Ryan Niddel, and Michael G Isom: Unveiling Vulnerability and Financial Finesse in the Quest for Wholeness

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Right.

Speaker 2 (00:02):
You're like that buzzard ain't rang.

Speaker 1 (00:03):
That game ain't over with, so keep going.
I have thrived in that chaos.
How could this be happening?
Did any of you guys payattention to anything I said
Like welcome?
Back to the Reckless CEOPodcast where we keep it real,
raw and real.

Speaker 2 (00:23):
They ain't really gotten this off.

Speaker 1 (00:34):
I ain't got.
You know what I mean.

Speaker 2 (00:36):
It's like, here is your host the.

Speaker 1 (00:37):
Reckless CEO himself, michael McCudder.
Welcome back to the RecklessCEO Podcast.
I got two legends in here.
I feel like I'm just like withthese two giants I'm looking
across the table at Got Mr RyanNiedel and Michael Isom Isom,
michael Isom Well, I'm excitedto have both of you in here.
Obviously, you know you guyshave heard Ryan a few times, but

(01:00):
it's always good when you gethim back in here.
He's a guy that has limitedtime, so you know we always
cherish every opportunity thatwe get to have him on the show.
So thank you, gentlemen, forcoming in.

Speaker 2 (01:10):
Yeah, thanks, buddy, and thanks for selfishly letting
me take over Right.
It's like a podcast takeovertoday, where I get the privilege
of knowing both of you inreally different capacities, so
obviously our story has beenshared on the show plenty of
times.
I think it's important to loopMichael in right, as you're
involved in our conversationtoday.
Michael and I have afascinating background of how he

(01:31):
came into my life, right, I'vecertainly spoken about wake up
warrior ad nauseam.
I think it's something that any, any man, specifically really
any person that considers reallywant to level up their life.
There's just frameworks.
There's success, leaves clues,if you will, and a gentleman
named Garrett J White, who iscertainly appropriate to say his
very close friends.
Michael and him are very closefriends.
He founded wake up warrior andit happened to be the first time

(01:54):
I was ever introduced toMichael.
Was it the very first eventthat I went to?
Not that it was memorable forhim, but memorable for me.

Speaker 3 (02:00):
I mean that seriously .

Speaker 2 (02:02):
Because Michael was sharing things from stage with
his son.
Yeah Right, and this was 2018or something.
Yeah, Warrior con two.
Yeah, Warrior con two.
Data point yeah.
And I think it's really in this, this man breaking down on
stage right Cause it's it's agroup of of very masculine
people.
There's a lot of masculineenergy in that room and seeing

(02:23):
the vulnerability and theconnection with Michael and just
unabashedly sharing it, it'ssomething I think it doesn't get
spoken enough about inside ofmost circles.
Like you need the duality ofthe masculine and feminine right
, Without going too far on theother side and I don't know if
you remember that or not.
If you, if you remember anysort of tears that got shed or

(02:44):
or what was happening, I knowyou've lived a lot of lives
since then.

Speaker 3 (02:47):
A hundred percent, yeah.
So my son, uh Caden, was 18years old at that time that we
got on stage and what precludedus getting on stage was, uh, I
got in warrior when Garrettstarted warrior in 2012.
That's when I was I wasintroduced to it, watched the
very first video, signed up.
So, fast forward to 2018 andabout four months prior to

(03:11):
warrior con two, when you werethere and my son and I spoke on
stage, I went through anotherwarrior week.
Warrior weeks were going on.
They'd been going on for years,but I went back through again
to experience it and while itwas there, our son was behind
the camera and he was filming megoing through my shit.
And one of the evolutions inwarrior week was the very first

(03:35):
evening and you go down into thewater and you and it's at night
and you just you've been beatenup mentally and physically all
throughout the day, and thenthat evening you're in the water
and you come up out of thewater and you share like
something deep and dark in yourlife and you don't get to get
back onto the shore out of thewater until the coaches feel
like it's something that's likereally deep and dark and, uh,

(04:00):
next thing.
I'm going down under the lengthof water, I come up, I'm going
down, I'm coming up and guys aresharing and they're going back
onto the shore and some guyshave to, you know, share a
couple of other times and I'mwaiting and I'm waiting and I'd
been through this before, butnot when my son's been behind
the camera filming me goingthrough this and in the history
of wake up warrior, I was theonly man who's had his son there

(04:20):
watching him experience this.
I remember going down underneaththe water and I come up and my
son is facing me in the waterand he'd gotten permission from
Garrett White and the othercoaches Sam Falsoffi, jesse Yule
.
He got permission to do thisand with big alligator tears in
his eyes, he said why did youleave us?

(04:43):
And he's talking about when Iwasn't healthy to be around the
fall of 2010.
And it was actually my wife andour two kids left me to figure
out my shit because I wasdrinking excessively in the pit
of my life.
I had lost $4.8 million of ourfamily's life savings.
And he said why did you leaveus?

(05:07):
And like I was, I rate Ithought I'd been set up on like
who allowed my son to come intothis water and face me and say
this to me, and Sam Falsoffi wasstanding right here in the
water.
He'd got down into the waterfor Caden to do this, and I
remember grabbing Sam by theshirt, right here at the neck,
and I felt like I could throwhim a thousand feet if I wanted

(05:29):
to.
I had so much adrenalinerushing through my body.
And then I paused for a moment.
I looked back over at my son.
He had these tears rolling downhis face.
Well, that turned into uswalking on the shore and taking
some time together, and thatexperience was a catalyst for us
to extract the lessons that ledto that point.
And then it was actually my son, 18 years old, that suggested

(05:53):
to Garrett that he and I get onthis stage and share lessons
from the pit between the fatherand the son.
And one of those lessons wasthis that our kids are always
watching us.
Whether we think they are ornot, they're always watching us.
They're always listening.

(06:13):
They pick up on those littlecues, those little arguments,
those things.
We go in and shut the door.
They know what the fuck isgoing on.
They do.
They're not stupid.
They're 9, 10, 8, 9, 10, 11, 12years old.
They know exactly what's goingon and he knew and I didn't have
the balls to go to him andshare with him what was actually

(06:34):
going on, but he knew, and heknew that when he was 18 years
old and he got into the waterwith me and said why did you
leave us when he already reallyknew?
So that gave us an opportunityto heal.
It gave me an opportunity to bevulnerable with him and to
share with him him now being anadult and we shared from stage
when you were there at thatfirst event, and we shared

(06:56):
lessons from the pit between afather and son and, yeah, it was
extremely vulnerable, but itwas vulnerable to a point where
it allowed me to share from myheart and for him to feel that
in his heart and soul and forhim to start trusting me again.

Speaker 2 (07:12):
Yeah, I mean, it's Like I said, there's just some,
there's some moments in lifethat's me you look back on and
that they're just these pivotalmoments.
And like that moment and seeingthe vulnerability between two
of you and then the way that thebrotherhood rallied around that
now right, the way that youguys have been through the shit

(07:33):
together, how there was likethis mutual respect and
camaraderie, and there's no wayto fully articulate that, but it
was one of those moments.
I'm like I have to go throughWarrior Week.
I had to be from from that Likethere's there's such a bond
that gets created when you, whenyou share at such a vulnerable
place, that never, never, justnever, disparage it or disgrace

(07:55):
it.
By sharing what you go through,you know if it just doesn't
make any sense, like it's a verysacred experience over those
days.

