The Relay
You're invited to join The Relay where you’ll be listening to the top talent in legal. Our audience consists of forward-thinking leaders who are passionate about leveraging technology and AI to enhance their practice. Our listeners are owners and C-suite at personal injury, SSD, medical malpractice, consumer class action, mass torts, and employment law firms. This is a unique opportunity to enhance your firm with like-minded professionals aiming to elevate their firms to new heights.
Episodes
In this episode of The Relay, host Gabriel Stiritz interviews Nate Skinner, Chief Marketing Officer at 8am (formerly AffiniPay), about the recent rebranding of the company and its implications for law firms and the legal technology industry. They discuss the importance of a unified brand, the value of brand equity, and the long-term impact of brand investment. Nate shares insights on how...
In this conversation, Gabriel Stiritz interviews Ethan Hilton, founder of Caseflood.ai, discussing the transformative impact of AI on the legal industry, particularly in the intake process for personal injury law firms. They explore the current state of voice AI technology, its capabilities, challenges in adoption, and the future of AI in legal decision-making. The discussion highlights ...
In this episode of The Relay, host Gabriel Stiritz speaks with Zach Posner, co-founder and managing partner of The LegalTech Fund, about the current trends in legal technology, the impact of AI on the legal industry, and the future of law firms. They discuss the importance of evaluating legal technologies for long-term value, the rise of voice AI in legal intake, and the changing landsca...
In this episode of The Relay, host Gabriel Stiritz interviews Ken Levinson, a leading personal injury attorney, about the importance of building authentic relationships in the legal field. Levinson shares insights on how intimate dinners can foster meaningful connections among lawyers, emphasizing the value of face-to-face interactions over traditional marketing methods. The conversation...
In this episode of The Relay, host Gabriel Stiritz speaks with John Nachazel, COO of Mike Morse Law Firm, about the evolving landscape of personal injury law firms. They discuss the challenges of rising operational costs, the importance of branding versus paid advertising, and the impact of AI on legal operations. John shares insights on how law firms can navigate these changes, emphasiz...
In this episode of The Relay, host Gabriel Stiritz speaks with Ben Glass, a seasoned personal injury lawyer, about the evolving landscape of the legal industry. They discuss the impact of private equity, the importance of customer experience, and strategies for independent law firms to thrive amidst competition from larger firms. Ben shares insights on building local connections, leverag...
Chris Keller, of Keller Swan Injury Attorneys, shares with Gabriel how his firm is using conversational AI to solve intake challenges, reduce missed calls, and scale efficiently—highlighting real results, compliance strategies, and the future of AI-driven legal operations.
In this episode, Gabriel Stiritz and Tim McKey discuss the essential Key Performance Indicators (KPIs) that every personal injury law firm owner should understand. They delve into the critical metrics that determine the financial health of a law firm, including expense categories, attorney compensation, marketing costs, and profit margins. The conversation emphasizes the importance of kn...
In this episode, Gabriel Stiritz interviews Tim McKey about sustainable growth strategies for law firms. They discuss the importance of understanding financial metrics, the four key strategies for growth, common mistakes law firms make, and how to identify operational cracks that hinder growth. Tim emphasizes the need for effective systems and processes to handle cases efficiently and in...
In this episode of The Relay, host Gabriel Stiritz speaks with Michael Mann, lead strategist at Scale Marketing, about the transition from passive to active marketing in the legal sector. They discuss the importance of leveraging data for optimization, measuring growth, and the need for a holistic view of marketing strategies. Mann emphasizes the significance of understanding client demo...
In this conversation, Gabriel Stiritz provides an in-depth overview of the operations of personal injury law firms, focusing on the client journey from initial contact through to case resolution. He discusses the importance of understanding the operational flow, the client intake process, medical management, and the negotiation with insurance companies. The conversation highlights the ev...
In this episode, Gabriel Stiritz interviews Mathew Kerbis, founder of the Subscription Attorney, discussing the innovative subscription billing model for legal services. They explore the benefits of this model, including predictable revenue, efficiency, and improved client relationships. Mathew shares insights on the challenges faced by lawyers in adopting this model and the potential of...
In this conversation, Gabriel Stiritz and Matt McClellan discuss the evolving landscape of legal technology and the changing expectations of consumers in the legal field. They explore the importance of effective communication, client education, and the integration of video content to enhance client experience. The discussion highlights the need for law firms to adapt to modern consumer b...
In this episode, Gabriel Stiritz discusses the upcoming FCC one-to-one consent rules that will significantly impact how personal injury law firms manage marketing and client communication. The conversation covers the implications of these rules, the necessary technology updates, and best practices for compliance to ensure a smooth transition by the January 2025 deadline.
...In this episode of The Relay, host Gabriel Stiritz interviews Seth Price, founder of Price Benowitz and BluShark Digital Marketing. They discuss the importance of networking, the value of showing up at conferences, and how to balance business responsibilities with relationship building. Seth shares his experiences in leveraging interpersonal connections for business growth and the role o...
In this episode, Gabriel Stiritz and Mathew Kerbis discuss the transformative impact of AI on the legal profession, particularly for personal injury law firms. They explore various AI tools, including Paxton, and their ability to enhance efficiency and productivity. The conversation also delves into the future of agentic AI, which promises to automate tasks and reduce workloads for lawye...
In this episode of The Relay, Gabriel Stiritz interviews Chad Dudley, managing partner of Dudley Debosier Injury Lawyers, about innovative approaches to law firm management, particularly focusing on case ranking systems. Chad shares insights from his extensive experience consulting with personal injury firms, emphasizing the importance of identifying high-potential cases and implementing...
In this conversation, Micki Love from CJ Advertising discusses the evolution of legal marketing, emphasizing the enduring importance of TV advertising while also exploring the rise of digital and influencer marketing. She highlights the need for law firms to adapt their strategies based on market demographics and the competitive landscape. Love shares insights on how new firms can build ...
In this conversation, Gabriel Stiritz and Foster Davis discuss the critical importance of cybersecurity for law firms, particularly in the context of rising data breaches. They explore the current landscape of cybersecurity, the challenges faced by small- to medium-sized law firms, and the necessity of understanding one's cybersecurity posture. The discussion emphasizes the value of pene...
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