta make sure if Ididn't work 10 hours today, like
I don't really feel like I didanything exactly versus knowing
like me going and speaking tothe team today you know there's
only six, seven guys in there,but like I'm sharing things with
them which, in the moment, isjust like something I love to do
, it's fun.
And it doesn't feel like it'san income producing activity,
(22:47):
but it is because I'm teachingsix, seven guys that are in the
business that are going to goout implement this thing and
then make more money.
Speaker 3 (22:53):
Yeah.
Speaker 1 (22:54):
Right, so like.
My time to do it is irrelevant.
Speaker 3 (22:58):
It money yeah Right, so like my time to do it is
irrelevant, it's just the impactthat you have with that time.
A hundred percent, and, um,that goes into this question
actually.
Um, what advice do you have forother business owners on
building a strong team?
Speaker 1 (23:11):
Hmm, Don't be, don't um, don't think that you know
every person is the right personRight.
When I, when I first started,it was there was a lot of like
I'd hire for a pulse.
Speaker 3 (23:25):
Yeah.
Speaker 1 (23:26):
And I mean, I'm like, if they're willing to go knock
and they're willing to go dothese things, like in the
beginning, you do kind of haveto do that, right, you've got to
.
You know, as a leader, you'repracticing your influence and
you're bringing people in andyou're selling people on you.
So there's a lot of.
It is just like the reps thatyou have to get in.
But you know, I've always hadthis thought in my mind like, oh
man, I'm just grateful forpeople to work for me, yeah
(23:47):
Right.
And that's just it's kind of atainted way of thinking, because
at some point you have totransition and be like, no wait,
like they should be gratefulthat I'm giving them a job, yeah
right, and and and so, andthat's not to say that in a
conceited way by any means.
It's like no different than ifyou go.
If I went and worked forwilliams energy, where I used to
work like I was grateful that Igot a job from them.
Speaker 3 (24:09):
I was grateful that they hired me you know what I
mean and it's like.
Speaker 1 (24:12):
But as entrepreneurs, a lot of times, especially when
we kind of bootstrapped itourselves, you know, we, we
don't always see ourselves inthe lens that the that people
see, right.
So there's a lot of people withme like, man, I want to work
there, that'd be awesome.
And then, like you give themthe chance, you know, but for us
it's it's always this feelingof like man, I'm just glad
someone wants to be here, right?
Speaker 3 (24:32):
So, like everyone, get on right 100, you'll take
anybody right.
Speaker 1 (24:35):
But you know, to build a good team you know you
you have to get to the pointwhere you are no longer hiring
people that can that, that haveto learn to catch up, yeah right
, you, you have to get to theteam where you get, to the point
where you transition, and nowit's more about bringing people
in.
You know, it's not just lovingthem for who they can be.
(24:57):
Yeah, right, that's a hard thing, right, you want to build
everybody like I wanted to seeeverybody go to the promised
land with us right, butunfortunately that's just not it
.
Yeah, but like I've had a lotof emotional animosity dealing
with leaving people or firingpeople.
There are people not making it,or you know all of that.
Because it's like in my mind,when I bring somebody in, like I
really do see like they'regoing to be with me forever,
yeah, and unfortunately that'sjust not the case you know, and
(25:20):
so you know, when you're a youngbusiness owner, it's like you
know in the beginning yeah,you're going to hire and you're
going to, you know, make somemistakes, but one don't be
scared to hire is, you knowyou've got to shift to bringing
any lead and like you've got tohold yourself to this high
(25:42):
standard, to this purpose, tothis vision, and then if people
don't align with that, you know,don't bring them on, don't
waste your time with people thatyou got to build up and grow
and do all that, cause it's likethere are the white people out
there that are the right people,they are ready to go, they know
the things and they have astrong work effort.
Speaker 3 (25:59):
You know what?
Speaker 1 (25:59):
I mean, and so often it's like oh man, they're
working hard.
It's hard for me to get rid ofthem.
And it's like if we look at asports team it don't matter if
you're the hardest worker in theroom.
If you're playing againstMichael Jordan, you're going to
lose.
Speaker 3 (26:24):
So it doesn't matter how hard you work, it does come
down to a skill set.
Yeah, it shifts to how muchactual value you can provide A
hundred percent.
What would your advice be to umbusiness owners who want to
step into that leader positionbut they like don't have the
confidence to do?
Speaker 1 (26:31):
it.
Yeah Well, I would say one ifyou've, you've got to look
around you, because so often wefeel like we don't have the
skill set yet to lead, butthere's people following us.
Right, you know, you don't, youdon't need like, if people are
already listening and they'reintrigued and they want to be a
(26:51):
part of it, then that's all theaffirmation you need of that
cheerleader.
Because I've still felt likethat.
Right, it's hard for me to talkto the group sometimes because
I'm like man, like what if theythink it's not good?
And you know I'm just wastingpeople's time, and like, if
they're not paying attention,and like it was a big shift for
me to be like no man, like theseguys are here for you, they're
with you, you that you want togive to them, they're willing to
(27:12):
receive, and so you have toflip that script to really
thinking like, nah, they're here, I'm here, we're here, let's go
get it.
You know what I mean.
Speaker 3 (27:28):
Like that's a big thing.
Yeah, that's a bar.
My life just flashed before myeyes.
I was like holy shit maybe Iwas a leader.
Speaker 1 (27:35):
Well, 100% right, you always are because you might
not be the CEO leader, but youcould be the sales manager
leader, you could be theoperations leader, you can be
the financial leader.
A leader isn't always the guyat the top.
I think everybody has theopportunity to lead inside the
organization and the quickerthat you can empower everybody
(27:55):
to lead, the faster yourbusiness will grow.
Because that's the hardest partwhen you have a strong,
powerful leader, people aretimid to lead next to them 100%,
not only in the organization.
Speaker 3 (28:05):
I was thinking throughout my life and stuff
like that, everywhere man,people are listening.
Speaker 1 (28:10):
Every one of us has somebody out there that is, I
would say, like a page behind us.
And to them we're a leader, wow.
And I always say, like theleader test is right.
It's like, have you ever walkedpast a piece of trash on the
ground or in an office orwherever it is right?
And I always say, like, what doyou do?
Do you walk past it or do youpick it up?
(28:33):
Well, if you pick, it up.
Speaker 3 (28:35):
you're a leader, yeah .
Speaker 1 (28:36):
Because you want to leave things better than you
found them.
That's what leaders do.
Speaker 3 (28:39):
Wow, that is a bar Wow.
Speaker 1 (28:53):
What's your vision for the future of the business
and life?
Yeah, I mean, that's a goodquestion.
It's a good question, it's abig question.
You know, for me I would say, Iwould say for me, the vision,
vision side.
You know there's a couple sidesto it, but as far as the
business, you know, I want toyou know at least the vision
that I can see for the next fewyears is to, you know, really
(29:14):
really dial in, you know thesystems, processes, you know,
really create the playbook towhat we've done here, create
something that it's like I knowI can pick this up and I can set
it here, I can set it there.
It's like that is.
My hyper focus right now isreally building a replicatable
organization and, in the processof doing that, start to empower
(29:36):
the people inside of it to stepup and eventually, you know,
have have someone else be theCEO.
Yeah, right, and you know I'mand like that could come quicker
than you would think.
You know what I mean andbecause for me it's like I know,
in order for me to continue tobuild the business, just like we
got into that purpose and stuffearlier, right, it's like I
have I kind of, I kind of hitthe things that I wanted to do.
(29:58):
So now I have to realign and belike now I'm thinking bigger,
I'm thinking different.
My purpose is different nowthan it was three years ago and
now I want to be the platformcompany in the Midwest that
starts to.
I've had a lot of private equityconversations and for a minute
I really do feel like I was kindof settling.
I'm like oh man, we can find astrategic partner that wants to
(30:19):
come in and buy some equity andlike allow me to be CEO and all
of that, and like build thebusiness.
And the more I've had thoseconversations, the more I
realized like I was.
I was willing to acceptsomething I didn't want in order
to make it easier.
Right, it was like because Ihadn't seen what that level
(30:41):
looks like when I go and buy abusiness and I haven't seen
really what that level lookslike when we've got 20 companies
behind us.
I couldn't see that, and so forme it was like well, it would
be easier to just find thepartner that can show me that
framework, versus saying like nothis is what the fuck I want
and I'm going to go get that.
You know what I mean and so thatthat is my thing.
I want to be, you know, the,the platform company in the
(31:02):
Midwest that starts to acquireand you know, really headman our
own roofing roll up and youknow, and start to acquire other
companies, and you know I wantto be to a hundred million
between you know, the collectiveof top line revenue across all
the businesses.
I mean, I would like to say bythe end of 25.
Speaker 3 (31:23):
Yeah.
Speaker 1 (31:23):
I mean that's huge.
But that's really where I am,because I know that shit can
happen so fast.
It's like you wrap up two orthree companies and you've got
your arbitrage and a multiplier.
It's like before you know it,you could have a total asset
worth 100 million or more.
And that's the goal for me nowis starting to empower the
people here.
Help them to see the vision ofwhat I want from them.
(31:44):
Help them step in and actuallylead this company better than I
am, because I'm a vision guy,I'm not a manager guy.
And once the company gets pastthe vision, now you've got to
have the systems, because it'slike the vision can get you
inspired.
We always say we run on vibes,right it's like that worked for
a long time, yeah, but now itdoesn't work.
(32:05):
Now we have to become aprofessionalized company, and I
know that in order for us to dothat, there's probably going to
be somebody in that seat that'sgoing to be better than me, but
I'm going to be onto.
The next thing to then line upwith, that next move is so you
know that that that is thevision, um, you know.
And then, uh, you know, from apersonal side, I, you know as
that goes, like I love thephilanthropy stuff, um, love the
(32:26):
nonprofit, right.
So I want to.
My goal is to uh, through thenonprofit, which is the foster
the future, right, so we helpfoster families and things like
that.
And my goal with that is I wantto put a roof in all 50 states.
I want to do a roof for afoster family in every state.
Speaker 3 (32:40):
So like that's a, that's another big vision goal.
For me, that's huge.
What would you say?
I mean a lot of people don'tknow their vision.
Speaker 1 (32:49):
Yeah.
Speaker 3 (32:49):
Like, what would you say to people that are trying to
figure that out?
Yeah, that's a great question.
Speaker 1 (32:56):
You know, when it comes to vision, you know I
think that the hardest part withvision or purpose right, either
one of them kind of the sameright- With the ones that you
know you see yourself there.
