📌 In this episode of the Remodeler Digital Playbook, host Ratna Ramakrishnan speaks with Liza Hausman, Vice President of Industry Marketing at Houzz. They discuss the evolution of Houzz, the integration of AI in remodeling processes, and how Houzz Pro serves as a central tech stack for remodelers. The conversation highlights the importance of technology in streamlining operations, enhancing client interactions, and ultimately driving business growth. Liza shares insights on overcoming tech aversion, the significance of mentorship, and personal reflections on work-life balance.
💡Key Takeaways
-AI can enhance email responses for remodelers.
-Houzz was created to connect homeowners with pros.
-Houzz Pro aims to be the central tech stack for remodelers.
-Users of Houzz Pro see significant revenue growth.
-Homeowners prefer pros using Houzz Pro software.
-Technology helps streamline business operations.
-Winning higher-value jobs requires effective use of technology.
-The shift to ask engines is changing the marketing landscape.
-AI can personalize client interactions effectively.
-Mentorship plays a vital role in professional growth.
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