The Relay

In this episode, Gabriel Stiritz and Tim McKey discuss the essential Key Performance Indicators (KPIs) that every personal injury law firm owner should understand. They delve into the critical metrics that determine the financial health of a law firm, including expense categories, attorney compensation, marketing costs, and profit margins. The conversation emphasizes the importance of kn...

In this episode, Gabriel Stiritz interviews Tim McKey about sustainable growth strategies for law firms. They discuss the importance of understanding financial metrics, the four key strategies for growth, common mistakes law firms make, and how to identify operational cracks that hinder growth. Tim emphasizes the need for effective systems and processes to handle cases efficiently and in...

In this episode of The Relay, host Gabriel Stiritz speaks with Michael Mann, lead strategist at Scale Marketing, about the transition from passive to active marketing in the legal sector. They discuss the importance of leveraging data for optimization, measuring growth, and the need for a holistic view of marketing strategies. Mann emphasizes the significance of understanding client demo...

In this conversation, Gabriel Stiritz provides an in-depth overview of the operations of personal injury law firms, focusing on the client journey from initial contact through to case resolution. He discusses the importance of understanding the operational flow, the client intake process, medical management, and the negotiation with insurance companies. The conversation highlights the ev...

In this episode, Gabriel Stiritz interviews Mathew Kerbis, founder of the Subscription Attorney, discussing the innovative subscription billing model for legal services. They explore the benefits of this model, including predictable revenue, efficiency, and improved client relationships. Mathew shares insights on the challenges faced by lawyers in adopting this model and the potential of...

In this conversation, Gabriel Stiritz and Matt McClellan discuss the evolving landscape of legal technology and the changing expectations of consumers in the legal field. They explore the importance of effective communication, client education, and the integration of video content to enhance client experience. The discussion highlights the need for law firms to adapt to modern consumer b...

In this episode, Gabriel Stiritz discusses the upcoming FCC one-to-one consent rules that will significantly impact how personal injury law firms manage marketing and client communication. The conversation covers the implications of these rules, the necessary technology updates, and best practices for compliance to ensure a smooth transition by the January 2025 deadline.

In this episode of The Relay, host Gabriel Stiritz interviews Seth Price, founder of Price Benowitz and BluShark Digital Marketing. They discuss the importance of networking, the value of showing up at conferences, and how to balance business responsibilities with relationship building. Seth shares his experiences in leveraging interpersonal connections for business growth and the role o...

In this episode, Gabriel Stiritz and Mathew Kerbis discuss the transformative impact of AI on the legal profession, particularly for personal injury law firms. They explore various AI tools, including Paxton, and their ability to enhance efficiency and productivity. The conversation also delves into the future of agentic AI, which promises to automate tasks and reduce workloads for lawye...

In this episode of The Relay, Gabriel Stiritz interviews Chad Dudley, managing partner of Dudley Debosier Injury Lawyers, about innovative approaches to law firm management, particularly focusing on case ranking systems. Chad shares insights from his extensive experience consulting with personal injury firms, emphasizing the importance of identifying high-potential cases and implementing...

In this conversation, Micki Love from CJ Advertising discusses the evolution of legal marketing, emphasizing the enduring importance of TV advertising while also exploring the rise of digital and influencer marketing. She highlights the need for law firms to adapt their strategies based on market demographics and the competitive landscape. Love shares insights on how new firms can build ...

In this conversation, Gabriel Stiritz and Foster Davis discuss the critical importance of cybersecurity for law firms, particularly in the context of rising data breaches. They explore the current landscape of cybersecurity, the challenges faced by small- to medium-sized law firms, and the necessity of understanding one's cybersecurity posture. The discussion emphasizes the value of pene...

In this episode, Gabriel Stiritz interviews Gary Sarner, founder of ROI 360+, about innovative marketing strategies for personal injury law firms. They discuss the importance of traditional media, the introduction of new marketing technologies, and the significance of branding and communication in client retention. Gary shares insights on audience targeting and the effectiveness of inten...

In this conversation, Gabriel Stiritz and Dave Francolini discuss the integration of telemedicine into personal injury law practices. They explore how telemedicine can bridge treatment gaps for accident victims, enhance client retention, and improve overall satisfaction. The discussion covers the operational workflow of telemedicine services, the cost structure for law firms, ethical con...

In this episode of The Relay, Gabriel Stiritz interviews Ethen Ostroff about outsourcing for law firms. They discuss the benefits and challenges of outsourcing, the importance of clear task delegation, and how to integrate outsourced staff into the firm's culture. Ethen shares his experience with outsourcing in his own law firm and provides practical tips for maximizing the effectiveness...

Tom Lenfestey, founder of the law firm Practice Exchange, discusses the buying and selling of law firms. He explains that the Law Practice Exchange is a marketplace for buying and selling law firms, with the goal of normalizing the process and helping law firm owners monetize the value they have built. Lenfestey shares that there are more buyers than sellers in the market, with personal ...

In this episode, Gabriel Stiritz interviews Nathan Morris, co-founder and chief culture officer of Filevine, about the state of AI in case management. They discuss the limitations and hype surrounding AI, as well as the current state of AI in law firms. They also explore the importance of using AI as a tool and the need for guardrails to reduce errors. Nathan emphasizes the value of tyin...