The other one is why you'regetting there you know, but I
think that one of the biggestpieces is, you know, really
(33:16):
asking yourself what do you want?
Why do you want it, why do youreally want it?
Speaker 3 (33:23):
Yeah.
Speaker 1 (33:24):
Right.
What is this going to do for me?
What is this going to do forpeople around me, right?
And is this what I really want?
Yeah, you know and really kindof go through that, because what
happens is majority of us havea filter, that is, we'll do more
for others than we'll do forourself.
Speaker 3 (33:39):
Oh wow, Naturally.
Speaker 1 (33:40):
Right.
So if I like to ask you and sayman, what's your purpose and
vision?
It's probably going to line upsomewhere around you wanting to
help out your family, youwanting to do things.
Other people help other people,right, and so we get caught up
in that and it's like, oh well,I want my vision, my purpose is
to, you know, help, empower andgrow people and be an impact and
be a thought leader and allthat stuff.
And it's like, yeah, that's allawesome, but that's for
(34:02):
everybody else, what?
What do you want?
Because there's something thatdoing that for other people does
for you.
And it's one of your six humanneeds.
Right, we all want to be, youknow, contribution, growth, what
is it?
Uncertainty, certainty,significance, right, like all of
these, like these are those andif you look it up, tony Robbins
(34:24):
, six human needs.
Like, essentially, it says thatevery, you know, all of us at
some point have one of these six, maybe it's one, maybe it's two
, maybe it's three, maybe it'sone of them, maybe it's all six
at the same time.
Right, and what he says is thatit's those human needs.
That is a driver.
So, even if you want, that andthat's part of it.
(34:50):
But what does that feeling dofor you?
Right, For me, like, and thiswas a big, this was a big like
awareness thing for me, right,Because I kind of always thought
like I want to empower guys, Iwant to grow guys.
And you know, a mentor of minewas like, well, yeah, but what
does that do for you?
And I was like, well, it makesme feel good, why does it make
you feel good?
And he gets into this and I'mlike, oh man.
(35:11):
And I was like, well, I guessit's significance, but we're
scared to say that because itfeels selfish.
So for me to say I want to doall this and grow a business and
impact people, because I wantto be on Forbes under 40.
But that sounds selfish, thatsounds arrogant.
Oh, yeah, Right, but it hasnothing to really do with that.
(35:31):
It's just like that feeling ofempowering and growing people.
It does give me, it does giveme significance and like that is
something that empowers me.
And it's OK to admit that,because we have to know what is
our driver.
Because if we don't understandwhat our driver is, then every
opportunity that is disguised asthe opportunity and if it
(35:51):
triggers that driver, we'regoing to think we want it.
Speaker 3 (35:54):
Yeah.
Speaker 1 (35:54):
Right, so for me, if someone's like, hey man, we want
to partner up and we want youto run coaching calls and we
want you to be a part of thisthing and be involved.
And I'm like yes, yes, yes, yes, Because they're hitting every
significant lever inside of methat makes me feel like that's
the thing that I want to do.
That's why you have to have thatpurpose and vision, so that you
can pull yourself back and say,okay, does this align with the
(36:15):
vision, does it align with mypurpose?
Because that's your filter now.
And then it says from thereit's like okay, if it does or
doesn't, is it just triggeringthe human needs?
that that fires me up, thatmakes me want to jump into
something yeah so it's like wehave to understand what those
things do for us in order tomake the decisions that you know
(36:36):
are going to guide us in thedirection of where we want to go
.
Speaker 3 (36:39):
That's.
That's interesting because theway I learned vision is like it
has to be other people focused.
How are you going to benefitother people?
How are you going to make animpact for other people in the
world?
But listening to that, that'snot the case.
Speaker 1 (36:56):
Well, it's still.
The thing is is that it canstill, it can still be, it
should be about people.
Speaker 3 (37:03):
Yeah, yeah, right, but there's something that like,
for you know, if someone's youknow, if you're listening to
this, it has to be a benefit toyou, right?
Speaker 1 (37:10):
It is a benefit to you.
Yeah, Right, it's like it's nota.
You know it has to be or itcould be.
It's like no, no, no.
There's something that we had aguy in the meeting earlier
today, right, and he was like,oh, I said, what's your vision,
right, or what's your purpose?
I want to.
You know, my purpose is to beable to make a, you know, make
my son's life better than mylife and, you know, be able to
(37:30):
put a roof over his head andhelp him live this great life.
And it's like, okay, that'sawesome, that's a great purpose.
But what feeling do you getwhen you do that for somebody?
that makes sense right so forthem, it might be the growth, it
might be the contribution,might be the certainty knowing
that their child's safe.
It might be significanceknowing that they're providing
(37:53):
something for somebody yeah,that's awesome.
Speaker 3 (37:57):
Yeah, that's awesome, I got.
I got one more for you.
Okay, what was your first bigbreakthrough moment when you
were growing your business, likewhat?
Speaker 1 (38:12):
yeah, you know what I mean.
Great question um you're likeholy shit, this is gonna work
yeah, well, you know it's someof that, but know so much of it,
I think is um realizing that itdoesn't have to be as hard as
you think it does.
(38:33):
Right, it's like we, we are prewired to see our own hero's
journey.
And if you look at any book ormovie, right, there's always a
hero's journey.
Right, there's always a maincharacter who, struggling, who
(38:54):
finds a guide, who doesn'tlisten, who then listens, who
then gets beat or loses to anopponent, or loses the girl or
whatever it is, loses everything.
Right, and then they learn fromtheir lessons.
They, you know, get themomentum back and then they go
out and they fucking make ithappen yeah so, because that is
in every movie, because that itis in most books, right it, we?
(39:15):
we are pre-wired to think Ican't have success until I fail
here.
I can't achieve this.
You know, I can't achieve thetop of the mountain until I've
learned to live at the bottom ofthe mountain.
And.
And so what happens is, is youknow, subconsciously, we are
keeping ourselves from achievingthe thing we want because we're
(39:37):
looking for the reasons why weshouldn't have it.
We're looking for where weshould fail.
We're looking for like have Itaken enough licks to win yet?
Yeah.
Right, look at Rocky.
Mm-hmm.
Right, dude just gets pummeledand pummeled and pummeled and
comes out and wins.
Yeah, that's the hero's journey.
Speaker 3 (39:55):
Wow.
Every book right, every singlebook.
Speaker 1 (39:58):
Every single thing is right and that you know, even
from a marketing standpoint as acompany, like you have to.
As a company, you are not themain character, you are the
guide and your client is themain character.
So your job is to help them getto where they want to be.
That's what we do, that's whatyou're.
As a company, you should bemarketing to them, not as you
(40:20):
being the main character, butthem being the main character,
and how you're going to helpthem achieve this thing that
they want either away from fear,Right, or towards it, or or you
know away from the pain or youknow the the towards pleasure.
Yep, yep.
And so you know, I think thatthat's one of the biggest things
.
Man is just like we, you know.
We create a lot of stories inour head about what our reality
(40:42):
looks like, and we all havethese stories, and for most
people, I mean myself included,right, I just say most people in
general because, as a basis,you know, most people don't
haven't transitioned right, andI still do it, you know.
And but you know, for so much ofit is that, you know, we just
tell ourselves this story to whywe haven't gotten it yet, or
(41:03):
when we should get it, or whenwe deserve it.
And so it's all these whys forthe end result and we for, in
order for us to actually acceptthat we have to look back and
say, well, like shit, I've beenwrong.
Yeah, for a long time, and most, most of us, our ego.
It holds us back from actuallystepping into that next version
(41:25):
of ourselves.
Because if we were to step intothat next version and really
admit that we were wrong andtransition from who we are,
transcend from who we are to whowe want to be, that means that
90% of our life was a lie.
Yeah, that's and we don't wantto admit that, and so we stay
stuck until we have learnedenough or getting beat down
(41:46):
enough to transition the way wethink.
Once you can do that, then andthat's not to say it's easy,
it's effortless, it's alwaysgoing to be but it doesn't get
harder, you just get, or itdoesn't get easier, you just get
better.
Speaker 3 (41:58):
Yeah.
Speaker 1 (41:59):
Right, and so so much of it is that, man, it's just
like really you have to.
For me, the aha moment was justthe mindset of like I make it
harder than it has to be wow youknow what I mean and when I was
able to start to transitionthat and I'm still not all the
way through that right, I'm notbattling that all the time
that's what I'm saying likeconsuming content of seeing what
people do and thinking like thepower of manifestation is so
(42:23):
real and so powerful that, likepeople would get, people would
get more out of sitting down andclosing their eyes and thinking
about what they want their lifeto look like when they're 95
years old.
Speaker 3 (42:35):
Yeah, then going out and hustling all day.
Speaker 1 (42:38):
If you can spend time to, really yeah.
Yeah, man, spend time to reallyenvision it.
I think I heard something aboutCarnegie this morning, right,
and they're saying that he wouldspend 60, 70% of his day
thinking and most people wouldthink that being unvaluable, but
he was solving problems in hishead constantly.
(42:58):
Yeah, wow.
And so we don't do that enough,I don't do it enough.
I don't sit still enough andjust think so we don't do that
enough, I don't do it enough.
I don't sit still enough andjust think, and I think that's
where you know it's, you knowyou get into state and all those
things right but it's like we,when we can, you know, change
our state right, change ourphilosophy, change our
physiology right, change thelanguage, change our beliefs.
(43:19):
When we start to shift thosethings, our state shifts.
And when our state is shifted,we're able to literally create
quantum leaps, to create a.
You know, I would say it'screating a vision, creating a
memory of the future.
Right, and it's like you, don'twe?
We, we tie so much of thethings that happen for us to.
I did this, I did x, so I get bright, or I get this and I get
(43:43):
that because I did this action.
And it's like the action isprobably part of it and it is,
but how much of what youachieved was actually in the
state that you were in when youthought about it.
Speaker 3 (43:54):
That's brilliant.
Speaker 1 (43:55):
Right, and then maybe I'm fucking bullshit, maybe
none of this is real.
Speaker 3 (43:57):
You know what I mean, but it helps me right.
Speaker 1 (43:59):
It is things that I have learned that have helped me
work through it, and it's likeI just think that we're not
really coached enough on reallyhow powerful your state is.
Like when you go to a TonyRobbins event, there's a reason
they got you fucking jumping upand down and hooping and
hollering because, like yourstate gets changed, you're not
in the state that you walked inin.
