Luke Acree built a $70M empire using timeless marketing principles, print media, and relentless follow-up. This powerful episode will reignite your business strategy with bold, authentic, relationship-driven tactics.
(00:00) - Introduction to The REI Agent Podcast
(00:12) - Meet Luke Acree: Serial Entrepreneur and ReminderMedia President
(00:56) - Building a $70M Media Business with Family
(02:02) - The Secret to Marketing: Relationship Over Transaction
(04:45) - How Real Estate Agents Fail at Branding
(06:19) - Why Most Agents Don’t Follow Up
(08:35) - Creating "Sticky" Content That People Actually Remember
(10:42) - Magazine Strategy That Crushes Email Marketing
(13:03) - Personal Stories Sell Better Than Stats
(15:38) - Authenticity vs. Professionalism in Agent Marketing
(18:01) - Why Luke Still Makes Sales Calls Every Day
(20:27) - The 12-Month Commitment Rule for Success
(23:09) - How to Get 100 Referrals a Year
(25:44) - The Business Card Is Dead: Here's What Works Instead
(28:17) - Leveraging Print in a Digital World
(30:31) - Luke’s Top Advice for New Agents
(32:59) - The ROI of Persistence in Real Estate
(35:24) - Mattias Reflects on Relationship-Based Selling
(37:01) - Closing Thoughts and Where to Find Luke
Mentioned References
- Start with Why by Simon Sinek
- The 7 Habits of Highly Effective People by Stephen R. Covey
- How to Win Friends and Influence People by Dale Carnegie
- Think and Grow Rich by Napoleon Hill
- Atomic Habits by James Clear
- The E-Myth Revisited by Michael E. Gerber
- Good to Great by Jim Collins
- The Psychology of Selling by Brian Tracy
- Rich Dad Poor Dad by Robert T. Kiyosaki
- Stay Paid Podcast (hosted by Luke Acree)
For more incredible, holistic insights to reach your wealthy dreams, go to https://reiagent.com
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