May 19, 2025 • 35 mins
From selling candy as a child to becoming the owner of a luxury car empire, Shawn Cunix's entrepreneurial journey captivates with its raw emotion and powerful lessons. The Columbus native reveals how he turned a childhood Jolly Rancher hustle into tens of thousands of dollars before transforming one cell phone store into a network of 100 Verizon locations worth $100 million.
Shawn doesn't shy away from the dark side of success, sharing how the stress of rapid business growth literally attacked his body, driving his white blood cell count dangerously low and prompting doctors to test him for leukemia. Yet through it all, his resilience and determination never wavered.
Nine years ago, Shawn's lifelong passion for cars led him to purchase Toy Barn, the luxury car dealership he's now expanded into a $100 million business with plans for locations in Tampa and Nashville. What sets his approach apart is both refreshing and inspiring – unlike typical luxury dealerships, Toy Barn welcomes customers to sit in vehicles and even hosts children's birthday parties, embodying Sean's personal mission to "inspire happiness."
The conversation takes a powerful turn as Shawn discusses faith, purpose, and the personal setbacks that shaped him, including a divorce that challenged him emotionally and financially. He speaks candidly about losing and then rekindling his relationship with God, and how he's now committed to building a "kingdom business" that gives back generously.
Whether you're an entrepreneur seeking guidance, a car enthusiast, or simply someone who appreciates an authentic story of triumph over adversity, Sean's insights about leadership, knowing your "why," and finding purpose beyond profit will leave you motivated to pursue your own path with renewed passion and perspective.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Right.
Speaker 2 (00:02):
You're like that buzzer ain't rang.
Speaker 1 (00:03):
That game ain't over with, so keep going.
I have thrived in that chaos.
How could this be happening?
Did any of you guys payattention to anything I said
like?
Speaker 2 (00:21):
get arrested.
Speaker 1 (00:22):
Guess until they get the message welcome back to the
reckless ceo podcast where wekeep it real raw and reckless
about business and life.
They ain't really gotten thesauce and I ain't got you know
what I mean.
Speaker 2 (00:35):
It's like here is your host, the reckless ceo
himself, michael mcgovern.
Speaker 1 (00:41):
So welcome back to the recklessckless CEO podcast.
Sean, real quick, how do yousay your last name?
Speaker 2 (00:46):
Hunix.
Speaker 1 (00:47):
Hunix yes, All right.
So I got Sean Hunix with me.
Owner of Toy Barn, the luxurycar dealership here in Columbus,
Ohio.
I'm super excited to have youon today, Sean, so thank you for
coming in, my man.
Speaker 2 (00:57):
Yes, thank you for having me.
Speaker 1 (01:04):
Of course, man'm, are you from Columbus?
Speaker 2 (01:06):
Yes, born and raised.
Speaker 1 (01:07):
Born and raised All right, so I'm originally from
Wheeling, West Virginia.
Okay, so I moved up here abouteight years ago but kind of made
the city you know my own, ifyou will.
It's been very good to me.
So, Sean, tell us a little bitabout you, my man, what side of
town you're on or from, when areyou at now?
Speaker 2 (01:25):
I'm born and raised on the east side of Columbus.
I currently reside, though, inDublin, which is obviously where
Toy Barn is as well, but I grewup on the east side of Columbus
went to Independence HighSchool and then after that went
(01:51):
to Ohio State.
Speaker 1 (01:51):
Go Bucks, okay, here we go.
Oh yeah, so what, um man, Imean you was was cars kind of
something you always had apassion for.
Speaker 2 (01:55):
Yeah, I've always loved cars and people and, uh,
for those of you that know me,uh, jolly Ranchers was my thing.
I sold that was my ticket tohave a nice car at 16.
And also, I left home as ateenager.
Speaker 1 (02:09):
Yeah.
Speaker 2 (02:09):
And I sold Jolly Ranchers.
Speaker 1 (02:12):
Really.
So tell me a little bit aboutthat.
What got you into selling JollyRanchers?
Speaker 2 (02:16):
The profit margin.
Okay, yeah, I always had thatentrepreneur spirit, but really
what prompted it is?
Back in my time, in order toget a free lunch, you had to go
through a separate line, and mypride got in the way and drove
me to be a successfulentrepreneur.
I bought Jolly Ranchers for apenny a piece and sold them for
(02:40):
a dime three for a quarter.
Speaker 1 (02:42):
Yeah.
Speaker 2 (02:43):
And then, once in a while, I'd give away a few to
the pretty girls you gotta youknow, they gotta get the
returning clients.
Speaker 1 (02:48):
You know what I mean, dude, I love that man, I love
that.
So, um, I mean, did you withwith toy barn itself?
Was that something that?
Um, so obviously you get,you're kind of selling, learning
to sell at 16.
Then you know, when was, uh, Iguess, toy barn founded, or kind
of?
How did you?
Speaker 2 (03:05):
Well, I was selling candy, actually at a very young
age.
So, we're talking more when Iwas maybe 11, 12 years old.
Speaker 1 (03:13):
Okay.
Speaker 2 (03:14):
Yeah, and literally made tens of thousands of
dollars selling candy, damn, andyou know.
Just quickly briefing moved inwith my grandmother as a
teenager and, uh, she married anew man and brought him and his
kids into the house, and mygrandfather lived there too and
paid the bills.
So it was very unorthodox.
(03:34):
Um, most of my family, um umhad a tough time getting through
high school, didn't have a lotof graduates there and struggled
financially.
And I had a dream to help asmuch of my family that I could
and so went on to college, toOSU, and graduated from there,
(03:58):
got a job with Ross Labs they'rebased out of here too in
Columbus.
Worked there for a year and thengot in the cell phone business
okay and at&t back in the day orverizon okay it was, uh,
cellular one, then air touch,then verizon.
well, um, it was my ticket out.
So, um, guys were making sixfigures selling cell phones on
(04:22):
the streets back then, and andso in 1997, I got in that
business and over the course offour years I worked at corporate
.
I was one of the top in theUnited States and I saved a
quarter million dollars and quitmy job in 2001.
Went off on my own and it tooksix months for me to get my
(04:44):
first store, to save up enoughmoney and I took that from one
store up to as many at one pointas 100 stores.
wow, yeah and uh, it was anincredible journey of stress and
building yeah as anyentrepreneur knows, but to take
something from zero, with nopartners, up to 100 million was
incredible.
(05:05):
One of the big moments that Ican define it with to show the
amount of stress that I wasunder is my white blood count
during the growth period wentdown to almost zero.
I was tested for 12 to 18months for leukemia and it was
from the stress.
Thankfully I didn't have that.
I remember seeing an Indiandoctor doctor that said you're
(05:25):
going to die young if you don'tget this under control the fact
that you drove your white bloodcount that low and, uh, it was
an incredible run and I soldthat business, uh, 10 years ago
and was that a phone like aphone, the phone stuff or what
were.
Speaker 1 (05:40):
Okay, yeah, hundred, a hundred.
Speaker 2 (05:41):
Verizon stores, sold those 10 years ago and always
had a passion for cars.
I had a almost new Trans Amwhen I was 16, which was a big
deal, I mean back in the day,trans Ams were a big deal, no
matter who you are.
And so I knew that I wanted tobe in the car business, because
(06:01):
it was also a medium for me tocommunicate to guys that grew up
without a father.
Speaker 1 (06:05):
Yeah.
Speaker 2 (06:06):
A big charity of mine for many years was Team Focus.
Urban Meyer and I got to spendtime together, and his wife yeah
.
And they did a lot for thecharity and organization.
Yeah, and so I was like youknow what I love?
Cars, I love people.
So I was like you know what Ilove cars, I love people, and
the cars are going to be a greatmedium for me to continue to
(06:27):
meet people and have a chance toaffect their lives, which
inspire happiness.
Yeah, and so I bought thatbusiness nine years ago the Toy
Barn.
Yeah, it's been in businesssince 1999.
Wow, so a business that's beenthere, but we scaled it up quite
a bit since then and we doabout a hundred million dollars
(06:48):
a year now out of there.
Speaker 1 (06:49):
Man.
Yes, is the car side a littlemore relaxed than the Verizon?
Speaker 2 (06:55):
stores.
And then the maturity of thepeople is a little bit higher,
as you can imagine, having I had350, average age may have been
24, 25.
Speaker 1 (07:09):
Let's say I got 20 of them and I couldn't imagine.
I know how that is.
Speaker 2 (07:13):
It was a real challenge yeah.
Speaker 1 (07:15):
Yeah, man, what is the?
I mean I mean so many questions, I mean incredible story.
So it's awesome to hear, right,I mean, I'm probably six years
into well, eight years aboutinto my entrepreneurial journey.
So you know, I love hearingthat I'm not the only one that
gets stressed out a little bityeah, what, what, what is?
(07:37):
Uh, you know, when you kind oflook back over it, man, what's
the?
You know what's the, what's theskillset that you think is?
Uh, you know, maybe more thanmost, when it comes to surviving
through those times, obviously,resilience is a part of it, but
what is something that you canlook back and say this is a
major key to being able toachieve this level of success.
Speaker 2 (07:56):
Really, a lot of it comes down to leadership,
because you can't do it byyourself and it is difficult
sometimes to be the best leader,and I have failed many times at
that.
You go in and out of how muchyou're able to put into the
business because personal lifeintervenes sometimes as well.