Yeah, so when your state ischanged and now you start
thinking of powerful things andyou start thinking that you can
(44:22):
achieve things and you're likemanifesting and you're literally
starting to shape the way theuniverse is working around you
and working for you and thatthat is a powerful thing, and I
think that that was an ahamoment for me of like it's not
about the activity as much ofit's about the thought wow, yeah
, what we hold in mind tends tomanifest.
Speaker 3 (44:45):
That's what I read today right, it's true yeah, wow
, wow.
A lot of people.
Because before I learned aboutlike mindset and stuff like that
I would like because, like allthese gurus on instagrams, like
you guys gotta have the mindset,you gotta have mindset.
And I was like, well, how do Iget rich?
Speaker 1 (45:04):
right I mean yeah whole time.
Speaker 3 (45:06):
It was mindset.
It was mindset.
Speaker 1 (45:08):
Dude, we're lying it is it, it is man and it's.
You know, it's one of thosethings that you, you're gonna
achieve it at your pace, yeah,and, and it's an everyday battle
, like I'm not sitting heretoday saying I figured it out I
mean, on whatever day it waswednesday you try to have a
meeting with me.
I'm like it ain't the fuckingday, reese.
Speaker 3 (45:28):
You know what I mean.
Speaker 1 (45:28):
Like it happens.
You know what I'm saying, butit's like you know, it's the you
start to become better at youremotional reactivity, right,
being able to bounce back Likethat's the most important thing
and that's what I was sayinglike just naturally being able
to start to change your state,doing things right, like when
you can figure out ways tochange your state.
It might be going for a walkoutside, it might be taking 15
(45:50):
deep breaths, it might bejumping up and down, it might be
jumping jacks, it might, itmight be whatever it is, but
when you're in this, you know inin the depths and you're down.
Yeah, it's not caffeine yeahit's not a drug to get you hyped
up and moving, it's your state,wow, and we have to change our
state in order to change thedirection we're going to go or
(46:13):
change our mindset.
Speaker 3 (46:14):
Yeah, I mean, we're all searching for our individual
truths, we're all trying tofigure it out.
So whatever works for you, Imean do it.
Speaker 1 (46:24):
It's all about creating certainty.
Yeah Right, because certaintycreates confidence, confidence
creates action, like thingshappen, right, and so everything
is comes down to a form ofcertainty.
Speaker 3 (46:33):
Like causes B, causes C, that's it Right, and so it's
.
Speaker 1 (46:36):
It's so much of like what creates certainty for you,
and what creates it for youmight be different than me,
right?
I always say, like if waking upin the morning and chugging a
black cup of coffee, you know,create certainty that your day
is going to be good, then youshould do that every day.
Yeah, if drinking a bottle ofwater tells you that you're
going to get smarter, and youknow.
You tell this story to yourself.
(46:56):
It doesn't have.
No one else has to know yourstory, right, if you tell
yourself these little thingsthat create certainty for you,
if it's waking up like that'swhy you know morning routines
are so popular.
Speaker 3 (47:07):
Yeah right, do this morning routine.
Speaker 1 (47:08):
Do this morning routine.
Do this morning routine likeeveryone tells you how to have
your morning routine and it'slike, okay, those are great and
I think a morning routine isimportant.
But the whole idea of a routineis to create certainty, because
with structure, and consistency, you get certainty and now
you're confident to go into yourday, right.
And so it's just trying to say,like what?
And it's not going from zero to10.
(47:29):
It's saying like all right,this morning I want to get up at
6.30.
All right, well, guess what?
If you get up at 6.30 for fivedays in a row, reward yourself.
Saturday sleep in till 7, 7.30,8, whatever it is.
But, like, set yourself up forthat Right, and now.
Now, all of a sudden, you justdid this task that you said you
were going to do and you did itand boom, now you got certainty,
(47:50):
right, and now it's just that.
Now it's the compounding effectof that.
In order to try it, what's thenext thing?
All right, man, I'm feelingreally good and I wake up and
make my bed every day about theroutine anymore, because now you
have more, just more,confidence.
Right, it's like you know, thestuff that michael jordan might
have been doing before he got inthe nba probably changed at
(48:13):
some point because hisconfidence, you know, just
resonated and his belief inhimself just increased.
And all of a sudden he didn'thave to go out.
And and now guys that are greatlike him still do it right,
right, they constantly 100 freethrows a day, right, like things
like that.
Or, you know, kobe work at apractice and a night practice
and a more, like all of thesethings, like the great players
(48:34):
or great business people likethey never stop with it.
You know they might not be thesame thing.
It might not be the make my bedevery day kind of thing, but
it's like they have compoundedso much certainty over time that
it's like yeah.
I'm waking up, and I'm justcertain, because I know that I
can do it now.
Speaker 3 (48:50):
A hundred percent, was it?
Was it Jordan who, like, wentin his closet and was like,
repeating I am the greatest, Iam the greatest.
Yeah, it was one of them thatwas doing that.
Speaker 1 (49:00):
Yeah, and it's, and it's powerful.
Yeah, yeah, right, and theytalk about um.
Tony talks about all the time.
He's like.
You know, affirmations arebullshit because you can repeat
something to yourself over andover and over again, but if your
state doesn't reflect whatyou're repeating, then you're
not going to get it 100, rightand so it's like, if you're
saying I'm the greatest, I'm thegreatest, I'm the greatest,
make sure that state is gettingyou know.
(49:22):
You're raising your state whileyou're going through that
practice so that your physiologyis changing.
Your language is now changing.
Now your beliefs are therebecause you're saying I'm the
greatest One.
Your body has to be in thatstate to start to even consume
it.
Right, like that's where likegreat speakers when they get out
on stage, like they get peopleto stand up or sit down or move
or not, like they're doingthings to just shift their state
(49:42):
.
So when they start to, you know, give them information, you
know they're consuming thisinformation in there and they're
capturing a lot more of itversus a state that's like not
risen not in the moment, right,and so now it's like, all right,
your physiology changes, sothat's going to start to shift
your state.
Right now, the language thatyou're saying are you saying I
am capable of this, I can do itwhatever it is.
(50:04):
And then on the other side isis you know, and even on the
language side, right, we're, wetalked about that today, right
we're?
We're so often to look, we're,we're, we're quick to think
about what we don't want andallow that to create the space
for what we do want, right?
So if someone says, well, Idon't want to get a speeding
ticket, right we're like okay,you, it's not really that you
don't want to get a speedingticket, because you don't.
(50:25):
You don't wake up and say Idon't want to get a speeding
ticket today.
It's like, no, you want todrive fast and reckless and not
get pulled over that's reallywhat you want, because you know
what I mean.
And so it's like you, you havelike I don't want to get sick,
hope I don't get sick, I don'twant to get sick.
And it's like stop saying thatyou like you.
Now you're thinking about whatyou don't want.
Yeah, think about I want to beextremely healthy and in the
best shape of my life yeah, allthe time don't lean into the,
(50:48):
the don'ts and the things thatyou don't want.
Lean into that.
That's that part of thelanguage side of like listen to
what you're saying, all right,be careful what you say, you're
always listening, right.
And and then the other side ofthat is just the belief system
is saying can you achieve thatthing?
Right?
Tony Robbins calls it the triad.
He's like it's the state, yourtriad, and what that is is your
(51:09):
physiology, your language andthen your beliefs.
And it's like if you can shiftthose three things, then now you
shift state and now you canmake changes.
Speaker 3 (51:17):
Yeah, that's one big thing I learned recently.
Sometimes I have this mantra.
I tell myself and my, my statewould be low, and I'm like I'm
strong, I'm strong, I'm strong.
Speaker 1 (51:27):
Yeah.
Speaker 3 (51:27):
And I try to pull myself out of it.
Yeah, but yeah, it all makesgreat sense and even if you sit
there, like you said, and pumpyour arms and breathe heavy like
it's hard to stay pissed.
Yeah.
Speaker 1 (51:37):
You know what I mean.
It's like that's how quicklyyour state can change and
unconscious can change in a set.
There is no time limit to howfast your unconscious can change
if you can tap into it.
Speaker 3 (51:48):
Yeah, wow, damn bro, this is powerful stuff, man.
Speaker 1 (51:52):
Powerful stuff.
That was good, man.
I mean, we had almost an hourof questions, so that was really
good.
Hell, yeah, man, this wasawesome.
Anything you want to leave themwith, what about you?
Let's ask you a question what'sthat?
What is something that you canleave them with that you have,
you've learned over this past,you know, two years of working
with me or working together,right, like it doesn't have to
(52:12):
be directly from me, but likewhat's just something in.
You know what's been an ahamoment for you, what's been
something that has shifted theway that you know you show up
Definitely from the beginningI'd say taking risk is a huge
thing.
Speaker 3 (52:28):
Um, I've developed this thing, um, ever since I've
been here, where it's likesomething shows up that normally
I would hide away from and justnot deal with myself with.
I literally will just throwmyself at it, because that's
good.
Because my life changed when Irealized, um, like the power of
(52:48):
taking risks and the power ofexposure, just just trying to
expose myself to as many thingsas I can, getting in the room
with conversations you're havingconversations, other people in
the office are having, just justlistening and um, yeah, man,
(53:09):
just getting myself out there,um, that's good.
Speaker 1 (53:10):
so trying new things, not being scared yeah, exposure
and risk right those are twobig things that you've gotta
step into in order to growliterally.
Yeah, well, dude, it's beenawesome to to watch you grow.
I'm excited to you know, know,I mean every, you know every
week it's.
You know, I see you gettingbetter, I see you another unlock
and you know that that's right,like that's for me is where you
(53:32):
know you talk about the purposething right, like my purpose, I
thought was to help peoplebuild right.
I love watching that.
I love watching what you'redoing, but then recognizing that
it makes me feel good aboutmyself, knowing that I'm helping
people achieve those things.
Speaker 3 (53:45):
Yeah.
Speaker 1 (53:46):
Yeah, and you know so , that's been just an incredible
experience, you know, man.
So I'm grateful, grateful forthat, my man.
Awesome man and uh, yeah, sothat's for, uh, for Reese
Bennett, the Reckless CEO.
Speaker 3 (53:57):
We out.
Hey, thanks for listening to the Reckless CEO
podcast.
This is just a quick reminder.
In case you'd rather watch thefull episode, you can find it at
youtubecom.
Slash the reckless CEO.
Well, if you'd like to listen,you're in the right place.
If you find value in thiscontent, please like and
subscribe.
If you are a home service CEO,ready to scale your business and
join an incredible community,check out the reckless groupcom
(00:22):
or check the link in the shownotes.
Here we go.
Right, you're like that buzzerain't rang, that game ain't over
with.
