Talent Intelligence: Toby Culshaw on Embedding HR in Business Decisions Through Data That Actually Matters

In this episode of The Recruiting Book Club, host Carmen Hudson welcomes Toby Culshaw, author of Talent Intelligence: Use Business and People Data to Drive Organizational Performance. A veteran of Amazon, SAP, and Philips, Toby joins Carmen for a sweeping, no-nonsense look at how labor market data is reshaping business decisions - whether companies are ready for it or not. This isn’t a chat about dashboards and buzzwords. It’s a grounded, layered conversation on how talent intelligence is already influencing everything from site selection to M&A - and why most TA teams are already doing parts of this work without realizing it. Key themes discussed include: Talent Intelligence ≠ People Analytics: Toby explains the difference between capital-TI (external labor market data) and lowercase-ti (internal people metrics) and why practitioners need to understand both - especially as these functions begin to merge. Stop Taking “Nice-to-Have” Projects: With most TI teams under five people, Toby argues for clear barriers to entry. If it doesn’t drive measurable business impact, it’s not worth doing. Why Small Companies Need TI More Than Enterprises: Mistakes in site selection, compensation strategy, or talent messaging hit 200-person companies harder than they do the Fortune 500. Toby explains how TI is a survival tactic, not a luxury. The Power of Saying “We Told You So”: From advising against bad hiring locations to surfacing ignored market realities, Toby shares how real-world failures gave his team credibility—and influence. Data is Only Valuable If Shared: Carmen and Toby unpack how distribution, not just insight, determines value. Newsletters, internal branding, and “talent intelligence grenades” are all on the table. Automation, AI, and the Rising Baseline of Talent: As AI moves from vendor layers into CRMs and ATSs, Toby predicts a recalibration of what “entry-level” looks like and a renewed demand for consulting skills recruiters have forgotten. This episode is a must-listen for recruiters, HR strategists, and TA leaders wondering how to move beyond transactions and start driving strategy. As Carmen notes, recruiters may already be gathering this data - but Toby shows how to own it, scale it, and use it to shape the business before the business shapes you. Because talent intelligence isn’t the future of TA. It’s the present - and it’s expanding fast.    Follow Carmen Hudson on LinkedIn or visit www.carmenhudson.com Connect with Toby Culshaw on LinkedIn Get your copy of Talent Intelligence – the definitive guide for HR and TA leaders ready to turn people data into business strategy and stop making talent decisions in the dark. Learn more about your ad choices. Visit megaphone.fm/adchoices