Speaker 3 (08:04):
Well, and what it opens up for you, like you're
saying, it opened up for you the, the feeling and the thought of
hey, I'm watching someone elsego through this, it's okay for
me to and, and, and.
So that's what Wake Up Warriordoes.
That's what you guys do.
You know the lives and theexamples that we lead when we're
vulnerable.
It gives someone elsepermission to be vulnerable in

(08:24):
their own life, and true healingand happiness can only come
from us opening up and beingvulnerable like that.
And so when we have that examplefrom another man, masculine man
, that he's willing to bevulnerable and because I stuff
that away, man, I stuff thataway for years, and when I
stuffed it away, it startedmanifesting itself in my life

(08:46):
with these physical elements,because the body does keep the
score.
So me stuffing away, thinkingI'm being this masculine man and
I shouldn't be exposing myselffor being vulnerable, I was
actually suffering more insidemyself as a result.
So it was in my self interestto open up and to be vulnerable
and to share from the heart andI love that, ryan, about

(09:08):
yourself, michael, I'm justgetting to know you, but anybody
else out there listening tothis man find someone that you
trust and that you can bevulnerable with and don't keep
that in man Cause if we keep itin, it manifests itself in an
unhealthy way.

Speaker 1 (09:22):
Yeah, that's incredible.

Speaker 2 (09:25):
Yeah, and what we're doing right now.
I was catching up with Michaelbeforehand this podcast
experience.
That was my cathartic releaseof all this stuff.

Speaker 1 (09:35):
Yeah.

Speaker 2 (09:37):
I'll call it the testicular fortitude, the gall
to be that vulnerable in frontof people.
So I sat in a room with amicrophone and just let it rip,
because it was.
It was a I'll call it avictimless crime to me, right,
the all the things I wasn'tproud of.
You got to just sit and just go.

Speaker 1 (09:52):
Yeah.

Speaker 2 (09:53):
And it didn't matter what somebody said at that point
, it was just out and it wasreally a thing for me back in
2018, kind of that same sametime period just getting rid of
all this stuff.
Yeah, it's all just stories,right.
And from my perspective, onevery bad thing, I quote,
unquote bad thing I've ever done.
It's so different now than itwas in 18.
And then when I was doing it,like I think the stories we tell

(10:13):
ourselves about the things thatwe've done or not done are very
, very fascinating Totally, andhow they change over time, and
then, right, we caught up, wewere at Bo Eason's event.
Right, we reconnected, had noidea.

Speaker 1 (10:22):
Michael was part of Bo Eason's event.

Speaker 2 (10:24):
Obviously, you and I go out there and we start
talking psychedelics, yeah,which I was kicking in the deep
end of the swimming pool rightnow, and I share that because of
the perspective right Like youwant to really start talking
about, as Michael's lighting up,lighting up in the room.
It's such a profoundperspective shift on all the
stories you tell yourself, whatyou think is true, what's not

(10:45):
true, like how many, how manydifferent times you want to do
an experience and you, I'll sayit for me, the intentions that
you set as you go into anexperience really start to shape
the way that experience showsup.
It might not be that for me, ithasn't always been the way I've
wanted it to.
It's always been the way I'veneeded it to 100%.
And it's been really fascinatingas you and I have reconnected

(11:06):
Michael of just realizing howmany of these incredible things
we have in common, and Michaelas well.
You just don't know MichaelMcGovern as well, but just you
know psilocybin, ketamine.
I mean I had Michael come outto Salt Lake City.
I've been a doctor out therethat does ketamine therapy oh
beautiful, and I shared with himlike this profound, like just

(11:26):
just completely dissolving egoand the environment and just
feeling completely conscientiousof what's going on but not
being able to move and justreally being able to explore,
like you got to come out.
I'll set up, I'll connect allthe dots.

Speaker 1 (11:38):
Yeah, yeah, I mean, it was crazy too, and anytime he
tells me to do something, I'mlike I don't ask questions, good
.

Speaker 2 (11:45):
Yeah, I'm certainly not the guy that's going to
suggest you something like ithurt yourself.
And so he flies out and like,literally, you landed it, I'll
make it up 2pm and you're havingan academy experience by 4.
Yeah, I'm not even checking theAirbnb yet.
It went right to.

Speaker 1 (11:57):
Yeah, and I'd actually drove, so they tell you
not to drive afterwards.
You know, of course, I think Ican handle it.

Speaker 2 (12:03):
Well.

Speaker 1 (12:03):
I figured that I got to the Airbnb.
But I mean, just on that, youknow it was I.
I, I walk out and they're likeI'm kind of like stumbling
around when you kind of get yourlegs, you know, underneath of
you again, and I go to the frontdesk and she's like you have a
ride.
And I'm like, yeah, I got aride.
And I just kind of meander,like, sneak out and get in my
car and I do like be able tolike one, like cover an eye and
drive thing in.

(12:23):
Salt Lake Never been to SaltLake, but I mean for me it was
one of those it was.
Yeah, it was pretty crazy.

Speaker 3 (12:29):
You know why did you go?
Do that?
I'm curious.

Speaker 1 (12:31):
I mean, he suggested it right.
So that was one reason, youknow.
But for me, you know, I think,as I have experienced with like
Adelaide and things like that,you know, it's just continuously
opened my mind up to justwhat's out there.
I feel like every time I do it,I expand, every time I do it,
even if I I go into, I don'tever really feel like there's
like a bad trip per se, right,it's always like the thing that

(12:54):
I'm going through, even though Imight not be able to vocalize
it before I go into it by thetime I'm through it, it was
exactly what I needed, right,every single time.
And and so for me, I'm alwayslooking for ways to, you know,
maybe gain an edge or try tolearn something or expose myself
to something new.
And so when he brought up theketamine thing, and you know how
it made him feel, you know Iwas, and it was kind of a wild

(13:15):
time because I was supposed togo out and my fiance at the time
like didn't want me to go,didn't want me to go out, and I
wanted to go, you know told Ryan, I guess I'm not going to be
able to do it this time, youknow I have to wait.
Well, then, weeks later, herand I actually split up and then
I went out, and so it was kindof like this weird divine timing
where, like I feel like if Iwould have went there, why her

(13:35):
and I were so together, ourrelationship might have worked
out Like it might have changedsomething.
But I think the fact that, youknow, if we split up and I went
out there with that, I think itwas the way it was supposed to
be.
And you know, when I came out atfirst I was like obviously,
very, you're just, you're allover the place, you know, and
that took a little nap and wokeup and I had never felt like

(13:57):
freer, right, like the weight,like I didn't know that I had
been depressed, I didn't knowthat I was, like, you know,
stuffing these emotions down andwhen I came out of it it was
like, oh man, and you know,psychedelics do the same thing
for me.
Like every time I come out ofit, I'm so grateful, you know,
so thankful.
You know all the things that Ifeel are, you know, tough things
or struggles that I'm goingthrough.

(14:17):
Every time I come out of thatI'm like man, I got 40 people
that listen to me and support meand are there for me and have
given me the opportunity to leadthem.
And, you know, just reframes itto me of this, like how
important that is.
Like you're saying vulnerability, right, like I think people, we
think that everyone connectswith perfection, but it's the,
it's the pain, right.
It's when I can get up thereand share with the team the

(14:39):
experiences that I've had andthe vulnerabilities that I've
gone through.
You know it, that kind ofripples into a culture and so
you know, psychedelics, ketamine, these things have allowed me
to be willing to share more.
Cause, like I said, you're amasculine guy.
I mean, I didn't grow up in mychildhood, wasn't talking
feelings.
You know what I mean.
And so for me right, right, andyou know, and so for me that

(15:00):
was a.
You know that was a, that was ahard thing, but I've realized
how much I've grown, and youknow my business has grown with
the more that I've been willingto be vulnerable like that.

Speaker 3 (15:09):
Good for you, good for you.