So keep going.
I have thrived, you know, inthat chaos.
(00:43):
How could this be happening?
Speaker 2 (00:44):
Did any of you guys pay attention to anything I said
.
Like get arrested.
Guess until they get themessage.
Speaker 1 (00:48):
welcome back to the reckless ceo podcast and where
we keep it real raw and recklessabout business and life.
They ain't really got the sauceand I ain't got you know what I
mean it's like.
Here is your host, the RecklessCEO himself, michael McGovern.
Welcome back to the RecklessCEO podcast.
I am excited for today'sepisode.
(01:11):
So today I got a good friend, apartner, an ally, all of the
above.
I got Mr Reese Bennett with metoday and we're going to mix it
up a little bit Through theReckless group and obviously
with CRC.
We've had some people reach out, had some questions they wanted
to ask, and so we're going tosomewhat do a free flow
(01:35):
conversation.
He's going to be asking somequestions.
I'm going to be answering kindof back and forth.
So I'm excited to kind of getthis one rolling.
And before we do, mr ReeseBennett, give us a little
insight about you bro.
What, what, what who are you?
Speaker 3 (01:52):
Where are you from?
What you got going on man, ahundred percent man.
We got a.
We got a lot going on together.
Um, my name is Reese Bennett.
Um, I'm a college dropout.
Um, saw what we had going onhere at CRC.
Absolutely loved it, loved theculture.
You've built an amazing culturehere at Columbus Roofing
Company.
Love every minute about it.
(02:13):
And we got Reckless MediaCompany together and the
Reckless group that we'restarting out and super, super
excited for what the futureholds for us man.
Speaker 1 (02:25):
Yeah, and before we dive into that, I think we
should talk about the story ofhow you got here, right?
So what was it?
A year and a half almost a fullyear now, right A year and a
half ago, probably.
Speaker 3 (02:37):
I think it's been like a year and seven months.
It's been a while actually.
Speaker 1 (02:40):
Yeah, so a year and seven months ago we were
sponsoring an event and Reesewas working at the event and I
always say I was like I weconnected.
On that first day I had a bunchof hats right, and I was like
you know, hey, man, can I getone of them hats from you?
And I was like, yeah, buddy,you know, give you a hat.
And then we connected and thenhe's like you know, I always say
he's like dude, love theculture, right?
(03:01):
He's like I want to.
You know, come work for you guysand come in and start doing
door-to-door it was such a, itwas a dope hat, it was a great
hat and uh, you know we get it.
He comes in, he starts doingdoor-to-door and, you know, just
wasn't feeling the vibe.
You know what I?
Speaker 3 (03:16):
mean I didn't like it at the time.
I just like I didn't likespeaking to new people so like
taking risk, even like talkingto you.
Speaker 1 (03:26):
Yeah, was huge for me , dude that's awesome, bro, and
yeah, and so then he, you know,kind of, was going down that,
going down that road, and thenyou know I could just tell that
it wasn't, wasn't really fittingyou know what he wanted, but
the buy-in was so big that I'mjust like man, I got to figure
out you know, what this, whatthis kid wants to do.
(03:48):
You know, and you know,obviously, at that time I knew
you were going back to schooland I don't even know that.
Speaker 3 (03:51):
I knew that you were actually in like film or like
doing, you know, that kind ofstuff in school Cause we sat
down.
Speaker 1 (03:54):
I'm like bro, what you know, I don't want to see
you go, man.
But like, well, shit, that'sexactly what I need I remember
like hiding out in my car?
Speaker 3 (04:06):
uh, because we had to .
I was out with, like, uh, mattand jayden at the time, but I
would like hide out in my carbecause I didn't, I didn't want
to door knock or anything likethat but it was just like the
whole.
I didn't even know like theconcept of door knocking like
existed yeah and it was justwild to me.
I was like I don't want tofucking disturb these people so
(04:28):
I was just like hiding the wholetime.
But yeah, I went to school forfilm um music and video work, so
that's just like yeah what Ilove to do.
Speaker 1 (04:39):
it was already there and I'm like, well, I need a guy
, and so we talked recent tostay in and then talked his
parents into letting him dropout.
Speaker 3 (04:48):
I had to have that conversation.
Speaker 1 (04:50):
Your dad like comes in.
I'm like man I don't.
I'm kind of a.
You know I'm a chill CEO, youknow what I mean.
So I'm like I don't know whathe's expecting, to come in here
and see me being a big boss man.
Speaker 3 (05:01):
He's probably going to get that, but it big boss man
, he's probably gonna get that,but that it was.
It was awesome man.
But, dude, I'm I'm excited tohave this call with you today.
And then, dude, let's uh, let'slet it rip, man, so let's get
what you got.
I mean, let's start off withwhat inspired you to pursue your
career and what kept you goingthrough tough times.
Speaker 1 (05:39):
That's good to be inspired and motivated, and I
just think that that's.
Most people never really getgoing because they're waiting
for something that doesn't exist.
It was like for me I said allthe time it's like when I
started the roofing company, Iwas just in the hole.
I was broke as hell.
I had no money.
I had a big real estatetransaction deal that I was
(06:03):
working through that had kind ofgone belly up and the investors
pulled out and it was just likeall the it was.
It felt like everything wasjust like crumbling.
Right, I was spiraling.
I would tell a story about Ryanright, saying you know, you
start a roofing company.
I'm like bro, I'm too cute forroofing man, come on now, um,
but no, really, that was itright.
It was like you know, I wasmore inspired by the fear of
(06:24):
being broke than I was inspiredby where I could take it.
Right, because at that momentin time I didn't see this.
I saw it like it's weird.
Right, because it's like I'vealways wanted what we have, but
I didn't know that it would bein roofing.
I didn't know.
Right, and I think for so manypeople you know they're, they're
looking for this passion andthey're thinking that this
passion is going to just inspirethem and motivate them and
(06:48):
everything's just going to click.
And that's just not life.
Speaker 3 (06:51):
You know it just doesn't For me.
Speaker 1 (06:53):
I think that when you put like all of yourself into
something and you commit tosomething now, obviously like I
don't know that I would havebeen a painter or things like
that- Right Like.
I've got a skill set and I thinkpart of it is just being super
aware of your skill set, right?
So for me it's like I know Ilike leading and I like sales
and I like marketing and youknow, and it happened to be,
(07:14):
that roofing kind of fit in thatniche as far as you know a
business that it was like Ididn't need money to start.
I always say the best thingabout the roofing industry is
it's low barrier to entry.
The worst thing about theroofing industry is that it's
low barrier to entry.
I feel like 100 companies havepopped up in the last two years.
(07:34):
For me it wasn't like I wasinspired by roofing or I was
motivated by roofing.
It was more like I needed tofind something that could pay me
as fast as possible.
I knew with roofing I couldknock on a door, I could sell
one if I had, you know, if yougot into the insurance process,
like all of that.
But I was more on the lines ofjust like, all right, I got to
do something and you know, Iknew enough that roofing was a,
(07:57):
you know, a revenue stream thatpeople had found success in.
(08:29):
No-transcript, as I is as Iwould like, yeah um, but so much
of that is because, like, Ilose my vision sometimes, right,
and you got to get backcentered, you got to come back
to why am I doing this?
And I think for a lot of youngowners, like, once they, you
know year one, you are driven,you're fired up.
(08:51):
Year two driven, fired up, youknow, you get into year three
and you start accomplishing somethings.
You know you, you lose thevision for where you're going
sometimes and it's kind of likegetting that purpose and just
recentering.
And so for me, it's like thething that's.
You know, when I first started,it was like I wanted a watch, I
wanted a fast car and I wanted ahouse.
Yeah, as much as I want to sayI wanted to build all this and
(09:14):
have this big purpose and thisbig impact.
It was like that came as I grewit and as I realized that that
was something that I couldcreate.
But in the beginning it wasjust like I just want these
things selfishly right it mademe feel significant.
It made me feel like something,and you know.
So I had a lot of drive to getthem and then once I got them,
you know, then it was like Ikind of feel like I just looked
around and it's like man youknow where are we going you know
(09:37):
what I mean Like what's thatnext thing and and I even feel
like in that sometimes too, it'slike you start to, you know,
put, step into different thingsand get involved in more things,
and it's like you're trying tofind something to fulfill that
thing that you're looking for,and so you think that it might
be a different business andthere might be another
partnership.
And so you're like lookingaround and you're digging and
(09:58):
and the next thing you know, youlook up and you're involved in
10 different things andnothing's really paying you
Right and you've got no drive,you've got no purpose.
You're just like kind of justmonotonous, going through the
motions, and you know.
So for me it's like what helpsme is just really really getting
clear on, like what is thatvision and what is that purpose,
(10:18):
and it's understanding thatthat could change every six
months.
Speaker 3 (10:21):
Yeah.
Speaker 1 (10:22):
Could change every 12 months, or it could stay the
same for five, ten years, right,but it's like you have to.
You've got to start to like,get you know, start with that
end in mind of like what is theend goal?
Speaker 3 (10:33):
where do I want?
Speaker 1 (10:34):
to go, or at least as far as I can see right now yeah
, that's.
Speaker 3 (10:37):
I mean, that's awesome, man, and I feel like
that happens with everybody.
Speaker 1 (10:42):
You know what I'm doing a hundred percent percent,
you know what I'm saying itdoes.
Speaker 3 (10:46):
You got to have it.
Speaker 1 (10:47):
Yeah.
Speaker 3 (10:48):
And for me, when that happens, what helps me the most
is just like talking to people,and then I'm just like oh shit,
I remember what I'm doing now.
Yeah, well, you need inputs,yeah.
Speaker 1 (11:11):
You know, that's what I always tell anyone.
That's like getting into theself-development and, you know,
trying to really reshapethemselves is like you.
You have to constantly betaking inputs from different
people from books, from audibles, from podcasts.
It's like you have toconstantly be like overloading
information when you get going,because for most of us, we spent
20 years not consuming anythingthat's building us and so it's
really easy to fall back onthose defaults and fall back on
the negativity and like all ofthose things, and so you have to
constantly be consuminginformation.
(11:33):
That is like in the directionof where you want to go 100.
Speaker 3 (11:37):
And that brings up my next question what key
decisions have had the greatestimpact on your business success,
Whether, whether that washiring somebody or shit, even
going to like a mastermind orlike what, what was it for?
Speaker 1 (11:55):
you.
That's good.
That's good.
Um, yeah, I mean I would saylike one of the obviously most
impactful was hiring a coach,right, and you know I hear
people again talk about it allthe time of like, oh man, you
know I want to get into thisthing, or you know, I want to
find a coach, and I think, forso many, they think that this
(12:15):
coach is just going to appear.