But, realistically, gettingpeople to want to win for you,
(08:18):
you can do everything and thenyou can hire people smarter than
you and that's what you shouldbe doing.
And that leadership, when Ireally think about it, it's
amazing because you can, if youcan, light up a crowd of people
to go to war for you, they bringamazing results versus just you
by yourself.
Speaker 1 (08:35):
Yeah, you can't do it by yourself and you know, and I
think one of the biggest things, the real leadership, is that
you know it's caught, it's nottaught right.
You can try to teach them asmuch as you want, but so much of
it comes down to, like you said, how are you showing up and you
know when you're the, whenyou're leading the crowd, you've
always got all the eyes on youand you know you don't
necessarily get to.
You know, take the days offlike everybody else does.
Speaker 2 (08:58):
The communication side of it and skills with your
people was big and I go to.
I have to comment on it becauseit's my favorite book, but how
to win friends and influencepeople, dale Carnegie.
I like there's the Bible andthen there's that book.
In my opinion, yeah.
That book should be read reallyonce a year.
It's just that powerful.
Speaker 1 (09:15):
Yeah, that's really good man, and so Bible side.
Speaker 2 (09:30):
I was your religious guy guy.
Yes, do you feel like that'ssomething that's been a key to
what you've been able to do aswell?
I mean, yeah, you know youdefinitely can't do it alone, so
you need some support.
Yes, I do, and, like manysuccessful people, I can truly
say I let my relationship withGod slip after the business
really started growing, andthat's something I'm proud.
In the last year I'verededicated my life to God and
the second half of building theempire is and people are
familiar with this term buildinga kingdom business.
(09:51):
I plan to really show up forGod.
God has been there, for me,that's amazing yeah.
Speaker 1 (09:57):
When I moved to Columbus you know, eight years
ago, my, my uncle had been sooriginally from Wheeling West
Virginia.
Years ago, my uh, my uncle hadbeen uh, so originally from
Wheeling West Virginia.
Um kind of came up here reallyon a whim.
You know, I was in the coalmines, I was, you know, doing a
bunch of stuff and um came uphere one weekend to get an Ohio
State game and uh, I would saylike it was like I remember
walking outside and I see thislike nationwide building and I
(10:18):
would say like nationwide endedup being like my north star
right, it was like I don't knowwhat it was and, and within four
weeks of that day, quit my job,cashed out my 401k, you know,
moved here and you know, and Iwas, I would say I kind of had
my walls up.
You know I was born Catholic andyou know, always going to
church, always doing thosethings, grandparents, super
religious.
You know my dad was in and outof.
(10:40):
You know different things andyou know stuff like that.
And same thing on the and Icome up here and obviously my
uncle got diagnosed and so I hadsome resentment, I would say,
in my faith and I went to onechurch over in Gahanna, that's
where I go.
Oh, really Okay yeah.
Speaker 2 (10:58):
And.
Speaker 1 (10:58):
Pastor Greg's, my homie dude.
He's amazing Love.
Speaker 2 (11:00):
Greg man, I do too.
Speaker 1 (11:01):
Yeah, and it's funny because I always tell this story
and actually Greg's partneredin a company called Team One,
which is a finance company withJoe, and they run our books and
accounting and everything withCRC.
And I remember looking for achurch, need a place to go, and
someone's like, oh, you shouldcheck out this one church.
I'm like, yeah, what's the nameof it?
They're like, no, no, that's it, it's one church, right?
(11:22):
I'm like, oh, okay, so I goover there and eight years ago
wasn't nearly what it is today.
And, um, you know, so I sit upfront and it was pretty open,
like there was rarely anybodythere, and you know, greg, greg
preached in by the end of it.
Man, I'm crying, I got tearscoming out of my eyes and I
waited for him to come.
This was back when he wouldwalk off the stage and you could
actually talk to him because hewasn't being bombarded Right.
(11:42):
And I walk up and grab him andI'm like, hey, man, like you
don't know me, you know I don'tknow you, but I'll never go to
another church again Like this.
This is exactly where I'msupposed to be.
And you know, since that day,me and me and Greg have built a
great relationship.
I usually like work with him onthe weekends.
I'll go in on Sunday and sitwith them before you know,
before he preaches and things,and you know he's been a major
(12:03):
mentor in my life of just he'ssuch a good leader.
Speaker 2 (12:06):
Yes.
Speaker 1 (12:06):
Right, like I love, like he, he, he has shared so
much leadership skills and andthings with me, or, if I'm kind
of going through a battle here,being able to kind of bounce it
off of him and, um, we have alot of very visionary type of
leadership styles right, him andI, and so, um, you know, but
that that alone the relationshipI built with him, but then my,
you know, relationship with Godand in the same man, because you
(12:28):
know, when you don't have that,it's like you, you don't have
that foundation, right.
Speaker 2 (12:32):
Well, and there's an emptiness A hundred percent.
I'm 52 years old and I'vecertainly seen it a lot of it
and had the highest of highs,lowest of lows, and there's the
fulfillment side that's notthere.
If you don't have that and I hadit for many years it slipped
away.
And then I did the ultimatecrazy thing and after I hit
(12:53):
really near the peak of mysuccess, I laid in bed after I
moved into a big home that mywife and I had built and I
prayed to God actually and saidI know, for this next part of my
life, you're going to have tohumble me and I never thought
the humbling was going to takeme through.
Losing a marriage, going acouple of years with a
(13:13):
relationship being on hold withmy children really ripped my
heart out and then also goingthrough some challenges in the
business after settling anexpensive divorce.
And man, have I really learneda lot?
This has been the most growththe last couple of years in my
(13:34):
life and I've certainly made alot of mistakes, but I've
learned a lot from them and I'mvery excited for what the future
holds.
Speaker 1 (13:42):
Well, man, and I think you know, for so much of
us it's like we feel like it'sthe things that you know, the
mistakes or things thatdisqualify us, are actually the
things that qualify us.
Right, you know, and I look backover my past and you know the
things I came from and left andyou know, for a long time I
didn't want to talk about themor didn't want to own up to them
(14:04):
or, you know, it was ashamed ofit, maybe, right, and you know,
now I look back and realizethat all of those struggles and
hard times is what allowed me tobe a better leader, allowed me
to connect with people on youknow, at every level, whether I
was in the coal mines or I'm,you know, at a luxury car
dealership, right, it doesn't,it doesn't matter what type of
room you put me in.
I have the ability tocommunicate and and understand
(14:25):
where someone's coming from,cause I've probably seen it one
way or another.
Right, and you know, and Ithink that's just such a
powerful thing is is knowingthat you know where we are, is
is you know for a purpose, onpurpose, all the time.
Speaker 2 (14:37):
Understanding where someone comes from is
interesting.
You mentioned that, um, I'vehad people say that I'm too soft
on it and I believe ineverybody, and that a lot of it
for me really.
Yes, I have that side of me,but what I actually have been
gifted with is a high level ofempathy and depth.
I'm able to figure out wheresomeone's coming from, and that
(14:58):
doesn't mean that I believe it'sokay with their behavior or
what they have done.
It's just so I can interactwith them and make decisions
accordingly, and I learned a lotof that skill in poker as well.
Yeah, so you're a big poker guyyes, is that something?
Speaker 1 (15:12):
that's the?
Speaker 2 (15:12):
difference between gambling and poker, and that's a
big deal.
Speaker 1 (15:15):
That is a big deal.
Speaker 2 (15:16):
Yeah.
Speaker 1 (15:18):
So tell me a little bit about the poker side.
So, I can tell you like it.
You got excited when I when youbrought it up.
Speaker 2 (15:25):
We're playing a home game tonight, my son and I with
his friends.
Okay, so yeah, we're playing ahome game tonight, my son and I
with his friends.
Yeah.
I got into playing poker backaround 06, mainly playing
no-limit hold'em, and again Igot to go back and preface.
I do not play blackjackroulette.
Like almost never will you seeme gambling at a casino.
(15:47):
I will go against men though.
And there's a big difference,and the Supreme Court has
commented on this too.
So, as far as the mostinteresting part of where it
boomed for me is, I never got tocompete in sports.
I mentioned to you leaving homeas a teenager.
I also worked 40 hours a week,plus the minute I turned 16, had
(16:07):
three jobs in high school week,plus the minute I turned 16,
had three jobs in high school.
Unfortunately, again, thefamily life and the situation
did not yield me to do anythingextracurricular other than sell
candy and pray to God, and so Iplayed the poker and I had done
okay.
Nothing, though on TV oranything fancy.
(16:28):
And then, in 2012, my son and Iwere riding a 900 pound quad
runner and it was Easter Sundayand the thing flipped back and
was going to crush both of usand your adrenaline's pumping as
a parent, and I mean I jump upand just let it crush me over,
and my son stares at me and saysDad, you saved my life.
(16:50):
He was 12 years old at the timeand I busted my collarbone,
broke it in half and thenseveral ribs.
And he said and then I happenedto be watching poker because I
enjoyed it.
Still, that was something toget me through the hours laying
in bed.
And he says, dad, how could youever expect to win this?
(17:11):
You have a job, and that's whathe called all the Verizon
stores basically.
And I laid there and watched it18 hours a day for weeks on TV,
enough to make everyone in thehouse crazy.
And I took my son's soccerfigurine and won a world title
with the sling on.