Speaker 2 (15:12):
Yeah, and my, my ketamine, but I don't think you
and I have shared this, but howwe were walking up to the studio
and we're walking down, howeverit was, and the fact of if we
don't have something to focus on, we start to mess some stuff up
.
So we have something to focuson 100%.
And there was a season in life,michael, where the girls go
riding right, they ride horsesand I'm at home on a Saturday,

(15:34):
and to say it was dark wouldn'tbe the right term.
It is suicidal thoughts thatare.
It's like this loop that Ican't get out of.
And I'm like, what's it going tolook like when they walk
through the door and they findme down on the floor?
Like could I put a note on thedoor so they don't walk in and
see something, because Iwouldn't want them to see it?
I'm like, okay, this, thisisn't real, but it's real Right,

(15:55):
like I don't actually want tohurt myself, but I'm thinking
about hurting myself, yeah, andsays back and forth Okay, so it
happens one weekend, no big deal, I shake it off, right, it's
nothing.
Maybe two or three weeks later,same thing happens.
Then it's starting to happenevery week and I'm like, oh fuck
.
And so I'm literally in thisdoctor's office.

(16:16):
It's a longevity doctor, it'sall like Dr.

Speaker 3 (16:19):
Stephen Warren.
Yeah, I told you about, yeah.

Speaker 2 (16:23):
And we're talking everything else to Soscerin
levels and serotonin, and we'rejust going through the gamut of
things and he says I don't knowwhere, what about ketamine?
I says crazy, been asking that.
I've been studying ketamine fora long time.
I don't know where to do it.
I don't know how to get it.
I don't know, I don't know.
And he goes well, I'm licensed,I'll give you a bag right now.
Wait what?

(16:44):
Oh yeah, I'll turn off lightsdown here.
We'll close the door.
You'll have your own experience.
I'm like I got to get back tothe office.
How long is it going to take?
He goes on 45 minutes or anhour.
It was four hours in an IV drip.
The IV was done after an hourand a half.
I was done.
I'm just not realizing how muchthe dimmer had been turned down

(17:07):
on my life.
I felt like I was still at anine or a 10.
I was probably at a four.
This is two years ago, maybelonger now, maybe even probably
two years ago.
Going on three and the dimmerswitch was cranked back up.
All of a sudden, things feelgreat.
I'm incredibly grateful andwhat's been fascinating is I

(17:27):
felt no need to do it againBecause we're discussing
difference psychedelics in justan hour ago and, like that,
calling To me every one of thesemedicines, every one of these
modalities.
If you become curious and itstarts tapping on the shoulders,
I call it and speaks to you.
You got to listen.
You got to listen to thathigher sense of self or God or
whatever deity you might adhereto.
It just hasn't spoken to mesince then but also still feel

(17:50):
like the dimmer switch is on 10.

Speaker 3 (17:54):
So my perspective on ketamine especially and I've
used ketamine for specificthings in my life ketamine is a
disassociative.
Emts that are paramedics thatare driving their emergency
vehicles.
If they come up on an accidentand someone's got a bone
sticking through the arm andthey're conscious and they're

(18:18):
freaking out because they'relooking down and seeing this
bone sticking out of the arm andparamedics going to hit them
with some ketamine todisassociate their brain from
their body.
And so when we're taking an IVtrip drip it is a trip, but when
we're taking that IV drip totrip, then we're disassociating

(18:40):
our brain from our body and myperspective of it as I'm able to
get out of my brain into myheart and into my soul and
actually have a conversation.
So it's documented.
You want to do it under adoctor's supervision for sure.
Out in Utah there's clinics andso forth.
I don't know what it's like outhere in Ohio, but they have

(19:02):
clinics out there that you cango to and do this.
But it allows me todisassociate my brain from the
rest of my body and get into myheart and my soul and then ask
myself some questions that'sreally true for me at a really
heart-sulfil level.
And when I experience that andI answer myself it sticks with

(19:24):
me.
And it can stick with me andthen fade away if I'm not doing
integration afterwards, if I'mnot just like anything else
working out, eating well,whatever else, whatever habits
we want to have in our lifewe've got to sustain it over a
period of time.
So if you're having theseexperiences, just like I have,
then make sure you have somereally good integration to go

(19:45):
along with it.
I want to share this One of myexperiences in a psychedelic.
It was with MDMA.
It was assisted with MDMA andit was a somatic body release
experience that I was havingwith it.
And you go through and itallows you to get to a point
where you're accessing childhoodmemories and traumas that are

(20:09):
in your subconscious.
So we walk around in life Allof us, everyone listening, the
two of you, everyone else outthere we walk around in life
with stories that we formed inour youth and our childhood.
Many of those stories areworking really well those
beliefs that we have aboutourselves, our worldview, our
self-view.
And there could be some storiesthat aren't working really well

(20:32):
, some limiting beliefs I'm notgood enough, I'm not worthy, I
can't trust other people.
Whatever else those stories areand we may not be conscious of
them, but they're in there andthey're rooted in our childhood.
So here I am in this somaticbody release experience and I'm
just going deep and deep anddeep and deep.
And next thing, you know and ittook part of the experience for

(20:54):
me is I felt like I was beingcrushed by this car and the
therapist said just allow it tocontinue to crush you.
And I'm like well, I'm going todie.
And she's like maybe you needto die.
And so I allowed my.
First of all, I came out of mybody and she could tell that.
I came out of my body and I waswatching my body being crushed,
but I wasn't in.
She says you need to go backinto your body.
So I went back into my body andit was excruciating.

(21:17):
But because it was soexcruciating, it allowed me to
get to my five year old self andall of a sudden I had this
memory as a five year old boy,waking up from a nightmare at
the age of five, and in thisnightmare was me driving off of
this cliff with my family andbefore we hit the ground I would
wake up, scary as hell as afive year old to have this

(21:38):
nightmare.
I got up from my bed, went overto the doorway of my room in the
middle of the night and satdown and looked down the long
hallway to my parents room.
I didn't go to their room andit, and as a five year old, I
told myself, because of thefucked up relationship that my
parents had and the abuse that Iwas going through as a result

(22:00):
of that and the way they treatedme, I told myself in that
moment that I couldn't trust myparents and if I couldn't trust
them, I couldn't trust anybodyelse, including myself.
So as a five year old boy, Iformed that belief and then, as
an adult, I would prove thatbelief true by finding other

(22:22):
people in my life, in businessmainly.
That would validate that storythat I couldn't trust them.
How fucked up is that?
Yeah.

Speaker 2 (22:32):
Yeah, well, it's fucked up until it's not Exactly
.

Speaker 3 (22:36):
Oh for sure.
I'm so glad that I had thatexperience and I had that
awareness and I could shift mystory around that.
I wasn't aware of it.
If we're not aware of it, wecan't do something about it.
It gave me a new perspectiveand I shifted my story in the
new perspective.
Perspective determines action,and so I've been able to shift
that and life's been 180 degreesdifferent as a result of that.

Speaker 2 (23:01):
Yeah.

Speaker 3 (23:02):
It's been incredible.