Yeah, like a genie, right, andthey're just like oh well, you
know I want this coach, but Ijust haven't found somebody that
I want yet.
And it's like, well, how hardare you looking?
Because, no different than youdesign your game plan or your
business plan, you need to startconstantly looking at your life
as all designing.
(12:36):
It's like we spend all thistime and energy mapping out a
business plan, but then we don'tspend any time and energy on a
spouse to map that out.
You know what I?
mean?
What does my ideal spouse looklike?
What do I want them to looklike?
What do I want them to talklike?
What do I want them to know?
What do I want them to beinvolved in?
We have to start to map thosethings out and get clarity on
(13:00):
every aspect of it, and so acoach is no different.
It's like when you're lookingfor a coach to grow your
business, you need to go likewhat kind of coach are you
looking for?
What kind of result are youlooking for?
How long is that commitment for?
You know what?
What is their expertise?
What are the things that youknow?
And I think another thing iswhere you know so many people
get into the coaching side andlike they're looking at one
(13:21):
coach as like a solve-all yeahand it's not right.
It's like I have a coach for,you know, I've got my pastor,
who's a really a mentor of mine,so like that's kind of my faith
side and, you know,spirituality side and like a
relationship goal right, how himand his wife are.
You know, I've got you know,ryan, who's my business guy.
Uh, you know, I mean I got alot of different coaches that
(13:44):
that were mentors that havereally helped shape me and guide
me and like they all havedifferent qualities and traits
that are different from theother one, and so for me I'm
like the one of the mostimpactful decisions I ever made
was 100% getting a coach andlooking and seeking for that
coach.
Cause it like when I found Ryan,I wasn't like he didn't just
like pop up and I was like heyman like when I found Ryan.
(14:05):
I wasn't like he didn't justlike pop up and was like, hey,
man, like you need coached, youknow what I mean.
Like I had to like get in front, I had to find him but didn't
even know it was him.
Speaker 3 (14:09):
How did you, how did you find him?
Speaker 1 (14:11):
Yeah, so I actually.
There was a kid that I wasfriends with that had moved up
to Boston.
He was a real estate guy and itwas right when I was starting
my you know real estate journeyand you know I started trying to
build my wholesaling businessand all that, and this kid had
sent me Ryan's profile.
(14:31):
Um and it was funny becauseactually, like before that I'd
end up, I flew out to Arizonafor, like a real estate
mastermind you know, spenteverything I had legitimately.
You know what I mean Like youhear that story all the time,
but it's like I legitimately had, you know, six grand in the
bank and like four grand oncredit cards, and the course was
10 grand right and just flewout right and and, but I don't
(14:55):
have attachments?
I don't have, you know, kids ora wife or anything like that,
so it's like I can.
I can figure out if I had tomake 10 grand again.
Somehow I will you know what Iwhat I mean.
And so, you know, jumped in andwent out there and came back and
, you know, started getting mymomentum.
But like I still like, evenwith that, like it hadn't really
clicked for me yet, like I hadthat mentorship but I wasn't.
It was a very um, standardizedcoaching, right.
(15:17):
It was like here's our trainingvideos.
Speaker 3 (15:19):
And this was like before.
All this shit was like schooland all that wasn't around then,
you know what I?
Speaker 1 (15:23):
mean and and so it was like very standard, just
kind of basics.
It wasn't like I felt like andthe guy was out in Arizona and
so, like I know me and like evenwhen I was bodybuilding, like I
had to have a coach that waslocal.
Yeah Right, like for me, I'mthe kind of guy like I want to
get in front and obviously intoday's society it was pre COVID
(15:50):
, so zoom wasn't as popular likeall of those things.
But you know I knew that whereI was at like I wanted to find
somebody in Columbus that couldhelp me.
You know, really, you know stepinto that next version of me
and you know.
And then Ryan kind of he poppedmy buddy, the kid, shared the
uh, the post with me and thenRyan had like some seven day
challenge that he was doing forlike lead genning.
Oh, wow, yeah, and it wasn't hiswasn't niched towards real
estate but it was like kind of a.
It was in any like.
It was a kind of an allmarketing aspect.
And so I did his seven daychallenge and then you know, on
(16:12):
there you know he'd be talkingabout, you know, psychedelics
and business and dude was swoleand I'm like dang dude, this.
I want to be like this guy.
Um, you know he had called meand, uh, or the initially I was,
I was kind of reaching out tohim.
Finally, we get on the phoneone day and he's like man, like
(16:32):
what can I help you with, right?
And I'm like I don't, I don'treally know.
You know what I mean, but I waslike, but I know what I want
yeah, right I'm like I want tobe successful, I want to be
successful, I want to build abusiness, I want to, I want to
do these things, you know, and Ihad, I had clarity around where
I wanted to get to, just noclue how I was going to get
there.
And you know, then he's likeall right, well, let's grab a
coffee.
So we meet and get a coffee andstuff, and you know, and at
(16:54):
this point, like I kind of had abusiness, but I didn't, you
know, and I'll never forgetno-transcript, and I've still
(17:15):
paid him a thousand bucks amonth, every month from since
then.
Speaker 3 (17:18):
Yeah.
Speaker 1 (17:18):
So even now three you know, five years in, you know,
still investing into that.
Because it's like I think you Ithink that's where so many
people you know kind of make amistake is that they are timid
to invest into a coaching orinvest into themselves 100
percent, Right, but but thenthey turn around and they're
(17:40):
asking somebody to invest inthem.
Speaker 3 (17:42):
Yeah.
Speaker 1 (17:42):
Or invest in their product.
Yeah, that's, and so it's likeuntil you can sell yourself on
someone else, how are you evergoing to expect to sell someone
else on you?
Speaker 3 (17:52):
Yeah, I had some buddies and I was explaining
that to them, that I was payingsomebody to basically speak to
me and just coach me, andthey're like what, what the hell
do you mean?
Like that?
Just that just isn't right,that's not right?
Blah, blah blah.
If you want a real mentor, youshouldn't have to pay them.
What are your thoughts behindthat?
Speaker 1 (18:15):
I mean, I think there's a few sides to it right.
One is is that you payattention to what you invest in.
Yeah, right, like I always lookat like if you're a faith-based
person right, I'm like you know, tithing is the ultimate form
of a mentorship.
Yeah Right, you go to churchand you pay your 10% and you
invest into your faith.
You invest into that and like,if you're investing into your
(18:36):
faith every week or every monthor whatever it is, then you're
going to kind of be forced to goRight, Because if you're
investing in something.
You're going to want to be apart of it.
You're going to want to see it.
Speaker 3 (18:44):
You're going to want to see it through and practice
it.
Speaker 1 (18:47):
Right.
And so you know the Bible'sbeen doing it forever Right.
The scripture has been that'sthe religion has always had some
form of a tithing, which islike giving back, in a sense,
and investing in yourself tolearn you know, and you know,
and I've heard a lot of peoplesay the same thing, and you know
, and before I got into it Ididn't know that mentorship
stuff existed.
Speaker 3 (19:05):
I really do feel like it blew up, like the last 10
years.
You know what I mean.
Speaker 1 (19:09):
And you know.
But I think that people, peoplethat haven't experienced or
haven't gone through thechallenges of building a
business or, you know, growinguh, um, you know, uh, a product
or whatever, it is right.
If they haven't gone throughthose things and like really
spent time learning and craftingand studying and again and
(19:32):
again and repeat, repeat, right,like if they haven't gone
through that, then they don'tunderstand how valuable
intellectual property is.
Speaker 3 (19:39):
Yeah.
Speaker 1 (19:41):
Right they they they just think it's a lot like
you're just going to tell mesomething that you know.
That doesn't make no sense.
Why would I invest in that?
I can just go learn it myself.
It's like, yeah, but you won't.
Yeah, or you would know itliterally.
You know what I mean and knowintellectual property of
somebody else is worth a dollaramount.
Yeah, and it's also like.
(20:01):
It's also like opportunity cost, right, it's like I would much
rather pay somebody $10,000 tolearn what's going to make me 30
or even 10, but then I can doit again and make another 10 and
I'm in the black on it.
Speaker 3 (20:13):
Yeah.
Speaker 1 (20:13):
Right, it's like I'm always willing to pay for
knowledge and especiallyaccelerate my growth, yeah, and
it's like the story of theBoilermaker, I think it is.
Speaker 3 (20:24):
Have you heard that one?
I believe it's like.
So it was like this business.
They had a bunch of boilers.
They needed the boilers to runtheir business and there was a
bunch of problems with theboilers.
They didn't know what the hellwas going on.
So they called around and theymet this guy who was an expert
(20:44):
in boilers.
So the guy comes to theirfactory, walks up to it and
pulls out his hammer and knocksit once, and the boiler makers
are fixed, yeah.
And knocks it once and theBoilermakers are fixed, yeah.
And then he walks out or any,pulls out his clipboard, writes
him an invoice and they say itwas 10 grand.
(21:04):
And they're like 10 grand, allyou did was tap the boiler, yeah
.
And and he was like well, well,yeah, I did tap the boiler, but
you're paying for the 30 yearsof experience that took me to
learn how to fix the boiler, andthat's that's basically how I
(21:29):
view mentorship.
Maybe I may not know what aboiler is.
Speaker 1 (21:34):
But it's true though right it's like you, you know
and I learned a lot.
I learned that a lot when I gotinto you know mentorship stuff
right, because I used to thinkthat if it wasn't a 12 month
program and I was paying it outover the next 12.
Like you, you always put somuch more value on something
that takes time yeah right wherea big shift for me was like I
(21:56):
don't want to learn in 12 months, I want to learn in 30 days.
How fast can you?
Speaker 3 (22:01):
help me learn.
I'll pay for that.
Speaker 1 (22:03):
You know what I mean, and so it is that accelerated
rate of the knowledge, theexperience, you know all of
those things and people havepeople that think a certain way,
like that, right, and this canbe anybody, right mean, I
thought like that you know, butyou know, and I still struggle
with it.
Right, I'm just like holding somuch of my value in time?
(22:24):
Yeah, right, I'm just like.
Oh man, I gotta make sure if Ididn't work 10 hours today, like
I don't really feel like I didanything exactly versus knowing
like me going and speaking tothe team today you know there's
only six, seven guys in there,but like I'm sharing things with
them which, in the moment, isjust like something I love to do
, it's fun.