Speaker 1 (17:30):
Really.
Speaker 2 (17:31):
Really, really.
I cried for two hours onYouTube.
It's.
It meant so much to me that Icould accomplish something like
that it really did andespecially with being able to
show my son like you back me ina corner I'll blow your mind
what I can do and this is one ofmy favorite things I like to
say to people is if I come toyou right now and we'll just use
(17:54):
my business, for example, andlet's just say that you've never
been in sales or anything and Icome to you and I say I need
you to sell two cars in the nextthree days for my dealership,
99% of the people would be like,well, I can't do that.
I've never sold anything or Idon't know anything about cars
or whatever.
But watch this.
If I stand in front of you andI bring a briefcase with a
(18:16):
hundred thousand in cash in it,I'm going to bet you right now
the majority of people wouldfigure out how to do it.
And it leads me back tosomething that's important, and
it's knowing exactly what yourwhy is and your motivation.
And you'd be shocked at whatyou're capable of if you know
what you're fighting for.
And it's not enough to justfight for rent and food we all
got to do that but understandingsomething more.
(18:37):
And that also led to a priorbook I read by Simon Sinek.
Speaker 1 (18:41):
What's that one Start with?
Why, yeah, great book.
Yeah, yeah, I love that.
You said that I was actually soReese the media guy, you know
him and I were.
You know him and I were.
You know we were talking this afew weeks ago and you know he's
about.
You know I want to make moremoney and you know how that goes
Right and you know I'm likewell, man, you can, he's like
well, I just don't know.
You know what I should do.
I do this or that.
I'm like let me you know, if Itold you right now that I was
(19:10):
going to take your family awayfrom you, I guarantee you would
write with passion and you wouldsell something.
Speaker 2 (19:16):
And I do that to my people.
By the way, they sometimes getmad, I do.
I say if your kids were goingto starve tonight, would you
sell an extra car?
Speaker 1 (19:22):
You know a hundred percent, because it's, you know,
and it's so true.
It's like you know, weunderestimate the ability that
we have.
Right, we underestimate theability that we have, we
underestimate the necessity.
It's like you just don't, youknow, you just don't actually
want it as bad as you say youwant it and that's okay.
That's the first step isactually just acknowledging that
.
Hey, man, you just don't reallywant it as bad.
It's not the process, it's not.
(19:50):
You know, we get it in thisbusiness right.
Our sales guys you've got, youknow, there's a lot of pieces to
construction.
You know you've got thehomeowners and you've got the
crews and you've got theadministrative team.
You've got all these things.
But it's like, man, when Istarted it, it was me knocking
on doors.
I was scheduling a job, I wasselling the job, I was ordering
materials, I was managing theproject and it's like, yeah,
there's going to be problems andthings pop up.
But it's like, if you reallywant it, like if you can,
(20:13):
whether it's at a toy barn orit's at, you know, crc, it's
like if somebody has comethrough and been able to create
a process that you can besuccessful in, if you can't
figure it out in one place,there's probably a good chance.
You ain't going to figure itout, you know, unless you vibe
with somebody better and thingslike that.
But you, it's not hard, we evercomplicate it, you know, we
just got to want it, we got toneed it.
Speaker 2 (20:33):
That's important for the entrepreneur to build a
system.
I don't know if you ever one ofmy other, and again, I've not
even read that many books, I'llbe honest with you.
But the ones I did spend thetime on were worth it.
But did you ever hear of E-Myth, revisited by Michael Gerber?
Speaker 1 (20:47):
Yep, Love the E-Myth man.
Speaker 2 (20:49):
And it obviously can just be words on a page, but
I've had the privilege to changea lot of lives.
I am very honored and proud andI know that that is a calling
from God for me.
I'm very fortunate that I havea good seven to ten people a
week say that I changed theirlife and I know that that is a
gift from God and through Hisblessing, as a gift from God and
through his blessing.
Well man, I mean, and a mentorbased on e-myth for businesses.
Speaker 1 (21:10):
Yeah.
Speaker 2 (21:11):
And I've been fortunate enough to intervene
and help a lot of relationshipsas well.
Speaker 1 (21:15):
Man Even though mine failed, but hey, man, we learned
, but I think a lot of times,man, you know, we're best suited
to serve the individual.
We were, yeah, right, and Ithink that's a powerful thing,
especially, you know, I look atit, you know where I'm at and
you know I'm still young and 32and a lot, a lot, a lot of
growth still to come, a lot oflessons still to learn.
(21:35):
But you know I look back andthere's.
You know I'm able to help thepeople here because a lot of
these guys are in the positionthat you know I was in, whether
it was a year ago or five yearsago, it was like.
You know, most people just needa little hope.
You know what I mean.
They need a little belief inthem, right, you said 100%,
that's it and you know I thinkthat you know the way they speak
it, how you're kind of talkingabout your leadership ability.
(21:57):
I feel I'm very similar to that.
Right, I have a nonprofit andit's called Foster the Future,
and so what we do is we'refocused on, you know, helping on
helping foster teens.
Over the last couple of years,we've donated roof to foster
families.
We've partnered with one churchto donate a roof to a foster
family there, and then I've beenworking on building a
scholarship program for kidsthat are foster teens.
(22:18):
And what we do is find a kidthat needs some help.
We'll bring him in.
I actually bought him a car thispast year.
I got a kid, a car, give him ajob, hourly pay, and bring them
in and really mentor them andcoach them.
And you know, I had a mentorthat changed my life.
It was, it was probably one ofthe first guys that you know I
felt that, you know, saw aversion of me that I didn't see
(22:40):
for myself, and and I see whatthat, what that built right,
what that did.
And you know, when I look atthese kids in foster care, it's
like they already have the skillsets of an entrepreneur.
Yes, right, they're.
They're bouncing from house tohouse, they're trying they got.
No one believes in them.
You know they're they.
They probably see themselves assomebody that no one else sees
Right.
It's like all of these thingsthat if you can find a kid like
(23:02):
that and and you know, just givethem a little direction and
give them.
Speaker 2 (23:13):
That's all they need.
Yes, I agree with you.
Yeah, I believe everybody hasthat seed inside of them, and
some people just need it to bewatered by somebody else.
Speaker 1 (23:21):
That's it.
Yeah, that's powerful man.
Speaker 2 (23:23):
And I've been very fortunate to be able to do that
for a lot of people, and it'sreally what I want the rest of
my life to be about what's thenext.
Speaker 1 (23:30):
I mean what's the next.
Speaker 2 (23:39):
You're talking about building the kingdom, right?
What's the next chapter looklike for you?
Uh, the next one for me is um,you know, I sit here when you
mentioned your own, uh,philanthropy and charitable
stuff.
I really want to spend more timedoing that.
Yeah, um, I need to uh get toybarn to the next level.
Uh, after my divorce, I wentthrough a rough time mentally
with it and emotionally and Ireally was not anywhere near the
(24:00):
leader that I'm capable ofbeing, and I have apologized to
my company and I'm reallyworking hard to step those
efforts up.
So the expansion of Torbjorn iskey.
That plays right into the nextlevel of philanthropy for me.
I've been very fortunatealready in my life to have
experienced all the materials ina world that most could never,
(24:22):
and crazy vacations and all ofit.
And the next phase for mereally and you read a lot about
this after a man hits 50, but isI just really want peace and I
want my family to continue to beproud of their father, my kids,
and I really know that thisnext level I'm making a promise
to the community and God andeverything.
(24:43):
I'm going to be there for them.
They've been there for me and Ireally look forward to building
an organization that is givingback at a very high level, and I
go on record saying it.
Speaker 1 (24:55):
That's powerful man.
I love that.
I actually had an idea that Iwanted to do for for next year.
So I wanted to set up like a uh, um, you know, you know kind of
kind of a uh, what's like likea street fair, right, and and so
I've gotten connected withbridges, which is a program that
helps foster kids and, um, andthey've got you know, the
hundred sub kids that are ininside of there and, um, I've
(25:17):
been talking with them aboutsetting up a street fair.
Talk to one church about it alittle bit.
Um, to basically getting vendors, other business owners, um, to
come out, you know, put a 10 up,uh, you know, have everything
about that, what they offer andjobs and things like that.
Get the buses, the kids in onbuses, bring them all into one
location.
Uh, one of the ideas that I hadwas is actually having, you
(25:39):
know, cars and stuff there forthem and and things that would
allow them to experience thatthing.
Right, I talked to the guysover at diamond seller about
bringing some watches and stuffover and you know, and, and it's
not just to be about materialstuff, but for me, you know, I
saw my first Rolex and you knowI say it really changed my life,
because you know, the person Ibecame in order to achieve that
(26:00):
is.
Speaker 2 (26:00):
It wasn't the it wasn't the object, the actual
object, no man, really.
The whole process of believingin yourself and achieving it,
yeah, whether it be the watch,the car, whatever it is, I agree
with you One hundred percent,and so that's when you're
younger too.
Let's just be honest until youknow, know, it's okay that
you're chasing the materialthings when you're younger and
don't have the obligation.
Speaker 1 (26:19):
It's how we all get our start and belief in
ourselves that's it, you know itdoesn't make you, uh, some bad
person no, and it's you know,for me, I'm like every day when
I put it on or get in the carand drive away, it's like man,
you did this.
Man, you know, even when it's abad day, you know you jump in a
nice car and you drive to work.