Speaker 2 (23:03):
Absolutely, and I think we talk about life, we
talk about business.
It's a great segue.
There's a book that I'm goingto encourage you to go out and
buy Up on Amazon right now.
It's what would theRockefellers do, and this book
is profound.
I've suggested to you, beforethat really gets into some
concepts that I'm hoping Michaelsaid shed some light on.
I'll explain why you really getinto the traditional financial

(23:27):
system as we know.
It is not set up for oursuccess.
It's set up for somebody else'ssuccess, whether you know it or
not, whether you believe it ornot.
Like putting money in the stockmarket or taking a loan out
from a bank, those are aperspective but might not be the
best perspective.
And so in this book, what wouldthe Rockefellers do?
There's these conversationsthat are had around, infinite

(23:48):
banking concepts and some thingsthat are profound.
Right, and it's simplicity.
You look at it and like can'tbe.
It's really this easy to beyour own bank, and like run your
own playbook, and this is whatbanks are doing.
But I can do it too.
Well, as luck would have it,there's the two authors of that
book, right.
One one is a guy named GarrettGonderson.
He long flowing hair and righthe's on the road telling telling

(24:12):
jokes.
Now the other guy's name,michael Isom that's an author of
this book and he happens to bein the room with us right now
and it's just such a profoundthing to see all that you share
right With the world, michaelIsom, specifically on these
things, that it doesn't matterif you're making $30,000 a year
and making $3 million a year.

(24:33):
There's some very basic thingsthat I think everybody should be
aware of to then reach out andhave a level of conversations.
I mean, we're going through ittogether right now in my life
and I feel pretty buttoned up,right.
I mean life insurance andtrusts and business entities and
structures and realizing from a30 minute conversation with
Michael Isom, I've got a lot ofvulnerabilities still.

(24:55):
It's like I don't really likevulnerabilities.
Right, there's a lot ofopportunity for growth and so,
as we segue into business just alittle bit right and what that
perspective could be, would youmind especially as someone's
listening hitting some of thehigh points of the background on
that side.
What's IBC look like?
Why, I mean, take somethinglike life insurance get such a

(25:16):
bad rap and it's such afascinating vehicle to
accumulate wealth in some of themost tax efficient methods that
are guaranteed returns, likethere's just so much bad
information that exists andthere's also, on the other side,
so many bad actors in thatspace that are cramming in
policies that make a bunch ofmoney for them that don't put
the best foot forward for theperson that's receiving the
policy.
I think it's an incredibleplatform to have some of that

(25:38):
conversation.

Speaker 3 (25:39):
Yeah, yeah, well, great segue, and thanks for
bringing that up.
I was.
I didn't know we were going togo there, but I'm happy to talk
about it anytime, that's forsure.
So to set that up, there's aconcept that I pioneered called
AIS, and it's the AIS triangle.
It's number one asset, numberone investment, number one
strategy.
You are your number one asset.
People are assets, things arenot.

(26:01):
We're all familiar, if we're inbusiness in any way, shape or
form, of a balance sheet,financial balance sheet, and on
that financial balance sheet wehave assets and we have
liabilities Assets minusliabilities, equally equity, in
our financial balance sheet.
But next to that financialbalance sheet, or what I call a
property value balance sheet orwhat is called a property value
balance sheet, there's anotherbalance sheet and that other

(26:22):
balance sheet has assets and ithas liabilities on it also, and
that balance sheet I call an HLVbalance sheet human life value.
Human life value assets wouldinclude things like our
education, our experiences, ourmorals, our values, our
integrity.
It's who we are as a person,our ability to communicate

(26:44):
relationships.
That would be a line item onthe human life value balance
sheet and there could be someliabilities, there could be
limiting beliefs and you know,like we were talking about the
psychedelics, so I, when we'rehaving this whole conversation,
I'm thinking about assets andI'm thinking about liabilities
on the human life value balancesheet.
Human life value is the sourceand the creator of all property

(27:07):
value.
So it's a simple formula If wewant to create more property
value, more cash assets, moreequity in our business and in
our life, if we want to get paidmore in our career or earn more
money, first seek to increaseyour human life value assets.
We met at Bo Eason's event.
You talked about, or gotreacquainted again, ryan and

(27:29):
Michael.
I met you there.
We were there because we wantedto increase our ability to
communicate, to tell stories.
Our ability to communicate andtell stories is a line item on
our human life value balancesheet, and so it's a simple
equation seek to increase thisfirst before increasing that.
So, yeah, I look at myfinancial balance sheet, but I

(27:50):
first look at my human lifevalue balance sheet, especially
with psychedelics and coachingand all sorts of stuff.
So number one asset is you, theindividual.
People are assets, things arenot.
Human life value is the sourceand creator of all property
value.
That's the number one asset.
Number one investment AIS.
Number one investment If thetwo of you were to look into

(28:12):
your back over in your life andlook at all the cash that's been
put into your pocket up untilnow, hasn't it come from your
ability to run your own businessin your career?
Yeah, I mean, you have equityin things, but the cash that's
been infused in your pocket hascome from your ability to run
your business at the highestlevel and or career.

(28:33):
And running your own businessin your career something that
you control and you haveknowledge and expertise in maybe
there's a purpose and passion,some experience in that's number
one investment your ownbusiness and your own career.
That's the area to take risk.
It's vital for us to take risk.

(28:55):
I wrote another book recentlycalled what we're Worth.
Ryan, did I give you a copy ofthat book?
No, I haven't.
Okay, I brought you one, michael.
I brought you one also, sweet.
I'll make sure I sign it andleave it for you.

Speaker 2 (29:05):
I need the signature Makes it worth something.

Speaker 3 (29:07):
I wasn't sure if I gave you one in California or
not.
I was out here, thank you, it'stitled what we're Worth.
And I had put my self-worth inmy financial balance sheet and
when I lost everythingfinancially the end of 2007, I
felt worthless.
You need to step out, don't you?

(29:28):
Okay, buddy, I'll see you Talkto you soon.
I had tied my entire self-worthin my financial balance sheet.
If I had all these assets andall this equity, then I felt
worthy.
And when I lost everythingfinancially at the end of 2007,
I felt worthless.
I wasn't even thinking about myhuman life value balance sheet.

(29:50):
I wasn't thinking about therelationships that I had.
I wasn't thinking about myknowledge, my experiences, my
vulnerability.
I wasn't thinking about any ofthat.
I felt worthless because I tiedit to this, not to this.
Property.
Value is a representation ofthis, but it's not who we are
Right.
It's intrinsic self-interest,intrinsic values that we have in

(30:12):
our life.
Right, your ability to keep arelationship and to lead and to
inspire other people.
Those are the true assets.
So, number one investmentthings we control, things we
have knowledge and expertise in.
I relinquished control of cashwhen I lost all that money at

(30:34):
the end of 2007.
I relinquished control of cashto an area where I didn't have
knowledge, I didn't haveexperience, I didn't have
purpose and passion and I didn'thave control.
I was gambling.
So when Ryan starts talkingabout what would the
Rockefellers do, I amautomatically think about the
stock market and I think aboutWall Street.
I'm against gambling.

(30:54):
I want you to be againstgambling.
I want anybody listening tothis to be against gambling,
because gambling is a zero-sumgame.
There's a winner and there's aloser.
What's the value exchange inthat right Versus a win-win?
But I also want to make surethat I'm clear and I write about

(31:15):
it in my new book what we'reWorth that it's essential,
michael, for you and I to takerisk in our lives.
Tony Robbins taught me this.
Have you ever been to any ofTony Robbins' names?
I haven't.

Speaker 1 (31:27):
Ryan he did the date with Destiny but he did it here.
He didn't go, but he bought himand I a ticket to go next year.

Speaker 2 (31:33):
I've watched, you know.

Speaker 3 (31:33):
I'm not your guru and things like that, but I haven't
got to experience it yet.
So I went to Unleash the PowerWithin in Dallas, texas, back in
2017, 2018.
And my wife and kids went withme.
My wife and I separated andthen we got back together, thank
God, and we just celebrated 30years of being married together
which has been amazing, thankyou.

