The Remarkable CEO for Chiropractors

What got you here won’t get you there, and holding onto your old identity may be the reason you're feeling stuck.

Learn how to make the transition from owner-operator to CEO by aligning your identity, behaviors, and responsibilities with the business you’re building. You’ll get clear on what belongs on your scorecard, how to measure success with KPIs, and what it means to truly lead. Whether you're scaling to your next level or recl...

You can’t serve everyone, but when you get clear on who you’re really meant to help, everything changes.

Dr. Pete and Dr. Stephen lay out a step-by-step framework for defining your Ideal Client Profile (ICP) and explain why it is the key to shaping every part of your business. From the care you provide to the marketing that brings the right people through your doors, clarity in your mission, vision, and purpose influences it all. Wh...

Urgency isn’t pressure, it’s Purpose. And it’s one of the most overlooked drivers of growth in today’s fast-paced marketplace.  This one thing changes everything:  TIME kills all deals. Move!

Dr. Pete and Dr. Stephen unpack why urgency isn’t just a mindset—it’s a strategy. From responding to leads within minutes to streamlining the entire patient journey, this episode explores how urgency creates momentum in every part of your busin...

What if summer didn’t have to mean slower schedules and dropped volume—but instead became your most successful season?

This week's conversation will break down how to prepare for and thrive during the summer shift by taking a proactive approach to patient compliance, scheduling, and retention. Learn how to train your team, educate your patients, and align your strategy with seasonal behavior so that health goals stay on track and y...

Is AI about to replace the personal side of care or can it actually bring you closer to your patients?

In this conversation, Dr. Stephen sits down with AI expert Brad Costanzo of Accelerated Intelligence to break down how chiropractors can use artificial intelligence to accelerate growth, streamline operations, and improve patient engagement—without sacrificing connection. From chatbots and content creation to automation and predict...

Dr. Pete and Dr. Stephen reveal why chiropractic is perfectly positioned for today’s health-conscious, MAHA-culture and how to leverage growing demand. Learn why thinking bigger, acting faster, and focusing on resilience will help you serve more people—no matter the economic climate. Whether you're navigating abundance or scarcity, now is the time to step up and expand your impact.

In this episode you will:

• Discover how the marke...

Dr. Pete and Dr. Stephen reveal how visionary leaders think beyond the next quarter or even the next year—they think in threes: three generations, three decades, three years. You’ll discover how to align your vision with tangible action steps that lead to lasting success. Whether you’re building your practice, preparing for an exit, or simply looking to sharpen your leadership, this framework will help you organize your time, energ...

What makes someone commit to care, not just for a month, but for a lifetime? 

Explore the missing link between compliance and conversion: helping patients want to follow through. It’s not about selling more visits—it’s about establishing VALUE for rhythm, relevance, and real outcomes. You’ll discover how to present care recommendations with clarity, align patient goals with your findings, and build long-term retention that benefits ...

People don’t invest in services. They invest in outcomes.  Dr. Pete and Dr. Stephen reveal the real reason conversion rates flatline and retention struggles: too much talk about features, not enough focus on results. 

You’ll learn the importance of restructuring your day one and day two processes to build deeper connection, clarity, and buy-in. Whether you're growing your team, leading a practice, or scaling impact, this is your rem...

In this episode, you'll discover:

• New Tax Advantage Plan allows business owners to use employee tax dollars to pay for chiropractic care for their employees
• This applies to chiropractic businesses as well + get paid to adjust your team AND
• Save money on employment taxes = lowers employee tax burden
• Dr. Andrew White, CEO of Align & Co., explains how this works

Episode Highlights

01:25 – Learn how a new tax-advantaged wellness pla...

In this episode, you'll discover:

• The Rule of 72: How compressing the conversion process compounds long-term success
• Time Kills All Deals 
• Stick rate: What it really means and why it’s crucial to your business
• You can’t manage what is not measured
• The definition of True Conversion: The people who start care, stay under care
• The key conversion and retention metrics that matter most—and how to improve them

Episode Highlights

00:53 –...

In this episode, you'll discover:

• How to use business intelligence (data) to compress time and accelerate success
• Remarkable Standards (for KPI’s) create context for your Team for what a Win! looks like
• Unlock the 5 P’s: Identify key constraints and correct them for maximum impact
• Transformation is an ongoing process—it requires adaptability and continuous learning
• The 2 most critical questions that will refine your delegation proce...

In this episode, you'll discover:

• Your energy dictates your success—as your energy goes, so goes your business.
• Exclusive insight: Dr. Stephen and Dr. Pete share how they marshal their four limited resources for peak performance.
• Rituals vs. Routines – Rituals are what you get to do, routines are what you have to do—understanding the difference is key.
• Every choice matters – Learn how daily decisions shape your energy and long-term...

In this episode, you'll discover:

• You can train your brain to do hard things
• Your brain (your will) can get “stronger” when you overcome inertia of not taking action around hard things
• The aMCC (Anterior Mid-Cingulate Cortex) is the part of the brain that drives ability to do hard things
• “GRIT” is considered a leading predictor of success in Remarkable CEO’s

Episode Highlights

00:52 - Learn why resilience, grit, and willpower ar...

In this episode, you'll discover:

• Discover the clear difference between an opportunity and an appointment.
• Why actively creating margin in your life is critical for success.
• How the Hedgehog Concept becomes even more essential as you grow.
• Your role as a leader: Marshaling your team’s four limited resources through all seasons of your career.

Episode Highlights

00:47 - Learn how to distinguish between opportunities and appointme...

In this episode, you'll discover:

• How the Law of Entropy affects your business—and how to stay ahead of it.
• Why durability leads to optionality and true freedom.
• The key to scalability: Leveraging systems that drive sustainable growth.
• A 3-step process for building a remarkable, resilient business.

Episode Highlights

00:47 - Learn why 2025 is the year of new wineskins, signaling the need for business transformation to handle inc...

In this episode, you'll discover:

• How to leverage the accountability chart—and why a 3-year vision is critical for sustainable growth.
• The two stages of building a high-performing, professional team.
• Why investing in the right people pulls your business forward.
• The key steps to increasing scalability, durability, and profitability.

Episode Highlights

00:51 - Learn how shifting from an owner-operator mindset to a CEO mindset is ...

In this episode, you'll discover:

• Discover the 7 key attributes that separate a chaotic pirate ship from a well-run battleship in business.
• Learn how the obstacles holding you back are directly tied to how much your business operates like a pirate ship.
• Why success depends on Operationalizing, Professionalizing, and Optimizing at every stage of growth.
• Master this shift, and you’ll unlock optionality—the ultimate reward of building...

In this episode, you'll discover:

• Truth: If it’s about the TOR, it’s not about the TIC.
• Identify where you struggle to let go—that’s the next mountain you need to move.
• The more you focus on growing your team, the more your business will grow—and the less it will revolve around you.
• A truly sustainable business is scalable, durable, and transferable—build for the long term.

Episode Highlights

00:52 - Why running your business fr...