And it doesn't feel like it'san income producing activity,
(22:47):
but it is because I'm teachingsix, seven guys that are in the
business that are going to goout implement this thing and
then make more money.
Speaker 3 (22:53):
Yeah.
Speaker 1 (22:54):
Right, so like.
My time to do it is irrelevant.
Speaker 3 (22:58):
It money yeah Right, so like my time to do it is
irrelevant, it's just the impactthat you have with that time.
A hundred percent, and, um,that goes into this question
actually.
Um, what advice do you have forother business owners on
building a strong team?
Speaker 1 (23:11):
Hmm, Don't be, don't um, don't think that you know
every person is the right personRight.
When I, when I first started,it was there was a lot of like
I'd hire for a pulse.
Speaker 3 (23:25):
Yeah.
Speaker 1 (23:26):
And I mean, I'm like, if they're willing to go knock
and they're willing to go dothese things, like in the
beginning, you do kind of haveto do that, right, you've got to
.
You know, as a leader, you'repracticing your influence and
you're bringing people in andyou're selling people on you.
So there's a lot of.
It is just like the reps thatyou have to get in.
But you know, I've always hadthis thought in my mind like, oh
man, I'm just grateful forpeople to work for me, yeah
(23:47):
Right.
And that's just it's kind of atainted way of thinking, because
at some point you have totransition and be like, no wait,
like they should be gratefulthat I'm giving them a job, yeah
right, and and and so, andthat's not to say that in a
conceited way by any means.
It's like no different than ifyou go.
If I went and worked forwilliams energy, where I used to
work like I was grateful that Igot a job from them.
Speaker 3 (24:09):
I was grateful that they hired me you know what I
mean and it's like.
Speaker 1 (24:12):
But as entrepreneurs, a lot of times, especially when
we kind of bootstrapped itourselves, you know, we, we
don't always see ourselves inthe lens that the that people
see, right.
So there's a lot of people withme like, man, I want to work
there, that'd be awesome.
And then, like you give themthe chance, you know, but for us
it's it's always this feelingof like man, I'm just glad
someone wants to be here, right?
Speaker 3 (24:32):
So, like everyone, get on right 100, you'll take
anybody right.
Speaker 1 (24:35):
But you know, to build a good team you know you
you have to get to the pointwhere you are no longer hiring
people that can that, that haveto learn to catch up, yeah right
, you, you have to get to theteam where you get, to the point
where you transition, and nowit's more about bringing people
in.
You know, it's not just lovingthem for who they can be.
(24:57):
Yeah, right, that's a hard thing, right, you want to build
everybody like I wanted to seeeverybody go to the promised
land with us right, butunfortunately that's just not it
.
Yeah, but like I've had a lotof emotional animosity dealing
with leaving people or firingpeople.
There are people not making it,or you know all of that.
Because it's like in my mind,when I bring somebody in, like I
really do see like they'regoing to be with me forever,
yeah, and unfortunately that'sjust not the case you know, and
(25:20):
so you know, when you're a youngbusiness owner, it's like you
know in the beginning yeah,you're going to hire and you're
going to, you know, make somemistakes, but one don't be
scared to hire is, you knowyou've got to shift to bringing
any lead and like you've got tohold yourself to this high
(25:42):
standard, to this purpose, tothis vision, and then if people
don't align with that, you know,don't bring them on, don't
waste your time with people thatyou got to build up and grow
and do all that, cause it's likethere are the white people out
there that are the right people,they are ready to go, they know
the things and they have astrong work effort.
Speaker 3 (25:59):
You know what?
Speaker 1 (25:59):
I mean, and so often it's like oh man, they're
working hard.
It's hard for me to get rid ofthem.
And it's like if we look at asports team it don't matter if
you're the hardest worker in theroom.
If you're playing againstMichael Jordan, you're going to
lose.
Speaker 3 (26:24):
So it doesn't matter how hard you work, it does come
down to a skill set.
Yeah, it shifts to how muchactual value you can provide A
hundred percent.
What would your advice be to umbusiness owners who want to
step into that leader positionbut they like don't have the
confidence to do?
Speaker 1 (26:31):
it.
Yeah Well, I would say one ifyou've, you've got to look
around you, because so often wefeel like we don't have the
skill set yet to lead, butthere's people following us.
Right, you know, you don't, youdon't need like, if people are
already listening and they'reintrigued and they want to be a
(26:51):
part of it, then that's all theaffirmation you need of that
cheerleader.
Because I've still felt likethat.
Right, it's hard for me to talkto the group sometimes because
I'm like man, like what if theythink it's not good?
And you know I'm just wastingpeople's time, and like, if
they're not paying attention,and like it was a big shift for
me to be like no man, like theseguys are here for you, they're
with you, you that you want togive to them, they're willing to
(27:12):
receive, and so you have toflip that script to really
thinking like, nah, they're here, I'm here, we're here, let's go
get it.
You know what I mean.
Speaker 3 (27:28):
Like that's a big thing.
Yeah, that's a bar.
My life just flashed before myeyes.
I was like holy shit maybe Iwas a leader.
Speaker 1 (27:35):
Well, 100% right, you always are because you might
not be the CEO leader, but youcould be the sales manager
leader, you could be theoperations leader, you can be
the financial leader.
A leader isn't always the guyat the top.
I think everybody has theopportunity to lead inside the
organization and the quickerthat you can empower everybody
(27:55):
to lead, the faster yourbusiness will grow.
Because that's the hardest partwhen you have a strong,
powerful leader, people aretimid to lead next to them 100%,
not only in the organization.
Speaker 3 (28:05):
I was thinking throughout my life and stuff
like that, everywhere man,people are listening.
Speaker 1 (28:10):
Every one of us has somebody out there that is, I
would say, like a page behind us.
And to them we're a leader, wow.
And I always say, like theleader test is right.
It's like, have you ever walkedpast a piece of trash on the
ground or in an office orwherever it is right?
And I always say, like, what doyou do?
Do you walk past it or do youpick it up?
(28:33):
Well, if you pick, it up.
Speaker 3 (28:35):
you're a leader, yeah .
Speaker 1 (28:36):
Because you want to leave things better than you
found them.
That's what leaders do.
Speaker 3 (28:39):
Wow, that is a bar Wow.
Speaker 1 (28:53):
What's your vision for the future of the business
and life?
Yeah, I mean, that's a goodquestion.
It's a good question, it's abig question.
You know, for me I would say, Iwould say for me, the vision,
vision side.
You know there's a couple sidesto it, but as far as the
business, you know, I want toyou know at least the vision
that I can see for the next fewyears is to, you know, really
(29:14):
really dial in, you know thesystems, processes, you know,
really create the playbook towhat we've done here, create
something that it's like I knowI can pick this up and I can set
it here, I can set it there.
It's like that is.
My hyper focus right now isreally building a replicatable
organization and, in the processof doing that, start to empower
(29:36):
the people inside of it to stepup and eventually, you know,
have have someone else be theCEO.
Yeah, right, and you know I'mand like that could come quicker
than you would think.
You know what I mean andbecause for me it's like I know,
in order for me to continue tobuild the business, just like we
got into that purpose and stuffearlier, right, it's like I
have I kind of, I kind of hitthe things that I wanted to do.
(29:58):
So now I have to realign and belike now I'm thinking bigger,
I'm thinking different.
My purpose is different nowthan it was three years ago and
now I want to be the platformcompany in the Midwest that
starts to.
I've had a lot of private equityconversations and for a minute
I really do feel like I was kindof settling.
I'm like oh man, we can find astrategic partner that wants to
(30:19):
come in and buy some equity andlike allow me to be CEO and all
of that, and like build thebusiness.
And the more I've had thoseconversations, the more I
realized like I was.
I was willing to acceptsomething I didn't want in order
to make it easier.
Right, it was like because Ihadn't seen what that level
(30:41):
looks like when I go and buy abusiness and I haven't seen
really what that level lookslike when we've got 20 companies
behind us.
I couldn't see that, and so forme it was like well, it would
be easier to just find thepartner that can show me that
framework, versus saying like nothis is what the fuck I want
and I'm going to go get that.
You know what I mean and so thatthat is my thing.
I want to be, you know, the,the platform company in the
(31:02):
Midwest that starts to acquireand you know, really headman our
own roofing roll up and youknow, and start to acquire other
companies, and you know I wantto be to a hundred million
between you know, the collectiveof top line revenue across all
the businesses.
I mean, I would like to say bythe end of 25.
Speaker 3 (31:23):
Yeah.
Speaker 1 (31:23):
I mean that's huge.
But that's really where I am,because I know that shit can
happen so fast.
It's like you wrap up two orthree companies and you've got
your arbitrage and a multiplier.
It's like before you know it,you could have a total asset
worth 100 million or more.
And that's the goal for me nowis starting to empower the
people here.
Help them to see the vision ofwhat I want from them.
(31:44):
Help them step in and actuallylead this company better than I
am, because I'm a vision guy,I'm not a manager guy.
And once the company gets pastthe vision, now you've got to
have the systems, because it'slike the vision can get you
inspired.
We always say we run on vibes,right it's like that worked for
a long time, yeah, but now itdoesn't work.
(32:05):
Now we have to become aprofessionalized company, and I
know that in order for us to dothat, there's probably going to
be somebody in that seat that'sgoing to be better than me, but
I'm going to be onto.
The next thing to then line upwith, that next move is so you
know that that that is thevision, um, you know.
And then, uh, you know, from apersonal side, I, you know as
that goes, like I love thephilanthropy stuff, um, love the
(32:26):
nonprofit, right.
So I want to.
My goal is to uh, through thenonprofit, which is the foster
the future, right, so we helpfoster families and things like
that.
And my goal with that is I wantto put a roof in all 50 states.
I want to do a roof for afoster family in every state.
Speaker 3 (32:40):
So like that's a, that's another big vision goal.
For me, that's huge.
What would you say?
I mean a lot of people don'tknow their vision.
Speaker 1 (32:49):
Yeah.
Speaker 3 (32:49):
Like, what would you say to people that are trying to
figure that out?
Yeah, that's a great question.
Speaker 1 (32:56):
You know, when it comes to vision, you know I
think that the hardest part withvision or purpose right, either
one of them kind of the sameright- With the ones that you
know you see yourself there.
The other one is why you'regetting there you know, but I
think that one of the biggestpieces is, you know, really
(33:16):
asking yourself what do you want?
Why do you want it, why do youreally want it?
Speaker 3 (33:23):
Yeah.
Speaker 1 (33:24):
Right.
What is this going to do for me?
What is this going to do forpeople around me, right?
And is this what I really want?