(31:55):
But Unleash the Power Within.
Tony Robbins talks about fourbasic needs that we all have,
basic needs.
As a human, we will fulfillthem Certainty, uncertainty,
significance in love.
Every human has those fourneeds.
Uncertainty is variety and risk.
Michael, it's essential for youto be aware of having variety

(32:19):
and risk in your life.
The reason I say that it'sessential.
It's essential if you want tobe happy and not have these big
roller coaster rides in yourlife like I've had or Ryan, or
I'm sure you've had themyourself.
So be aware that risk isessential and everyone listening
to this.
It's essential for us to takerisk.
But are you taking risk in anarea where you have knowledge,

(32:41):
where you have experience, whereyou have control or purpose and
passion?
I love that you guys areexpanding in business, like I
get excited about that.
That's where I want you to takerisk.
How do you diversify?
Hire a new salesperson?
How do you diversify?
Put money at marketing?
How do you diversify somethingin your business Not taking cash

(33:03):
and diversifying out in thestock market?
That's gambling.
How do you hedge againstinflation?
You hedge against inflation inyour business and in your career
, not with all these outsideinvestments that you have no
knowledge, no expertise, nopurpose, no passion, no control
over.
So I'm totally against gamblingbecause I gambled, I lost, I

(33:26):
stuck a gun in my mouth andalmost killed myself over losing
all this cash and I wouldn'thave been able to watch or
experience our daughter givingbirth to our grandson a year and
a half ago and she's pregnantwith the second baby and it's
incredible, like it's so.
I showed you the picture of mygrandson.
It's so fulfilling for me tohave that in my life.

(33:47):
So I'm clear that I'm my numberone asset.
I want you, I want everybodyelse to be clear that you are
the number one asset.
And it's not selfish to treatourself as the number one asset.
It's out of self-interestBecause when we take care of
ourselves, we have more to offerto those around us.
If I'm sick or I'm unhealthymentally or physically, I don't

(34:11):
have shit to offer to you.
I don't have shit to offer tomy wife or to my kids or my
clients.
So we want to take care ofourselves, not out of
selfishness, but out ofself-interest.
Number one asset is you.
Number one investment is yourown business and your own career
.
That's where you take risk.
Number one strategy AIS numberone, asset number one,

(34:32):
investment number one strategy,the S number one strategy.
When you relinquish control ofyour cash, keep it guaranteed,
protected and liquid.
Guaranteed and protected mainlyto protect your mindset, so you
can continue to produce in yourarea of expertise at the
highest level, because nothingwill outproduce that, nothing

(34:52):
will put more cash in yourpocket, nothing will put more
joy.
If you're getting bored in yourbusiness or in your career,
that's something different.
That's when you need to startlistening to more podcasts.
That's when you need to go walkon fire with Tony Robbins or go
to a wake up warrior event ordo something to reignite the
passion within yourself.
Do you agree?

Speaker 1 (35:12):
A hundred percent A hundred percent.

Speaker 3 (35:16):
Man.
Mike, I can't believe you'reonly 31.
31, right 31,.
Yeah, you're 31 years old man,I'm 52 and I just feel like
you're just like you're justgetting into your prime man.
I'm so excited for you andhappy for you.

Speaker 1 (35:29):
Seriously.
Oh man, I appreciate that.
I give a lot of thanks to Ryan.
Just like you talk about it,it's the people that you get
around.
I grew up West Virginia, so kindof small town, wasn't like my
dad and my uncle, where theytried to be entrepreneurs.
They did some things.
I got fortunate enough to beexposed to some of that, so it

(35:51):
kind of like piqued the interest.
I was also an athlete.
It was like that was like mybabysitter, right, being a
hockey player and doing that,then having the ability to go
and play for a little whileafter high school ended.
But, similar to you, when thatwas taken from me, right, or I
lost that, I definitely feltlike I lost my purpose because

(36:13):
for me, my identity was hockey.
That was all I did.
I barely graduated high school,like in my mind, I was going on
to play college hockey or prohockey and I had this vision of
what a big life was going to beand all of these things.
My dad refinanced his house andbet everything that he could on
me to be able to help mesucceed and then, when I didn't,

(36:36):
I really was, I was lost.
I moved back home.
Toxic relationships, but, justlike you're speaking of.
I didn't know it at the time,but I realized that so much of
that was just that internal, itwas I internally.
I was creating my externalbased off of how I was thinking.
The liabilities on your humanlife, how you balance sheet 100%

(36:58):
and then just constantly beingexposed to that and that being
all you know.
You know, fortunately it cameup here and I always say I was
like, ryan was like, he was likean angel to me.
You know what I mean?
It was a weird encounter, itwasn't, you know?
He wasn't looking and I wasjust trying to seek something
and I think anytime you'reseeking it, you'll find it.
You just gotta you gotta keepseeking.

(37:18):
And you know, one of thebiggest things that I, that he
has helped me with, is,obviously I've been able to
learn a ton.
I mean, just the intelligenceof him has helped me, you know,
massively.
But the expansion of what'spossible, right, the his he has.
You know, I think great mentors,you know, not only help to see
a version of you that you can'tsee for yourself, like that's

(37:40):
one of the powers of a goodmentor, right, like they help
you see something that you don'tsee in you, but then they also
create the, the, the resourcesor the opportunities to do so.
Right.
So Ryan help a hundred percent.
Right, so he helped me see aversion of me that I didn't see.
But not only did he help me seethat, then he put me in rooms
and positions to then step intothat.

(38:02):
Right, and, and I think that'sone of the most powerful things
is, you know, being able to havesomeone have that belief.
And that's why I'm sopassionate about about this,
right, like, for you guys camein, you know, every Friday I
take the collective ofeverything that I learned from
the mentors that I have.
And then I open up to a companywide kind of a mentor coaching
session, right.

Speaker 2 (38:21):
When.

Speaker 1 (38:21):
I'm like, hey, here's what I'm going through, here's
what I'm experiencing.
You know, anyone that wants tolisten and show up I'll teach
you and you know.
So that that's what we didtoday.
But I do that because I knowhow powerful that relationship
was for me, and it was oneperson has now affected 40, 50
people that are out there, plusmore right, and it's like if I
can help one person do that andeven if it's not, you know with

(38:44):
me forever, but I can just bethe springboard for them to to
be a better person.
Um, I mean, it's huge man.

Speaker 3 (38:50):
It changes your life.
Yeah, what I hear you saying isthat, uh and I'll think of his
name in just a moment it's beena while, Maybe.
Maybe you know, uh, who I'mtalking about Um, the only way
to get to the top is to helpenough other people get to the
top.
That sounds like you.
It sounds like Ryan.
Sounds like you learned thatfrom Ryan.

Speaker 1 (39:08):
Yeah.

Speaker 3 (39:09):
I think Ryan's a great example of that.
So number one strategy cashthat you relinquish control of,
keep it guaranteed, protected inliquid.
Guaranteed and protected mainlyto protect your mindset, so you
can continue to produce at thehighest level in your area of
expertise liquid, the whole.
What would the rockvillage do?
And banking on with your cashliquid to use for future money

(39:31):
decisions that you're going tomake anyway in your lifetime car
purchases, leases, homepurchases you know, major
purchases that you would go to abank and consider financing in
your life.
Save that cash in an area, notin a 401k, not in an IRA, where
you're locked up and gambling inthe stock market hoping for

(39:52):
this certain rate of return, butin an area like Ryan's talking
about and the only area thatoffers that is whole life
insurance.
Not whole life insurance byitself.
Whole life insurance has beenaround for 200 years, but whole
life insurance structured in away where it lowers the
commissions by over 70%, whereyou stuff more cash in, the IRS

(40:12):
regulates it, so you can onlystuff in so much, but you want
to max the level of cash thatyou put into that policy and
then use that cash in there.
That is guaranteed as aguaranteed interest rate,
protected against credit orclaims and lawsuits, and liquid
for future money decisionsyou're going to make anyway.
But now you pay yourself thespread of that interest.