It's like man, I can't be thatmad, right, it can't be that bad
, because I remember when Ididn't have any of this you know
(26:40):
I like the plug for the car.
Speaker 2 (26:42):
Keep it up.
Yeah, man, no great idea foreveryone to drive I love that's,
that's my first.
Speaker 1 (26:48):
So I got a z06 corvette and it's funny because
obviously you guys being acrossthe street there, um, I actually
went down to texas and, and youknow, touroed a corvette and I
was talking to a mentor of mineand I'm like man, like I've
never really drove a corvette,for this thing's pretty nice,
you know, and he's like dude,he's like for your first, like
you know, fast car like that,that's a, that's a really good
one.
(27:08):
You know he's like they'll holdtheir value, you know they're
easy to work on.
You know all these things thetop thing we sell yeah, yeah,
you guys always got them overthere, man three or four
corvettes a week dude, they'reawesome.
They're awesome and uh, and so,you know, one day I was, you
know, taking some air right along day.
I go.
I always do a walk around theparking lot and uh, and I walk
over there and they're unloadinga white 2016 corvette like
(27:29):
caramel inside, and uh, and I'mlike man, like that thing's nice
, right, they had it in theshowroom up on the upper
building there.
And, uh, I'm like man, I'mreally interested in this thing
and I leave and I'm talking tohim that evening.
He's like go buy it.
I'm like, no, I haven't evendrove yet.
He's like, don't even drive it,go buy it.
And I was like, really.
And he's like, yeah, went overthe next day and pulled the
(27:56):
trigger on it.
And, man, it really is.
It's amazing experience, youknow.
It's something that it's sofulfilling I'll have the kid
that I was talking about that we, you know, kind of did the
mentorship thing with um, youknow, his first day in here.
He's like dude, you know, isthat your car out there?
I'm like, hey, that's like mydream car.
So I was like, all right, man,drive it, let them drive it and
(28:17):
just smile from ear to ear on it.
I mean, that's what I loveabout being an entrepreneur
starting something is that youget to give people an experience
that I wish I would have hadsomebody provide that experience
for me when I was growing up,because when people did spend
that time on me, it changed mylife.
Speaker 2 (28:35):
Well, and that's been the culture of our dealership
and I'm proud of that too, andthe community knows that about
us.
The one thing that's verydifferent about Toy Barn is we
do allow people to sit in any ofthe cars.
Kids have had their birthdayparties there.
They show up on their for theirbirthday and we've given them
rides in the cars and mostpeople that have been to
dealerships that carry thesetypes of cars.
(28:57):
Generally there's a sign thatsays don't even get close to it.
I'm very proud of that, that ourcars have been very open to the
public.
I never forget where I camefrom and I'm going to continue
that culture even more.
Prior to COVID, we had thegreat fortune of taking millions
of dollars in cars to thecancer ward, which was on TV
(29:18):
several times, and I mean it wasvery nice and, yes, did some
things get broken, the cars orwhatever?
Yes, but nothing that couldn'tbe fixed.
Speaker 1 (29:26):
Yeah.
Speaker 2 (29:26):
And it was a life changing experience for many and
I want to continue that.
Yeah, the whole embodiment ofmy life is inspire happiness,
which I own.
The domain.
Speaker 1 (29:36):
Yeah, I love that.
And and man, I've found that themore you give right, the more
you get.
Man, you know, every time I'veever, you know, backs against
the wall, payrolls do.
You know, everything in youwants to make sure you take care
of you, and every time I'vemade the choice to take care of
my people, I've all it's alwaysturned back tenfold for me.
You know, and I and I thinkthat's a powerful thing for you
(29:58):
know, young entrepreneurs tohear, because it's really hard
when you're in the trenches andyou're starting it out and
you're trying to get somemomentum and get ahead, and you
know you're just seeing it goout to everybody else.
You know, and, and you want toyou want to be selfish and you
need to make sure you're takencare of because you can't you
know you can't pour from anempty glass, but at the end of
the day, it's like I have found,just like you're saying, man,
(30:19):
you take care of people and youdo the right thing.
Even when you get burnt, evenwhen somebody does you wrong, it
always comes back around totake care of you.
Speaker 2 (30:28):
Well, and I heard this from Greg as well but I've
been very fortunate that God hasprotected my heart to still be
open and I am very much in lovewith people and everyone who
knows that knows that of me.
That's powerful, even for myenemies.
I wouldn't want one bad thingto happen and I scolded Pastor
Greg because, like severalmonths back, he had a sermon and
(30:52):
he said something in thereabout like you out there that's
been wronged by someone, youhave to have some part of you or
whatever and I don't know theexact words, but that you want.
You want revenge or whatever.
And I was proud and Brittanywas one of the ones sitting
there, I think, that day inchurch.
But the people I had with melooked at me and they're like
not him, I really don't want anyharm to anybody, even if the
(31:12):
heinous things that people havedone.
I really truly am in love withpeople.
Speaker 1 (31:16):
Yeah, that's good man , yeah, and that keeps you young
.
Speaker 2 (31:18):
Yeah.
Speaker 1 (31:19):
You know what I mean when you hold on to all the bad
man it's, it's you know.
You know how it is.
There's enough things going onthat if you're worrying about
what other people are doing orthem failing man, you ain't
gonna do nothing but wearyourself out.
So when you talk about, youknow, kind of the expansion of
(31:40):
Toy Barn, what does?
Speaker 2 (31:41):
that look like?
Um, we are working on the nextlocation to be in tampa, florida
.
Okay, now do you live there too?
Okay, I'm in tampa now about 80of the time, 20 here in dublin.
Um, I expect to open up intampa at some point later this
year, hopefully sooner thanlater but, yeah, it's.
It's a challenge on severalfronts to open a second location
especially when you, you know,expect like it's not a
mcdonald's.
Speaker 1 (32:00):
You know what I mean.
It's a very different structureand to be able to, you know,
take the way that that feels.
I mean, I know that every timeI've ever experienced toy barn,
always kind, good, p, like yousaid, the fact that you can go
in and sit in the cars and checkthem out and take them for a
ride you know that like that'shere, it's, it's home, right,
and you know taking that andputting it somewhere else it's
going to, you know you got to beready to strap the boots back
(32:22):
on, probably again to kind ofget it back going.
Speaker 2 (32:25):
Yeah, now I will say, because of the experience
scaling the Verizon business andbeing fortunate enough to have
a few people that's been with mein the Verizon business
understand my leadership styleand the scaling ability, we're
pretty set up now and we'vereally worked on it the last six
and eight months quite a bit.
We are set up to go to the nextlevel and open that second
(32:46):
location and go pretty smooth,and so I expect that to happen
later this year and then thenext spot after that on our
radar is Nashville.
Speaker 1 (32:56):
Okay, good spots.
Do you think three's like themore than three eventually, or
what?
What?
Speaker 2 (33:01):
yeah, but uh I look uh more to do it in a boutique
fashion.
Anyone that understands retailor scaling a business knows the
number one killer to a businessis overhead yeah and um.
Now on the plus side, on thecar business, the majority of
the overhead is that firstlocation yeah because you're not
rehiring all the accountingdepartment CFO blah, blah, blah.
(33:21):
And most of the business is avariable expense.
Speaker 1 (33:24):
Yeah.
Speaker 2 (33:24):
So to open up in Tampa, the expense cuts probably
40 cents on the dollar comparedto what it is here in.
Speaker 1 (33:32):
Ohio.
Speaker 2 (33:33):
And then to do it after that.
It'll be even less and less,because you could again.
My model is more of a boutiquetype model.
I'm not looking to have 11 anda half acres of cars like right,
you just need a spot.
Pretty much, yeah, and do you doa lot of have a spot and have
it for as little as 20 cars inthere or whatever, right?
Obviously people are going toshop and it's an internet
(33:54):
business a lot anyway the typeof cars we.
So it's going to be more aboutlogistically how we're moving
cars back and forth between thehubs.
Speaker 1 (34:01):
Yeah, yeah, man, that's awesome.
Have you seen anything like youknow with Turo and things like
that?
Have you looked into doing anyshort term?
Do you guys do short termrental stuff or anything like
that?
Speaker 2 (34:13):
We have not.
It's something that I could sayis a possibility later.
We have not.
It's something that I could sayis a possibility later but,
candidly, we're working on a fewpieces that are innovative to
the entire country and whatwe're looking to do.
Speaker 1 (34:24):
Okay.
Speaker 2 (34:24):
And I will say I'm pretty excited about it.
Like the public is going to seeToy Barn announce and roll out
some stuff by the end of theyear.
That is very, very cool.
Well, I'm excited and differentthan what's happening at other
dealerships.
Speaker 1 (34:39):
That's awesome man.
Well, if you ever need someguys that need to get them out
there, let us know.
We'll definitely help you out.
No man, I love that Dude Sean.
This has been awesome man.
I love the great energy.
Man, I can tell you're a gooddude man.
Brittany has done nothing buttalk extremely highly of you.
She was so excited to get youin here and get you connected
with me.
So I know that you're a busyguy and you know I appreciate
(35:00):
you.
You know taking some time tochat with me today, man, you
know what's the best way forpeople if they want to connect
with you get involved.
Speaker 2 (35:07):
I know you said Inspire Happiness you know, can
you kind of go right to theinspirehappinesscom.