Yeah, you know and really kindof go through that, because what
happens is majority of us havea filter, that is, we'll do more
for others than we'll do forourself.
Speaker 3 (33:39):
Oh wow, Naturally.
Speaker 1 (33:40):
Right.
So if I like to ask you and sayman, what's your purpose and
vision?
It's probably going to line upsomewhere around you wanting to
help out your family, youwanting to do things.
Other people help other people,right, and so we get caught up
in that and it's like, oh well,I want my vision, my purpose is
to, you know, help, empower andgrow people and be an impact and
be a thought leader and allthat stuff.
And it's like, yeah, that's allawesome, but that's for
(34:02):
everybody else, what?
What do you want?
Because there's something thatdoing that for other people does
for you.
And it's one of your six humanneeds.
Right, we all want to be, youknow, contribution, growth, what
is it?
Uncertainty, certainty,significance, right, like all of
these, like these are those andif you look it up, tony Robbins
(34:24):
, six human needs.
Like, essentially, it says thatevery, you know, all of us at
some point have one of these six, maybe it's one, maybe it's two
, maybe it's three, maybe it'sone of them, maybe it's all six
at the same time.
Right, and what he says is thatit's those human needs.
That is a driver.
So, even if you want, that andthat's part of it.
(34:50):
But what does that feeling dofor you?
Right, For me, like, and thiswas a big, this was a big like
awareness thing for me, right,Because I kind of always thought
like I want to empower guys, Iwant to grow guys.
And you know, a mentor of minewas like, well, yeah, but what
does that do for you?
And I was like, well, it makesme feel good, why does it make
you feel good?
And he gets into this and I'mlike, oh man.
(35:11):
And I was like, well, I guessit's significance, but we're
scared to say that because itfeels selfish.
So for me to say I want to doall this and grow a business and
impact people, because I wantto be on Forbes under 40.
But that sounds selfish, thatsounds arrogant.
Oh, yeah, Right, but it hasnothing to really do with that.
(35:31):
It's just like that feeling ofempowering and growing people.
It does give me, it does giveme significance and like that is
something that empowers me.
And it's OK to admit that,because we have to know what is
our driver.
Because if we don't understandwhat our driver is, then every
opportunity that is disguised asthe opportunity and if it
(35:51):
triggers that driver, we'regoing to think we want it.
Speaker 3 (35:54):
Yeah.
Speaker 1 (35:54):
Right, so for me, if someone's like, hey man, we want
to partner up and we want youto run coaching calls and we
want you to be a part of thisthing and be involved.
And I'm like yes, yes, yes, yes, Because they're hitting every
significant lever inside of methat makes me feel like that's
the thing that I want to do.
That's why you have to have thatpurpose and vision, so that you
can pull yourself back and say,okay, does this align with the
(36:15):
vision, does it align with mypurpose?
Because that's your filter now.
And then it says from thereit's like okay, if it does or
doesn't, is it just triggeringthe human needs?
that that fires me up, thatmakes me want to jump into
something yeah so it's like wehave to understand what those
things do for us in order tomake the decisions that you know
(36:36):
are going to guide us in thedirection of where we want to go
.
Speaker 3 (36:39):
That's.
That's interesting because theway I learned vision is like it
has to be other people focused.
How are you going to benefitother people?
How are you going to make animpact for other people in the
world?
But listening to that, that'snot the case.
Speaker 1 (36:56):
Well, it's still.
The thing is is that it canstill, it can still be, it
should be about people.
Speaker 3 (37:03):
Yeah, yeah, right, but there's something that like,
for you know, if someone's youknow, if you're listening to
this, it has to be a benefit toyou, right?
Speaker 1 (37:10):
It is a benefit to you.
Yeah, Right, it's like it's nota.
You know it has to be or itcould be.
It's like no, no, no.
There's something that we had aguy in the meeting earlier
today, right, and he was like,oh, I said, what's your vision,
right, or what's your purpose?
I want to.
You know, my purpose is to beable to make a, you know, make
my son's life better than mylife and, you know, be able to
(37:30):
put a roof over his head andhelp him live this great life.
And it's like, okay, that'sawesome, that's a great purpose.
But what feeling do you getwhen you do that for somebody?
that makes sense right so forthem, it might be the growth, it
might be the contribution,might be the certainty knowing
that their child's safe.
It might be significanceknowing that they're providing
(37:53):
something for somebody yeah,that's awesome.
Speaker 3 (37:57):
Yeah, that's awesome, I got.
I got one more for you.
Okay, what was your first bigbreakthrough moment when you
were growing your business, likewhat?
Speaker 1 (38:12):
yeah, you know what I mean.
Great question um you're likeholy shit, this is gonna work
yeah, well, you know it's someof that, but know so much of it,
I think is um realizing that itdoesn't have to be as hard as
you think it does.
(38:33):
Right, it's like we, we are prewired to see our own hero's
journey.
And if you look at any book ormovie, right, there's always a
hero's journey.
Right, there's always a maincharacter who, struggling, who
(38:54):
finds a guide, who doesn'tlisten, who then listens, who
then gets beat or loses to anopponent, or loses the girl or
whatever it is, loses everything.
Right, and then they learn fromtheir lessons.
They, you know, get themomentum back and then they go
out and they fucking make ithappen yeah so, because that is
in every movie, because that itis in most books, right it, we?
(39:15):
we are pre-wired to think Ican't have success until I fail
here.
I can't achieve this.
You know, I can't achieve thetop of the mountain until I've
learned to live at the bottom ofthe mountain.
And.
And so what happens is, is youknow, subconsciously, we are
keeping ourselves from achievingthe thing we want because we're
(39:37):
looking for the reasons why weshouldn't have it.
We're looking for where weshould fail.
We're looking for like have Itaken enough licks to win yet?
Yeah.
Right, look at Rocky.
Mm-hmm.
Right, dude just gets pummeledand pummeled and pummeled and
comes out and wins.
Yeah, that's the hero's journey.
Speaker 3 (39:55):
Wow.
Every book right, every singlebook.
Speaker 1 (39:58):
Every single thing is right and that you know, even
from a marketing standpoint as acompany, like you have to.
As a company, you are not themain character, you are the
guide and your client is themain character.
So your job is to help them getto where they want to be.
That's what we do, that's whatyou're.
As a company, you should bemarketing to them, not as you
(40:20):
being the main character, butthem being the main character,
and how you're going to helpthem achieve this thing that
they want either away from fear,Right, or towards it, or or you
know away from the pain or youknow the the towards pleasure.
Yep, yep.
And so you know, I think thatthat's one of the biggest things
.
Man is just like we, you know.
We create a lot of stories inour head about what our reality
(40:42):
looks like, and we all havethese stories, and for most
people, I mean myself included,right, I just say most people in
general because, as a basis,you know, most people don't
haven't transitioned right, andI still do it, you know.
And but you know, for so much ofit is that, you know, we just
tell ourselves this story to whywe haven't gotten it yet, or
(41:03):
when we should get it, or whenwe deserve it.
And so it's all these whys forthe end result and we for, in
order for us to actually acceptthat we have to look back and
say, well, like shit, I've beenwrong.
Yeah, for a long time, and most, most of us, our ego.
It holds us back from actuallystepping into that next version
(41:25):
of ourselves.
Because if we were to step intothat next version and really
admit that we were wrong andtransition from who we are,
transcend from who we are to whowe want to be, that means that
90% of our life was a lie.
Yeah, that's and we don't wantto admit that, and so we stay
stuck until we have learnedenough or getting beat down
(41:46):
enough to transition the way wethink.
Once you can do that, then andthat's not to say it's easy,
it's effortless, it's alwaysgoing to be but it doesn't get
harder, you just get, or itdoesn't get easier, you just get
better.
Speaker 3 (41:58):
Yeah.
Speaker 1 (41:59):
Right, and so so much of it is that, man, it's just
like really you have to.
For me, the aha moment was justthe mindset of like I make it
harder than it has to be wow youknow what I mean and when I was
able to start to transitionthat and I'm still not all the
way through that right, I'm notbattling that all the time
that's what I'm saying likeconsuming content of seeing what
people do and thinking like thepower of manifestation is so
(42:23):
real and so powerful that, likepeople would get, people would
get more out of sitting down andclosing their eyes and thinking
about what they want their lifeto look like when they're 95
years old.
Speaker 3 (42:35):
Yeah, then going out and hustling all day.
Speaker 1 (42:38):
If you can spend time to, really yeah.
Yeah, man, spend time to reallyenvision it.
I think I heard something aboutCarnegie this morning, right,
and they're saying that he wouldspend 60, 70% of his day
thinking and most people wouldthink that being unvaluable, but
he was solving problems in hishead constantly.
(42:58):
Yeah, wow.
And so we don't do that enough,I don't do it enough.
I don't sit still enough andjust think so we don't do that
enough, I don't do it enough.
I don't sit still enough andjust think, and I think that's
where you know it's, you knowyou get into state and all those
things right but it's like we,when we can, you know, change
our state right, change ourphilosophy, change our
physiology right, change thelanguage, change our beliefs.
(43:19):
When we start to shift thosethings, our state shifts.
And when our state is shifted,we're able to literally create
quantum leaps, to create a.
You know, I would say it'screating a vision, creating a
memory of the future.
Right, and it's like you, don'twe?
We, we tie so much of thethings that happen for us to.
I did this, I did x, so I get bright, or I get this and I get
(43:43):
that because I did this action.
And it's like the action isprobably part of it and it is,
but how much of what youachieved was actually in the
state that you were in when youthought about it.
Speaker 3 (43:54):
That's brilliant.
Speaker 1 (43:55):
Right, and then maybe I'm fucking bullshit, maybe
none of this is real.
Speaker 3 (43:57):
You know what I mean, but it helps me right.
Speaker 1 (43:59):
It is things that I have learned that have helped me
work through it, and it's likeI just think that we're not
really coached enough on reallyhow powerful your state is.
Like when you go to a TonyRobbins event, there's a reason
they got you fucking jumping upand down and hooping and
hollering because, like yourstate gets changed, you're not
in the state that you walked inin.
Yeah, so when your state ischanged and now you start
thinking of powerful things andyou start thinking that you can
(44:22):
achieve things and you're likemanifesting and you're literally
starting to shape the way theuniverse is working around you
and working for you and thatthat is a powerful thing, and I
think that that was an ahamoment for me of like it's not
about the activity as much ofit's about the thought wow, yeah
, what we hold in mind tends tomanifest.
Speaker 3 (44:45):
That's what I read today right, it's true yeah, wow
, wow.