(40:33):
For example, our son went to thecredit union recently to get
the loan rate on an automobile.
He has his own life insurancepolicy.
He banks with himself.
We've had them on our kids forover 20 years.
Thank God we're able to keepthem through the collapse of
everything.
We can talk on another podcastmaybe about all that.
But he went to the credit union.

(40:53):
They quoted him 7.5% intereston an auto loan.
Right now he was selling hiscar.
He wanted to get a Toyota4Runner and do the old outlander
off-roading stuff with it.
Put the 10 on top and all thathe's really into that.
He's 24, almost 25.
So he went there 7.5% interest.
He can borrow money through hispolicy at 5%, pay himself back

(41:18):
that 7.5, which is a 2.5%difference.
But that 2.5% represents a 25%increase for him or, excuse me,
a 50% increase for him.
Look at it this way in roofinglet's say I'm going to hack this
up, but I'm somewhat familiarwith roofing, at least out in

(41:41):
Utah we have asphalt shinglesand we have the ceramic.
What are the other ones?

Speaker 1 (41:46):
Let me get EDPM.
You got flat, you got metal,You've got tile.

Speaker 3 (41:51):
Okay, tile, let's go.
Maybe you can buy a piece oftile for $3.
And if you sold it to acustomer for $6, that's 100%
markup.
If you sold it for $9, that'dbe a 200% markup.
So when banks bring money inand they pay you 1% on your

(42:12):
money market or savings accountand then they lend it out to
someone at 5%, that's a 400%increase.
For the bank.
It's a 4% difference, but it'sa 400% increase.
It's not their money.
They're taking all of our money, paying us 1%, if we're even
getting 1%, right, right.

(42:32):
They're taking everybody else'smoney, pulling it together and
then lending it out.
So the banks are making akilling right now.

Speaker 1 (42:40):
And then do they, don't they also get leverage
against that money as well?

Speaker 3 (42:44):
Fractional reserve banking.
They can turn a dollar overabout five to six times during a
year, totally legal.
There's no conspiracy aroundthis.
Right.
You finance a car.
The car dealership takes thecash, puts it back into the bank
.
The bank lends it out to me fora house, the people that built
my home put it back into thebank, the bank takes that money
and lends it out to Joe for acar, and on and on and on.

(43:04):
So they can turn a dollar overabout five to six times during a
year.
So my son took a policy loanthrough his life insurance
policy at 5% that's what theycharge him to borrow the money
and his cash stays in there andgrows.
We can talk more in detailabout that.
But the difference for him isthat he's now paying himself
back the 7.5% versus paying thebank.
The life insurance companytakes the five out of the 7.5

(43:27):
and he keeps the 2.5.
That 2.5 represents a 50%increase for him that he's now
holding onto.
And had he not set that up, hadwe not set that up for him to
be able to use he now takes careof it himself he would be
paying that 7.5% to the bank andnot making that 50% himself.
So we make our highest rate ofreturn in our business with our

(43:49):
ability to produce in ourbusiness, but then we can create
a banking system to be able touse for future money decisions
that we're going to make anyway.
And that's what would theRockefellers do.
That's the whole concept behindthat Guaranteed they use their
cash the Rockefellers to do.

Speaker 1 (44:07):
Well, you're getting your using your cash multiple
ways 100%.
You're not just using it theone way, when you're pulling it
out and putting it intosomething, Something like that.
I mean, what's a for somebodywanting to?

Speaker 2 (44:17):
get into that.

Speaker 1 (44:19):
Right, like what's a good starting point.
Right, if you're a businessowner and you're listening to
this right now like what's astarting point, is there a
number that you need to bewilling to commit to, cause I
know it's you've got to pay in.
You've got to be able to paythat for a period of time before
you're able to you know andthen obviously access in the
capital and things like that.
But could you share somethingon that?

Speaker 3 (44:38):
Yeah, yeah.
So two thoughts come up for meNumber one, and this is the
number.
This is the number one thing Iteach all my clients, especially
younger ones, and I've taughtmy kids and I'm like I'm gonna
learn and it's different, likeif you're not married and you
don't have as many dependence orexpenses going on in your life.
I want this to be a higherpercentage, but the way to look

(44:58):
at it is the way to look at itfirst is learn to live off of a
percentage of your income whichmeans you're saving.
The other percentage minimum ormaximum to live off of would be
80%.
So, if you have a $100,000 ayear coming in, live off of
80,000 and save the 20%.
Don't think of it as a budgetand a constraint.

(45:19):
Think of it as something that'sempowering.
I get to spend the 80% Becauseno one's coming to save us.
We must create our own pensionplan, our own retirement, our
own banking system, and you cannot do it and you can earn
$100,000, and you can spend$105,000 and go into debt every

(45:39):
year and then, when you earn$150,000 and you spend $155,000
because it's called ourpropensity to consume our level
of expenses will rise to meetour income.
You didn't always make theincome you're making right now
but you are and it's gonnacontinue to increase if you
continue to do certain things.

(46:00):
So make it a percentage.
When I started over financiallyafter losing all that cash in
2011, my wife and I decidedwe're gonna live off of 70% of
what we brought in, which meantwe were saving 30%.
So if we're making 100 grand,we're gonna save $30,000.
If we're gonna make 500,000,we're gonna.

(46:20):
If we made $500,000, we'regonna save 30% of that, which is
$150,000.
So first set the percentage andthen, number two, you'll wanna
commit to save a minimum of $500a month into a policy that
gives you the biggest break ofhaving the fees come out of

(46:41):
about $125 of that 500.
So you have 375.
That's going towards buildingthe cash the first couple of
years and then, once you getinto the third, fourth year,
everything is there building thecash.
Once you get to the seventhyear, they release back to you
what you didn't have access thefirst couple of years.
But I would say it depends onthe person, right?

(47:02):
It always depends.
Make it a percentage of yourincome.
Number one just create thathabit.
It's healthy to do that.
Be empowered by that.
Don't see it as something thattakes away as a budget or a
negative thing.
Think it as something that'sempowering in your life to do
that and then seek to have atleast 500 a month.
It could be 1,000, it could be600, 700, 800, 900, 1,000 a

(47:24):
month, 2,000 a month, 10,000 amonth or whatever.
Go into that, but start at aminimum of 500 a month.

Speaker 1 (47:30):
That's really good and what's the best way, because
you were talking about it alittle bit earlier.
There's so many people outthere that teach this system.
There's so many different waysto.
I actually had an insurancecompany before I got into any of
this, sold me a policy thattold me it was gonna be all this
and then I couldn't get moneyback out of it and kind of a

(47:50):
wasted thing.

Speaker 2 (47:51):
But there's a lot of that.

Speaker 1 (47:53):
I think that's why a lot of it gets a bad rap too
sometimes, because it's almostlike that doesn't actually work
like that.
What was the best spot forpeople to find resources to be
able to kind of get into this?

Speaker 3 (48:03):
Yeah, yeah.
Well, as Ryan said, garrettGunnerson and I wrote what Would
the Rock Fillers Do.
We're coming out with thesecond version of that in April,
working on the cover design.
Today the manuscripts writtenfor it and it's it is going to
be called what Would the WealthyDo, and I mentioned that
because those are great placesto start to learn and educate

(48:25):
yourself.
But you can also go to mywebsite, vault V-A-U-L-T-A-I-S.
The AIS is number one assetinvestment strategy, so vault
A-I-S dot com, take myassessment on the homepage and
then we're either myself orsomeone on our team will reach
out to you and assist you withthat.
You want to make sure, makesure that someone is structuring
that policy properly, and wecan help you with that, and

(48:49):
that's that's what we do.
Yeah, definitely.