It does redirect them and thereis an option to reach out to me
there.
Direct them, and there is anoption to reach out to me there.
But if they go into thedealership or find me on social
media, I'm pretty available,okay, I mean, that's one of the
things I pray, is one of thelines in the J Bez prayer is
(35:30):
enlarge my territory, and it'sreally referring to find me,
somebody that I might make adifference in their life today.
That's powerful, that reallymeans a lot to me.
Speaker 1 (35:38):
Love that and what's the toy barn website for
everybody as well.
Speaker 2 (35:41):
Toy barn carscom.
Toy barn carscom yes.
Speaker 1 (35:45):
All right.
Well, Sean brother, Iappreciate you coming in today.
Speaker 2 (35:47):
Thank you very much.
Yes, sir, thank you.
Right.
Speaker 2 (00:02):
You're like that buzzer ain't rang.
Speaker 1 (00:03):
That game ain't over with, so keep going.
I have thrived in that chaos.
How could this be happening?
Did any of you guys payattention to anything I said
like?
Speaker 2 (00:21):
get arrested.
Speaker 1 (00:22):
Guess until they get the message welcome back to the
reckless ceo podcast where wekeep it real raw and reckless
about business and life.
They ain't really gotten thesauce and I ain't got you know
what I mean.
Speaker 2 (00:35):
It's like here is your host, the reckless ceo
himself, michael mcgovern.
Speaker 1 (00:41):
So welcome back to the recklessckless CEO podcast.
Sean, real quick, how do yousay your last name?
Speaker 2 (00:46):
Hunix.
Speaker 1 (00:47):
Hunix yes, All right.
So I got Sean Hunix with me.
Owner of Toy Barn, the luxurycar dealership here in Columbus,
Ohio.
I'm super excited to have youon today, Sean, so thank you for
coming in, my man.
Speaker 2 (00:57):
Yes, thank you for having me.
Speaker 1 (01:04):
Of course, man'm, are you from Columbus?
Speaker 2 (01:06):
Yes, born and raised.
Speaker 1 (01:07):
Born and raised All right, so I'm originally from
Wheeling, West Virginia.
Okay, so I moved up here abouteight years ago but kind of made
the city you know my own, ifyou will.
It's been very good to me.
So, Sean, tell us a little bitabout you, my man, what side of
town you're on or from, when areyou at now?
Speaker 2 (01:25):
I'm born and raised on the east side of Columbus.
I currently reside, though, inDublin, which is obviously where
Toy Barn is as well, but I grewup on the east side of Columbus
went to Independence HighSchool and then after that went
(01:51):
to Ohio State.
Speaker 1 (01:51):
Go Bucks, okay, here we go.
Oh yeah, so what, um man, Imean you was was cars kind of
something you always had apassion for.
Speaker 2 (01:55):
Yeah, I've always loved cars and people and, uh,
for those of you that know me,uh, jolly Ranchers was my thing.
I sold that was my ticket tohave a nice car at 16.
And also, I left home as ateenager.
Speaker 1 (02:09):
Yeah.
Speaker 2 (02:09):
And I sold Jolly Ranchers.
Speaker 1 (02:12):
Really.
So tell me a little bit aboutthat.
What got you into selling JollyRanchers?
Speaker 2 (02:16):
The profit margin.
Okay, yeah, I always had thatentrepreneur spirit, but really
what prompted it is?
Back in my time, in order toget a free lunch, you had to go
through a separate line, and mypride got in the way and drove
me to be a successfulentrepreneur.
I bought Jolly Ranchers for apenny a piece and sold them for
(02:40):
a dime three for a quarter.
Speaker 1 (02:42):
Yeah.
Speaker 2 (02:43):
And then, once in a while, I'd give away a few to
the pretty girls you gotta youknow, they gotta get the
returning clients.
Speaker 1 (02:48):
You know what I mean, dude, I love that man, I love
that.
So, um, I mean, did you withwith toy barn itself?
Was that something that?
Um, so obviously you get,you're kind of selling, learning
to sell at 16.
Then you know, when was, uh, Iguess, toy barn founded, or kind
of?
How did you?
Speaker 2 (03:05):
Well, I was selling candy, actually at a very young
age.
So, we're talking more when Iwas maybe 11, 12 years old.
Speaker 1 (03:13):
Okay.
Speaker 2 (03:14):
Yeah, and literally made tens of thousands of
dollars selling candy, damn, andyou know.
Just quickly briefing moved inwith my grandmother as a
teenager and, uh, she married anew man and brought him and his
kids into the house, and mygrandfather lived there too and
paid the bills.
So it was very unorthodox.
(03:34):
Um, most of my family, um umhad a tough time getting through
high school, didn't have a lotof graduates there and struggled
financially.
And I had a dream to help asmuch of my family that I could
and so went on to college, toOSU, and graduated from there,
(03:58):
got a job with Ross Labs they'rebased out of here too in
Columbus.
Worked there for a year and thengot in the cell phone business
okay and at&t back in the day orverizon okay it was, uh,
cellular one, then air touch,then verizon.
well, um, it was my ticket out.
So, um, guys were making sixfigures selling cell phones on
(04:22):
the streets back then, and andso in 1997, I got in that
business and over the course offour years I worked at corporate
.
I was one of the top in theUnited States and I saved a
quarter million dollars and quitmy job in 2001.
Went off on my own and it tooksix months for me to get my
(04:44):
first store, to save up enoughmoney and I took that from one
store up to as many at one pointas 100 stores.
wow, yeah and uh, it was anincredible journey of stress and
building yeah as anyentrepreneur knows, but to take
something from zero, with nopartners, up to 100 million was
incredible.
(05:05):
One of the big moments that Ican define it with to show the
amount of stress that I wasunder is my white blood count
during the growth period wentdown to almost zero.
I was tested for 12 to 18months for leukemia and it was
from the stress.
Thankfully I didn't have that.
I remember seeing an Indiandoctor doctor that said you're
(05:25):
going to die young if you don'tget this under control the fact
that you drove your white bloodcount that low and, uh, it was
an incredible run and I soldthat business, uh, 10 years ago
and was that a phone like aphone, the phone stuff or what
were.
Speaker 1 (05:40):
Okay, yeah, hundred, a hundred.
Speaker 2 (05:41):
Verizon stores, sold those 10 years ago and always
had a passion for cars.
I had a almost new Trans Amwhen I was 16, which was a big
deal, I mean back in the day,trans Ams were a big deal, no
matter who you are.
And so I knew that I wanted tobe in the car business, because
(06:01):
it was also a medium for me tocommunicate to guys that grew up
without a father.
Speaker 1 (06:05):
Yeah.
Speaker 2 (06:06):
A big charity of mine for many years was Team Focus.
Urban Meyer and I got to spendtime together, and his wife yeah
.
And they did a lot for thecharity and organization.
Yeah, and so I was like youknow what I love?
Cars, I love people.
So I was like you know what Ilove cars, I love people, and
the cars are going to be a greatmedium for me to continue to
(06:27):
meet people and have a chance toaffect their lives, which
inspire happiness.
Yeah, and so I bought thatbusiness nine years ago the Toy
Barn.
Yeah, it's been in businesssince 1999.
Wow, so a business that's beenthere, but we scaled it up quite
a bit since then and we doabout a hundred million dollars
(06:48):
a year now out of there.
Speaker 1 (06:49):
Man.
Yes, is the car side a littlemore relaxed than the Verizon?
Speaker 2 (06:55):
stores.
And then the maturity of thepeople is a little bit higher,
as you can imagine, having I had350, average age may have been
24, 25.
Speaker 1 (07:09):
Let's say I got 20 of them and I couldn't imagine.
I know how that is.
Speaker 2 (07:13):
It was a real challenge yeah.
Speaker 1 (07:15):
Yeah, man, what is the?
I mean I mean so many questions, I mean incredible story.
So it's awesome to hear, right,I mean, I'm probably six years
into well, eight years aboutinto my entrepreneurial journey.
So you know, I love hearingthat I'm not the only one that
gets stressed out a little bityeah, what, what, what is?
(07:37):
Uh, you know, when you kind oflook back over it, man, what's
the?
You know what's the, what's theskillset that you think is?
Uh, you know, maybe more thanmost, when it comes to surviving
through those times, obviously,resilience is a part of it, but
what is something that you canlook back and say this is a
major key to being able toachieve this level of success.
Speaker 2 (07:56):
Really, a lot of it comes down to leadership,
because you can't do it byyourself and it is difficult
sometimes to be the best leader,and I have failed many times at
that.
You go in and out of how muchyou're able to put into the
business because personal lifeintervenes sometimes as well.
But, realistically, gettingpeople to want to win for you,
(08:18):
you can do everything and thenyou can hire people smarter than
you and that's what you shouldbe doing.
And that leadership, when Ireally think about it, it's
amazing because you can, if youcan, light up a crowd of people
to go to war for you, they bringamazing results versus just you
by yourself.
Speaker 1 (08:35):
Yeah, you can't do it by yourself and you know, and I
think one of the biggest things, the real leadership, is that
you know it's caught, it's nottaught right.
You can try to teach them asmuch as you want, but so much of
it comes down to, like you said, how are you showing up and you
know when you're the, whenyou're leading the crowd, you've
always got all the eyes on youand you know you don't
necessarily get to.
You know, take the days offlike everybody else does.
