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July 29, 2025 52 mins

Experience a treasure trove of powerful strategies for modern agents to stop being ignored, build trust through social capital, and use AI, texting, and real-world marketing to spark meaningful, profitable client engagement.

See full article: https://www.unitedstatesrealestateinvestor.com/how-to-stop-being-an-annoying-agent-and-start-building-social-capital-with-matt-muscat/

(00:00) - Introduction to The REI Agent Podcast

(00:06) - Meet the Hosts: Mattias and Erica

(00:14) - The Mission of The REI Agent

(00:24) - Erica's Absence and Summer Family Balance

(01:00) - Mattias Hits a CrossFit Milestone and Life Lessons

(04:52) - How Habits Shape Your Life and Goals

(09:00) - The Power of Long-Term Growth and Skill Development

(11:30) - Introducing Guest: Matt Muscat, Marketing Pro and Author

(13:05) - Marketing Tips That Actually Work for Agents

(15:30) - Building a Career Through Value-Based Strategy

(18:02) - Creating Meaningful Agent-Client Relationships

(20:05) - The FORD Model for Client Connection

(23:40) - Practical CRM Advice and Pet Ownership Insights

(26:00) - Daily Actions to Build Lasting Agent Influence

(27:44) - Messaging That Converts on Social Media

(31:33) - Algorithm Secrets That Boost Visibility

(34:12) - How Strategic Texting Can Win Clients

(37:21) - Opportunity Creation vs. Passive Marketing

(40:10) - Hidden Gold in Investment Property Outreach

(43:05) - Emotional Marketing Touchpoints That Drive Action

(46:00) - Building Social Capital Like a Pro

(48:35) - AI Video and Marketing Tools for Agents

(51:15) - Final Tips, Book Recommendations, and Staying Inspired

(52:12) - Outro: Stay Tuned and Keep Building the Life You Want

Contact Matt Muscat

https://mattmuscat.com/

https://www.instagram.com/mattmuscat88/

For more exciting tips to help you reach your holistic success, visit https://reiagent.com

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