Speaker 1 (48:51):
Is this your?
Is it the financial advisory?
I mean, what's kind of yourtitle there, michael?

Speaker 3 (48:57):
What do you do A?
strategist, Strategist okay, Iwould say strategist.
I get paid commissions on thesepolicies.
That's how I make my money.
But I share the perspective ofAIS with someone first Number
one asset, number one investment, number one strategy.
If you buy into that and youwant this in your life, I'll
help you get that.
I don't want you gambling withany of your cash and the story

(49:20):
what we're worth of the bookthat I'll leave you with it's a
story.
It's a fictional story of thischaracter, david Shellcross.
It's a business fable, so it'sa big story.
Bo assisted me in making surethat we do it in a story form.
But this guy, david Shellcross,he risked all this money in
this crypto investment.
I'm not saying crypto's bad.
I'm not for it, I'm not againstit, I'm not educated in it, I

(49:43):
don't have any experience withit, I don't have any control
with it, so it's a gamble for me.
It's not a gamble for otherpeople, if they understand it.
Okay, I just want to make sureI'm clear on that.
But this fictional character,david Shellcross, he doesn't
have experience with it and heowns his own business, but he
goes all in on crypto, loses itall, feels worthless because he
tied his self-worth to hisfinancial balance sheet, not his

(50:04):
human life value balance sheettries to kill himself fails.
I haven't shared this on apodcast yet, but because we were
talking about psychedelics, I'mgoing to share this right now.
I'm chuckling because I thinkit's kind of funny, but I'm
happy to do it because it soundslike you guys talk a lot about
psychedelics.
This character, davidShellcross, he's out in the

(50:25):
middle of the Death ValleyDesert of California and he
tries to kill himself.
He's not successful.
He's ran out of gas, he has nofood, no water, and so he starts
walking and Mojave Desert,death Valley, california, it's
100 plus degrees, he'sdehydrated, he has no water, no

(50:45):
food.
He goes a couple of days and hestarts hallucinating from
dehydration and in thosehallucinations his old baseball
coach comes to him and startssharing these life lessons to
him and teaches him about theconcept of human life value.
And those are life lessons thatI've received as a result of

(51:05):
the medicine work that I've doneusing hallucinogenics.

Speaker 1 (51:09):
Man, I love that.

Speaker 3 (51:11):
No, I love that I definitely want to.

Speaker 1 (51:13):
I'm excited to read that book.
Yeah, I'll leave you with copyand I love the just where your
minds, with all that right Italked to.
We have a lot of younger guysthat work for me, right, and
they get money.
They're like where do we put it?
What do we invest in?
You know all these things rightand because I've seen what the
ROI has been on me, investing inmyself, you know I'm always
encouraged and I'm like youeither invest in your business

(51:34):
or invest in your education.
Roi return on you.
That's it, and and and it's,you know, it's, it's, it will
accelerate.
It'll take a lot of the painaway that you, you know you
don't have to experience and youknow I always look at like this
is that you know so many peoplewant to like, they want to grow
a business or or just in life,right Like they start from

(51:55):
ground and they'd want to buildup.
And for me, you have tounderstand philosophy, you have
to understand life.
You've got to.
You have to build theinfrastructure before you can
build the building.

Speaker 2 (52:06):
And so many people just want to build without doing
that, without a foundationright Without that
self-discovery and kind of goingthrough that.

Speaker 1 (52:13):
And that was the biggest shift in my life when
coming here is I startedexploring.
You know, it's like a deluxe.
I got a mentor, you know, andstarted really feeding into that
.
You know, to me right, thething where I realized now that
I am the most valuable asset inmy business, I'm the ceiling
right.
That's why I'm always coachingmy people and teaching them and
helping them, because I knowthat if I'm not consistently

(52:33):
growing and expanding well,they're going to pass me or
they're going to leave me right,and so it forces me.
I've been able to kind ofcreate this culture of
accountability right, where Iknow I got to show up every day.
I got to be the best version ofme.
I got to be on 10.
I got to help these people.

Speaker 3 (52:48):
And that's what fulfills you the most.
By doing that, too, and itcreates the most for those
around you.
Why would you ever stop that?

Speaker 1 (52:54):
You can't Exactly.
You can't, and it is right.
It's a selfish feeling becauseI'm like man, I truly.
There's not a day that goes bywhere I'm like I mean, how about
I don't want this life anymore?
Right, every day I'm seeking tolearn more and grow more.
And you know, fortunately, whenyou get to the point where
businesses and things start toturn, because there's a lot of
hardship, you know there's a lotof Raymond noodles and you know

(53:16):
sleeping on the floor andwhatnot to get there.
But you know it's, once you getthere you start to it turns
into this kind of a game andthen you, you know, meet people
like yourself and you learnthese ways to be able to protect
and hedge against.
And you know, for me personally, that's that's the, that's my
goal in 24 is to start to reallyget into more of that.
Right, because I've been insuch a building phase where

(53:37):
everything I've made has goneback into this business to right
.
To expand and grow people andgrow and then we're starting to
finally create that leverage nowwhere, like the team that you
know that I was, you know I wasspending like we were a $10
million team when we were only afive right, but now that
leverage is starting to shift,where now we can, I want to get
my finances inlining, do thesethings that you know where I can

(53:59):
start to constantly be creatingfrom a creative state versus
that scarcity of, like, thesurvival of it.

Speaker 3 (54:05):
Yeah, that's true.
Prosperity, yeah, 100%, itreally is 100%.

Speaker 1 (54:11):
Sure, sure, before I let you go, let me hear a little
about this, this race car stuffand all that.
Oh man, what was that?

Speaker 3 (54:16):
Yeah, you're going to open that can up.

Speaker 1 (54:19):
It can be light, but I want to know about it.
Yeah, I know man.

Speaker 3 (54:22):
So part of my personal story that Boeysen
assisted me with is my firstline out is I love motorcycles.
In seventh grade I rode aYamaha YZ 50.
And I went to work for CycleTown Yamaha in seventh grade so
I could $2.25 an hour.
By the way, seventh grade, I'm52 years old, you can do the

(54:43):
math.
I sweep in floors and wash inbikes and empty trash cans and
that's how I paid for thingsthat I wanted Clothes for school
dating girls, parts formotorcycles.
So I've always been in thatindustry and anything with a
motor in it.
So when I started beingsuccessful again in business,
one of my big dreams this bigdream that I had out there is I
want to own an off-road racingteam.

(55:04):
A couple of years later, my sonand I are building this
off-road race car and that's howI justified it as business.
My son and I could do it, but Icould also put clients in the
car with me at the same time,and so we got into it with CanAm
, the UTVs, the side-by-sides,and you can buy one of these

(55:25):
UTVs for around $30,000, butthen you strip it all the way
down and you build it up in thisfull-on race car and there's
divisions out in Nevada or theBaja 1000 down in Mexico, and I
raced in a series in Nevadacalled Best in the Desert and we
build up one of these UTVs andmy son and I did it for a while
and then I started puttingclients in the car with me and

(55:46):
we'd have GoPro footage andhelicopter footage that we would
pay for and we'd get done witha race and I'd have one of my
clients sitting in the car andI'd say do you trust your
advisor enough to go 300 milesin the Nevada desert?
I don't think so.
Well, we started winning races.
And when you win races, you getthe attraction of manufacturers
that want to help sponsor you.
So BFGoodrichTires was givingus free tires and some cash if

(56:08):
we were winning CanAm.
The manufacturer of thatmachine was giving us cars and
parts and money because we wonthe overall championship three
years in a row.
Wow, you can check it out ifanybody wants to.
If you love this sort of stuff,michael, check it out.
It's mobbinmobbin underscoreracing mobbin racing on
Instagram.