Speaker 2 (08:58):
The communication side of it and skills with your
people was big and I go to.
I have to comment on it becauseit's my favorite book, but how
to win friends and influencepeople, dale Carnegie.
I like there's the Bible andthen there's that book.
In my opinion, yeah.
That book should be read reallyonce a year.
It's just that powerful.
Speaker 1 (09:15):
Yeah, that's really good man, and so Bible side.
Speaker 2 (09:30):
I was your religious guy guy.
Yes, do you feel like that'ssomething that's been a key to
what you've been able to do aswell?
I mean, yeah, you know youdefinitely can't do it alone, so
you need some support.
Yes, I do, and, like manysuccessful people, I can truly
say I let my relationship withGod slip after the business
really started growing, andthat's something I'm proud.
In the last year I'verededicated my life to God and
the second half of building theempire is and people are
familiar with this term buildinga kingdom business.
(09:51):
I plan to really show up forGod.
God has been there, for me,that's amazing yeah.
Speaker 1 (09:57):
When I moved to Columbus you know, eight years
ago, my, my uncle had been sooriginally from Wheeling West
Virginia.
Years ago, my uh, my uncle hadbeen uh, so originally from
Wheeling West Virginia.
Um kind of came up here reallyon a whim.
You know, I was in the coalmines, I was, you know, doing a
bunch of stuff and um came uphere one weekend to get an Ohio
State game and uh, I would saylike it was like I remember
walking outside and I see thislike nationwide building and I
(10:18):
would say like nationwide endedup being like my north star
right, it was like I don't knowwhat it was and, and within four
weeks of that day, quit my job,cashed out my 401k, you know,
moved here and you know, and Iwas, I would say I kind of had
my walls up.
You know I was born Catholic andyou know, always going to
church, always doing thosethings, grandparents, super
religious.
You know my dad was in and outof.
(10:40):
You know different things andyou know stuff like that.
And same thing on the and Icome up here and obviously my
uncle got diagnosed and so I hadsome resentment, I would say,
in my faith and I went to onechurch over in Gahanna, that's
where I go.
Oh, really Okay yeah.
Speaker 2 (10:58):
And.
Speaker 1 (10:58):
Pastor Greg's, my homie dude.
He's amazing Love.
Speaker 2 (11:00):
Greg man, I do too.
Speaker 1 (11:01):
Yeah, and it's funny because I always tell this story
and actually Greg's partneredin a company called Team One,
which is a finance company withJoe, and they run our books and
accounting and everything withCRC.
And I remember looking for achurch, need a place to go, and
someone's like, oh, you shouldcheck out this one church.
I'm like, yeah, what's the nameof it?
They're like, no, no, that's it, it's one church, right?
(11:22):
I'm like, oh, okay, so I goover there and eight years ago
wasn't nearly what it is today.
And, um, you know, so I sit upfront and it was pretty open,
like there was rarely anybodythere, and you know, greg, greg
preached in by the end of it.
Man, I'm crying, I got tearscoming out of my eyes and I
waited for him to come.
This was back when he wouldwalk off the stage and you could
actually talk to him because hewasn't being bombarded Right.
(11:42):
And I walk up and grab him andI'm like, hey, man, like you
don't know me, you know I don'tknow you, but I'll never go to
another church again Like this.
This is exactly where I'msupposed to be.
And you know, since that day,me and me and Greg have built a
great relationship.
I usually like work with him onthe weekends.
I'll go in on Sunday and sitwith them before you know,
before he preaches and things,and you know he's been a major
(12:03):
mentor in my life of just he'ssuch a good leader.
Speaker 2 (12:06):
Yes.
Speaker 1 (12:06):
Right, like I love, like he, he, he has shared so
much leadership skills and andthings with me, or, if I'm kind
of going through a battle here,being able to kind of bounce it
off of him and, um, we have alot of very visionary type of
leadership styles right, him andI, and so, um, you know, but
that that alone the relationshipI built with him, but then my,
you know, relationship with Godand in the same man, because you
(12:28):
know, when you don't have that,it's like you, you don't have
that foundation, right.
Speaker 2 (12:32):
Well, and there's an emptiness A hundred percent.
I'm 52 years old and I'vecertainly seen it a lot of it
and had the highest of highs,lowest of lows, and there's the
fulfillment side that's notthere.
If you don't have that and I hadit for many years it slipped
away.
And then I did the ultimatecrazy thing and after I hit
(12:53):
really near the peak of mysuccess, I laid in bed after I
moved into a big home that mywife and I had built and I
prayed to God actually and saidI know, for this next part of my
life, you're going to have tohumble me and I never thought
the humbling was going to takeme through.
Losing a marriage, going acouple of years with a
(13:13):
relationship being on hold withmy children really ripped my
heart out and then also goingthrough some challenges in the
business after settling anexpensive divorce.
And man, have I really learneda lot?
This has been the most growththe last couple of years in my
(13:34):
life and I've certainly made alot of mistakes, but I've
learned a lot from them and I'mvery excited for what the future
holds.
Speaker 1 (13:42):
Well, man, and I think you know, for so much of
us it's like we feel like it'sthe things that you know, the
mistakes or things thatdisqualify us, are actually the
things that qualify us.
Right, you know, and I look backover my past and you know the
things I came from and left andyou know, for a long time I
didn't want to talk about themor didn't want to own up to them
(14:04):
or, you know, it was ashamed ofit, maybe, right, and you know,
now I look back and realizethat all of those struggles and
hard times is what allowed me tobe a better leader, allowed me
to connect with people on youknow, at every level, whether I
was in the coal mines or I'm,you know, at a luxury car
dealership, right, it doesn't,it doesn't matter what type of
room you put me in.
I have the ability tocommunicate and and understand
(14:25):
where someone's coming from,cause I've probably seen it one
way or another.
Right, and you know, and Ithink that's just such a
powerful thing is is knowingthat you know where we are, is
is you know for a purpose, onpurpose, all the time.
Speaker 2 (14:37):
Understanding where someone comes from is
interesting.
You mentioned that, um, I'vehad people say that I'm too soft
on it and I believe ineverybody, and that a lot of it
for me really.
Yes, I have that side of me,but what I actually have been
gifted with is a high level ofempathy and depth.
I'm able to figure out wheresomeone's coming from, and that
(14:58):
doesn't mean that I believe it'sokay with their behavior or
what they have done.
It's just so I can interactwith them and make decisions
accordingly, and I learned a lotof that skill in poker as well.
Yeah, so you're a big poker guyyes, is that something?
Speaker 1 (15:12):
that's the?
Speaker 2 (15:12):
difference between gambling and poker, and that's a
big deal.
Speaker 1 (15:15):
That is a big deal.
Speaker 2 (15:16):
Yeah.
Speaker 1 (15:18):
So tell me a little bit about the poker side.
So, I can tell you like it.
You got excited when I when youbrought it up.
Speaker 2 (15:25):
We're playing a home game tonight, my son and I with
his friends.
Okay, so yeah, we're playing ahome game tonight, my son and I
with his friends.
Yeah.
I got into playing poker backaround 06, mainly playing
no-limit hold'em, and again Igot to go back and preface.
I do not play blackjackroulette.
Like almost never will you seeme gambling at a casino.
(15:47):
I will go against men though.
And there's a big difference,and the Supreme Court has
commented on this too.
So, as far as the mostinteresting part of where it
boomed for me is, I never got tocompete in sports.
I mentioned to you leaving homeas a teenager.
I also worked 40 hours a week,plus the minute I turned 16, had
(16:07):
three jobs in high school week,plus the minute I turned 16,
had three jobs in high school.
Unfortunately, again, thefamily life and the situation
did not yield me to do anythingextracurricular other than sell
candy and pray to God, and so Iplayed the poker and I had done
okay.
Nothing, though on TV oranything fancy.
(16:28):
And then, in 2012, my son and Iwere riding a 900 pound quad
runner and it was Easter Sundayand the thing flipped back and
was going to crush both of usand your adrenaline's pumping as
a parent, and I mean I jump upand just let it crush me over,
and my son stares at me and saysDad, you saved my life.
(16:50):
He was 12 years old at the timeand I busted my collarbone,
broke it in half and thenseveral ribs.
And he said and then I happenedto be watching poker because I
enjoyed it.
Still, that was something toget me through the hours laying
in bed.
And he says, dad, how could youever expect to win this?
(17:11):
You have a job, and that's whathe called all the Verizon
stores basically.
And I laid there and watched it18 hours a day for weeks on TV,
enough to make everyone in thehouse crazy.
And I took my son's soccerfigurine and won a world title
with the sling on.
Speaker 1 (17:30):
Really.
Speaker 2 (17:31):
Really, really.
I cried for two hours onYouTube.
It's.
It meant so much to me that Icould accomplish something like
that it really did andespecially with being able to
show my son like you back me ina corner I'll blow your mind
what I can do and this is one ofmy favorite things I like to
say to people is if I come toyou right now and we'll just use
(17:54):
my business, for example, andlet's just say that you've never
been in sales or anything and Icome to you and I say I need
you to sell two cars in the nextthree days for my dealership,
99% of the people would be like,well, I can't do that.
I've never sold anything or Idon't know anything about cars
or whatever.
But watch this.
If I stand in front of you andI bring a briefcase with a
(18:16):
hundred thousand in cash in it,I'm going to bet you right now
the majority of people wouldfigure out how to do it.