A lot of people.
Because before I learned aboutlike mindset and stuff like that
I would like because, like allthese gurus on instagrams, like
you guys gotta have the mindset,you gotta have mindset.
And I was like, well, how do Iget rich?
Speaker 1 (45:04):
right I mean yeah whole time.
Speaker 3 (45:06):
It was mindset.
It was mindset.
Speaker 1 (45:08):
Dude, we're lying it is it, it is man and it's.
You know, it's one of thosethings that you, you're gonna
achieve it at your pace, yeah,and, and it's an everyday battle
, like I'm not sitting heretoday saying I figured it out I
mean, on whatever day it waswednesday you try to have a
meeting with me.
I'm like it ain't the fuckingday, reese.
Speaker 3 (45:28):
You know what I mean.
Speaker 1 (45:28):
Like it happens.
You know what I'm saying, butit's like you know, it's the you
start to become better at youremotional reactivity, right,
being able to bounce back Likethat's the most important thing
and that's what I was sayinglike just naturally being able
to start to change your state,doing things right, like when
you can figure out ways tochange your state.
It might be going for a walkoutside, it might be taking 15
(45:50):
deep breaths, it might bejumping up and down, it might be
jumping jacks, it might, itmight be whatever it is, but
when you're in this, you know inin the depths and you're down.
Yeah, it's not caffeine yeahit's not a drug to get you hyped
up and moving, it's your state,wow, and we have to change our
state in order to change thedirection we're going to go or
(46:13):
change our mindset.
Speaker 3 (46:14):
Yeah, I mean, we're all searching for our individual
truths, we're all trying tofigure it out.
So whatever works for you, Imean do it.
Speaker 1 (46:24):
It's all about creating certainty.
Yeah Right, because certaintycreates confidence, confidence
creates action, like thingshappen, right, and so everything
is comes down to a form ofcertainty.
Speaker 3 (46:33):
Like causes B, causes C, that's it Right, and so it's
.
Speaker 1 (46:36):
It's so much of like what creates certainty for you,
and what creates it for youmight be different than me,
right?
I always say, like if waking upin the morning and chugging a
black cup of coffee, you know,create certainty that your day
is going to be good, then youshould do that every day.
Yeah, if drinking a bottle ofwater tells you that you're
going to get smarter, and youknow.
You tell this story to yourself.
(46:56):
It doesn't have.
No one else has to know yourstory, right, if you tell
yourself these little thingsthat create certainty for you,
if it's waking up like that'swhy you know morning routines
are so popular.
Speaker 3 (47:07):
Yeah right, do this morning routine.
Speaker 1 (47:08):
Do this morning routine.
Do this morning routine likeeveryone tells you how to have
your morning routine and it'slike, okay, those are great and
I think a morning routine isimportant.
But the whole idea of a routineis to create certainty, because
with structure, and consistency, you get certainty and now
you're confident to go into yourday, right.
And so it's just trying to say,like what?
And it's not going from zero to10.
(47:29):
It's saying like all right,this morning I want to get up at
6.30.
All right, well, guess what?
If you get up at 6.30 for fivedays in a row, reward yourself.
Saturday sleep in till 7, 7.30,8, whatever it is.
But, like, set yourself up forthat Right, and now.
Now, all of a sudden, you justdid this task that you said you
were going to do and you did itand boom, now you got certainty,
(47:50):
right, and now it's just that.
Now it's the compounding effectof that.
In order to try it, what's thenext thing?
All right, man, I'm feelingreally good and I wake up and
make my bed every day about theroutine anymore, because now you
have more, just more,confidence.
Right, it's like you know, thestuff that michael jordan might
have been doing before he got inthe nba probably changed at
(48:13):
some point because hisconfidence, you know, just
resonated and his belief inhimself just increased.
And all of a sudden he didn'thave to go out.
And and now guys that are greatlike him still do it right,
right, they constantly 100 freethrows a day, right, like things
like that.
Or, you know, kobe work at apractice and a night practice
and a more, like all of thesethings, like the great players
(48:34):
or great business people likethey never stop with it.
You know they might not be thesame thing.
It might not be the make my bedevery day kind of thing, but
it's like they have compoundedso much certainty over time that
it's like yeah.
I'm waking up, and I'm justcertain, because I know that I
can do it now.
Speaker 3 (48:50):
A hundred percent, was it?
Was it Jordan who, like, wentin his closet and was like,
repeating I am the greatest, Iam the greatest.
Yeah, it was one of them thatwas doing that.
Speaker 1 (49:00):
Yeah, and it's, and it's powerful.
Yeah, yeah, right, and theytalk about um.
Tony talks about all the time.
He's like.
You know, affirmations arebullshit because you can repeat
something to yourself over andover and over again, but if your
state doesn't reflect whatyou're repeating, then you're
not going to get it 100, rightand so it's like, if you're
saying I'm the greatest, I'm thegreatest, I'm the greatest,
make sure that state is gettingyou know.
(49:22):
You're raising your state whileyou're going through that
practice so that your physiologyis changing.
Your language is now changing.
Now your beliefs are therebecause you're saying I'm the
greatest One.
Your body has to be in thatstate to start to even consume
it.
Right, like that's where likegreat speakers when they get out
on stage, like they get peopleto stand up or sit down or move
or not, like they're doingthings to just shift their state
(49:42):
.
So when they start to, you know, give them information, you
know they're consuming thisinformation in there and they're
capturing a lot more of itversus a state that's like not
risen not in the moment, right,and so now it's like, all right,
your physiology changes, sothat's going to start to shift
your state.
Right now, the language thatyou're saying are you saying I
am capable of this, I can do itwhatever it is.
(50:04):
And then on the other side isis you know, and even on the
language side, right, we're, wetalked about that today, right
we're?
We're so often to look, we're,we're, we're quick to think
about what we don't want andallow that to create the space
for what we do want, right?
So if someone says, well, Idon't want to get a speeding
ticket, right we're like okay,you, it's not really that you
don't want to get a speedingticket, because you don't.
(50:25):
You don't wake up and say Idon't want to get a speeding
ticket today.
It's like, no, you want todrive fast and reckless and not
get pulled over that's reallywhat you want, because you know
what I mean.
And so it's like you, you havelike I don't want to get sick,
hope I don't get sick, I don'twant to get sick.
And it's like stop saying thatyou like you.
Now you're thinking about whatyou don't want.
Yeah, think about I want to beextremely healthy and in the
best shape of my life yeah, allthe time don't lean into the,
(50:48):
the don'ts and the things thatyou don't want.
Lean into that.
That's that part of thelanguage side of like listen to
what you're saying, all right,be careful what you say, you're
always listening, right.
And and then the other side ofthat is just the belief system
is saying can you achieve thatthing?
Right?
Tony Robbins calls it the triad.
He's like it's the state, yourtriad, and what that is is your
(51:09):
physiology, your language andthen your beliefs.
And it's like if you can shiftthose three things, then now you
shift state and now you canmake changes.
Speaker 3 (51:17):
Yeah, that's one big thing I learned recently.
Sometimes I have this mantra.
I tell myself and my, my statewould be low, and I'm like I'm
strong, I'm strong, I'm strong.
Speaker 1 (51:27):
Yeah.
Speaker 3 (51:27):
And I try to pull myself out of it.
Yeah, but yeah, it all makesgreat sense and even if you sit
there, like you said, and pumpyour arms and breathe heavy like
it's hard to stay pissed.
Yeah.
Speaker 1 (51:37):
You know what I mean.
It's like that's how quicklyyour state can change and
unconscious can change in a set.
There is no time limit to howfast your unconscious can change
if you can tap into it.
Speaker 3 (51:48):
Yeah, wow, damn bro, this is powerful stuff, man.
Speaker 1 (51:52):
Powerful stuff.
That was good, man.
I mean, we had almost an hourof questions, so that was really
good.
Hell, yeah, man, this wasawesome.
Anything you want to leave themwith, what about you?
Let's ask you a question what'sthat?
What is something that you canleave them with that you have,
you've learned over this past,you know, two years of working
with me or working together,right, like it doesn't have to
(52:12):
be directly from me, but likewhat's just something in.
You know what's been an ahamoment for you, what's been
something that has shifted theway that you know you show up
Definitely from the beginningI'd say taking risk is a huge
thing.
Speaker 3 (52:28):
Um, I've developed this thing, um, ever since I've
been here, where it's likesomething shows up that normally
I would hide away from and justnot deal with myself with.
I literally will just throwmyself at it, because that's
good.
Because my life changed when Irealized, um, like the power of
(52:48):
taking risks and the power ofexposure, just just trying to
expose myself to as many thingsas I can, getting in the room
with conversations you're havingconversations, other people in
the office are having, just justlistening and um, yeah, man,
(53:09):
just getting myself out there,um, that's good.
Speaker 1 (53:10):
so trying new things, not being scared yeah, exposure
and risk right those are twobig things that you've gotta
step into in order to growliterally.
Yeah, well, dude, it's beenawesome to to watch you grow.
I'm excited to you know, know,I mean every, you know every
week it's.
You know, I see you gettingbetter, I see you another unlock
and you know that that's right,like that's for me is where you
(53:32):
know you talk about the purposething right, like my purpose, I
thought was to help peoplebuild right.
I love watching that.
I love watching what you'redoing, but then recognizing that
it makes me feel good aboutmyself, knowing that I'm helping
people achieve those things.
Speaker 3 (53:45):
Yeah.
Speaker 1 (53:46):
Yeah, and you know so , that's been just an incredible
experience, you know, man.
So I'm grateful, grateful forthat, my man.
Awesome man and uh, yeah, sothat's for, uh, for Reese
Bennett, the Reckless CEO.
Speaker 3 (53:57):
We out.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Amy Robach & T.J. Holmes present: Aubrey O’Day, Covering the Diddy Trial
Introducing… Aubrey O’Day Diddy’s former protege, television personality, platinum selling music artist, Danity Kane alum Aubrey O’Day joins veteran journalists Amy Robach and TJ Holmes to provide a unique perspective on the trial that has captivated the attention of the nation. Join them throughout the trial as they discuss, debate, and dissect every detail, every aspect of the proceedings. Aubrey will offer her opinions and expertise, as only she is qualified to do given her first-hand knowledge. From her days on Making the Band, as she emerged as the breakout star, the truth of the situation would be the opposite of the glitz and glamour. Listen throughout every minute of the trial, for this exclusive coverage. Amy Robach and TJ Holmes present Aubrey O’Day, Covering the Diddy Trial, an iHeartRadio podcast.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.