(56:29):
I stopped it two years ago formany different reasons, but the
last two years, or the lastthree years before I stopped it,
we won the overall championshipand I put a client in my car
for the very first.
The very last race is calledthe Mint 400.
We went 400 miles and ninehours and 15 minutes and we won
that race.

(56:49):
So it's super cool to get myclient on top of the car and
spray the champagne around.
But yeah, motorsports is anamazing.
Just it's part of who I am.
I still have dirt bikes, Istill have UTVs and I love
playing around with them.
I just don't race them like Iused to because of mainly the

(57:10):
level of danger and the limitsthat you got to push yourself to
to keep that up and withgrandkids and different things
in my life, it was just a season, season of my life that I
fulfilled and had an amazingtime doing it.

Speaker 1 (57:20):
Yeah, you're a fascinating individual.
Thank you.
A lot of things man and I usedto live in West Virginia.

Speaker 3 (57:26):
We were talking about that earlier.

Speaker 1 (57:27):
Right You're from.

Speaker 3 (57:28):
West Virginia.
I've lived there.

Speaker 1 (57:29):
It's crazy man.
But one other thing you seem tohave overcome things and you've
grown successful businesses andobviously you've learned to get
into the story stuff with Bo andall that and psychedelics and
what do you feel like issomething that has continuously

(57:50):
allowed you to achieve the levelof success that you've had
Right, because obviously youmight have had a spiritual
awakenings and things like that.
But is there anything where youcan say like this thing is one
thing, it's always kind ofgravitated me or pulled me or
something that's helped me alongwhen I was in those lows or
rebuilding phases?

Speaker 3 (58:10):
Yeah, that's a great question.
A lot of different things cometo my mind.
Probably the number one thingfor me that has worked, the most
consistent for me and I couldshow you guys I have my backpack
over here and I have my journalin there, but pen and paper.
I write down what I'm gratefulfor on a daily basis and I use

(58:32):
the word celebrate andappreciate and I write about it
in my book what we're Worth,because it's one of the lessons
that I extracted.
So commit to extract thelessons out of any experience,
good or bad, and apply thoselessons in your life and then,
as a bonus, share those lessonswith others, because as we share
those lessons with other people, we benefit the most.

(58:55):
Right, because it ingrains in.
You were talking about thatearlier.
You got all this stuff with allthese young guys around.
You got to continue to do thework yourself or they're going
to level up past you, right?
So it keeps that hunger in you.
So for me, you know I've had alot of success and I'll continue
to because of the work and whoI am.
It's enjoined along the way.
So when I was down thereprivately with Ryan earlier, I

(59:17):
says hey, man, like things are.
It looks like things are goingreally well for you.
Tell me about how you celebratethat in your own life.
I know.
We talked about it and I lookedhim in his eyes and put my hand
on his shoulder and I'm likethat's an opportunity for you.
It doesn't take away.
See celebrating and enjoyingthe success, the appreciation of

(59:40):
things in your life assomething that creates momentum
for you.
Be strategic on a daily basis,michael.
Be strategic on a daily basisto stop, look back.
Look back from where you camefrom to where you are now.
Think about the days of livingin the house and top ramen
noodles and sleeping on thefloor.

(01:00:01):
To where you're at today.
Celebrate that.
It's okay to fill the pad onthe back.
Don't think of it as somethingthat will make you weaker.
Change your story in your mindthat it will actually create
more momentum for you byallowing yourself to celebrate
and appreciate along the way,and you don't have to take my

(01:00:22):
word for it.
You can test it yourself.
You can find out if that's truefor you.
So it allows us to enjoy lifealong the way while still being
successful, versus beingsuccessful and being miserable.
That's the difference.
There's two types of successfulpeople in life Once miserable
and once happy.
Our goals and our target.

(01:00:43):
And let targets in life thesebig how owning a race team,
doing this, doing that, doingthis, making this amount of
money bigger, stronger, faster.
Those targets are like thehorizon they're always out there
because we reach it and then wehit and then we go after
another one and I'm not sayingdon't do that, I do that, I want
that, I have that in my life.
But stop and celebrate andappreciate along the way by

(01:01:07):
looking back at where you'vecome from.
Don't measure here forward,have that in your life, but also
measure looking back from whereyou've come from to where
you're at now.
Does that make sense?
It makes complete sense.

Speaker 1 (01:01:21):
It's like the gap in the game kind of concept.
That's exactly where it camefrom Dan Sullivan's strategic
coach.

Speaker 3 (01:01:26):
That's where I learned it from.
Is from Dan, that's good.

Speaker 1 (01:01:30):
No, and I'd say that's probably one of my
struggles as well.

Speaker 3 (01:01:35):
It is for all of us man, all of us strivers.
Yeah, you're no different, I'mno different.
People listen, they're nodifferent.

Speaker 1 (01:01:42):
Yeah, when you see and again, I watch Ryan and
seeing where he's at and I'malways, that's always my
measuring stick.

Speaker 3 (01:01:49):
Yeah, right, I'm like I can't celebrate, yet I'm not
there.

Speaker 1 (01:01:53):
I can't celebrate, yet I don't see him celebrate.
I don't see that Right.
And then so you start to justtell the story that more, more,
more, more, more.
And you know I can be extremelyfulfilled and love what I do,
but I, literally, before you,walked in my whole coach, the
whole mentor call today wasabout setting goals and then
setting the reward for achievingthe goal and then making sure
you do it.

(01:02:13):
Yes, part of me is teachingthat, because I know that I need
it 100%.
I'm trying to teach the thingswhere I to me, the universe is
always a mirror.
The people come into you askingyou questions, or the things
that you feel empowered to teachor help people on is always the
thing that you need the most.

Speaker 3 (01:02:29):
And after you read my book, what we're Worth, I would
encourage you to share with youguys, share with them the
concept of human life valuebalance sheet.
We have this property valuebalance sheet, but we also have
this human life value balancesheet the intrinsic self-worth
items in our life Our knowledge,our experiences, our leadership
ability, our ability to sharestories and communicate and to

(01:02:52):
build relationships, a trust,and all of that are human life
value assets.
Get them excited and empoweredby this human life value balance
sheet and a property valuebalance sheet, because property
value is a result of the humanlife value.

Speaker 1 (01:03:07):
Man, michael man, I appreciate you coming in, it's
my pleasure.
I know it was off the cuff, butI'm super fortunate that I was
able to have you on and just getto connect with you.
I hope we get to connect againsomeday.

Speaker 2 (01:03:18):
Look forward to it.

Speaker 1 (01:03:19):
Michael, what's a good way for people to reach out
to you?
Kind of find you if they wantmore resources or your books as
well.

Speaker 3 (01:03:25):
Yeah, vault A-I-S-V-A-U-L-T-A-I-S dot com,
and you can find what we'reworth on Amazon and also what
would the Rockefellers do.
And then Michael G Isom onInstagram.

Speaker 1 (01:03:39):
All right, my man, and then I'll make sure to drop
in the show notes to some linksto those things as well, so that
they can find you.
But, michael man, I appreciateyou coming on.

Speaker 3 (01:03:46):
It's my pleasure, all right, thank you.

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