And it leads me back tosomething that's important, and
it's knowing exactly what yourwhy is and your motivation.
And you'd be shocked at whatyou're capable of if you know
what you're fighting for.
And it's not enough to justfight for rent and food we all
got to do that but understandingsomething more.
(18:37):
And that also led to a priorbook I read by Simon Sinek.
Speaker 1 (18:41):
What's that one Start with?
Why, yeah, great book.
Yeah, yeah, I love that.
You said that I was actually soReese the media guy, you know
him and I were.
You know him and I were.
You know we were talking this afew weeks ago and you know he's
about.
You know I want to make moremoney and you know how that goes
Right and you know I'm likewell, man, you can, he's like
well, I just don't know.
You know what I should do.
I do this or that.
I'm like let me you know, if Itold you right now that I was
(19:10):
going to take your family awayfrom you, I guarantee you would
write with passion and you wouldsell something.
Speaker 2 (19:16):
And I do that to my people.
By the way, they sometimes getmad, I do.
I say if your kids were goingto starve tonight, would you
sell an extra car?
Speaker 1 (19:22):
You know a hundred percent, because it's, you know,
and it's so true.
It's like you know, weunderestimate the ability that
we have.
Right, we underestimate theability that we have, we
underestimate the necessity.
It's like you just don't, youknow, you just don't actually
want it as bad as you say youwant it and that's okay.
That's the first step isactually just acknowledging that
.
Hey, man, you just don't reallywant it as bad.
It's not the process, it's not.
(19:50):
You know, we get it in thisbusiness right.
Our sales guys you've got, youknow, there's a lot of pieces to
construction.
You know you've got thehomeowners and you've got the
crews and you've got theadministrative team.
You've got all these things.
But it's like, man, when Istarted it, it was me knocking
on doors.
I was scheduling a job, I wasselling the job, I was ordering
materials, I was managing theproject and it's like, yeah,
there's going to be problems andthings pop up.
But it's like, if you reallywant it, like if you can,
(20:13):
whether it's at a toy barn orit's at, you know, crc, it's
like if somebody has comethrough and been able to create
a process that you can besuccessful in, if you can't
figure it out in one place,there's probably a good chance.
You ain't going to figure itout, you know, unless you vibe
with somebody better and thingslike that.
But you, it's not hard, we evercomplicate it, you know, we
just got to want it, we got toneed it.
Speaker 2 (20:33):
That's important for the entrepreneur to build a
system.
I don't know if you ever one ofmy other, and again, I've not
even read that many books, I'llbe honest with you.
But the ones I did spend thetime on were worth it.
But did you ever hear of E-Myth, revisited by Michael Gerber?
Speaker 1 (20:47):
Yep, Love the E-Myth man.
Speaker 2 (20:49):
And it obviously can just be words on a page, but
I've had the privilege to changea lot of lives.
I am very honored and proud andI know that that is a calling
from God for me.
I'm very fortunate that I havea good seven to ten people a
week say that I changed theirlife and I know that that is a
gift from God and through Hisblessing, as a gift from God and
through his blessing.
Well man, I mean, and a mentorbased on e-myth for businesses.
Speaker 1 (21:10):
Yeah.
Speaker 2 (21:11):
And I've been fortunate enough to intervene
and help a lot of relationshipsas well.
Speaker 1 (21:15):
Man Even though mine failed, but hey, man, we learned
, but I think a lot of times,man, you know, we're best suited
to serve the individual.
We were, yeah, right, and Ithink that's a powerful thing,
especially, you know, I look atit, you know where I'm at and
you know I'm still young and 32and a lot, a lot, a lot of
growth still to come, a lot oflessons still to learn.
(21:35):
But you know I look back andthere's.
You know I'm able to help thepeople here because a lot of
these guys are in the positionthat you know I was in, whether
it was a year ago or five yearsago, it was like.
You know, most people just needa little hope.
You know what I mean.
They need a little belief inthem, right, you said 100%,
that's it and you know I thinkthat you know the way they speak
it, how you're kind of talkingabout your leadership ability.
(21:57):
I feel I'm very similar to that.
Right, I have a nonprofit andit's called Foster the Future,
and so what we do is we'refocused on, you know, helping on
helping foster teens.
Over the last couple of years,we've donated roof to foster
families.
We've partnered with one churchto donate a roof to a foster
family there, and then I've beenworking on building a
scholarship program for kidsthat are foster teens.
(22:18):
And what we do is find a kidthat needs some help.
We'll bring him in.
I actually bought him a car thispast year.
I got a kid, a car, give him ajob, hourly pay, and bring them
in and really mentor them andcoach them.
And you know, I had a mentorthat changed my life.
It was, it was probably one ofthe first guys that you know I
felt that, you know, saw aversion of me that I didn't see
(22:40):
for myself, and and I see whatthat, what that built right,
what that did.
And you know, when I look atthese kids in foster care, it's
like they already have the skillsets of an entrepreneur.
Yes, right, they're.
They're bouncing from house tohouse, they're trying they got.
No one believes in them.
You know they're they.
They probably see themselves assomebody that no one else sees
Right.
It's like all of these thingsthat if you can find a kid like
(23:02):
that and and you know, just givethem a little direction and
give them.
Speaker 2 (23:13):
That's all they need.
Yes, I agree with you.
Yeah, I believe everybody hasthat seed inside of them, and
some people just need it to bewatered by somebody else.
Speaker 1 (23:21):
That's it.
Yeah, that's powerful man.
Speaker 2 (23:23):
And I've been very fortunate to be able to do that
for a lot of people, and it'sreally what I want the rest of
my life to be about what's thenext.
Speaker 1 (23:30):
I mean what's the next.
Speaker 2 (23:39):
You're talking about building the kingdom, right?
What's the next chapter looklike for you?
Uh, the next one for me is um,you know, I sit here when you
mentioned your own, uh,philanthropy and charitable
stuff.
I really want to spend more timedoing that.
Yeah, um, I need to uh get toybarn to the next level.
Uh, after my divorce, I wentthrough a rough time mentally
with it and emotionally and Ireally was not anywhere near the
(24:00):
leader that I'm capable ofbeing, and I have apologized to
my company and I'm reallyworking hard to step those
efforts up.
So the expansion of Torbjorn iskey.
That plays right into the nextlevel of philanthropy for me.
I've been very fortunatealready in my life to have
experienced all the materials ina world that most could never,
(24:22):
and crazy vacations and all ofit.
And the next phase for mereally and you read a lot about
this after a man hits 50, but isI just really want peace and I
want my family to continue to beproud of their father, my kids,
and I really know that thisnext level I'm making a promise
to the community and God andeverything.
(24:43):
I'm going to be there for them.
They've been there for me and Ireally look forward to building
an organization that is givingback at a very high level, and I
go on record saying it.
Speaker 1 (24:55):
That's powerful man.
I love that.
I actually had an idea that Iwanted to do for for next year.
So I wanted to set up like a uh, um, you know, you know kind of
kind of a uh, what's like likea street fair, right, and and so
I've gotten connected withbridges, which is a program that
helps foster kids and, um, andthey've got you know, the
hundred sub kids that are ininside of there and, um, I've
(25:17):
been talking with them aboutsetting up a street fair.
Talk to one church about it alittle bit.
Um, to basically getting vendors, other business owners, um, to
come out, you know, put a 10 up,uh, you know, have everything
about that, what they offer andjobs and things like that.
Get the buses, the kids in onbuses, bring them all into one
location.
Uh, one of the ideas that I hadwas is actually having, you
(25:39):
know, cars and stuff there forthem and and things that would
allow them to experience thatthing.
Right, I talked to the guysover at diamond seller about
bringing some watches and stuffover and you know, and, and it's
not just to be about materialstuff, but for me, you know, I
saw my first Rolex and you knowI say it really changed my life,
because you know, the person Ibecame in order to achieve that
(26:00):
is.
Speaker 2 (26:00):
It wasn't the it wasn't the object, the actual
object, no man, really.
The whole process of believingin yourself and achieving it,
yeah, whether it be the watch,the car, whatever it is, I agree
with you One hundred percent,and so that's when you're
younger too.
Let's just be honest until youknow, know, it's okay that
you're chasing the materialthings when you're younger and
don't have the obligation.
Speaker 1 (26:19):
It's how we all get our start and belief in
ourselves that's it, you know itdoesn't make you, uh, some bad
person no, and it's you know,for me, I'm like every day when
I put it on or get in the carand drive away, it's like man,
you did this.
Man, you know, even when it's abad day, you know you jump in a
nice car and you drive to work.
It's like man, I can't be thatmad, right, it can't be that bad
, because I remember when Ididn't have any of this you know
(26:40):
I like the plug for the car.
Speaker 2 (26:42):
Keep it up.
Yeah, man, no great idea foreveryone to drive I love that's,
that's my first.
Speaker 1 (26:48):
So I got a z06 corvette and it's funny because
obviously you guys being acrossthe street there, um, I actually
went down to texas and, and youknow, touroed a corvette and I
was talking to a mentor of mineand I'm like man, like I've
never really drove a corvette,for this thing's pretty nice,
you know, and he's like dude,he's like for your first, like
you know, fast car like that,that's a, that's a really good
one.
(27:08):
You know he's like they'll holdtheir value, you know they're
easy to work on.
