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July 2, 2024 34 mins

In this episode of The Recruitment Flex, Shelley and Serge welcome back Terry Baker, the influential CEO of Daxtra


  • Terry recounts his career path, including his significant role in the growth of PandoLogic and its transformation from RealMatch.


  • We explain the shift to programmatic job advertising, the use of predictive analytics, and the competition with companies like Appcast and Rectuitics


  • An overview of Daxtra's capabilities, including parsing resumes, semantic search, and recruiter automation.


  • We discuss the rationale behind acquiring PivotCX and how it enhances Daxtra's offering by adding a human touch to candidate engagement.


  • Insights into the different types of AI, the importance of data accuracy, and how TA leaders should evaluate AI tools.


  • Terry shares valuable advice for entrepreneurs looking to scale their businesses, emphasizing the importance of strategic planning and metrics.


  • Time to hire, cost of hire, and quality of hire are identified as crucial metrics for evaluating the effectiveness of talent acquisition processes.


  • Daxtra's growth strategy, including expanding from the staffing marketplace to the enterprise market and enhancing internal mobility for clients.










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