You know all these things thetop thing we sell yeah, yeah,
you guys always got them overthere, man three or four
corvettes a week dude, they'reawesome.
They're awesome and uh, and so,you know, one day I was, you
know, taking some air right along day.
I go.
I always do a walk around theparking lot and uh, and I walk
over there and they're unloadinga white 2016 corvette like
(27:29):
caramel inside, and uh, and I'mlike man, like that thing's nice
, right, they had it in theshowroom up on the upper
building there.
And, uh, I'm like man, I'mreally interested in this thing
and I leave and I'm talking tohim that evening.
He's like go buy it.
I'm like, no, I haven't evendrove yet.
He's like, don't even drive it,go buy it.
And I was like, really.
And he's like, yeah, went overthe next day and pulled the
(27:56):
trigger on it.
And, man, it really is.
It's amazing experience, youknow.
It's something that it's sofulfilling I'll have the kid
that I was talking about that we, you know, kind of did the
mentorship thing with um, youknow, his first day in here.
He's like dude, you know, isthat your car out there?
I'm like, hey, that's like mydream car.
So I was like, all right, man,drive it, let them drive it and
(28:17):
just smile from ear to ear on it.
I mean, that's what I loveabout being an entrepreneur
starting something is that youget to give people an experience
that I wish I would have hadsomebody provide that experience
for me when I was growing up,because when people did spend
that time on me, it changed mylife.
Speaker 2 (28:35):
Well, and that's been the culture of our dealership
and I'm proud of that too, andthe community knows that about
us.
The one thing that's verydifferent about Toy Barn is we
do allow people to sit in any ofthe cars.
Kids have had their birthdayparties there.
They show up on their for theirbirthday and we've given them
rides in the cars and mostpeople that have been to
dealerships that carry thesetypes of cars.
(28:57):
Generally there's a sign thatsays don't even get close to it.
I'm very proud of that, that ourcars have been very open to the
public.
I never forget where I camefrom and I'm going to continue
that culture even more.
Prior to COVID, we had thegreat fortune of taking millions
of dollars in cars to thecancer ward, which was on TV
(29:18):
several times, and I mean it wasvery nice and, yes, did some
things get broken, the cars orwhatever?
Yes, but nothing that couldn'tbe fixed.
Speaker 1 (29:26):
Yeah.
Speaker 2 (29:26):
And it was a life changing experience for many and
I want to continue that.
Yeah, the whole embodiment ofmy life is inspire happiness,
which I own.
The domain.
Speaker 1 (29:36):
Yeah, I love that.
And and man, I've found that themore you give right, the more
you get.
Man, you know, every time I'veever, you know, backs against
the wall, payrolls do.
You know, everything in youwants to make sure you take care
of you, and every time I'vemade the choice to take care of
my people, I've all it's alwaysturned back tenfold for me.
You know, and I and I thinkthat's a powerful thing for you
(29:58):
know, young entrepreneurs tohear, because it's really hard
when you're in the trenches andyou're starting it out and
you're trying to get somemomentum and get ahead, and you
know you're just seeing it goout to everybody else.
You know, and, and you want toyou want to be selfish and you
need to make sure you're takencare of because you can't you
know you can't pour from anempty glass, but at the end of
the day, it's like I have found,just like you're saying, man,
(30:19):
you take care of people and youdo the right thing.
Even when you get burnt, evenwhen somebody does you wrong, it
always comes back around totake care of you.
Speaker 2 (30:28):
Well, and I heard this from Greg as well but I've
been very fortunate that God hasprotected my heart to still be
open and I am very much in lovewith people and everyone who
knows that knows that of me.
That's powerful, even for myenemies.
I wouldn't want one bad thingto happen and I scolded Pastor
Greg because, like severalmonths back, he had a sermon and
(30:52):
he said something in thereabout like you out there that's
been wronged by someone, youhave to have some part of you or
whatever and I don't know theexact words, but that you want.
You want revenge or whatever.
And I was proud and Brittanywas one of the ones sitting
there, I think, that day inchurch.
But the people I had with melooked at me and they're like
not him, I really don't want anyharm to anybody, even if the
(31:12):
heinous things that people havedone.
I really truly am in love withpeople.
Speaker 1 (31:16):
Yeah, that's good man , yeah, and that keeps you young
.
Speaker 2 (31:18):
Yeah.
Speaker 1 (31:19):
You know what I mean when you hold on to all the bad
man it's, it's you know.
You know how it is.
There's enough things going onthat if you're worrying about
what other people are doing orthem failing man, you ain't
gonna do nothing but wearyourself out.
So when you talk about, youknow, kind of the expansion of
(31:40):
Toy Barn, what does?
Speaker 2 (31:41):
that look like?
Um, we are working on the nextlocation to be in tampa, florida
.
Okay, now do you live there too?
Okay, I'm in tampa now about 80of the time, 20 here in dublin.
Um, I expect to open up intampa at some point later this
year, hopefully sooner thanlater but, yeah, it's.
It's a challenge on severalfronts to open a second location
especially when you, you know,expect like it's not a
mcdonald's.
Speaker 1 (32:00):
You know what I mean.
It's a very different structureand to be able to, you know,
take the way that that feels.
I mean, I know that every timeI've ever experienced toy barn,
always kind, good, p, like yousaid, the fact that you can go
in and sit in the cars and checkthem out and take them for a
ride you know that like that'shere, it's, it's home, right,
and you know taking that andputting it somewhere else it's
going to, you know you got to beready to strap the boots back
(32:22):
on, probably again to kind ofget it back going.
Speaker 2 (32:25):
Yeah, now I will say, because of the experience
scaling the Verizon business andbeing fortunate enough to have
a few people that's been with mein the Verizon business
understand my leadership styleand the scaling ability, we're
pretty set up now and we'vereally worked on it the last six
and eight months quite a bit.
We are set up to go to the nextlevel and open that second
(32:46):
location and go pretty smooth,and so I expect that to happen
later this year and then thenext spot after that on our
radar is Nashville.
Speaker 1 (32:56):
Okay, good spots.
Do you think three's like themore than three eventually, or
what?
What?
Speaker 2 (33:01):
yeah, but uh I look uh more to do it in a boutique
fashion.
Anyone that understands retailor scaling a business knows the
number one killer to a businessis overhead yeah and um.
Now on the plus side, on thecar business, the majority of
the overhead is that firstlocation yeah because you're not
rehiring all the accountingdepartment CFO blah, blah, blah.
(33:21):
And most of the business is avariable expense.
Speaker 1 (33:24):
Yeah.
Speaker 2 (33:24):
So to open up in Tampa, the expense cuts probably
40 cents on the dollar comparedto what it is here in.
Speaker 1 (33:32):
Ohio.
Speaker 2 (33:33):
And then to do it after that.
It'll be even less and less,because you could again.
My model is more of a boutiquetype model.
I'm not looking to have 11 anda half acres of cars like right,
you just need a spot.
Pretty much, yeah, and do you doa lot of have a spot and have
it for as little as 20 cars inthere or whatever, right?
Obviously people are going toshop and it's an internet
(33:54):
business a lot anyway the typeof cars we.
So it's going to be more aboutlogistically how we're moving
cars back and forth between thehubs.
Speaker 1 (34:01):
Yeah, yeah, man, that's awesome.
Have you seen anything like youknow with Turo and things like
that?
Have you looked into doing anyshort term?
Do you guys do short termrental stuff or anything like
that?
Speaker 2 (34:13):
We have not.
It's something that I could sayis a possibility later.
We have not.
It's something that I could sayis a possibility later but,
candidly, we're working on a fewpieces that are innovative to
the entire country and whatwe're looking to do.
Speaker 1 (34:24):
Okay.
Speaker 2 (34:24):
And I will say I'm pretty excited about it.
Like the public is going to seeToy Barn announce and roll out
some stuff by the end of theyear.
That is very, very cool.
Well, I'm excited and differentthan what's happening at other
dealerships.
Speaker 1 (34:39):
That's awesome man.
Well, if you ever need someguys that need to get them out
there, let us know.
We'll definitely help you out.
No man, I love that Dude Sean.
This has been awesome man.
I love the great energy.
Man, I can tell you're a gooddude man.
Brittany has done nothing buttalk extremely highly of you.
She was so excited to get youin here and get you connected
with me.
So I know that you're a busyguy and you know I appreciate
(35:00):
you.
You know taking some time tochat with me today, man, you
know what's the best way forpeople if they want to connect
with you get involved.
Speaker 2 (35:07):
I know you said Inspire Happiness you know, can
you kind of go right to theinspirehappinesscom.
It does redirect them and thereis an option to reach out to me
there.
Direct them, and there is anoption to reach out to me there.
But if they go into thedealership or find me on social
media, I'm pretty available,okay, I mean, that's one of the
things I pray, is one of thelines in the J Bez prayer is
(35:30):
enlarge my territory, and it'sreally referring to find me,
somebody that I might make adifference in their life today.
That's powerful, that reallymeans a lot to me.
Speaker 1 (35:38):
Love that and what's the toy barn website for
everybody as well.
Speaker 2 (35:41):
Toy barn carscom.
Toy barn carscom yes.
Speaker 1 (35:45):
All right.
Well, Sean brother, Iappreciate you coming in today.
Speaker 2 (35:47):
Thank you very much.
Yes, sir, thank you.
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